What Aaseya does

Aaseya IT Services is a privately-held low-code and digital process automation specialist founded in November 2017 as a wholly-owned subsidiary of YASH Technologies, a global systems integrator with 8,500+ employees and 450+ customers. The company operates across 13+ countries with 600+ consultants, delivering enterprise digital transformation built on three strategic platform partnerships: Pega (Global Elite Partner with 400+ certified professionals), OutSystems (150+ certified experts), and Camunda (Platinum Partner Certified). Its proprietary product portfolio centers on aHawkAI, an AI-powered inspection and workflow automation platform deployed on AWS multi-tenant SaaS architecture with a ~10-week implementation timeline, complemented by domain solutions including Aaseya Inspection Solution (AIS), AI-Driven Compliance Case Management (ACCM), Commercial Lending Solution, Loan Origination System, and Aaseya Order Management Solution.

The company monetizes through a hybrid model combining one-time professional services fees for implementation and consulting, annual SaaS subscriptions for aHawkAI (inclusive of cloud license and AWS infrastructure), recurring managed services, and AWS Marketplace distribution. Its go-to-market is enterprise field sales targeting public sector, BFSI, manufacturing, healthcare, and energy/utilities verticals, amplified through co-selling with Pega/OutSystems/Camunda and direct regional sales coverage across NA, UK/EU, MEA, and APAC. Operational entities span India, UK, USA, UAE, Saudi Arabia, Singapore, and Australia (five Australian offices), with notable client engagements including Saudi Arabia's Ministry of Municipalities and Housing (MOMAH) national inspection platform, CMC Markets, StepChange Debt Charity, and Pega's own Global Customer Support team.

Operationally, Aaseya is deepening its AI/Agentic AI differentiation on top of partner low-code platforms rather than competing as an independent software vendor — evidenced by its 2026 Pega Innovation Award for Enterprise Agentic AI, "Vibe Coding with Definitions" methodology for Camunda 8.7, and a two-AI model architecture (design-time generative + runtime deterministic) for enterprise workflows. The business sits at the intersection of services-led delivery and emerging product/SaaS revenue via aHawkAI, with strategic dependency on partner platforms (Pega, OutSystems, Camunda) that simultaneously confer both capability and concentration risk.

Name

Aaseya

Legal name

Aaseya IT Services

Website

https://aaseya.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

Aaseya is a low-code and digital process automation services firm, subsidiary of YASH Technologies, that builds enterprise workflow and inspection solutions on Pega, OutSystems, and Camunda platforms, serving government, BFSI, manufacturing, and telecom clients globally.

Ownership category

akta.pro rank

Product category

Low-Code Digital Transformation Services

NAICS

Custom Computer Programming Services (541511), Software Publishers (51321), Process, Physical Distribution, and Logistics Consulting Services (541614)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)

akta.pro primary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

akta.pro secondary industries

Enterprise Application Lifecycle Management (ALM) Platforms (HDAEAKAJ), AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)

Keywords

• Low-code development services
• Digital process automation
• BPM orchestration
• AI workflow solutions
• Enterprise application modernization

Headquarters

HQ city

Indore

HQ country

India

HQ region

Asia

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Implementation & Consulting: Customized professional services including strategic planning, AI alignment, implementation, deployment, and technical integration. One-time implementation fees (fixed or scoped-based) for digital transformation projects.
2. Annual SaaS Subscription: Annual subscription model for aHawkAI platform including cloud license, infrastructure, and support. Deployed on secure multi-tenant SaaS architecture on AWS.
3. Managed Services: Optional ongoing support and extensions for deployed solutions.
4. AWS Marketplace: Professional services available for procurement through AWS Marketplace.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Aaseya is a low-code digital transformation services company and subsidiary of YASH Technologies that helps enterprises design, build, and deploy workflow automation, BPM, and AI-powered applications. It holds Global Elite Partner status with Pega, partner status with OutSystems, and Platinum Partner status with Camunda, and offers proprietary software products including the aHawkAI AI-powered inspection platform, Aaseya Inspection Solution (AIS), and AI-Driven Compliance Case Management (ACCM) alongside domain solutions for lending, order management, and CRM.

Product overview

Aaseya is a low-code digital transformation services company and a subsidiary of YASH Technologies. The company offers a portfolio of solutions built on strategic partnerships with Pega, OutSystems, and Camunda platforms. The core product offerings include aHawkAI (AI-powered inspection platform on AWS), the Aaseya Inspection Solution (AIS), and the AI-Driven Compliance Case Management (ACCM) solution. Additional solutions span Loan Origination System, Commercial Lending Solution, Order Management (AOMS), Delegation of Authority, Investment Management, CRM, Licensing & Permits, and Micro Lending. The company provides professional services including Low-Code/No-Code development, Process Orchestration, AI Services, Advisory & Consulting, COE Advisory, Architecture Review, Project Implementation & Delivery, Support & Maintenance, and QA & Testing. With 600+ consultants across 13+ countries, Aaseya has delivered 150+ go-lives and holds Global Elite Partner status with Pega, Platinum Partner status with Camunda, and partnership with OutSystems.

Differentiator

Problem solved

Functional benefit

Brands

• aHawkAI: AI-powered inspection and compliance tool for enterprise workflow management on AWS
• Aaseya Inspection Solution (AIS)
• Aaseya Order Management Solution (AOMS)
• AI-Driven Compliance Case Management (ACCM)

Products and services

• aHawkAI AI-powered inspection and enterprise workflow platform deployed on AWS SaaS that enables organizations to design, configure, and deploy secure, scalable workflow applications using AI-assisted blueprinting and low-code configuration. Sold via direct sales and AWS Marketplace.
• Aaseya Inspection Solution (AIS) Low-code inspection platform that transforms manual inspection processes with mobile solutions, offering configurable inspection templates, categories, checklist questions, violations, recommended actions, and workflows without application development.
• AI-Driven Compliance Case Management (ACCM) AI-powered compliance case management solution providing governance through intelligent work assignment, smart scoring, AI recommendation model, automated summarization, and visual inspection with AI/AR tools for regulatory compliance workflows.
• Aaseya Order Management Solution (AOMS) End-to-end telecom order management solution covering order creation through service activation, with integration to billing, inventory, and CRM systems for internet, phone, and wireless services.
• Commercial Lending Solution (CLS) Solution for commercial lending operations streamlining loan application and approval processes, facilitating efficient management from application submission to disbursement for BFSI clients.
• Loan Origination System Streamlined loan origination platform covering application submission through disbursement with automated verification, credit checks, regulatory compliance, risk assessment, and consumer confidence features.
• Customer Relationship Management Solution CRM solution leveraging the Pega platform for enterprise customer engagement, experience management, and case management.
• Licensing & Permits Solution Solution for managing licensing and permit workflows, regulatory compliance, and related business entity management for government agencies.
• Investment Management Solution Solution for investment management operations and workflows supporting financial services firms.
• Micro Lending Solution Micro lending solution for small-scale loan operations and management supporting financial inclusion use cases.
• Delegation of Authority Solution Solution for managing organizational delegation of authority and approval workflows for enterprise governance.

Quantifiable outcome

• Discovery time reduced by ~70% using Pega Blueprint for government projects
• +5 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability11 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• CamundacoreStrategic or Co-development Partner · 7 March 2025Achieved Camunda Platinum Partner 'Certified' status in March 2025. Demonstrates deep technical proficiency in Camunda BPM, process orchestration, and automation. Enables expert consulting, implementation, and support services for Camunda's process automation platform with focus on helping enterprises accelerate digital transformation journeys.
• OutSystemscoreStrategic or Co-development Partner · 23 September 2024Global partnership expanded into Australia and New Zealand in September 2024. Aaseya has 150+ OutSystems certified experts and developed industry solutions on OutSystems platform including Inspection & Compliance, SAP Modernization, and Customer Onboarding. Partnership drives low-code digital transformation across multiple industries.
• Pegasystems (Pega)flagshipStrategic or Co-development Partner · 20 April 2018Strategic partnership established April 2018 enabling Aaseya to establish Pega Centers of Excellence in India. Aaseya holds highest tier 'Global Elite' partnership status and 'Government Elite Partner' designation. Deep collaboration on AI-powered workflow automation, enterprise transformation, and Pega Blueprint adoption. Over 400 Pega-certified professionals and 145+ successful Pega implementations.
• YASH Technologies (Parent Company)flagshipOthers · 8 November 2017Aaseya is a vital arm/subsidiary of YASH Technologies, a premier global IT powerhouse with over 8,500 employees and 450+ international clients. YASH Technologies provides corporate backing, customer access, and infrastructure support enabling Aaseya's global operations.
• Amazon Web Services (AWS)coreTechnology or IntegrationaHawkAI AI-powered inspection platform deployed on AWS infrastructure. Secure, multi-tenant SaaS architecture on AWS ensuring scalability, high availability, data isolation, and enterprise-grade security. Professional services available via AWS Marketplace for streamlined enterprise procurement.

Scale indicators13 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Virtusa: Virtusa (now part of Mphasis/Infosys-adjacent orbit) is one of the most prominent global Pega Elite partners, delivering low-code BPM and digital transformation services to BFSI and healthcare clients. Closest comparable in Pega-centric, global-delivery digital transformation services model to Aaseya.
• Hexaware Technologies: Hexaware is a top-tier Pega Elite partner with deep BPM and low-code practices serving banking, financial services, and healthcare. Comparable in scale (thousands of FTEs) and similar focus on Pega-led enterprise transformation, providing a directly comparable SI benchmark for Aaseya.
• Coforge: Coforge is a major Pega Elite partner and India-headquartered IT services firm with strong BFSI and digital-process focus. Highly comparable to Aaseya on the Pega partner-program dimension, mid-sized global delivery model, and BPM-led value proposition.
• Persistent Systems: Persistent Systems is a leading Pega partner and broader digital engineering SI with BFSI-heavy customer base. Comparable to Aaseya in Pega partnership depth and enterprise digital transformation services, though larger scale and broader tech stack.
• Mphasis: Mphasis is an India-headquartered IT services firm with active Pega and low-code practices serving BFSI globally. Comparable to Aaseya as a domestic Indian SI competing for similar enterprise BPM and digital transformation engagements.

Broad incumbents

• Accenture: Accenture is the world's largest systems integrator with a dedicated Pega practice and active low-code/digital transformation business. Competes with Aaseya for large enterprise transformation mandates but at vastly greater scale, breadth, and brand recognition.
• Cognizant: Cognizant is a top-tier global SI with deep Pega and BPM consulting practices serving BFSI, healthcare, and manufacturing. Competes with Aaseya on enterprise process automation and low-code transformation deals at much larger scale.
• Infosys: Infosys is a global IT services leader with significant Pega and low-code capability through its BPM and digital practices. Competes with Aaseya for enterprise transformation engagements, particularly for large BFSI and government clients.
• Genpact: Genpact is a global professional services firm with a strong digital-process automation practice serving BFSI and operations-heavy clients. Overlaps with Aaseya in workflow and BPM-led enterprise transformation, though at much larger scale and broader scope.

Others

• YASH Technologies: YASH Technologies is Aaseya's parent company and global IT services provider with 8,500+ employees and 450+ customers. Included as the corporate parent relationship rather than a direct peer; Aaseya is positioned within YASH as its dedicated low-code/BPM arm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCyodmbtVogfOjUpSrnAFW1w
• Xx.com/AaseyaIT
• Facebookfacebook.com/aaseyaITservices
• LinkedInlinkedin.com/company/aaseya-it-services-pvt-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aaseya