Tedaisy Insurance Group
- Company typePrivate
- Founded2016
- HeadquartersSalisbury, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
Tedaisy Insurance Group firmographics
Firmographics- Name
- Tedaisy Insurance Group
- Legal name
- Tedaisy Insurance Group Ltd
- Website
- https://tedaisy.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Tedaisy Insurance Group industry classification
Industry- Product category
- Pet Insurance
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Pet Insurance (FSAJAKAG)
Keywords
Where Tedaisy Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Salisbury
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Tedaisy Insurance Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Pet Insurance Premiums: Core revenue from underwriting pet insurance policies for dogs and cats, covering pets from 4 weeks to senior years with no upper age limit. Operating as an MGA (Managing General Agent) with over £35 million in Gross Written Premiums.
- Technology Integration Services: Revenue potential from integrated pet wellness technology (Perro app) combined with insurance products, creating a differentiated pet care ecosystem.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Tedaisy Insurance Group product offering
Product offeringCore offering
Tedaisy Insurance Group operates as a tech-enabled pet health insurance Managing General Agent (MGA) in the UK, underwriting pet insurance for dogs and cats under two consumer brands—Perfect Pet Insurance (comprehensive cover with 24/7 support) and Now Pet Insurance (straightforward simple policies). The group covers over 250,000 pets, holds £35 million+ in Gross Written Premiums, and integrates pet wellness technology via its acquired Perro dog health and activity app.
Product overview
Tedaisy Insurance Group operates as a tech-enabled pet health insurance Managing General Agent (MGA) offering a multi-brand portfolio. The company provides pet insurance under two core brands: Perfect Pet Insurance (comprehensive, award-winning coverage positioned as the 'Owner's Champion') and Now Pet Insurance (straightforward, simple policies for cats and dogs). In January 2025, Tedaisy acquired Perro, a dog health and activity app, to expand into pet wellness technology and create a differentiated approach combining insurance with health monitoring. The group covers hundreds of thousands of pets with over £35 million in Gross Written Premiums, positioning itself as a people-centric pet insurtech that combines cutting edge technology with a people-first approach to redefine pet healthcare.
Differentiator
Problem solved
Functional benefit
Brands
- Perfect Pet Insurance: Award-winning comprehensive pet insurance providing intuitive cover at good value for money. Delivers 24/7 support and commitment to great value for money. Won Insurance Times Personal Lines Broker of the Year 2024.
- Now Pet Insurance
Products and services
- Perfect Pet Insurance Award-winning comprehensive pet insurance brand providing intuitive cover at good value for UK pet owners, with 24/7 support and 'Owner's Champion' positioning. Covers dogs and cats from 4 weeks to senior years with no upper age limit. Winner of Insurance Times Personal Lines Broker of the Year Gold 2024.
- Now Pet Insurance Straightforward, no-nonsense pet insurance brand for cats and dogs offering simple and easy-to-understand policies with exceptional customer service for UK pet owners.
- Perro Dog Health & Activity App Dog health and activity app providing wellness monitoring, training support, and engagement features for UK dog owners. Gained partnerships with Airbnb, John Lewis, and Sainsbury's prior to Tedaisy acquisition.
Quantifiable outcome
- Over £1 billion in claims paid by UK pet insurers in 2024, representing 4% year-on-year increase
- +2 more outcomes
Companies that use Tedaisy Insurance Group
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Tedaisy Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Tedaisy Insurance Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- PerrocoreAcquired pet-tech company Perro in January 2025. Perro is a dog health and activity app launched in 2023, providing wellness monitoring and training support. The acquisition combines Perro's technology with Tedaisy's insurance solutions to create a new differentiated approach to pet care.
- Compare The MarketcorePrice comparison platform partner distributing Perfect Pet and Now Pet Insurance products to UK consumers seeking pet insurance coverage.
- Go ComparecorePrice comparison platform partner distributing Perfect Pet and Now Pet Insurance products to UK consumers seeking pet insurance coverage.
- ConfusedcorePrice comparison platform partner distributing Perfect Pet and Now Pet Insurance products to UK consumers seeking pet insurance coverage.
- HyperdrugminorPartner brand visible on Tedaisy's partner page, potentially providing pet-related products or marketing collaboration.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Tedaisy Insurance Group competitors and assessment
Company assessmentDirect peers
- ManyPets: UK digital-native pet insurance provider offering direct-to-consumer pet health coverage with similar tech-enabled MGA-style operations. Closest direct competitor to Tedaisy's Perfect Pet and Now Pet brands on UK price comparison platforms.
- Trupanion: North American pet medical insurance provider with a tech-enabled, vertically integrated model. Comparable to Tedaisy in its focus on innovation and direct-to-consumer pet health coverage.
- Agria Pet Insurance: Established UK pet insurance provider offering lifetime and time-limited cover for dogs and cats. Competes directly with Tedaisy on price comparison platforms and through veterinary partnerships.
- Embrace Pet Insurance: US pet insurance provider with wellness program add-ons and a tech-forward distribution model. Comparable to Tedaisy in combining insurance with optional wellness offerings.
- Bought By Many (legacy): Original UK pet insurtech brand now merged into ManyPets. Founded on a similar digital-first, customer-experience-led thesis to Tedaisy and represents the same peer archetype.
Broad incumbents
- Direct Line Group: UK general insurance group with a pet insurance line. Competes with Tedaisy on comparison platforms but as part of a much broader insurance portfolio rather than a pet-specialist focus.
- Santévet Group: European leader in pet health insurance and Tedaisy's new majority shareholder. Operates similar tech-enabled pet insurance distribution across multiple European markets, providing a European analogue for Tedaisy's UK model.
- Petplan: UK market leader in pet insurance owned by Allianz. Offers comprehensive pet cover across multiple product tiers and is a dominant presence on comparison platforms alongside Tedaisy.
Emerging players
- Vet-AI (Joii): UK pet-tech company offering AI-enabled vet consultations and wellness monitoring. Adjacent to Tedaisy via the Perro product line and represents a potential wellness-ecosystem peer.
- Figo Pet Insurance: Tech-enabled pet insurance provider with a mobile-first app experience. Comparable to Tedaisy's pet insurtech positioning, particularly in the integration of wellness and claim management.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Tedaisy Insurance Group social profiles
Digital presenceTedaisy Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tedaisy Insurance Group leadership team
Management profileNumber of profiles
Profiles2 records
Tedaisy Insurance Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
Tedaisy Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tedaisy Insurance Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tedaisy Insurance Group
What does Tedaisy Insurance Group do?
Tedaisy Insurance Group operates as a tech-enabled pet health insurance Managing General Agent (MGA) in the UK, underwriting pet insurance for dogs and cats under two consumer brands—Perfect Pet Insurance (comprehensive cover with 24/7 support) and Now Pet Insurance (straightforward simple policies). The group covers over 250,000 pets, holds £35 million+ in Gross Written Premiums, and integrates pet wellness technology via its acquired Perro dog health and activity app.
Is Tedaisy Insurance Group a public or private company?
Tedaisy Insurance Group is a private company. It is classified as corporate owned and is currently operating.
When was Tedaisy Insurance Group founded?
Tedaisy Insurance Group was founded in 2016. It employs 11 to 50 people.
Where is Tedaisy Insurance Group based?
Tedaisy Insurance Group is headquartered in Salisbury, United Kingdom, in the Europe region.
How does Tedaisy Insurance Group make money?
Two revenue lines are on record. Pet Insurance Premiums are the primary driver. The others are technology Integration Services.
Who are Tedaisy Insurance Group's main competitors?
Direct peers on record are ManyPets, Trupanion, Agria Pet Insurance, Embrace Pet Insurance and Bought By Many (legacy). Broad incumbents are Direct Line Group, Santévet Group and Petplan. Emerging players are Vet-AI (Joii) and Figo Pet Insurance.
Does Tedaisy Insurance Group have an API?
No public API is recorded for Tedaisy Insurance Group.
What industry is Tedaisy Insurance Group in?
Tedaisy Insurance Group's product category is Pet Insurance. Its primary akta.pro industry code is FSAJAKAG, Pet Insurance. Its NAICS code is 5242 and its SIC code is 6411.