McConkey Auction Group

What McConkey Auction Group does

McConkey Auction Group (MAG) is a family-owned wholesale auto auction operator headquartered in Spokane, Washington, serving licensed automotive dealers and institutional consignors across the Pacific Northwest and Western Canada. The company runs five physical auction facilities — DAA Northwest (Spokane), DAA Seattle (Auburn), DAA Portland, MAG Southern Oregon (Medford), and MAG Alaska (Anchorage) — plus the MAG Now digital auction marketplace, processing more than 2,000 vehicles per week at blended sale rates around 60%. Customers include franchised and independent dealers, OEM consignors (notably Ford), large dealer groups (Lithia Motors, Larry H. Miller Group, BMW of Spokane), and institutional accounts such as rental fleets, banks, and finance companies; rural and remote dealerships are a secondary segment served primarily through the digital channel.

The company's core technology stack is built on third-party platforms rather than proprietary AI: MAG Now and MAG Southern Oregon run on EBlock (available via iOS, Android, and desktop apps), with Edge Pipeline powering consignment marketing across 150+ independent auctions and Edge Simulcast enabling virtual attendance at live physical sales. Proprietary differentiators are operational rather than technical — notably the Buyer Protection Plan (BPP), a post-sale inspection and arbitration product introduced in 1996, and the LiveLanes physical/digital hybrid auction format. Supporting services include reconditioning (ASE-certified mechanical and detail work at DAA Northwest and DAA Seattle), transportation coordination, title processing, and ACH payment processing, all delivered through a unit-level pricing model.

MAG earns revenue primarily through transaction fees on vehicles crossing the block, supplemented by BPP attach (Premium 14-Day Frame & Drive $320/$6,000 coverage down to Basic 7-Day Drive Check $135/$2,000), reconditioning services, and Auction Direct Remarketing (ADR) institutional markup. Distribution is multi-channel: in-lane physical auctions, simulcast attendance, pure digital MAG Now sales, and third-party platform facilitation for SmartAuction, ADESA.com, and OVE. The company is in active expansion mode, opening DAA Portland in December 2024 and forming MAG Southern Oregon via merger with Southern Oregon Auto Auction and partnership with Casey Moore Auctions in May 2025.

Name

McConkey Auction Group

Legal name

McConkey Auction Group

Website

https://magauctions.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

101–250 employees

Short description

McConkey Auction Group operates a Pacific Northwest wholesale auto auction network with five physical sites and a digital platform (MAG Now/EBlock), serving licensed dealers and institutional consignors — including OEMs, dealer groups, banks, and rental companies — across Washington, Oregon, Idaho, Montana, Alaska, and Western Canada.

Ownership category

akta.pro rank

Product category

Wholesale Auto Auctions / Vehicle Remarketing Services

akta.pro industry

PRIMARYTLABAKAA

Wholesale Vehicle Auctions (Physical & Online)

Transportation & Logistics/Fleet Leasing, Rental & Management/Fleet Remarketing & Vehicle Disposal (Auctions, Buyback, Resale)

SECONDARYTLABAKAB

Dealer-to-Dealer (B2B) Vehicle Remarketing Networks

Transportation & Logistics/Fleet Leasing, Rental & Management/Fleet Remarketing & Vehicle Disposal (Auctions, Buyback, Resale)

Keywords

• Wholesale auto auctions
• Vehicle remarketing services
• Dealer auction network
• Fleet disposal services
• Institutional automotive remarketing

Headquarters

HQ city

Spokane

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Auction Transaction Fees: MAG earns fees from transactions conducted at physical and digital auction events. Consignors pay fees to sell vehicles; buyers may pay participation fees. The company does not own inventory it sells.
2. Reconditioning Services: Detail and mechanical services provided to dealers including wet-and-dry bay cleaning, finishing, quality control, and ASE-certified mechanical repairs.
3. Buyer Protection Plan: Optional inspection coverage purchased by buyers at time of sale, providing frame checks, drive checks, and arbitration support with coverage tiers from $2,000 to $6,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

McConkey Auction Group operates a wholesale vehicle remarketing marketplace that connects third-party consignors (franchised and independent auto dealers, OEMs, rental car companies, fleet operators, and banks/credit unions) with licensed dealer buyers through weekly in-lane auctions and 24/7 digital platforms. The company does not own the inventory it sells; instead, it earns transaction fees on vehicles crossing its physical and digital auction blocks across six Pacific Northwest locations, supplemented by Reconditioning Services, Buyer Protection Plan premiums, and Transportation coordination.

Product overview

McConkey Auction Group operates a multi-location physical and digital wholesale auto auction network across the Pacific Northwest. The core portfolio consists of physical auction sites (DAA Northwest in Spokane, DAA Seattle in Auburn, DAA Portland in Portland, and MAG Southern Oregon in Medford) combined with digital-first offerings (MAG Alaska and MAG Now). Supporting services include MAG Specialty Sales for specialty vehicles, Auction Direct Remarketing (ADR), Buyer Protection Plan (BPP) for post-sale inspections and arbitration, Reconditioning Services for detail and mechanical work, and Transportation Services through a vendor network. Digital access is provided via Edge Pipeline for inventory marketing, Edge Simulcast for virtual auction attendance, and the EBlock platform for digital-only sales. The company serves licensed, registered dealers and institutional accounts including banks, rental companies, and OEMs.

Differentiator

Problem solved

Functional benefit

Brands

• MAG Specialty Sales: Specialty sales featuring motorhomes, boats, trailers, side-by-sides, and motorcycles
• MAG Rock & Roll Sale
• Buyer Protection Plan (BPP)
• LiveLanes

Products and services

• DAA Northwest Physical wholesale auto auction located in Spokane, WA, serving Washington, Oregon, Idaho, Montana, and Western Canada. Hosts weekly sales with consignment from leading institutional accounts and regional dealers; accessible in-lane or online via Edge Simulcast by licensed, registered dealers.
• DAA Seattle Physical wholesale auto auction located in Auburn, WA, with a main campus and a Fleet Vehicle Processing Lot (and Lot 4 in Pacific, WA). Hosts leading institutional accounts and regional dealer buyers; in-lane and online attendance.
• DAA Portland 8-lane physical wholesale auction serving licensed, registered dealers in the Portland market with consignment from regional dealers and national accounts; achieved 65% sale rate with 916 units crossing the block and 598 sold at grand opening.
• MAG Southern Oregon Hybrid auction in Medford, OR combining physical lanes with digital reach via EBlock. Weekly sales run on EBlock in physical lanes SO1 & SO2 every Wednesday at 1:00 PM PT, serving the Southern Oregon dealer community.
• MAG Alaska Digital auction powered by EBlock offering real auction experience with run lists, set auction times, and self-checkout for licensed Alaska dealers across the Anchorage market and broader Alaska.
• MAG Now Digital Auctions Digital auction marketplace powered by EBlock featuring run lists, verified CRs, multiple lanes running simultaneously, vehicle sales every 60 seconds, title processing, ACH payments, and transportation services. Coverage spans from Fresno, CA to Fairbanks, AK.
• MAG Specialty Sale Specialty vehicle auctions featuring motorhomes, boats, trailers, side-by-sides, and motorcycles for licensed dealers. Hosted at DAA Northwest and DAA Seattle via the vLane digital platform.
• Auction Direct Remarketing (ADR) In-lane and online remarketing services backed by 30 years of institutional remarketing experience. Available at DAA Northwest, DAA Seattle, and DAA Portland for institutional accounts and dealers.
• Buyer Protection Plan (BPP) Post-sale inspection coverage and arbitration service for in-lane and online dealers. Tiers: Premium 14-Day Frame & Drive ($320/$6,000 coverage), Basic 14-Day Frame & Drive ($245/$4,000), Premium 14-Day Drive Check ($250/$5,500), Basic 14-Day Drive Check ($175/$3,500), Premium 7-Day Frame & Drive ($270/$4,500), Basic 7-Day Frame & Drive ($195/$2,500), Premium 7-Day Drive Check ($210/$4,000), Basic 7-Day Drive Check ($135/$2,000), plus Frame Check only ($100).
• Reconditioning Services Auto dealer detail and mechanical services including wet-and-dry bay cleaning, finishing, quality control, and ASE-certified mechanical repairs. Available at DAA Northwest and DAA Seattle locations.
• Transportation Services Transportation vendor network coordinating vehicle transport for consigned and purchased vehicles, bikes, and RVs. Includes local services at auction sites (e.g., ASI Transport across from DAA Northwest) and regional carriers covering routes throughout the Pacific Northwest and beyond.

Quantifiable outcome

• 65% sale rate at DAA Portland grand opening with 916 units offered
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• EBlockcoreTechnology or IntegrationEBlock powers the MAG Now digital auction platform, providing the digital marketplace infrastructure for running live auctions online. MAG Now runs weekly digital sales on EBlock every Wednesday at 1:00 PM PT with multiple lanes, run lists, and real-time bidding.
• Edge Pipeline / Edge SimulcastcoreTechnology or IntegrationEdge provides consignment marketing (Pipeline) and virtual auction attendance (Simulcast) technology. All MAG consigned units are marketed on Edge Pipeline, and dealers can attend physical auctions virtually via Edge Simulcast.
• AFC Automotive Finance CorporationsupportingOthersFinancing partner providing floorplan and inventory financing solutions for licensed dealers purchasing vehicles at auction.
• Ally Auto Dealer ServicessupportingOthersCaptive finance company providing vehicle financing and dealer services for Ally Financial customers buying at MAG auctions.
• NextGear CapitalsupportingOthersInventory financing provider for independent dealers, offering floorplan financing to support auction purchases.
• ASI TransportsupportingOthersLocal transportation vendor located across the street from DAA Northwest in Spokane, providing vehicle transport services for consigned and purchased vehicles.
• Casey Moore AuctionscoreStrategic or Co-development PartnerPartnership formed midway through 2025 combining Casey Moore Auctions with MAG Now to create MAG Southern Oregon, extending MAG's presence along the I-5 corridor.
• National Auto Auction Association (NAAA)supportingOthersIndustry trade association membership providing standards, position statements, and industry advocacy. MAG adheres to NAAA position statements on ADAS, chip shortages, subscription services, and electric/hybrid vehicles.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Manheim: The largest U.S. wholesale auto auction company, owned by Cox Automotive, operating approximately 70+ physical auction sites and the Manheim.com digital marketplace. Directly comparable to McConkey Auction Group in serving franchised/independent dealers and institutional accounts (OEMs, rental fleets, lenders) with similar remarketing services.
• Copart: Global online vehicle auction leader with a heavy concentration in salvage and total-loss vehicles, connecting institutional sellers (insurers, banks, charities) with dealer and public buyers. Comparable to McConkey Auction Group as a high-volume wholesale auto auction platform with a national digital buyer pool.
• ADESA: Major U.S. and Canadian auto auction operator owned by Carvana, with a network of physical auction sites and the ADESA.com digital platform serving franchised and independent dealers. Directly comparable to McConkey Auction Group in dealer-to-dealer wholesale auctions and institutional account remarketing.
• Insurance Auto Auctions (IAA): Insurance-focused wholesale auto auction company now part of RB Global following the 2023 KAR Auction Services/IAA combination. Comparable to McConkey Auction Group as a multi-site U.S. auction operator serving institutional consignors and dealer buyers.
• SmartAuction: Online wholesale vehicle auction platform affiliated with ADESA, on which DAA Seattle and DAA Northwest serve as authorized facilitating auctions. Directly comparable digital auction competitor serving franchised and independent dealers nationwide.

Others

• EBlock: Digital auto auction platform that powers MAG Now, MAG Alaska, and MAG Southern Oregon sales, providing run lists, multi-lane live bidding, Autobid, and self-checkout. Operates its own auctions while also serving as critical infrastructure for McConkey Auction Group and dozens of other independent auction companies.
• Auction Edge: Technology provider behind Edge Pipeline (consignment marketing across 150+ independent auctions nationwide) and Edge Simulcast (virtual in-lane attendance). A core infrastructure partner for McConkey Auction Group's digital and physical auction operations, serving as an enabling technology vendor rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCEFY0IP96jJfcJPhM3VhO6Q
• Facebookfacebook.com/mcconkeyauctiongroup
• LinkedInlinkedin.com/company/mcconkeyauctiongroup
• Instagraminstagram.com/mcconkeyauctiongroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McConkey Auction Group