What One Playground does

One Playground is a Sydney-based, premium multi-location fitness and wellness operator founded in 2014 (originally as Fitness Playground, rebranded in 2023) and led by CEO and Co-Founder Justin Ashley. The company operates eight locations across Sydney — including Haymarket, North Sydney, Merrylands, Marrickville, Newtown, Surry Hills, The Bunker, and Urban Oasis — each individually designed and spanning 2,000–3,000 sqm. It runs a subscription-based model with membership tiers starting at $29.95 per week, monetizing access to all locations, 1,500+ expert-led classes weekly across 32 specialized studios and 30+ class types (Reformer Pilates, HIIT, Yoga, Boxing, Indoor Cycling, Breathwork), personal training, private recovery suites (infrared sauna, cold plunge), and venue hire.

The underlying operating platform combines premium physical infrastructure — Technogym equipment including AI-powered Biostrength and cardio machines at the Haymarket flagship, bespoke interiors, traditional and infrared saunas, and creches — with a services layer built around 250+ expert coaches and a multi-channel community program including One Run clubs, The Bunker Games, and seasonal events. The OneCoach and OneCoach Academy subsidiaries deliver personal training and nationally accredited Cert III & IV fitness qualifications, creating an internal talent pipeline. Distribution is direct-to-consumer through the company website, physical locations, and a mobile app for booking and membership management, with brand partnerships (New Balance, Red Bull, WHOOP, Aje Athletica) supporting marketing and member experiences.

The business is privately held and founder-led, with no disclosed institutional investors, funding rounds, or revenue figures. Reported operating signals include 375+ staff, 96% of new members retained beyond 30 days, a member base skewing 58% female and 66% aged 21–34, and 64k+ social media followers. Geographic exposure is concentrated entirely in Sydney, and the company is actively expanding its wellness vertical (recovery, breathwork, meditation) and physical footprint, with three new sites and the Urban Oasis wellness concept launched in 2024 alone.

Name

One Playground

Legal name

One Playground

Website

https://oneplayground.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

One Playground is a Sydney-based premium multi-location fitness and wellness operator running eight locations, 1,500+ weekly classes, personal training, recovery suites, and an in-house coach education academy serving individual members on a weekly subscription model.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Gym Membership Subscriptions: One Playground operates on a recurring subscription model with two primary membership tiers: Gym Membership (access to gym facilities and all locations) and Play Membership (includes unlimited access to all group training classes including HIIT, Reformer Pilates and Yoga). Both provide multi-club access across all Sydney locations. Membership starts from $29.95 per week.
2. Personal Training & Coaching Services: Individual and small group coaching services delivered by certified personal trainers and group fitness coaches. OneCoach Academy provides nationally recognized fitness qualifications (Cert III & IV in Fitness) and internship programs for aspiring coaches.
3. Venue & Space Hire: Spaces available for commercial photography, video shoots, and events. Requires minimum 2 weeks notice for shoots and 3-4 weeks for events. Partners with brands for collaborative events, content creation, and brand activations.
4. Recovery Suite Sessions: Bookable private recovery suites at Merrylands and Marrickville locations. Single sessions or packs available for infrared sauna and cold plunge therapy experiences. Members can bring a friend to share the experience.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

One Playground operates a network of eight premium fitness and wellness facilities across Sydney, offering multi-location gym memberships, over 1,500 expert-led weekly group classes including Reformer Pilates, HIIT, Yoga and Boxing, personal training, and recovery amenities such as infrared saunas and cold plunge suites. The company sells recurring weekly subscriptions starting from $29.95 that grant unlimited access to all locations and class types.

Differentiator

Problem solved

Functional benefit

Brands

• OneCoach: Personal training coaching platform connecting members with expert personal trainers
• OneCoach Academy
• The Bunker
• OneRun

Products and services

• Multi-Location Gym Membership Recurring weekly subscription granting members unlimited access to all One Playground gym locations across Sydney, including training floors and equipment. Available in Gym Membership and Play Membership tiers, the latter adding unlimited group training classes.
• Group Fitness Classes Over 1,500 expert-led group fitness and wellness classes per week across 32 specialized studios, including Reformer Pilates, HIIT, Yoga, Boxing, Dance, Indoor Cycling, Mat Pilates, Breathwork, and Meditation. Delivered by 200+ coaches for members and drop-in participants.
• Personal Training & Coaching One-on-one and small-group personal training delivered by certified coaches through the OneCoach platform, covering strength and conditioning, hypertrophy, rehabilitation, Olympic weightlifting, body composition, and sport-specific programming.
• Recovery Suites Bookable private recovery suites at the Merrylands and Marrickville locations featuring infrared sauna, cold plunge therapy, mineral showers, Bluetooth speakers, and towels. Available as single sessions or session packs, with members able to bring a guest.
• Venue & Space Hire Hiring of One Playground's uniquely designed gym floors, studios, and facilities for commercial photography, video shoots, brand activations, and private events. Targets fashion, lifestyle, and brand partners requiring distinctive wellness environments.
• OneCoach Academy Fitness Qualifications Education and certification pathway for aspiring personal trainers and group fitness instructors, offering free workshops, the 8-week Industry Ready program, and nationally recognised Certificate III and IV in Fitness qualifications, plus internships within the One Playground network.
• OneRun Community Run Club Free weekly 5km community run club held at multiple One Playground locations across Sydney (Darling Harbour, Marrickville, Newtown, North Sydney), in partnership with New Balance. Open to members and the public to build community engagement and drive acquisition.

Quantifiable outcome

• 96% of new members continued beyond their first 30 days with exceptional onboarding
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• New BalancecoreGTM or Marketing PartnerPartnership with New Balance for One Run club events. Includes special events, exclusive goodies, and prizes. The partnership brings running community events to multiple Sydney locations including Darling Harbour and Marrickville.
• Red BullminorGTM or Marketing PartnerBrand partnership for collaborative events and brand activations within the One Playground community.
• WHOOPminorGTM or Marketing PartnerBrand partnership involving performance tracking technology and potential member benefits.
• Aje AthleticaminorGTM or Marketing PartnerHosted House of Flow event inside North Sydney club featuring mindful movement and modern style collaboration.
• aimnminorGTM or Marketing PartnerActivewear brand partnership for collaborative events and gifting.
• Paco RabanneminorGTM or Marketing PartnerLuxury fashion brand partnership including pop-up activations.
• The UpsideminorGTM or Marketing PartnerFashion brand partnership for collaborative events and brand activations.
• LSKDminorGTM or Marketing PartnerActivewear brand partnership for events and member gifting.
• DashminorGTM or Marketing PartnerFitness and lifestyle brand partnership for collaborative events.
• TrueminorGTM or Marketing PartnerActivewear brand partnership for events and gifting.
• TechnogymcoreTechnology or IntegrationEquipment provider for cardio machines and strength training equipment including AI-powered Biostrength machines. Features at multiple locations including Haymarket and Marrickville.

Scale indicators9 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• BFT (Body Fit Training): Australian-founded functional training franchise with 50+ minute group sessions. Comparable on group conditioning, programmed coaching, and franchise-driven multi-location scale in Australia.
• KX Pilates: Australian Reformer Pilates franchise with rapid multi-location expansion. Directly comparable to One Playground's Reformer Pilates offering, premium positioning, and urban member demographic.
• Fitness First Australia: One of Australia's largest premium multi-location gym operators. Directly comparable to One Playground's premium multi-club membership model, large-format facilities, and group class offerings across multiple cities.
• F45 Training: Global functional training franchise with significant Australian presence. Comparable on group conditioning format, HIIT-focused class programming, and multi-location community-driven positioning.
• Virgin Active Australia: Premium health club operator in Australia offering group fitness, personal training, pools, and wellness amenities. Closely comparable on premium positioning, design-led facilities, and broad class variety.
• Barry's Australia: Premium boutique fitness brand with Australian studios. Comparable on high-intensity group classes (Red Room), design-led premium aesthetic, and urban, affluent member base.

Emerging players

• 12Rounds Fitness: Boutique boxing-inspired functional training concept in Australia. Comparable on premium boutique positioning, group class format, and urban Sydney member base with overlap to One Playground's Legacy boxing studio.
• Stronger Pilates: Fast-growing Reformer Pilates chain in Australia with strong brand identity. Comparable niche overlap with One Playground's Reformer studio concept and similar premium female-skewing member base.

Broad incumbents

• Anytime Fitness Australia: Global 24/7 franchise with strong Australian footprint. Comparable as broad incumbent in multi-location Australian fitness, though positioned at convenience/value rather than One Playground's premium experience.
• Plus Fitness: Large Australian 24/7 value gym franchise. Comparable as a multi-location fitness operator in Australia, though positioned at lower price points than One Playground's premium tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@OnePlayground
• LinkedInlinkedin.com/company/one-playground
• Instagraminstagram.com/oneplayground
• Facebookfacebook.com/oneplaygroundaus

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about One Playground