agriverse

What agriverse does

Agriverse (legal entity: IoAgri s.r.l.) is an Italian cloud-based SaaS platform providing integrated agronomic and economic farm management software for the Agriculture 4.0 market. Founded in 2016 by Vito Sanitate and headquartered in Bari within the IC406 incubator of Auriga S.p.A., the company serves Italian farms (aziende agricole), agronomists, producer organizations (OP), and cooperatives with a tiered product suite spanning a free base tier (START) and paid tiers (NEXT, PLUS, PREMIUM) starting from €13 per month. The platform is delivered as a web application accessible across devices, with real-time data synchronization and no local installation required.

The core product combines a digital farm logbook (Quaderno di Campagna) compliant with EU, national, and regional farming regimes — including conventional, integrated defense, organic, SQNPI, and GlobalGAP — with management control (cost/revenue tracking, electronic invoicing), traceability, worker management, and cadastral mapping. Notable technical components include integration with the Banca Dati Fitofarmaci (BDF) pesticide database covering 9,000+ commercial products and 800+ active substances for guided treatment recommendations, multi-farm (Multiazienda) management for cooperatives, IoT and agricultural machinery telemetry integration, and a dedicated digital wine labeling product (QR-Label) for the cantine segment.

Agriverse operates a freemium go-to-market anchored by agricultural trade show presence (Macfrut, EIMA, RIVE Pordenone, Make*Bari), supplemented by digital channels, content marketing, and the Agriverse Academy educational program for agricultural schools. The company received €428,000 in funding from Auriga and CDP in January 2021, won recognition through Intesa Sanpaolo's Up2Stars program (2022), and is a founding member of the Distretto Agroalimentare di Qualità dell'Uva da Tavola. Named customers span enterprise (Unifrutti, Mazzoni Group, Conti Zecca, Masseria Amastuola) and SMB agricultural businesses across wine, fresh produce, olive oil, and fruit sectors.

Name

agriverse

Legal name

IoAgri s.r.l.

Website

https://agriverse.it

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Agriverse is an Italian cloud-based SaaS platform that provides integrated agronomic and economic farm management software for farms, agronomists, producer organizations, and cooperatives, with tiered subscriptions starting from a free tier and a focus on EU regulatory compliance and supply chain traceability.

Ownership category

akta.pro rank

Product category

Farm Management Software

NAICS

Support Activities for Crop Production (11511)

SIC

Agricultural Services (700)

akta.pro primary industry

Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)

akta.pro secondary industries

Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD), Farm Data Platforms, Integration & APIs (Interoperability/Middleware) (AFAAAFAG)

Keywords

• Farm management software
• Agricultural SaaS
• Digital farm logbook
• Agronomic compliance software
• Agri-food traceability

Headquarters

HQ city

Bari

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Software Licenses: SaaS subscription model with tiered pricing packages (START free, NEXT, PLUS, PREMIUM paid). Modular packages with add-on modules. Premium features include advanced reporting, multi-farm management, and electronic invoicing.
2. Freemium Base Tier: Free forever base tier (Agriverse START) for small farms to digitize fields and print records, with paid upgrades for advanced features.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Agriverse provides a cloud-based SaaS management suite for the agricultural sector, covering field activity recording, phytosanitary treatment guidance, electronic invoicing, multi-farm management, supply chain traceability, and digital wine labeling. The platform is targeted at farms, agronomists, producer organizations (OP), cooperatives, and wineries, with tiered packages (START free, NEXT, PLUS, PREMIUM) tailored to farm size and regulatory regime.

Product overview

Agriverse is a comprehensive cloud-based management suite for Agriculture 4.0, designed for agricultural businesses, Producer Organizations (OP), cooperatives, and agronomists. The product portfolio includes four main tiers: START (free base package for digitalizing small farms with field activity recording, warehouse management, and treatment records), NEXT (voluntary integrated pest management with guided treatments and multilot support), PLUS (organic and conventional farming with full traceability), and PREMIUM (complete technical-economic control with advanced reporting). The suite integrates specialized modules for electronic invoicing, product traceability, worker management, and multi-company operations. Additional products include QR-Label for digital wine labeling, a pesticide database, and Academy for educational institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Agriverse Registri di Campo (Agriverse Digital Field Records) Digital field records management system for recording and tracking all field activities, interventions, treatments, and agricultural operations. Built for Italian agricultural businesses needing compliance with conventional, integrated defense, GLOBALG.A.P, organic, and SQNPI farming regulations.
• Agriverse Produzione (Agriverse Production) Agricultural production management product for monitoring and controlling the entire production process from field to harvest, including warehouse management, crop rotation, machinery tracking, and labor management.
• Agriverse Agroalimentare 4.0 (Agriverse Agri-food 4.0) Agri-food management suite for Agriculture 4.0 covering the entire food supply chain from production to transformation, including traceability, processing, packaging, and operational control.
• Agriverse QR-Label (Digital Wine Label) Digital labeling solution for the wine sector using QR codes, reducing printing costs and ensuring regulatory compliance with EU and national wine labeling requirements.
• Agriverse Academy (Agriverse School) Free educational program providing the Agriverse School software package for agricultural technical institutes and universities, with virtual simulations for farm management training. Adopted by 17 schools with 349 students.

Quantifiable outcome

• 3,000+ farmers subscribed to newsletter indicating successful customer acquisition
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature10 records

Partnerships

Seven partnerships are on record, tiered core, key and minor.

• IC406 (Incubatore)coreStrategic or Co-development PartnerAgriverse's headquarters is located within the IC406 incubator promoted by Auriga. The company participated in the IC406 acceleration program in 2019 in collaboration with PoliHub Milano.
• GruppoSistemakeyTechnology or IntegrationStrategic partnership with GruppoSistema for supply chain traceability integration. Presented at Macfrut together, demonstrating integration between Agriverse and NavGreen platform developed by GruppoSistema for commercial transactions in the fruit and vegetable sector.
• PoliHub MilanominorStrategic or Co-development PartnerPoliHub Milano (Politecnico di Milano's innovation hub) collaborated with Auriga on the IC406 acceleration program that Agriverse participated in.
• Distretto Produttivo dell'Informatica PuglieseminorStrategic or Co-development PartnerMember of the Apulian IT District, recognizing the company's growth and contribution to regional technology innovation.
• GellifyminorStrategic or Co-development PartnerInnovation platform partner in the Up2Stars program, providing networking opportunities and visibility toward investors, venture capital, and entrepreneurs.
• Punto Impresa Digitale - BariminorGTM or Marketing PartnerPartner at Make*Bari event at Fiera Del Levante, participating in the digital innovation exhibition alongside Punto Impresa Digitale.
• Distretto Agroalimentare di Qualità dell'Uva da TavolakeyStrategic or Co-development PartnerAgriverse is a founding constituent member of the Table Grape Quality Agro-food District, established by the Italian Table Grape Commission (CUT) on October 25, 2022. The district represents over 300 companies with €650M+ aggregate turnover and 10,000+ hectares of production.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Trimble Ag Software: Trimble's agriculture portfolio (formerly Trimble Ag, Agrian, and Connected Farm) delivers farm recordkeeping, scouting, and precision-ag workflows at global scale — a broader incumbent offering overlapping functionality to Agriverse, especially for large enterprise farms.
• Climate FieldView: Bayer-owned digital agriculture platform collecting field-level data for input optimization and recordkeeping — overlapping Agriverse in farm records and decision support but bundled with Bayer's seed and crop-protection ecosystem.
• Granular (Corteva): Corteva's farm management and agronomy SaaS for row-crop and specialty-crop operations in North America and Europe — a broader incumbent targeting similar farm-record and economic-management use cases as Agriverse.

Direct peers

• Conservis: US-based farm management platform providing field records, inventory, cost tracking, and traceability for row-crop and specialty-crop operations — comparable SaaS scope to Agriverse's economic-management and traceability modules.
• xFarm Technologies: Swiss-Italian farm management SaaS platform serving farmers, agronomists, and cooperatives across Europe with field records, telemetry, and sustainability tools — the most direct competitor to Agriverse in Italian/European FMIS.
• 365FarmNet: European multi-tenant farm management platform (originated with Claas and German farm associations) offering documentation, planning, and machinery integration — competes with Agriverse for European cooperative and farm accounts.
• AGRIVI: Croatian-founded farm management SaaS offering field records, agronomy, and supply-chain traceability to growers and cooperatives globally — directly comparable product suite to Agriverse across Europe and emerging markets.

Emerging players

• Agroop: Portuguese agtech SaaS focused on crop monitoring, farm records, and water/irrigation management for Southern European farmers — overlapping with Agriverse in Mediterranean farm recordkeeping and IoT integrations.
• Leaf Agriculture: API/data-infrastructure platform that connects farm data sources (machinery, sensors, software) for agribusinesses — comparable to Agriverse's IoT/machinery-integration ambitions but focused on data infrastructure rather than end-user SaaS.

Regional players

• FarmSoftware (Imageo / Tecnosoft): Italy-based providers of farm management and traceability software serving Italian agricultural businesses and cooperatives — direct regional competitor overlapping Agriverse on Quaderno di Campagna, traceability, and cooperative workflows in Italy.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCL3ihR-5xUuNWpWxjDJKF3w
• Facebookfacebook.com/agriverse.it
• LinkedInlinkedin.com/company/agriverse.it
• Instagraminstagram.com/agriverse.it
• TikToktiktok.com/@agriverse.it

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about agriverse