Name

Keller Williams NYC

Legal name

Keller Williams NYC

Website

https://kwnyc.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales Commission: Traditional real estate commission-based model where agents earn commissions on property sales transactions. The brokerage uses a capped commission split model where agents retain a portion of commissions until reaching a cap, after which they keep 100% of their commission.
2. Real Estate Leasing Commission: Commission revenue from rental transactions for both tenant representation and landlord representation.
3. Luxury Property Services: Premium services through KW Luxury division for high-value property transactions including international buyer representation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Keller Williams NYC is a full-service, luxury real estate brokerage representing clients across residential sales and leasing, new development, commercial, and retail property classes in New York City. Operating as the New York City master franchise of Keller Williams with over 600 agents, the firm delivers collaborative, client-first representation under a capped commission split model where agents retain 100% of commissions after reaching their cap.

Product overview

Keller Williams NYC is a full-service luxury real estate brokerage offering a comprehensive suite of residential and commercial services. The core offerings include residential sales and leasing, a dedicated Luxury Division (KW Luxury), a Commercial Division, new development representation, international/global referral network services through the Keller Williams franchise, relocation services, and retail rental operations. The brokerage is supported by digital tools including a home valuation tool, property search portal, and neighborhood guides, all built on the Luxury Presence platform. The company operates as a single market center with over 600 agents, representing clients across residential sales, leasing, commercial, and luxury property classes.

Differentiator

Problem solved

Functional benefit

Brands

• Keller Williams Luxury: Luxury division specializing in high-end residential properties and premium real estate services.
• Keller Williams Commercial

Products and services

• Residential Sales Full-service residential property buying and selling representation for individual clients across New York City's five boroughs, led by 600+ collaborative agents.
• Residential Leasing / Rental Apartment and residential rental services including tenant representation and landlord listings across the NYC metro area.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor, flagship and core.

• Ryan Callahan FoundationminorOthers · 1 January 2026Keller Williams Core partnered with the Ryan Callahan Foundation, founded by former New York Rangers captain Ryan Callahan and his wife Kyla, to support children and families impacted by pediatric cancer. The partnership involves fundraising events and community partnerships across seven market centers.
• Jonathan NormolleflagshipGTM or Marketing Partner · 1 May 2025Reality TV star known for Netflix's 'Owning Manhattan' joined Keller Williams NYC in May 2025. His celebrity status brings significant marketing value and media attention to the brokerage.
• Bath + Racquet Residences & Club (Sarasota)coreGTM or Marketing Partner · 1 April 2025Associate Broker Nicole Gary leads a sales team exclusively representing the Bath + Racquet Residences & Club, a new luxury development in Sarasota, Florida. This represents KWNYC's expansion into Florida luxury market representation.
• Keller Williams (Parent Franchise)coreStrategic or Co-development PartnerKeller Williams NYC is the New York City master franchise of Keller Williams. The office was formed in 2011 and relaunched as one market center in July 2020 under new ownership. Benefits include access to Keller Williams' technology platform, training programs, brand recognition, and global agent network spanning nearly 200,000 agents worldwide across 52+ regions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Compass: Compass is a major NYC-focused real estate brokerage combining technology with agent-driven sales and luxury specialization. Competes directly with KWNYC for agents, listings, and luxury market share in NYC.
• Douglas Elliman: Douglas Elliman is one of the largest NYC residential brokerages with deep roots in Manhattan luxury and new development. Direct competitor in residential sales, leasing, and luxury segments across NYC's five boroughs.
• The Corcoran Group: Corcoran is a premier NYC residential brokerage known for luxury, new development, and Manhattan expertise. Directly competes with KWNYC for agents and high-end listings in NYC.
• Brown Harris Stevens: Brown Harris Stevens is a long-established NYC brokerage specializing in luxury residential and townhouse/co-op sales. Comparable in luxury market focus and Manhattan/Brooklyn coverage.
• Sotheby's International Realty: Sotheby's International Realty is a global luxury brand with strong NYC presence. Competes in luxury and international buyer representation, with similar reliance on a global referral network comparable to KW's 52+ region footprint.
• Compass (Coldwell Banker Warburg): Coldwell Banker Warburg is a NYC-focused residential brokerage with Manhattan expertise. Direct competitor offering residential sales, leasing, and new development services in NYC.

Broad incumbents

• RE/MAX: RE/MAX is a global real estate franchise with NYC presence. Comparable as a franchise model brokerage, though broader and less NYC-luxury-focused than KWNYC.
• Coldwell Banker: Coldwell Banker is a major national real estate franchise with NYC operations. Comparable franchise structure to KWNYC, with overlap in residential, luxury, and commercial services.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national franchise network with NYC coverage. Comparable as a franchise-based brokerage with full-service residential and luxury offerings.
• Engel & Völkers: Engel & Völkers is a global luxury-focused real estate franchise with strong NYC presence. Comparable in luxury specialization and international referral network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/kwnewyorkcity
• Xx.com/kwnewyorkcity
• Facebookfacebook.com/kwnewyorkcity
• LinkedInlinkedin.com/company/keller-williams-nyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keller Williams NYC