What Agroop does

Agroop is a Portuguese precision irrigation management company founded in 2014 and headquartered in Sintra, Portugal. Its product is an integrated hardware-and-software system for professional farmers and agricultural operators managing 65+ crop types, focused exclusively on optimizing when and how much to irrigate rather than operating as a broad farm-management ERP. The hardware layer consists of proprietary Terra soil moisture/temperature/conductivity probes and a compact METEO weather station measuring rainfall, UV, luminosity, wind, and air parameters; the software layer is the Farmoot platform, delivered as a web application (app.agroop.net) and native iOS/Android apps, which fuses sensor telemetry, third-party weather forecasts, and satellite imagery to produce irrigation recommendations, supported by integrations with Sentek and Enviropro probes for customers with existing third-party hardware. Data is processed and stored on Google Cloud infrastructure.

Agroop monetizes through an annual Farmoot software subscription (priced variably by monitored area, hardware, and plan tier, with auto-renewal and 30-day notice), one-time hardware sales of Terra probes and METEO stations (installed by Agroop technicians in the Iberian Peninsula or shipped for self-install elsewhere), and separately billed professional services covering training, calibration, repairs, and consulting. Go-to-market is sales-led: a free on-farm diagnostic is the primary customer acquisition mechanism, supplemented by a community-led WhatsApp 'agroopers' channel and a partner/affiliate program that lets agronomic engineers and consultants resell or refer the platform.

The company has reached approximately 1,000 customers, 50,000 platform users, 700+ deployed sensors, and 250,000 hectares under management. It has financed itself primarily through five equity crowdfunding campaigns on Seedrs (totaling over €1.5M from 880+ investors in 35+ countries — a Portuguese crowdfunding record) and documents international expansion intent into the United States and Australia, with no disclosed institutional venture funding to date. A February 2025 rebrand around 'Gestão de Rega Descomplicada' (Simplified Irrigation Management) and a 2025 partnership with MIT Technology Review and KPMG (featured on CNN Portugal) indicate ongoing investment in commercial positioning and brand rather than large-scale capital deployment.

Name

Agroop

Legal name

EAGROOP, Lda.

Website

https://agroop.net

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Agroop is a Portuguese agtech company that sells the Farmoot irrigation management platform alongside its proprietary Terra soil-moisture sensors and METEO weather station, helping professional farmers across 65+ crop types reduce water and energy use through data-driven irrigation recommendations.

Ownership category

akta.pro rank

Product category

Precision Agriculture Software

NAICS

Water Supply and Irrigation Systems (221310), Water Supply and Irrigation Systems (22131), Crop Production (111)

SIC

Agricultural Services (700)

akta.pro primary industry

Irrigation Scheduling & Water Optimization Analytics (AFABAMAG)

akta.pro secondary industries

Irrigation Control & Automation (Controllers, Valves, Sensors, IoT) (AFAAACAF), Irrigation Monitoring & Sensors (Flow/Pressure Meters, Soil Moisture, Water Quality Sensors) (AFABAHAJ), Irrigation Scheduling & Advisory Services (ET/Soil-Moisture Based) (AFACAFAC), Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF)

Keywords

• Precision irrigation management
• Soil moisture sensors
• Smart farming software
• Agricultural IoT platform
• Satellite imagery irrigation

Headquarters

HQ city

Sintra

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Software Subscription (Farmoot): Annual subscription model providing access to the Farmoot software platform and associated services. Subscription value varies based on monitored area, associated hardware, and contracted plan. The subscription includes software access, data processing, storage, and support. Auto-renews annually with 30-day advance notice option.
2. Hardware Sales: Sale of proprietary hardware including Terra soil moisture sensors and METEO weather stations. Hardware can be delivered via Agroop technicians for on-site installation or shipped via carrier for customer self-installation. Additional costs may include delivery, travel, and installation fees.
3. Professional Services: Additional services including consulting, training, technical site visits, repairs, hardware replacement, calibration, preventive maintenance, and specific integrations are billed separately from the subscription and may have associated costs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Agroop sells a precision irrigation management system combining the Farmoot web/mobile software platform with proprietary Terra soil moisture sensors and METEO weather stations, integrated with satellite imagery and third-party weather data to deliver real-time irrigation recommendations to professional farmers. Revenue is generated primarily through annual software subscriptions, hardware sales (sensors and weather stations), and ancillary professional services such as installation, calibration, and consulting.

Product overview

Agroop is an irrigation management technology company offering a integrated hardware-and-software system. The core product is the Farmoot software platform (web and mobile apps) which integrates real-time soil moisture data from Terra probes and weather data from the Meteo weather station, supplemented by satellite imagery and third-party weather forecasts, to generate precision irrigation recommendations. Customers can also use the platform with compatible third-party probes (Sentek, Enviropro) or via satellite-only recommendations without physical sensors. The ecosystem includes the Hoob sub-product, customer support tools, and an eBook/resource library.

Differentiator

Problem solved

Functional benefit

Brands

• Farmoot: The software platform (web and mobile application) for irrigation management, providing data visualization, sensor integration, irrigation recommendations, and satellite imagery.
• METEO
• Terra

Products and services

• Farmoot Farmoot is Agroop's primary precision irrigation management software platform, accessible via web app (app.agroop.net) and native mobile apps for iOS and Android. It integrates data from Terra soil sensors, METEO weather stations, third-party weather forecasts, and satellite imagery to deliver real-time soil moisture monitoring, irrigation recommendations, and field analytics for professional farmers.
• Terra Soil Moisture Sensor Terra is Agroop's proprietary soil moisture probe hardware. It measures soil moisture, temperature, and electrical conductivity and transmits readings wirelessly to the Farmoot platform for real-time irrigation monitoring and recommendations. The sensor is designed for easy field installation by Agroop technicians or self-installation by the customer.
• METEO Weather Station METEO is Agroop's compact agricultural weather station. It measures rainfall, UV radiation, luminosity, wind speed and direction, air temperature, and air humidity, and feeds localized meteorological data into the Farmoot platform to support irrigation decisions.
• Hoob Hoob is a product or sub-offering referenced on the Agroop website under the main navigation menu, described as a supplementary tool within the Agroop ecosystem. Detailed description is not available from the publicly scraped content.

Quantifiable outcome

• Water savings exceeding 40% and energy savings exceeding 40% for farmers using Agroop technology
• +4 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core, minor and flagship.

• Google CloudcoreOthersCloud infrastructure provider for data storage and processing. Agroop's terms and conditions state that data is processed and stored in Google Cloud servers. All data collected through hardware is stored on these servers.
• Pedro Ruivo / Sucesso em Vendas PortugalminorImplementation/ SI/ Consulting PartnerSales training provider who conducted an intensive sales training session for the Agroop team on March 5, 2025. Pedro Ruivo introduced the 'Sucesso em Vendas' method to Portugal in 2006 and has helped dozens of companies achieve double-digit sales increases.
• MIT Technology ReviewflagshipGTM or Marketing PartnerPrestigious technology publication partnered with KPMG for an initiative highlighting innovation in agriculture. Agroop was selected to participate and share its vision on agricultural automation, with content featured on CNN Portugal.
• KPMGflagshipGTM or Marketing PartnerProfessional services firm partnered with MIT Technology Review for an initiative on agricultural innovation. Agroop was selected to participate in this visibility initiative covering automation in agriculture.
• CNN PortugalflagshipGTM or Marketing PartnerMedia partner for distributing content from the MIT Technology Review and KPMG agricultural automation initiative. Agroop's CEO Bruno Fonseca was featured in video content on CNN Portugal discussing automation in Portuguese agriculture.

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• CropX: CropX offers soil-sensor-driven precision irrigation and analytics for farmers globally. It is the closest direct competitor, combining proprietary hardware, cloud analytics, and irrigation recommendations similar to Agroop's Farmoot + Terra stack.
• AquaSpy: AquaSpy manufactures multi-depth soil moisture probes and pairs them with an analytics platform for irrigation scheduling. Direct overlap with Agroop's Terra hardware and Farmoot software recommendation engine.
• Irrometer: Irrometer manufactures soil moisture sensors (including the widely-used Watermark sensor) and supports irrigation scheduling decisions for vineyards, orchards, and field crops. A long-standing direct competitor in sensor-based irrigation management similar to Agroop's Terra probes.
• Tule Technologies: Tule provides field-scale irrigation and crop water-stress analytics primarily for vineyards and tree crops. Comparable to Agroop in sensor-based precision irrigation and decision support for specialty crop producers.
• Pessl Instruments (METOS): Pessl/METOS produces weather stations, soil sensors, and a farm management SaaS used across Europe. Closely comparable to Agroop's combined Meteo + Terra + Farmoot offering, particularly relevant for the Iberian and Southern European footprint.

Broad incumbents

• John Deere Operations Center: John Deere's connected farm platform integrates equipment data, agronomic decision tools, and water management. A major incumbent that competes for the same professional farmer customer and is embedding irrigation analytics into its broader equipment ecosystem.
• Climate FieldView (Bayer): Bayer's Climate FieldView is a globally dominant digital-agriculture platform with growing irrigation-management features. An incumbent that increasingly encroaches on Agroop's specialty by bundling irrigation into a full-farm decision suite.
• Semios: Semios is a large incumbent in precision agriculture combining sensors, weather, and irrigation analytics for tree crops and specialty growers. Broader portfolio than Agroop but overlapping precision irrigation analytics for orchards and vineyards.
• Trimble / Trimble Ag: Trimble Ag offers a broad precision-agriculture platform including irrigation scheduling, soil sensing, and farm management. A scaled incumbent that targets similar professional farmer customers via dealers and integrates with major irrigation hardware brands.

Emerging players

• Sentek: Sentek makes soil moisture probes that Agroop explicitly integrates into Farmoot. Sentek is both a partner and a partial competitor, with its own Drill & Drop probes and software offerings for irrigation management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/agrooproject
• YouTubeyoutube.com/Agroop_2014
• Facebookfacebook.com/Agroop
• LinkedInlinkedin.com/company/agroop
• Instagraminstagram.com/agroop_net
• TikToktiktok.com/@agroop0

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agroop