What Anadolu Sigorta does

Anadolu Sigorta (legal entity: Anadolu Anonim Türk Sigorta Şirketi) is a publicly listed Turkish insurance company founded in 1925 and headquartered in Kartal, Istanbul, with a secondary office in Kyrenia, Cyprus. The company trades on Borsa Istanbul under the ticker ANSGR and operates as part of the Türkiye İş Bankası Group, Turkey's largest private banking group. Its core business is the underwriting and distribution of insurance policies across a comprehensive product portfolio organized into seven categories: vehicle insurance (compulsory traffic, Birleşik Kasko, Hesaplı Kasko, electric vehicle, green card, fan-specific, caravan, and brand-branded variants); home insurance (Konut Sigortası, mandatory DASK earthquake, rooftop solar panel, and apartment common-area package); health insurance (individual, supplementary/Tamamlayıcı, critical illness); personal accident; travel insurance (foreign travel and education abroad); specialized individual coverage (Patim Güvende pet insurance, Bireysel Siber Güvenlik cyber insurance); and commercial/corporate (SME business, marine/transport, aviation, engineering, leisure boat/yacht, and liability lines).

The underlying technology layer consists of a digital insurance platform comprising the company's online quotation portal (online.anadolusigorta.com.tr) and two mobile applications — Sigortam Cepte (policy management, claims submission, and integrated discount code access) and Sağlığım Cepte (health-insurance-specific mobile functionality). Both apps are available on iOS and Android. Internally, the company maintains a software engineering function led by a Chief Software Architect; no proprietary AI/ML models or developer-facing APIs are exposed. An accessibility certification (EyeBrand by BlindLook) supports visually impaired customers.

Commercially, Anadolu Sigorta operates a multi-channel distribution architecture: a traditional Turkish insurance agency (acentelik) network, direct-to-consumer digital sales via web and mobile, and bancassurance through Türkiye İş Bankası (including the İş Bankası Black premium banking program). Pricing is quote-based and risk-priced annually, with material discount levers including Findeks credit-score discounts (up to 10% on motor), multi-policy discounts (up to 35% on home, 10% on health), and corporate and professional-group pricing for lawyers, dentists, accountants, and large health-insurance groups. A cross-promotional partnership ecosystem (ZES, Paşabahçe, Vanemar, bfit, S Sport Plus, Promake, Holocrow, Anadolu Hayat Emeklilik) provides additional customer-acquisition channels and retention incentives. Revenue mechanics rely on collecting gross premiums written across the product portfolio; the company reported Q1 2026 gross premiums written of 29.57 million Lira (unaudited), a 27.5% year-over-year increase.

Name

Anadolu Sigorta

Legal name

Anadolu Anonim Türk Sigorta Şirketi

Website

https://anadolusigorta.com.tr

Company type

Public

Founded year

1925

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Anadolu Sigorta is a publicly listed Turkish insurance company founded in 1925 and part of the Türkiye İş Bankası group, offering motor, health, home, travel, personal accident, and commercial insurance products to individual and corporate customers across Turkey and Cyprus.

Ownership category

akta.pro rank

Product category

Non-Life Insurance

NAICS

Insurance Carriers (5241)

SIC

Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321)

akta.pro primary industry

Large Commercial Package (National Accounts) (FSAJAFAC)

Keywords

• Non-life insurance
• Motor vehicle insurance
• Health insurance
• Commercial insurance
• Travel insurance

Headquarters

HQ city

Kartal

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Gross Premiums Written: Anadolu Sigorta generates revenue through collecting insurance premiums across multiple product lines including motor insurance (kasko, traffic), residential fire/home insurance, health insurance, personal accident, travel insurance, and commercial/corporate insurance products
2. Q1 2026 Performance: The company reported Q1 2026 gross premiums written of 29.57 million Lira, representing 27.5% year-over-year increase

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Anadolu Sigorta is a non-life (general) insurance company that underwrites and distributes a broad portfolio of insurance products for both individuals and commercial/corporate clients in Turkey. Its offering covers motor vehicle (compulsory traffic, kasko, green card, electric vehicle and caravan variants), home (DASK compulsory earthquake, residential, solar panel, common-area), health (complementary, individual and critical illness), personal accident, travel, personal cyber security, pet insurance, and commercial lines including workplace/SME, transport, marine/boat, liability, aviation and engineering insurance. Products are sold through its own agency network, corporate website, mobile applications, and bancassurance partnerships.

Product overview

Anadolu Sigorta operates as a comprehensive insurance company offering a diverse portfolio of products organized across multiple categories: Vehicle Insurance (Araç Sigortaları) including compulsory traffic insurance, comprehensive auto (Birleşik Kasko), economical kasko, electric vehicle insurance, and green card insurance; Health Insurance (Sağlık Sigortaları) comprising individual health insurance and supplementary health insurance; Residential/Fire Insurance (Konut Sigortaları) covering home insurance and mandatory earthquake insurance (DASK); Personal Accident Insurance (Ferdi Kaza); Travel Insurance (Seyahat Sigortaları) for international travel and education abroad; Specialized coverage including pet insurance (Patim Güvende) and cyber security insurance; and Commercial/Corporate Insurance (Ticari ve Kurumsal Sigortalar) encompassing business/SME insurance, marine/transport, aviation, engineering, boat/yacht, and liability insurance. The company also offers a digital platform through its Sigortam Cepte mobile application for policy management and customer services.

Differentiator

Problem solved

Functional benefit

Brands

• Sigortam Cepte: Mobile application for policy management and digital services
• Sağlığım Cepte

Products and services

• Motor Vehicle Insurance (Araç Sigortaları) Comprehensive vehicle insurance product line for individual drivers and vehicle owners, including compulsory traffic insurance (Trafik Sigortası), Green Card (Yeşil Kart), combined kasko (Birleşik Kasko), economy kasko (Hesaplı Kasko), electric vehicle insurance, caravan kasko, brand-specific kasko and a fan/motorsport special cover. Designed to satisfy Turkish regulatory motor cover requirements and offer voluntary comprehensive protection for private vehicles.
• Home Insurance (Konut Sigortaları) Home and residential property insurance range, comprising Konut Sigortası (residential property cover), compulsory earthquake insurance (Zorunlu Deprem Sigortası / DASK), individual rooftop solar panel insurance, and a common-area package policy for site/apartment building management. Targeted at homeowners, residential property owners and building/site managers across Turkey.
• Health Insurance (Sağlık Sigortaları) Health insurance product line including Anadolu Complementary Health Insurance (Anadolu Tamamlayıcı Sağlık), Individual Health Insurance (Bireysel Sağlık Sigortası) and Critical Illness Insurance (Riskli Hastalıklar Sigortası). Offered to individuals and families seeking private healthcare coverage and lump-sum critical illness protection, supported by the dedicated Sağlığım Cepte mobile application.
• Personal Accident Insurance (Ferdi Kaza Sigortası) Personal accident protection products including Ferdi Kaza Sigortası, the Gülümseten Paket bundled personal accident cover and Güvenli Gelecek Sigortası (Secure Future cover). Sold to individual policyholders seeking accident, disability and death benefit protection.
• Travel Insurance (Seyahat Sigortaları) Travel insurance products providing overseas medical and trip coverage (Yurt Dışı Seyahat Sigortası), overseas education cover (Yurt Dışı Eğitim Sigortası) and inbound travel-to-Turkey insurance. Targeted at Turkish residents travelling abroad and at foreign visitors travelling to Turkey.
• Personal Cyber Security Insurance (Bireysel Siber Güvenlik Sigortası) Individual cyber security insurance policy providing personal financial protection against cyber risks faced by retail consumers. Offered to individual customers under the Size Özel (special) personal insurance menu.
• Patim Güvende Pet Insurance Pet health and accident insurance product (Patim Güvende) covering veterinary costs and risks for privately owned pets. Marketed to individual pet owners as part of the size-özel (special-for-you) individual line.
• Commercial and Corporate Insurance (Ticari ve Kurumsal Sigortalar) Commercial and corporate insurance suite covering workplace and SME insurance, transport/cargo (Nakliyat), boat/yacht (Tekne ve Yat), general liability (Sorumluluk), aviation, engineering and complementary physician professional liability (Tamamlayıcı Hekim Sorumluluk). Sold separately from the individual line to businesses, SMEs and corporate clients in Turkey.
• Sigortam Cepte Mobile Application Mobile application branded Sigortam Cepte that lets Anadolu Sigorta policyholders access and manage their insurance policies and submit or track claims from a smartphone. Targeted at the company's retail and commercial customers for self-service policy administration.
• Sağlığım Cepte Mobile Application Mobile application branded Sağlığım Cepte that provides health-insured customers of Anadolu Sigorta with dedicated access to their health cover and related services via smartphone. Targeted at individual health insurance policyholders.

Quantifiable outcome

• 27.5% year-over-year growth in Q1 2026 gross premiums written
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• İş Bankası Group (Workup AStart Program)coreStrategic or Co-development Partner · 10 July 2026Anadolu Sigorta participates in the Workup AStart entrepreneurship program alongside İş Bankası Group. The second cohort selected 6 startups in insurance, AI, health, and SME/industrial sectors. Selected ventures access corporate collaboration and investment opportunities during the 2.5-month program.
• ZES (Zorlu Enerji)minorGTM or Marketing PartnerPartnership offering 10% discount on electric vehicle charging services at ZES charging stations for Anadolu Sigorta motor insurance policyholders. Discount codes provided through Sigortam Cepte mobile application.
• S Sport PlusminorGTM or Marketing PartnerPartnership providing Anadolu Sigorta policyholders with special discounts on S Sport Plus sports streaming membership.
• PromakeminorGTM or Marketing PartnerPartnership offering KOBİ customers free access to Promake's $50 Premium Package for 2 months. Anadolu Sigorta motor insurance policyholders can benefit from this AI-powered security solution.
• HolocrowminorGTM or Marketing PartnerPartnership providing KOBİ customers with 3 months free trial access to Holocrow's AI-powered security solutions. Available to Anadolu Sigorta motor insurance policyholders.
• bfitminorGTM or Marketing PartnerPartnership offering 15% discount on bfit gym memberships (3, 6, and 9-month initial subscriptions) for Anadolu Sigorta policyholders through Sigortam Cepte discount codes.
• VanemarminorGTM or Marketing PartnerPartnership offering 10% discount on Vanemar smart boat tracking products for customers who purchase boat insurance from Anadolu Sigorta.
• PaşabahçeminorGTM or Marketing PartnerPartnership providing 10% discount on pasabahcemagazalar.com for Anadolu Sigorta home insurance policyholders through Sigortam Cepte discount codes.
• Anadolu Hayat EmeklilikcoreStrategic or Co-development PartnerPartnership between Anadolu Sigorta and Anadolu Hayat Emeklilik (pension and life insurance company) providing mutual customer benefits on insurance policies.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Others

• Anadolu Hayat Emeklilik: Sister company within the İş Bankası Group providing life insurance and private pension products. Adjacent insurer rather than direct competitor; included as strategic ecosystem partner.

Direct peers

• Zurich Sigorta: Turkish operations of Zurich Insurance Group offering P&C, motor, and corporate coverage. Direct competitor in the Turkish market with similar product breadth to Anadolu.
• Türkiye Sigorta: State-backed Turkish P&C insurer operating across motor, home, and commercial lines. Largest domestic competitor by premium volume and competes directly with Anadolu in core segments.
• Koru Sigorta: Turkish non-life insurer offering motor, health, and commercial products through agency and digital channels. Comparable mid-sized competitor in the same Turkish P&C market as Anadolu.
• Aksigorta: Turkish non-life insurer owned by Sabancı Holding, offering motor, health, and commercial lines through agency and digital channels. Closest head-to-head competitor to Anadolu in the Turkish P&C market.
• Allianz Sigorta: Turkish subsidiary of Allianz, offering motor, health, home, and commercial insurance with strong brand and bancassurance partnerships. Competes directly with Anadolu across nearly all major product lines.
• AXA Sigorta: Turkish subsidiary of AXA offering multi-line P&C and health insurance. Direct competitor to Anadolu, particularly in health, motor, and corporate segments.
• Mapfre Sigorta: Turkish operations of Spanish insurer Mapfre, providing P&C and health coverage. Overlaps with Anadolu on motor, home, and SME products in the Turkish market.
• Sompo Sigorta: Turkish subsidiary of Japanese insurer Sompo, offering motor, health, and commercial lines. Competes with Anadolu on both individual and corporate insurance products.
• HDI Sigorta: Turkish subsidiary of HDI International offering motor, health, and commercial insurance. Competes with Anadolu in the same Turkish agency-and-digital distribution environment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/anadolu_sigorta
• YouTubebit.ly/43qsGt5

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anadolu Sigorta