BALTIC Watches
- Company typePrivate
- Founded2016
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
BALTIC Watches firmographics
Firmographics- Name
- BALTIC Watches
- Legal name
- Baltic Watches
- Website
- https://baltic-watches.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
BALTIC Watches industry classification
Industry- Product category
- Vintage-Inspired Mechanical Watches
- NAICS
- Jewelry Retailers (458310)
- SIC
- Jewelry, Precious Metal (3911)
- akta.pro primary industry
- Luxury Mechanical Watches (CRAKADAA)
- akta.pro secondary industries
- Watch Manufacturing (Movements, Cases, Dials, Assembly) (CRAKADAJ), Dress/Formal Watches (CRAKADAF), Complications & Haute Horlogerie (CRAKADAG)
Keywords
Where BALTIC Watches is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices5 records
Markets served
BALTIC Watches business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct Watch Sales: Baltic Watches generates revenue through direct-to-consumer sales of mechanical watches and accessories via their e-commerce platform and physical showrooms. The company removes traditional industry margins to offer competitive pricing.
- Accessories Sales: Sales of watch accessories including straps (rubber, leather, perlon, metal bracelets), watch rolls, and buckles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level watches (HMS, MR Classic) |
| Unit Pricing | Pay-as-you-go | Mid-range watches (Hermétique, Aquascaphe) |
| Unit Pricing | Pay-as-you-go | Premium watches (Aquascaphe GMT, Prismic, Heures du Monde) |
| Unit Pricing | Pay-as-you-go | Chronograph watches (Scalegraph) |
| Unit Pricing | Pay-as-you-go | Watch accessories |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
BALTIC Watches product offering
Product offeringCore offering
Baltic Watches designs, assembles, and sells vintage-inspired mechanical watches directly to consumers through its own e-commerce platform and physical showrooms in Paris, New York, and London. The product line spans 13 collections and 63 watches — including dive, field, dress, chronograph, and worldtimer models — together with 43 watch accessories (straps, bracelets, rolls, buckles), priced from €360 to €1,645, using movements from Miyota, Sellita, La Joux-Perret, and Hangzhou, with components produced in Hong Kong and final assembly in Besançon, France.
Product overview
Baltic Watches is a French direct-to-consumer watch brand founded in 2016 by Etienne Malec, specializing in vintage-inspired mechanical timepieces. The company offers a diverse portfolio of 13 collections totaling 63 watches, organized around five core watch types: dive watches (Aquascaphe, Aquascaphe MK2, Aquascaphe GMT, Aquascaphe Dual-Crown, Aquascaphe Bronze, Aquascaphe Titanium), field watches (Hermétique Tourer, Hermétique Summer), dress watches (HMS, MR/Montres Romain), chronographs (Scalegraph), and worldtimers (Heures du Monde, Prismic Stone). The company operates a direct-to-consumer model, removing traditional industry margins to offer quality timepieces at accessible price points. Production is split between Hong Kong for components, France (Besançon) for assembly and adjustment, and Italy for accessories. Watches feature movements from Miyota, Sellita, Hangzhou, and La Joux-Perret, with prices ranging from €360 to €1,645. The company maintains physical showrooms in Paris, New York, and London, and offers accessories including straps, bracelets, watch rolls, and buckles.
Differentiator
Problem solved
Functional benefit
Products and services
- Aquascaphe Classic Vintage-inspired dive watch with 39mm stainless steel case, double dome sapphire crystal, unidirectional rotating bezel, and Miyota 9039 automatic movement with 42-hour power reserve; water resistant to 200m. Designed for divers and collectors who appreciate mid-century dive watch aesthetics.
- Aquascaphe MK2 Advanced evolution of the Aquascaphe diver with reworked case featuring sharper angles, wider lugs, flat top crown guard, and Maxi Dial with Super-LumiNova BGW9 lumicast appliques. Available in 37mm and 39.5mm sizes.
- Aquascaphe GMT Tool watch with GMT complication featuring a fourth hand for 24-hour time zone display, Swiss movement, combining vintage and contemporary aesthetics for globetrotters who need dual time-zone tracking.
- Aquascaphe Dual-Crown Dive watch featuring dual crowns for bidirectional rotating inner bezel timing function, combining vintage aesthetic with tool-watch functionality for divers and timing-conscious users.
- Aquascaphe Bronze Dive watch with CuAl8 bronze case that develops a unique patina over time, with each watch evolving visually through handling for collectors who value individuality.
- Aquascaphe Titanium Technical evolution of Aquascaphe Classic featuring lightweight titanium case, 300m water resistance, 42-hour power reserve, available in 41mm glossy blue or grained black finishes.
- Hermétique Tourer Versatile 37mm field watch with integrated crown, 150m water resistance, double-domed sapphire crystal, and Miyota 9039 movement; designed for exploration and everyday use.
- Hermétique Summer Summery interpretation of the Hermétique collection with vibrant dial colors (Pink, Turquoise, Orange, Yellow) inspired by 1970s California, featuring glossy dials with Super-LumiNova BGW9.
- HMS Dressy three-hand watch inspired by 1940s design featuring a 'step case' in single-piece stainless steel. Available in 36.5mm (003) and 38mm (002) diameters; entry-level collection starting at €360.
- MR (Montres Romain) Classic dress watch with 36mm stainless steel case, automatic Hangzhou CAL5000a micro-rotor movement with 42-hour power reserve. Features Breguet appliques and guilloche seconds sub-dial at 7 o'clock.
- Scalegraph Sporty chronograph inspired by motor racing's golden age with tachymeter bezel, panda/reverse panda dials, and Sellita SW510-M manual movement with 63-hour power reserve; priced €1,585-€1,645.
- Heures du Monde Elegant worldtimer with tool-watch abilities featuring natural stone dials (Labradorite, Tiger Eye, Sodalite) making each watch unique; displays all time zones at a glance.
- Prismic Stone 36mm dress watch collection with natural stone dials (Pietersite, Bloodstone, Dumortierite), stainless steel and Grade 5 titanium case options, and manual La Joux-Perret D100 movement with 50-hour power reserve.
- Watch Straps & Bracelets Complete range of 43 watch accessories including Rubber Sport (FKM vulcanized rubber), Rubber Classic, Leather Stitched, Perlon, Mesh, and Metal bracelets (Beads of rice, Flat link), plus watch rolls and buckles. Produced in Italy.
Quantifiable outcome
- 4.8 star average rating from over 5,400 reviews
- +2 more outcomes
Companies that use BALTIC Watches
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
BALTIC Watches technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
BALTIC Watches partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
BALTIC Watches competitors and assessment
Company assessmentDirect peers
- Christopher Ward: London-based DTC mechanical watch brand targeting the accessible-luxury segment with Swiss-made and Swiss-assembled watches at sub-£2,000 price points — the closest direct competitor to Baltic in philosophy, channel, and price tier.
- Farer: UK-based DTC microbrand offering vintage-inspired mechanical watches (dive, GMT, chronograph) with strong design-led branding, overlapping directly with Baltic's Aquascaphe, Scalegraph, and Heures du Monde collections.
- Lorier Watches: New York-based microbrand selling vintage-inspired mechanical watches (divers, GMTs, chronographs) via a direct-to-consumer model — directly comparable to Baltic in size, channel, and aesthetic.
- Yema: French heritage watchmaker with French assembly (Morteau) producing vintage-inspired mechanical watches at similar accessible price points — Baltic's most direct French competitor with overlapping geography and product mix.
- Dan Henry: Online-only microbrand selling vintage-inspired mechanical watches (1962, 1972, 1939 collections) at sub-$1,000 price points — directly comparable DTC approach to Baltic's HMS and MR dress watches.
Emerging players
- Zodiac Watches: Heritage reissue brand focused on vintage dive and field watches (Sea Wolf, Astrographic) at accessible price points — comparable to Baltic's Aquascaphe and Hermétique collections.
- Isotope Watches: London-based microbrand producing vintage-inspired mechanical tool watches (Hydrium, GMT) at sub-£2,000 price points — directly comparable emerging player with similar DTC model and aesthetic.
Broad incumbents
- Tissot: Swatch Group-owned mainstream Swiss brand offering mechanical watches (PRX, Heritage, Seastar) at overlapping €300–€1,500 price tiers — a much larger incumbent competing with Baltic's value proposition.
- Hamilton: Swiss-American mainstream brand with strong heritage in field, dive (Khaki), and pilot watches at comparable price points — broad incumbent competition for Baltic's Hermétique and Aquascaphe lines.
- Seiko: Japanese mass-market incumbent with mechanical Presage, 5 Sports, and Prospex lines that compete directly with Baltic across dress and dive categories at lower price points with global scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BALTIC Watches social profiles
Digital presenceBALTIC Watches financial estimates
Financial estimateRevenue estimate
Valuation estimate
BALTIC Watches leadership team
Management profileNumber of profiles
Profiles2 records
BALTIC Watches funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BALTIC Watches M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BALTIC Watches
What does BALTIC Watches do?
Baltic Watches designs, assembles, and sells vintage-inspired mechanical watches directly to consumers through its own e-commerce platform and physical showrooms in Paris, New York, and London. The product line spans 13 collections and 63 watches — including dive, field, dress, chronograph, and worldtimer models — together with 43 watch accessories (straps, bracelets, rolls, buckles), priced from €360 to €1,645, using movements from Miyota, Sellita, La Joux-Perret, and Hangzhou, with components produced in Hong Kong and final assembly in Besançon, France.
Is BALTIC Watches a public or private company?
BALTIC Watches is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BALTIC Watches founded?
BALTIC Watches was founded in 2016. It employs 1 to 10 people.
Where is BALTIC Watches based?
BALTIC Watches is headquartered in Paris, France, in the Europe region.
How does BALTIC Watches make money?
Two revenue lines are on record. Direct Watch Sales are the primary driver. The others are accessories Sales.
Who are BALTIC Watches's main competitors?
Direct peers on record are Christopher Ward, Farer, Lorier Watches, Yema and Dan Henry. Emerging players are Zodiac Watches and Isotope Watches. Broad incumbents are Tissot, Hamilton and Seiko.
Does BALTIC Watches have an API?
No public API is recorded for BALTIC Watches.
What industry is BALTIC Watches in?
BALTIC Watches's product category is Vintage-Inspired Mechanical Watches. Its primary akta.pro industry code is CRAKADAA, Luxury Mechanical Watches, with a secondary code of CRAKADAJ, Watch Manufacturing (Movements, Cases, Dials, Assembly). Its NAICS code is 458310 and its SIC code is 3911.