Vet-AI

What Vet-AI does

Vet-AI is a UK-based veterinary technology company headquartered at the University of Leeds innovation hub, founded in 2018 by practising veterinarians Sarah Dawson, Paul Hallett and Robert Dawson. The company operates the Joii Pet Care platform, a direct-to-consumer mobile application that combines a proprietary veterinary LLM, dedicated computer vision models for skin and gait assessment, a symptom checker, and access to licensed veterinary professionals for live consultations. The underlying technology stack comprises 165 unique algorithms and 1.6 million decision nodes, with the LLM trained on more than 4 billion data points accumulated from over 400,000 consultations and a labelled dataset exceeding 500,000 clinical images and videos.

Vet-AI serves three customer segments in parallel: individual pet owners via the Joii app, UK pet insurers that embed Joii into their policyholder proposition, and corporate clients that offer Joii as an employee benefit. At scale the platform has served approximately 1.5 million cumulative pet owners and 500,000+ pets, with named distribution partners including ManyPets, AFI Pet Insurance, Waggel, Purely Pets and Asda Money on the insurance side, plus a corporate perks channel priced at £9 per employee per year. A clinical trials services vertical monetises the proprietary dataset for research customers.

The business model is a hybrid of B2C subscriptions, B2B2C insurance embedding (the dominant go-to-market motion), corporate employee benefits, and clinical trials services revenue. The company has raised $15.6M in disclosed funding (Correlation One, Hill's Pet Nutrition) and operates a Knowledge Transfer Partnership with the University of Leeds backed by Innovate UK, positioning it as a clinically-grounded AI-first veterinary platform rather than a generic telehealth marketplace.

Name

Vet-AI

Legal name

Vet-AI Ltd

Website

https://vet-ai.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Vet-AI operates Joii Pet Care, an AI-powered veterinary platform combining a proprietary LLM, computer vision and live vet consultations, serving UK pet owners directly and through embedded partnerships with pet insurers and corporate employee benefits schemes.

Ownership category

akta.pro rank

Product category

Veterinary Telemedicine and Pet Health AI Software

NAICS

Veterinary Services (541940)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Tele-veterinary & Virtual Care Platforms (Video/Chat, Remote Triage) (HLAMAGAB)

akta.pro secondary industries

Veterinary Telemedicine & Virtual Care Platforms (HLAMAMAC), Clinical Decision Support & Workflow Automation (Protocols, Templates, AI Scribing) (HLAMAGAH)

Keywords

• Veterinary telemedicine
• Pet health AI
• Animal health software
• Pet insurance technology
• Veterinary clinical trials

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Consumer Telemedicine Subscriptions: Direct-to-consumer access to 24/7 vet consultations through Joii Pet Care app. Pet owners pay for premium access to video/chat vet consultations and AI-powered health services.
2. Corporate Employee Benefits: B2B sales of Joii Pet Care as employee benefit package at £9/yr per employee. Unlimited access to vet consultations, AI symptom checker, and health plans for workforce pet owners.
3. Insurance Platform Embedding: Embedding Joii digital pet care app into insurance platforms (e.g., ManyPets partnership). Provides telemedicine, chatbots, computer vision tools, and symptom-specific product stores to reduce vet visits and manage loss ratios for insurers.
4. Clinical Trial Services: End-to-end digital clinical trial management for pharma, pet food, and animal health companies. Offers up to 40% cost savings vs traditional research methods with fast recruitment and unified data collection.
5. E-commerce Product Sales: Vet-curated product range with next day delivery integrated into Joii Pet Care app. Symptom-specific product stores recommend treatments and diets based on pet health assessments.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Vet-AI provides an AI-powered digital pet healthcare platform, branded Joii Pet Care, which combines 24/7 telemedicine consultations with licensed veterinarians, a proprietary AI-driven automated triage tool, a symptom checker, computer vision-based skin and gait health checks, and a vet-curated product shop. The platform is sold directly to pet owners via a mobile app, embedded as an OEM service in pet insurance products, and offered as an employee benefit to corporate clients, with an additional digital clinical trials management service for animal health research.

Product overview

Vet-AI offers Joii Pet Care as a unified digital pet health platform combining multiple AI-powered services: automated triage (proprietary LLM), symptom checker (165 algorithms), AI health checks (computer vision for skin/gait), and 24/7 telemedicine consultations. The platform is offered directly to pet owners via app, embedded in insurance products through B2B partnerships, and as corporate employee benefits. An enterprise Clinical Trials service provides end-to-end digital research management. All AI capabilities are clinically validated through a three-phase process involving simulated testing, live conversation review, and continuous monitoring.

Differentiator

Problem solved

Functional benefit

Brands

• Joii: Digital pet care app offering 24/7 telemedicine consultations, AI symptom checker, AI health checks for skin and gait analysis, and a vet-curated shop. Joii Pet Care connects owners with licensed vets through video and chat consultations.

Products and services

• Joii Pet Care Complete digital pet health platform providing 24/7 access to licensed vets via video and chat consultations, AI symptom checking, automated triage, computer vision-based health assessments, and a vet-curated product shop with next-day delivery. Sold to consumers via mobile app, embedded in insurance platforms, and offered as a corporate employee benefit.
• Telemedicine 24/7 video and chat consultations with licensed veterinarians available through the Joii Pet Care app. Delivered 400,000+ consultations with 97% 5-star TrustPilot reviews from 8,000+ customers.
• Automated Triage AI-powered instant triage tool providing accurate clinical guidance for pet owners 24/7. Powered by a proprietary large language model trained on 400,000+ video vet consultations and 4 billion data points, validated by veterinary professionals through a three-stage process.
• Symptom Checker Pet triage and recommendation engine with 165 unique vet-built algorithms providing immediate qualified advice. Covers 1.6 million decision nodes with 6,000+ outcome screens recommending health articles, products, and care actions.
• AI Health Checks Automated skin lesion detection and gait mobility analysis for dogs. Skin model trained on 65,000+ images; gait model trained on 35,000+ videos. Provides assessments from simple image uploads or 7-second walking videos.
• Employee Benefits (Corporate) Joii Pet Care offered as an employee benefit package for corporate clients. Includes unlimited vet consultations, AI symptom checker, shop access, and health plans starting at £9/year per employee. 67% of consults prevent a physical vet visit.
• Clinical Trials End-to-end digital clinical trial management powered by a proprietary Vet-AI Trials Management System (TMS). Offers up to 40% cost savings vs traditional methods, with 1,000 participants enrolled in 6 weeks, <3% disengagement rate, and 90% participant satisfaction.

Quantifiable outcome

• 67% of consults prevent a physical vet visit
• +8 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ManyPetscoreOEM/ Whitelabel/ Licensing Partner · 25 April 2026ManyPets, a UK pet insurer operating in the US, partnered with Vet-AI to embed Joii digital pet care app into its insurance platform. The integration provides telemedicine, chatbots, computer vision tools, and symptom-specific product stores aimed at reducing vet visits and managing loss ratios. The partnership reflects broader InsurTech shift toward embedding preventative health services within insurance products.
• University of LeedscoreStrategic or Co-development Partner · 11 October 2024Knowledge Transfer Partnerships (KTPs) with Innovate UK for development of gait mobility model and pain prediction model. Vet-AI is based in the University of Leeds £40m innovation hub. Academic team includes Professor David Hogg (AI), Professor Derek Magee (Computer Vision), Professor Mark Gilthorpe (Statistical Epidemiology), and Dr. Trevor Hardcastle (Computational Physics).
• AccediaminorImplementation/ SI/ Consulting PartnerAccedia assisted Vet-AI in building an AI-powered healthcare solution, helping scale real-time pet care with cutting-edge technology. Case study partner for technology implementation.
• Google CloudcoreTechnology or IntegrationPublished Google Cloud customer case study. Vet-AI leverages Google Cloud infrastructure for its AI-powered pet healthcare platform. Strategic technology partnership for cloud infrastructure and AI services.

Scale indicators18 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pawp: US-based pet telehealth and digital wellness subscription offering 24/7 vet chat, AI symptom tool, and an emergency fund. Mirrors Joii's combined telemedicine + AI triage + subscription model, but optimised for the US consumer market.
• FirstVet: Swedish-founded veterinary telemedicine platform offering video consultations with licensed vets and an AI symptom checker. Closest direct competitor to Vet-AI's Joii telemedicine and triage offering; serves similar insurance and employer channels across Europe.
• WhiskerDocs: 24/7 pet telehealth hotline and triage service sold primarily through pet insurers, employers, and pet retailers. Overlaps with Vet-AI's insurance-embedded and corporate benefits channels.
• Airvet: Veterinary telehealth platform selling to employers and pet insurers as an embedded benefit, with on-demand video vet access. Direct overlap with Vet-AI's B2B corporate and insurance-embedded GTM motions.
• PetDesk: Veterinary client communication and practice engagement platform with two-way texting, telehealth, and loyalty tools. Comparable to Vet-AI's B2B practice and pet-owner engagement layers, though more US-clinic-focused.
• Petriage: AI-driven veterinary telehealth app providing symptom analysis and on-demand vet consultations. Comparable to Joii's automated triage and AI symptom checker products in both modality and target user.

Broad incumbents

• Rover: Large consumer marketplace for pet sitting, walking, and grooming with growing wellness offerings. Comparable to Vet-AI only at the consumer pet-care engagement layer, not in clinical services, hence the broader incumbent categorisation.
• Modern Animal: Tech-enabled veterinary clinic chain offering membership-based primary care plus a 24/7 virtual vet app. Comparable end-customer experience to Joii (telemedicine + clinical care) but anchored to owned physical clinics.
• Mars Petcare (Mars Pet Nutrition + Kinship): Global pet care conglomerate whose Kinship division invests in and operates pet health, insurance, and data businesses (e.g., Whistle, Pet Insight, and ownership of FirstVet). Mars' scale and data assets make it the most consequential incumbent for veterinary AI/data businesses like Vet-AI.

Emerging players

• BabelBark: Pet care engagement platform connecting vets, pet service providers, and owners through a unified app with telehealth and reminders. Adjacent to Vet-AI's digital front door and insurance-embedded model, with broader service-provider integrations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/vetai
• LinkedInlinkedin.com/company/vet-ai

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vet-AI