Lazazu
- Company typePrivate
- Founded2021
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Lazazu does
Lazazu is a Paris-based fractional co-ownership platform for luxury holiday homes in Europe, founded in 2021 by Andre Berger (CEO) and Valerie Naumann. The company enables affluent individuals to purchase between one-eighth and one-half shares of high-end properties in destinations such as Ibiza, Paris, Provence, and Mallorca, with each one-eighth share delivering 45 nights of exclusive annual use. Properties are held through dedicated locally incorporated companies in which co-owners become shareholders, delivering deeded real estate ownership (not timeshare) with 2-8 like-minded owners per home.
The company's core technology is a proprietary online scheduling system that allocates stay nights equitably in proportion to ownership shares and allows owners to view all operating costs in one place; surrounding this is a managed services stack covering buyer matching, legal SPV setup, home upgrade and interior design, and full property management. Lazazu monetizes via two streams: a one-time Lazazu fee embedded in each share's purchase price (roughly EUR 47K-73K per one-eighth share on current listings) and a recurring monthly management fee of EUR 135 per one-eighth share, with running costs passed through at no markup. Go-to-market combines direct website consultation, a commissioned real estate agent referral channel, content marketing, and PR in outlets including The Sunday Times, The Telegraph, and Frankfurter Allgemeine.
Lazazu firmographics
Firmographics- Name
- Lazazu
- Legal name
- Lazazu France
- Website
- https://lazazu.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Lazazu industry classification
Industry- Product category
- Fractional Real Estate Co-Ownership
- NAICS
- Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Full-Service Vacation Rental Property Management (THAMAKAA)
- akta.pro secondary industries
- Full-Service Vacation Rental Property Management (BPAJAIAA), Ultra-Luxury Villas & Estates (THAMAEAA)
Keywords
Where Lazazu is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Lazazu business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Property Purchase Commission: Lazazu charges a flat commission for finding like-minded buyers, managing the purchase transaction, setting up the legal structure, working on home upgrades, and arranging financing. The fee is included in the share price.
- Monthly Management Fee: Monthly flat fee of EUR 135 per ⅛ share covering the cost of managing the company exclusively set up for each holiday home, providing support, technology for booking stays, and ongoing management services.
- Running Cost Pass-Through: All cleaning, maintenance, utilities, insurance, property taxes, and other home operating costs are passed through to owners without markup, divided proportionally by share ownership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Ibiza Sea View Villa - ⅛ share |
| One time/ perpetual license | Pay-as-you-go | Paris Pied-à-Terre - ⅛ share |
| One time/ perpetual license | Pay-as-you-go | Provence Mas - ⅛ share |
| One time/ perpetual license | Pay-as-you-go | Mallorca Mountain View Home - ⅛ share |
| Subscription | Monthly | Monthly Management Fee |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Lazazu product offering
Product offeringCore offering
Lazazu sells fractional ownership shares (⅛ to ½) of luxury holiday homes in prime European locations, with each ⅛ share granting 45 nights of exclusive annual use. The company matches prospective buyers with like-minded co-owners (2–8 per property), manages the full purchase and legal structure setup, and provides ongoing end-to-end property management, stay-scheduling technology, and optional rental of unused nights.
Product overview
Lazazu operates as a fractional co-ownership platform for luxury holiday homes across Europe, offering a unified service that combines buyer matching, legal structure setup, property management, and stay scheduling technology. The core offering consists of the Fractional Co-Ownership Platform, which enables purchasers to buy ⅛ to ½ shares of vacation homes in prime European locations (currently featuring properties in Ibiza, Paris, Provence, and Mallorca), paired with End-to-End Property Management services. Supporting modules include Home Upgrade & Interior Design for property furnishing to Lazazu standard, Rental Management Service for generating income from unused nights, and an intuitive Stay Scheduling Technology platform for booking exclusive-use stays. Each property is held through a dedicated company structure, with co-owners as shareholders. Monthly management fee is EUR 135 per ⅛ share.
Differentiator
Problem solved
Functional benefit
Products and services
- Fractional Co-Ownership of European Holiday Homes
- End-to-End Property Management
- Rental Management Service
- Serene Sea View Villa (Ibiza)
- Parisian Pied-à-Terre (Paris)
- Renovated Mas in the Alpilles (Provence)
- Mountain View Home (Mallorca)
Quantifiable outcome
- 45 nights exclusive use per ⅛ share annually
- +2 more outcomes
Companies that use Lazazu
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles1 record
Lazazu technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature2 records
Lazazu partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Real Estate AgentscoreAgents play an important role in Lazazu's fractional ownership offering. Lazazu works together with agents and pays a commission on the value of every share sold. Agents receive their commission on the day their share sells. The process is similar to a typical sales process with Lazazu handling the paperwork.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Lazazu competitors and assessment
Company assessmentBroad incumbents
- Airbnb Luxe: Airbnb Luxe is Airbnb's premium luxury vacation rental tier offering vetted high-end properties with dedicated trip designers. While not a fractional ownership platform, it competes for the same affluent travelers' vacation budget in similar European destinations (Ibiza, Provence, Mallorca).
- Blueground: Blueground is a large flexible furnished rental platform operating in major European and US cities. While not a fractional ownership model, it serves a related need (premium temporary living for affluent professionals) and represents a broader incumbent in the upscale rental space Lazazu partially competes in.
Direct peers
- Pacaso: Pacaso is the largest US-based fractional home co-ownership platform, enabling buyers to purchase shares in luxury vacation homes with full management services. Operating in similar luxury second-home markets with deeded ownership and shared scheduling, Pacaso is Lazazu's most direct global competitor and is expanding into Europe.
- Kocomo: Kocomo is a European fractional home ownership platform operating in France, Switzerland, Spain, and Italy, offering deeded shares in luxury second homes with full management. Very similar model to Lazazu in geography and target customer, making it a direct head-to-head competitor in shared European destinations.
- Velvet Hideaways: Velvet Hideaways offers fractional ownership of luxury villas and chalets in European destinations with management services. Operates in similar premium European vacation home markets with overlapping target customers and ownership structures.
- Ember: Ember offers co-ownership of luxury second homes in Europe and select international destinations, with a managed experience and deeded ownership structure. Targets the same affluent demographic seeking fractional access to premium properties, with overlapping geographic focus.
- Wander: Wander provides fractional vacation home ownership with fully managed properties and integrated smart-home technology. Targets affluent buyers seeking premium vacation home experiences with deeded ownership — closely aligned with Lazazu's value proposition.
Emerging players
- BODE: BODE enables co-ownership of homes through a managed structure in select markets, with an emerging presence in lifestyle property co-investment. Partial overlap with Lazazu in the fractional ownership category, though with a different geographic and customer focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Lazazu social profiles
Digital presenceLazazu compliance and trust
Trust signalCompliance2 records
Lazazu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lazazu leadership team
Management profileNumber of profiles
Profiles2 records
Lazazu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lazazu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lazazu
What does Lazazu do?
Lazazu sells fractional ownership shares (⅛ to ½) of luxury holiday homes in prime European locations, with each ⅛ share granting 45 nights of exclusive annual use. The company matches prospective buyers with like-minded co-owners (2–8 per property), manages the full purchase and legal structure setup, and provides ongoing end-to-end property management, stay-scheduling technology, and optional rental of unused nights.
Is Lazazu a public or private company?
Lazazu is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lazazu founded?
Lazazu was founded in 2021. It employs 1 to 10 people.
Where is Lazazu based?
Lazazu is headquartered in Paris, France, in the Europe region.
How does Lazazu make money?
Three revenue lines are on record. Property Purchase Commission is the primary driver. The others are monthly Management Fee and running Cost Pass-Through.
Who are Lazazu's main competitors?
Broad incumbents on record are Airbnb Luxe and Blueground. Direct peers are Pacaso, Kocomo, Velvet Hideaways, Ember and Wander. BODE is listed as an emerging player.
Does Lazazu have an API?
No public API is recorded for Lazazu.
What industry is Lazazu in?
Lazazu's product category is Fractional Real Estate Co-Ownership. Its primary akta.pro industry code is THAMAKAA, Full-Service Vacation Rental Property Management, with a secondary code of BPAJAIAA, Full-Service Vacation Rental Property Management. Its NAICS code is 531311 and its SIC code is 6531.