What Zurich Sigorta does

Zurich Sigorta A.Ş. is a Turkish joint stock insurance company operating as the Turkish subsidiary of Zurich Insurance Group, a Switzerland-based global insurance conglomerate publicly traded on the SIX Swiss Exchange (ZURN). The company is described as Turkey's largest international investor in insurance and operates a property and casualty (P&C / elementer) franchise spanning six product pillars: business insurance (including SMEs, hotels, agriculture, and large enterprises), home insurance (including compulsory DASK earthquake coverage), vehicle insurance (including compulsory traffic and yacht), personal security insurance (digital security, pickpocket, password security), health insurance (supplementary, emergency, travel), and personal accident insurance. The portfolio is delivered through a hybrid distribution model combining an independent agent network (acenteler), exclusive bancassurance with TEB (Türk Ekonomi Bankası) extended in 2021 for another 10 years, a new strategic bancassurance partnership with Alternatif Bank (2024), a direct-to-consumer digital portal (zip.zurichsigorta.com.tr), a call center, and an authorized repair and service network covering all 81 provinces of Turkey.

The company's revenue model is built on insurance premiums collected annually across individual, SME, and large-enterprise policy lines, with pricing risk-based and partially regulated (notably compulsory traffic insurance). On the technology side, Zurich Sigorta runs an insurance technology platform supporting the full P&C product set and is building a new-generation enterprise AI infrastructure in partnership with Abra Partners — combining generative AI, voice technologies, and document understanding to automate policy, quote, revision, and post-sale processes; this initiative is grant-funded by the Turkish Ministry of Industry and Technology. The company also operates notable digital and data initiatives, including pet insurance for the Neşeli Patiler customer base, telematics capability inherited from the parent group's acquisition of Bright Box, and a strong content and ESG footprint (Istanbul Film Festival sponsorship since 2013, Global Risks Report with Marsh and TÜSİAD, the 'Yan Yanayız' psychosocial support program after the Türkiye earthquakes, the 'Eğitimin Sigortası: Öğretmenlerimiz' rural-teacher program with the Ministry of National Education, and a Climate Resilience for Communities project in Izmir with ICLEI and Z Zurich Foundation).

In March 2025, Zurich Türkiye completed the acquisition of NN Hayat ve Emeklilik A.Ş. from NN Group, extending the franchise from P&C into individual pension, life, and health insurance, while simultaneously rationalizing its prior Mapfre Yaşam stake. Customer segments are segmented horizontally across individual/retail, SME (KOBİ), and large enterprise (Büyük İşletmeler); go-to-market combines enterprise field sales, channel partners (bank distribution), and direct-to-consumer digital, with the company recognized as the only insurer in Turkey's top-10 Best Employers list and as a multi-year recipient of ŞikayetVar A.C.E. customer experience awards.

Name

Zurich Sigorta

Legal name

Zurich Sigorta A.Ş.

Website

https://zurichsigorta.com.tr

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Zurich Sigorta A.Ş. is the Turkish subsidiary of Zurich Insurance Group, offering property and casualty insurance — motor, home, health, business, personal accident, and digital security — to individuals, SMEs, and large enterprises across Turkey via agents, exclusive TEB bancassurance, the Alternatif Bank partnership, and digital channels. In 2025 it acquired NN Hayat ve Emeklilik, entering life and pension.

Ownership category

akta.pro rank

Headquarters

HQ city

Sariyer

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premiums: Zurich Sigorta generates revenue through collected insurance premiums across multiple lines including compulsory traffic insurance, motor vehicle insurance, homeowners/property insurance, health insurance, personal accident insurance, business insurance for SMEs and large enterprises, and digital/personal security insurance. Premiums are collected on annual or policy-term basis with pricing based on risk assessment.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Zurich Sigorta is a Turkish property and casualty insurance company offering a comprehensive portfolio of insurance products including business insurance (SME packages, large enterprise programs, hotel, agricultural), home insurance, vehicle insurance (motor and yacht), personal security insurance (digital, pickpocket, password security), health insurance (supplementary, emergency, travel), and personal accident insurance. The company distributes these products through independent agents, bank distribution partnerships (TEB, Alternatif Bank), a digital self-service platform, and a call center, serving individual consumers, SMEs, and large enterprises across Turkey.

Product overview

Zurich Sigorta is an insurance company operating in Turkey as part of the Zurich Insurance Group. The company offers a comprehensive portfolio of insurance products organized across six main categories: Business Insurance (covering SMEs, large enterprises, hotels, and agriculture), Home Insurance (including contents and compulsory earthquake insurance), Vehicle Insurance (automobile and yacht coverage), Personal Security Insurance (including digital security, pickpocket, and password security products), Health Insurance (supplementary, emergency, and travel health), and Personal Accident Insurance. The product structure includes both core insurance categories and branded sub-products (such as Benim Arabam for auto, Benim Evim for home, and Zurich-specific branded variants). The company is also developing AI-based business solutions in partnership with Abra Partners, integrating generative AI, voice technologies, and document understanding systems to automate and improve policy, quote, and post-sales processes.

Differentiator

Problem solved

Functional benefit

Products and services

• Süper İşletme Sigortası (Super Business Insurance) Comprehensive insurance product designed for super/small businesses covering various commercial risks for enterprises.
• Benim İş Yerim (My Business) Insurance product targeted at small businesses for protection of business assets and operational risks.
• KOBİ Sorumluluk Sigortası (SME Liability Insurance) Liability insurance designed for small and medium enterprises to cover liability exposures from SME operations.
• KOBİ Yangın Sigortası (SME Fire Insurance) Fire insurance for small and medium enterprises covering fire-related property damage to business assets.
• Otel Sigortası (Hotel Insurance) Specialized insurance coverage for hotel and hospitality businesses addressing property, liability, and operational risks specific to the sector.
• Tarım Sigortaları (Agricultural Insurance) Agricultural insurance products covering farming and crop risks for farmers and agribusiness.
• Büyük İşletmeler (Large Enterprises Insurance) Insurance solutions for large corporate clients covering property, casualty, and complex multi-location enterprise risk management needs.
• Benim Evim (My Home) Home Insurance Home insurance product for residential properties, branded as My Home for individual homeowners.
• Konut Eşya Sigortası (Home Contents Insurance) Insurance covering household belongings and contents for residential customers.
• Zorunlu Deprem Sigortası (DASK) - Compulsory Earthquake Insurance Compulsory earthquake insurance required by Turkish law for residential properties against earthquake damage.
• Benim Arabam (My Car) Vehicle Insurance Vehicle insurance product for individual automobile owners covering motor risks, branded as My Car.
• Zorunlu Trafik Sigortası (Compulsory Traffic Insurance) Legally required mandatory traffic/liability insurance for vehicles in Turkey, with premiums regulated by the Turkish Treasury and varying by vehicle type, region, and driver record.
• Yat Sigortası (Yacht Insurance) Insurance coverage for yachts and maritime vessels addressing marine risks for individual owners.
• Zurich Dijital Güvenlik Sigortası (Zurich Digital Security Insurance) Digital security insurance covering online risks and digital threats for personal customers.
• Zurich Kapkaç Sigortası (Zurich Pickpocket Insurance) Pickpocket and theft insurance for personal belongings of individual customers.
• Zurich Şifre Güvenliği Sigortası (Zurich Password Security Insurance) Insurance covering password security and identity theft risks for individual customers.
• Tamamlayıcı Sağlık Sigortası (Supplementary Health Insurance) Supplementary health insurance covering medical costs above what Turkey's Social Security Institution covers.
• Zurich Acil Sağlık Sigortası (Zurich Emergency Health Insurance) Emergency health insurance for urgent medical situations for individual customers.
• Seyahat Sağlık Sigortası (Travel Health Insurance) Health insurance for travelers covering medical expenses incurred abroad.
• Zurich Ferdi Kaza Sigortası (Zurich Personal Accident Insurance) Personal accident insurance providing coverage for accidental death and injury for individual customers.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and major.

• Abra PartnerscoreStrategic or Co-development Partner · 1 January 2024Zurich Turkey partnered with Abra Partners to develop an AI-based business solutions project that combines generative AI, voice technologies, and document understanding systems for policy, quote, revision, and post-sale support processes. The project received grant funding from the Ministry of Industry and Technology under the Turkish Large Language Model Sectoral Adaptation Call.
• Alternatif BankcoreChannel Partner/ Reseller/ Distributor · 1 January 2024Zurich Turkey and Alternatif Bank signed a long-term strategic partnership in insurance, offering banking customers access to Zurich's insurance products through the bank's distribution channels.
• ICLEI (Sürdürülebilir Kentler Birliği)majorStrategic or Co-development Partner · 1 January 2023ICLEI (Local Governments for Sustainability) partners with Zurich Turkey, Izmir Metropolitan Municipality, and Z Zurich Foundation on the 'Climate Resilience for Communities Project' (Toplumlar için İklim Dayanıklılığı Projesi) in Izmir. ICLEI supports the project by developing knowledge, skills, and solutions that are sustained within communities and adopted by local government.
• İzmir Büyükşehir Belediyesi (Izmir Metropolitan Municipality)majorStrategic or Co-development Partner · 1 January 2023Izmir Metropolitan Municipality collaborates with Zurich Turkey on the 'Climate Resilience for Communities Project,' implementing climate resilience measures at the neighborhood level in Kadifekale and Agora districts of Izmir.
• İhtiyaç HaritasımajorStrategic or Co-development Partner · 1 January 2023İhtiyaç Haritası (Need Map) is a partner in the 'Yan Yanayız' project, providing psychosocial support to earthquake-affected communities in southern Turkey. The project has been featured by BBC StoryWorks and WHO Foundation.
• Türk Ekonomi Bankası (TEB)coreChannel Partner/ Reseller/ Distributor · 1 January 2021Zurich Sigorta and Türk Ekonomi Bankası (TEB) signed a distribution channel agreement extending their partnership (begun in 2008) for another 10 years. Under the agreement, all of Zurich Sigorta's non-life insurance products (individual, SME, and corporate) are exclusively distributed through TEB's widespread branch network and digital channels.
• Marsh TürkiyecoreStrategic or Co-development Partner · 1 January 2019Marsh Türkiye collaborates with Zurich Sigorta on the annual Global Risks Report, co-hosted by TÜSİAD. Marsh provides global risk consulting expertise while Zurich contributes as the insurance perspective. The report is published by the World Economic Forum.
• TÜSİAD (Turkish Industrialists' and Businessmen's Association)coreStrategic or Co-development Partner · 1 January 2019TÜSİAD co-hosts the annual Global Risks Report launch conference with Zurich Sigorta and Marsh Türkiye, serving as the Turkish business community's platform for discussing global risks and economic outlook.
• Türk Eğitim Derneği (TED)majorStrategic or Co-development Partner · 1 January 2019Türk Eğitim Derneği (Turkish Education Association) is a partner in the 'Eğitimin Sigortası: Öğretmenlerimiz' project, providing professional development support for female rural teachers in Turkey. The project aims to reach 1,000 teachers, 30,000 students, and 150,000 family members by 2023.
• T.C. Milli Eğitim Bakanlığı (Ministry of National Education)majorStrategic or Co-development Partner · 1 January 2019The Ministry of National Education partners with Zurich Turkey and Türk Eğitim Derneği on the 'Eğitimin Sigortası: Öğretmenlerimiz' project to support teachers assigned to rural schools.
• İKSV (İstanbul Kültür Sanat Vakfı)coreGTM or Marketing Partner · 1 January 2013Zurich Sigorta has been a long-standing sponsor of the Istanbul Film Festival since 2013, supporting the 'Dünden Bugüne Türk Klasikleri' (Turkish Classics from Past to Present) program. The company restores classic Turkish films including 'On Kadın,' 'İpekçe,' 'Amansız Yol,' 'Acı Hayat,' and 'Hayallerim, Aşkım ve Sen,' and sponsors their screening at the festival.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Anadolu Sigorta: One of Turkey's largest P&C insurers and a direct competitor to Zurich Sigorta across motor, home, and commercial lines. Comparable multi-channel distribution (agency + bank partnerships) and similar product breadth make it the closest head-to-head peer in the Turkish market.
• AXA Sigorta Turkey: Turkish subsidiary of global insurer AXA, competing directly with Zurich Sigorta in non-life and increasingly in health and personal accident. Direct overlap in target customer segments, product portfolio, and bancassurance partnerships.
• Allianz Sigorta Turkey: Turkish P&C subsidiary of Allianz Group, another global insurer with similar product mix and bancassurance-led distribution. Competes head-to-head with Zurich Sigorta in corporate, SME, and retail lines.
• Generali Sigorta Turkey: Turkey operation of Generali Group, offering comparable P&C and increasingly health products. Directly comparable as a foreign-owned insurer with similar focus on agency + bank distribution.
• Mapfre Sigorta Turkey: Turkish subsidiary of Spanish insurer Mapfre. Directly competes with Zurich Sigorta in retail and SME P&C lines, and is a relevant comparable given the partial sale of Mapfre Yaşam previously involving Zurich's Turkish operations.
• Sompo Sigorta Turkey: Turkey P&C arm of Japanese insurer Sompo Holdings. Competes with Zurich Sigorta across non-life lines with a similar agency-led and digital distribution approach.
• HDI Sigorta Turkey: Turkey operation of German insurer HDI Group, offering P&C products to retail and SME segments. Comparable peer with similar international parent backing and product scope.
• Groupama Sigorta Turkey: Turkey P&C subsidiary of French insurer Groupama. Comparable non-life insurer with overlapping product portfolio and similar bank and agency distribution model.
• Ak Sigorta: Turkish P&C insurer owned by Sabancı Holding, one of the most established domestic players. Directly comparable in scale and product breadth, with strong agency and bank distribution.
• Türkiye Sigorta: State-affiliated Turkish P&C insurer with significant scale in compulsory and non-compulsory lines. Comparable peer given its footprint in motor, home, and agricultural insurance in Turkey.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/zurichsigorta
• Facebookfacebook.com/zurich

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zurich Sigorta