Reworked
Reworked is a B2B digital media publication and community, operated by Simpler Media Group, that delivers editorial, research, podcasts, video, and awards to over 2 million employee experience, digital workplace, and talent management professionals, monetized through advertising and sponsorship.
- Company typePrivate
- Founded2020
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Reworked does
Reworked is a B2B digital media publication and professional community operated by Simpler Media Group, Inc., serving employee experience, digital workplace, and talent management practitioners. The platform delivers editorial content across twelve topical channels (including Leadership, AI in Employee Experience, Digital Workplace, Learning & Development, Talent Management, and Future of Work), supplemented by a research library of reports and white papers, podcasts (Get Reworked), video content (Reworked TV / The Three Dots), webinars, and an annual IMPACT Awards program. Reworked claims a community of more than 2 million professionals, with free membership and content access funded primarily through advertising and sponsorship relationships with workplace-technology and HR-technology brands.
The underlying technology is a digital publishing platform supporting content management, webinar delivery, podcast hosting, and video streaming. Reworked distributes through its owned web property at reworked.co plus LinkedIn, X, Facebook, Bluesky, email, and podcast platforms, and operates a Contributor Program that sources editorial from industry practitioners. Sister publications CMSWire (customer experience) and VKTR (enterprise AI) operate under the same parent, enabling cross-promotion across adjacent professional audiences.
The business model is advertising- and sponsorship-led: branded content, display advertising, sponsored webinars, and IMPACT Awards sponsorships generate revenue from enterprise advertisers in the EX, HR-tech, and workplace-software categories. Membership is free, so end users are not paying customers — advertisers are. The company is privately held with no disclosed venture funding and no disclosed revenue figures; scale is bounded by the 11–50 employee headcount range reported.
Reworked firmographics
Firmographics- Name
- Reworked
- Legal name
- Simpler Media Group, Inc.
- Website
- https://reworked.co
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reworked is a B2B digital media publication and community, operated by Simpler Media Group, that delivers editorial, research, podcasts, video, and awards to over 2 million employee experience, digital workplace, and talent management professionals, monetized through advertising and sponsorship.
- Ownership category
- akta.pro rank
Reworked industry classification
Industry- Product category
- B2B Media and Professional Publishing
- NAICS
- Teleproduction and Other Postproduction Services (512191), Independent Artists, Writers, and Performers (71151)
- SIC
- Miscellaneous Publishing (2741), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Corporate/L&D Course Licensing from Creators (B2B Upskilling) (MPACALAH)
- akta.pro secondary industries
- Content Adaptation & Versioning (Cutdowns, Social/DOOH, Localization for Assets) (MPAAAMAJ), UGC Sourcing & Creator-for-Hire Platforms (Non-Influencer Content) (MPACAGAH)
Keywords
Where Reworked is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Reworked business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Advertising and Sponsorship: Revenue generated from branded content, advertising placements, and sponsorship opportunities targeting the employee experience professional community. The platform offers 'Reworked Advertising & Sponsorship' packages for brands.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels12 records
Reworked product offering
Product offeringCore offering
Reworked is a native digital B2B media publication that delivers editorial content, research reports, podcasts, videos, webinars, and awards for employee experience, digital workplace, and talent management professionals. The platform serves over 2 million members free of charge and monetizes through advertising, sponsored content, and event sponsorships. Sister publications under Simpler Media Group include CMSWire (customer experience) and VKTR (enterprise AI).
Product overview
Reworked is a B2B media publication and professional community platform produced by Simpler Media Group, serving over 2 million employee experience, digital workplace, and talent management professionals. The platform provides a content hub with editorial channels covering Leadership, AI in Employee Experience, Collaboration & Productivity, Digital Workplace, Employee Experience, Records Management, Knowledge & Findability, Learning & Development, Future of Work, Workplace Automation, Voice of the Employee, and Talent Management. The product portfolio includes the core Reworked Media Platform, Reworked TV (The Three Dots Show), the Get Reworked Podcast, the Reworked Research Library (research reports, white papers, and guides), Reworked Events (webinars and conferences), the Reworked IMPACT Awards recognition program, The Wire press release distribution, the Editorial Calendar for content planning, and a Contributor Program for industry writers. The platform is primarily ad-supported with membership benefits and serves professionals based predominantly in North America at medium to large organizations. Sister publications include CMSWire (customer experience) and VKTR (enterprise AI news).
Differentiator
Problem solved
Functional benefit
Brands
- IMPACT Awards: Recognition awards for employee experience professionals
- Get Reworked Podcast
- Reworked TV
- The Three Dots
Products and services
- Reworked Media Platform A B2B digital media publication and professional community platform delivering daily editorial content, news, analysis, and research for employee experience, digital workplace, and talent management professionals.
- Reworked IMPACT Awards
- Reworked TV (The Three Dots) A video interview show featuring workplace innovation leaders and stories about employee experience transformation.
- Get Reworked Podcast A podcast series covering employee experience topics, workplace trends, and interviews with industry professionals.
- Reworked Research Library A collection of research reports, white papers, and guides covering employee experience, digital workplace, and AI transformation topics.
- Reworked Events (Webinars & Conferences) Webinars and virtual conferences covering workplace technology, employee experience, and HR tech topics, with sponsor-led sessions.
- The Wire (Press Release Distribution) A press release distribution channel for workplace technology and HR tech companies seeking visibility on the Reworked platform.
- Reworked Contributor Program A contributor program allowing industry experts to submit and publish editorial content on the Reworked platform.
Quantifiable outcome
- Over 2 million professionals served across North America and globally
Companies that use Reworked
Customer profileSegments3 records
Ideal customer profiles2 records
Reworked technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Reworked partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Simpler Media GroupcoreReworked is produced by Simpler Media Group, the parent company that also operates sister publications CMSWire (customer experience) and VKTR (enterprise AI). This corporate family approach provides cross-promotion and shared audience development across professional communities.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Reworked competitors and assessment
Company assessmentBroad incumbents
- VentureBeat: Established B2B technology media outlet with strong AI and enterprise transformation coverage. Competes for enterprise advertisers and digital-workplace audience attention, especially adjacent to sister brand VKTR's AI remit.
- Adweek: Major B2B media brand covering advertising and the brand economy. Comparable as a community-led, ad-driven vertical publication, but at much larger scale and with deeper advertiser relationships.
- SHRM (Society for Human Resource Management): The dominant US HR membership and media organization. Competes for the same EX/HR audience and the same employer-and-vendor marketing dollars that fund Reworked, but at vastly larger scale and with paid membership revenue.
Emerging players
- Workramp: Emerging B2B learning and enablement platform overlapping with Reworked's Learning & Development audience. Targets similar L&D professionals and competes for their content, community, and software budgets.
Direct peers
- CMSWire: Sister publication under Simpler Media Group serving customer experience professionals. Runs the same community-led, ad-supported B2B media model with comparable editorial channels, webinars, research, and awards.
- HRDive (Industry Dive): B2B digital media publication covering HR and workplace topics. Operates a similar editorial-plus-newsletter-plus-sponsorship model targeting HR and EX decision makers.
- HR.com: Large online HR community with member-generated content, webinars, research, and events. Mirrors Reworked's community-led growth and content monetization model.
- Diginomica: Independent B2B digital media outlet covering enterprise technology and digital transformation. Runs a similar editorial-led model with sponsored content, events, and research targeted at enterprise decision makers.
- HR Executive: Long-running B2B publication for senior HR leaders with editorial coverage, research, and events. Directly competes for the same executive audience and advertiser segment.
- Talent Management (TLNT): B2B publication focused on talent management and HR. Competes for the same talent and L&D professional readership and ad spend.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Reworked social profiles
Digital presenceReworked financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reworked leadership team
Management profileNumber of profiles
Reworked subsidiaries and ownership
Company hierarchySubsidiaries2 records
Reworked funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reworked M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reworked
What does Reworked do?
Reworked is a native digital B2B media publication that delivers editorial content, research reports, podcasts, videos, webinars, and awards for employee experience, digital workplace, and talent management professionals. The platform serves over 2 million members free of charge and monetizes through advertising, sponsored content, and event sponsorships. Sister publications under Simpler Media Group include CMSWire (customer experience) and VKTR (enterprise AI).
Is Reworked a public or private company?
Reworked is a private company. It is classified as unknown and is currently operating.
When was Reworked founded?
Reworked was founded in 2020. It employs 11 to 50 people.
Where is Reworked based?
Reworked is headquartered in San Francisco, United States, in the North America region.
How does Reworked make money?
One revenue line is on record: advertising and Sponsorship.
Who are Reworked's main competitors?
Broad incumbents on record are VentureBeat, Adweek and SHRM (Society for Human Resource Management). Workramp is listed as an emerging player. Direct peers are CMSWire, HRDive (Industry Dive), HR.com, Diginomica, HR Executive and Talent Management (TLNT).
Does Reworked have an API?
No public API is recorded for Reworked.
What industry is Reworked in?
Reworked's product category is B2B Media and Professional Publishing. Its primary akta.pro industry code is MPACALAH, Corporate/L&D Course Licensing from Creators (B2B Upskilling), with a secondary code of MPAAAMAJ, Content Adaptation & Versioning (Cutdowns, Social/DOOH, Localization for Assets). Its NAICS code is 512191 and its SIC code is 2741.