What Digital Workplace Group does

Digital Workplace Group (DWG), trading as Digital Workplace Forum Group Limited UK (Company No. 02776450), is an independently owned professional services and membership organization founded in 2002 as the Intranet Benchmarking Forum and rebranded in 2016. The company provides independent advisory, benchmarking, and peer-learning services to large organizations pursuing digital workplace and intranet transformation, targeting Fortune 1000, FTSE 100, and equivalent public/private sector buyers across the UK, EMEA, and North America.

DWG's core products are organized around three pillars: (1) Membership — a confidential peer network of 900+ digital workplace, intranet, communications, HR, and IT practitioners from 60+ organizations, supported by a secure member extranet housing 100+ research reports, 500+ hours of video content, and 175+ live site tours; (2) Consulting — bespoke engagements spanning AI readiness discovery, digital workplace strategy, governance models, change management, intranet development, and knowledge management; and (3) Benchmarking — a proprietary structured methodology covering six areas (Digital Workplace Management, Experience, Modern Intranet Management, Digital Communication Channels, Collaboration Tools, and Intranet Usability). Underlying assets include a Research Advisory Board framework, a DWG Institute program connecting members to technology providers, and an AskDWG Q&A engine. The company does not develop software; its differentiation rests on proprietary research methodologies, an extensive content library, and 16+ years of accumulated benchmarking data.

Revenue is generated primarily through annual organizational-level membership subscriptions (quote-based, billed in GBP or USD), bespoke consulting engagements (available to members and non-members), and standalone benchmarking evaluations. GTM is community-led and event-driven, supplemented by direct enterprise field sales, a 45-day free membership trial for qualified Fortune 500/FTSE 100 prospects, free one-to-one consultations, and content marketing via a Knowledge Hub, podcast, and quarterly newsletter. The company has been named in the Financial Times' UK's Leading Management Consultants list for six consecutive years (2020–2025) and operates with 11–50 employees across London and the US, with staff and associates convening monthly for co-working days.

Name

Digital Workplace Group

Legal name

Digital Workplace Forum Group Limited UK

Website

https://digitalworkplacegroup.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Digital Workplace Group (DWG) is an independently owned UK-based advisory firm that provides membership, consulting, and proprietary benchmarking services to large organizations (Fortune 1000/FTSE 100) seeking to advance their intranets and broader digital workplaces.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Subscriptions: Annual membership fees charged at organizational level. Membership provides access to the peer network, research library, events, benchmarking, knowledge base, and member advisory services. Fees vary based on services accessed and currency (GBP or USD). Preferential rates offered to non-profits and NGOs.
2. Digital Workplace Consulting: Bespoke consulting engagements including AI readiness assessments, digital workplace strategy development, governance models, facilitated workshops, and intranet transformation support. Consulting engagements complement membership but are also available to non-members.
3. Benchmarking Evaluations: Standalone benchmarking services providing impartial measurement and evaluation of digital workplace effectiveness against peer organizations, with detailed recommendations for improvement.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

DWG provides independent digital workplace advisory through a confidential membership network serving 900+ practitioners at 60+ global organizations, a proprietary benchmarking methodology across six areas of digital workplace effectiveness, and bespoke consulting engagements covering AI readiness, strategy, governance, and intranet transformation. The offering is sold primarily as annual organizational subscriptions with complementary consulting services and standalone benchmarking evaluations.

Product overview

Digital Workplace Group (DWG) is a membership-based professional services organization, not a software product company. Its offering is structured around a confidential membership network combined with consulting services and proprietary benchmarking. The core products are DWG Membership (providing peer connections, research access, and expert guidance to over 900 digital workplace professionals), DWG Consulting (delivering AI readiness assessments, digital workplace strategy, intranet development, and transformation engagements), DWG Benchmarking (a proprietary methodology covering six benchmark areas for comparing digital workplace effectiveness), and the DWG Member Extranet/Knowledge Base (a secure platform with 500+ hours of video content and 100+ research reports). Supporting offerings include the Research Programme (six annual reports), Events and Member Meetings (40+ per year including live tours), the Digital Workplace Impact Podcast, the DWG Digital Workplace Awards, and the DWG Institute (technology provider partnerships). The company was founded in 2002 as the Intranet Benchmarking Forum and operates independently under The Digital Workplace Forum Group Ltd.

Differentiator

Problem solved

Functional benefit

Products and services

• DWG Membership Annual organizational subscription providing confidential access to a peer network of 900+ digital workplace practitioners, 40+ events per year, 100+ research reports, 500+ hours of video content, benchmarking league tables, member advisory support, and the secure member extranet. Sold to digital workplace, intranet, corporate communications, HR and IT leaders at large global enterprises.
• DWG Consulting

Quantifiable outcome

• 90% annual member renewal rate
• +3 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators9 records

Expansion highlights5 records

Broad incumbents

• IDC: Global market intelligence and advisory firm with research coverage of digital workplace, collaboration and enterprise IT, operating a broader analyst and consulting business that overlaps DWG's specialized focus.
• Bain & Company: Global management consulting firm providing organization, technology and digital transformation advisory with enterprise client reach comparable to DWG's FTSE 100 and Fortune 1000 client roster.
• Deloitte: Big Four professional services firm with a significant digital workplace and human capital practice, named alongside DWG in the Financial Times' UK Leading Management Consultants rankings for overlapping advisory capability.
• McKinsey & Company: Global management consulting firm with digital, organization and technology practices that periodically deliver digital workplace strategy engagements, competing with DWG for FTSE 100 and Fortune 1000 client budgets.
• Gartner: The world's largest IT research and advisory firm, covering digital workplace, employee experience and intranet within a much broader analyst portfolio, with deeper enterprise relationships and analyst headcount than DWG.

Direct peers

• Constellation Research: Research and advisory firm focused on digital transformation and disruptive technologies, providing analyst research, advisory and peer events for enterprise technology leaders in a model that closely mirrors DWG's research-plus-membership-plus-advisory structure.
• Step Two: Specialist digital workplace consultancy focused on intranets, employee experience and digital workplace strategy, with a similar niche positioning to DWG but smaller scale and primarily Australia/New Zealand geographic focus.
• Forrester Research: Global research and advisory firm producing syndicated research and consulting for enterprise technology and digital experience decisions, including dedicated digital workplace coverage, and competing head-to-head with DWG for the same enterprise buyer.

Emerging players

• HfS Research: Research and analyst firm focused on IT services, digital transformation and the future of work, providing research-based advisory that overlaps DWG's enterprise IT and digital workplace advisory scope from a smaller-base position.

Others

• Reworked: Media and community platform covering digital workplace, intranet and employee experience, serving a similar practitioner audience to DWG and competing for thought leadership share though operating an advertising-funded model without paid advisory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/dwg
• LinkedInlinkedin.com/company/92058

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Workplace Group