Farer
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Farer firmographics
Firmographics- Name
- Farer
- Legal name
- Farer
- Website
- https://farer.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Farer industry classification
Industry- Product category
- Luxury Mechanical Watches
- SIC
- Watches, Clocks, Clockwork Operated Devices/Parts (3873)
- akta.pro primary industry
- Luxury Mechanical Watches (CRAKADAA)
- akta.pro secondary industries
- Watch & Timepiece Retail (CRAKAGAD), Sports/Dive/Aviation Tool Watches (CRAKADAE)
Keywords
Where Farer is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Farer business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Watch Sales: One-time purchase model for luxury mechanical watches. No subscription or recurring revenue. Customers purchase watches directly through the website at fixed prices with free worldwide shipping.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level models (Discovery, Nazare) |
| One time/ perpetual license | Pay-as-you-go | Mid-range models (Three Hand Series III, Cushion Case) |
| One time/ perpetual license | Pay-as-you-go | Core collection models (GMT, Pilot, Chronograph) |
| One time/ perpetual license | Pay-as-you-go | Premium models (World Timer, Integra, Limited Editions) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Farer product offering
Product offeringCore offering
Farer designs and sells Swiss-made mechanical luxury watches under its own brand, offering over 40 distinct models across more than a dozen collections including GMT, dive, chronograph, pilot, three-hand automatic, world timer, and moonphase timepieces. The watches are British-designed in London and manufactured in Switzerland using premium movements from Sellita and La Joux-Perret, priced between £875 and £1,995.
Product overview
Farer is an independent British watch company founded in 2015 offering a diverse portfolio of Swiss-made mechanical watches. The brand operates a direct-to-consumer model with over 40 different models across more than a dozen collections. The product range includes GMT watches (Lander, Palmer), World Timers (Roché II), Racing Chronographs (Libre, Gara, Volante), Pilot watches (Series II with Curtis, Barnwell, Hewlett), dive watches (Aqua Compressor, AquaMatic), dress watches (Lissom, Integra), three-hand watches (Series II and III), and compact cushion case watches (35mm and 38.5mm). All watches feature Swiss movements from Sellita and La Joux-Perret, with British-inspired design aesthetics emphasizing bold colors, textured dials, and premium finishing. The brand offers a 5-year movement guarantee and 30-day returns.
Differentiator
Problem solved
Functional benefit
Products and services
- Lander GMT Watch
Companies that use Farer
Customer profileSegments2 records
Ideal customer profiles2 records
Farer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Farer partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hebridean Whale and Dolphin TrustminorPartnership for the Aqua Compressor launch. Farer visited the Hebridean Whale and Dolphin Trust during the launch of their titanium dive watch collection.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Farer competitors and assessment
Company assessmentBroad incumbents
- Shinola: American lifestyle brand with extensive physical retail, branded watches (assembled in US using Swiss movements) and broader accessories. Competes for the same accessible-luxury buyer but at meaningfully larger scale with own-retail distribution.
Direct peers
- Christopher Ward: The archetypal British DTC microbrand: designs in the UK, Swiss-made mechanical watches sold direct at accessible-luxury price points (£700-£2,000+). Closest direct overlap in positioning, GTM model, and target customer.
- Yema: French heritage-affordable mechanical watch brand with in-house calibers, strong tool/sport/dive lines, and DTC emphasis. Comparable price band and microbrand ethos, with deeper dive-watch focus.
- Monta Watches: US-based DTC microbrand using Sellita movements, positioning at premium accessible-luxury ($1,500-$4,000). Competes for the same enthusiast buyer with similar Swiss-mechanical, direct-only positioning.
- Studio Underd0g: British microbrand producing colorful, characterful mechanical watches in tiny limited runs via DTC. Same niche-leverage approach, distinctive aesthetic, and design-led positioning.
- AnOrdain: Independent Scottish microbrand specializing in enamel and guilloché dials, sold DTC at premium-accessible prices. Direct overlap in British design heritage, limited production, and dial-craftsmanship focus.
- Brew Watches: NYC-based microbrand selling mechanical chronograph and dress watches ($400-$2,000) primarily DTC with strong content/storytelling focus - mirrors Farer's blog-driven, narrative-led marketing.
- Baltic Watches: French-founded microbrand producing vintage-inspired mechanical watches at accessible prices (€290-€850) via DTC. Same microbrand-DTC playbook, similar product philosophy, comparable scale.
- Lorier Watches: US microbrand producing vintage-styled mechanical watches at $300-$700 via online direct sales. Same lean-team, online-first, enthusiast-targeted model with comparable pricing philosophy.
- Zodiac Watches: Swiss heritage brand (founded 1882) revived as a smaller DTC-oriented mechanical watch line with vintage dive-watch DNA. Comparable accessible-luxury mechanical positioning and direct emphasis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Farer social profiles
Digital presenceFarer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Farer leadership team
Management profileNumber of profiles
Profiles4 records
Farer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Farer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Farer
What does Farer do?
Farer designs and sells Swiss-made mechanical luxury watches under its own brand, offering over 40 distinct models across more than a dozen collections including GMT, dive, chronograph, pilot, three-hand automatic, world timer, and moonphase timepieces. The watches are British-designed in London and manufactured in Switzerland using premium movements from Sellita and La Joux-Perret, priced between £875 and £1,995.
Is Farer a public or private company?
Farer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Farer founded?
Farer was founded in 2015. It employs 1 to 10 people.
Where is Farer based?
Farer is headquartered in London, United Kingdom, in the Europe region.
How does Farer make money?
One revenue line is on record: watch Sales.
Who are Farer's main competitors?
Shinola is listed as a broad incumbent. Direct peers are Christopher Ward, Yema, Monta Watches, Studio Underd0g, AnOrdain, Brew Watches, Baltic Watches, Lorier Watches and Zodiac Watches.
Does Farer have an API?
No public API is recorded for Farer.
What industry is Farer in?
Farer's product category is Luxury Mechanical Watches. Its primary akta.pro industry code is CRAKADAA, Luxury Mechanical Watches, with a secondary code of CRAKAGAD, Watch & Timepiece Retail. Its SIC code is 3873.