What Tingstad does

Tingstad (legal entity: AB Tingstad Papper) is a Swedish B2B distributor of non-food consumables, workwear, and equipment, headquartered in Göteborg and operating since 1959. The company sells more than 120,000 articles from leading brands across categories including cleaning and hygiene, kitchen and takeaway, bar and serving, workwear and safety, office and ergonomics, packaging, tools and equipment, and interior design. Distribution is delivered through a proprietary e-commerce platform (tingstad.com), which is localized in Swedish, English, Norwegian, Finnish, and Danish, alongside three business-focused retail stores (Företagsbutiker) in Göteborg, Jönköping, and Malmö.

Tingstad's revenue is generated primarily through unit-priced product sales to SMB customers in five core verticals: restaurants and foodservice, cleaning companies, offices and corporate facilities, workshops and trades, and retail stores. Pricing is per-unit, displayed on the platform, and the company emphasizes a transparent pricing strategy that passes supplier cost reductions directly to customers. The product offering is complemented by ancillary services including professional dish service (Diskservice), fire protection programs, pest control, food safety and sampling, and branded custom printing (Profiltryck), as well as a proprietary cleaning line (Snabbrent) linked to the Plastic Bank partnership. SmartMate, a digital self-control compliance tool, represents a software-enabled extension of the service portfolio.

Since 2025 the company has executed an inorganic growth strategy, acquiring Magnusson & Freij in February 2025 and accepting a majority investment from Bain Capital in March 2026, with founder-owner Paul Jigberg retaining a minority share. The stated strategic intent of the Bain Capital transaction is to support expansion across Sweden and the broader Nordic region, leveraging the investor's regional and sector expertise. Sustainability is positioned as a structural asset: Tingstad holds SBTi-validated climate targets (63% Scope 1+2 reduction by 2035, 76% supplier coverage by 2031), and the Plastic Bank partnership has prevented over 7.5 million plastic bottles from reaching the ocean. The company has 251–500 employees and is privately held.

Name

Tingstad

Legal name

AB Tingstad Papper

Website

https://tingstad.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

251–500 employees

Short description

Tingstad is a Swedish B2B distributor of non-food consumables, workwear, and equipment, serving Nordic SMBs across restaurants, cleaning, offices, workshops, and retail via e-commerce and three physical retail stores.

Ownership category

akta.pro rank

Product category

B2B Industrial & Commercial Supplies Distribution

NAICS

Industrial and Personal Service Paper Merchant Wholesalers (424130), Chemical and Allied Products Merchant Wholesalers (4246)

SIC

Wholesale-Paper & Paper Products (5110), Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Paper, Tissue, Wipers & Dispensers Distribution (CRAOAGAC)

akta.pro secondary industries

Cleaning Chemicals & Disinfectants Distribution (CRAOAGAB), Foodservice & Kitchen Cleaning (Warewashing) Distribution (CRAOAGAH), Disposables & Single-Use Foodservice Products Wholesale (AFAIALAC), Green/Eco-Certified Cleaning Products Distribution (CRAOAGAN), Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery) (CRADALAD)

Keywords

• B2B consumables distribution
• Industrial cleaning supplies
• Workwear and equipment
• Food packaging supplies
• Office supplies distribution

Headquarters

HQ city

Göteborg

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Tingstad generates revenue through the sale of consumables, workwear, and equipment to Nordic businesses. The company offers over 120,000 articles across categories including packaging, food service, cleaning supplies, office materials, tools, and more. Products are sold directly through its e-commerce platform and three physical retail stores.
2. Service Offerings: Tingstad offers ancillary services including professional dish service, fire safety programs, pest control, food safety and sampling, and branded merchandise printing (profiltryck) to its B2B customer base.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Tingstad distributes more than 120,000 non-food consumables, workwear, and equipment articles from leading brands to Nordic businesses across categories including cleaning & hygiene, kitchen & takeaway, bar & serving, workwear & safety, office & ergonomics, packaging, tools, and interior design. The company complements its broad assortment with value-added professional services such as dishwashing, fire protection, pest control, food safety and sampling, custom branded printing (profiltryck), and the SmartMate digital self-control tool. Sales occur through the tingstad.com e-commerce platform and three physical business retail stores in Göteborg, Jönköping, and Malmö.

Product overview

Tingstad is a Swedish B2B distributor of non-food consumables with a unified platform combining an e-commerce marketplace (tingstad.com) and physical retail stores across Sweden (Göteborg, Jönköping, Malmö). The company offers over 120,000 articles from leading brands, organized into product categories including Cleaning & Hygiene (Städ & Hygien), Kitchen & Takeaway, Bar & Serving, Workwear & Safety, Office & Ergonomics, Packaging, Tools & Equipment, and Interior Design. The core offering is complemented by value-added services including SmartMate digital self-control, professional dishwashing service, fire protection programs, pest control, food safety & sampling, and custom printing (Profiltryck). The company also sells proprietary cleaning products under the Tingstad brand, such as the Snabbrent series.

Differentiator

Problem solved

Functional benefit

Products and services

• SmartMate by Tingstad
• Tingstad Diskservice (Professional Dishwashing Service)
• Brandskyddsprogram (Fire Protection Program)
• Skadedjurskontroll (Pest Control Service)
• Matsäkerhet och provtagning (Food Safety and Sampling Service)
• Profiltryck (Custom Branded Printing)
• Tingstad Städserier (Own-Brand Cleaning Products, incl. Snabbrent)

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Plastic BankcoreStrategic or Co-development PartnerTingstad partners with Plastic Bank for its Snabbrent cleaning product line. For each Snabbrent bottle sold, an equivalent of 5 plastic bottles is prevented from entering the ocean. Since the partnership began, over 7.5 million plastic bottles have been prevented from reaching the ocean, supporting environmental sustainability.
• SBTi Services (Science Based Targets initiative)coreStrategic or Co-development PartnerTingstad has received validation of its Near-Term Science-Based targets from SBTi Services. The validated targets include reducing absolute Scope 1 and 2 GHG emissions by 63% by 2035 (from a 2024 base year) and getting 76% of suppliers by emissions to have science-based targets by 2031.
• RISE Research Institutes of SwedenminorStrategic or Co-development PartnerTingstad collaborated with RISE (Research Institutes of Sweden) in 2020 to develop the Klimatkompassen (Climate Compass), a tool to describe the environmental impact of single-use products, using a compass value from 1 to 5 where 5 represents the highest sustainability value.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lyreco: Lyreco is a European family-owned B2B distributor of workplace and consumable supplies (office, cleaning, foodservice disposables, PPE) with significant Nordic presence — a directly comparable multi-category B2B consumables distributor serving similar customers.
• Manutan: Manutan is a European B2B distributor of workplace supplies, equipment, and consumables serving businesses and public sector — directly comparable business model and assortment breadth, operating in overlapping European geographies.
• Würth: Würth is a global B2B distribution group specializing in fasteners, tools, workwear, and consumables for trade and industry — directly comparable in the workwear, tools, and consumables distribution categories targeting trades and workshops.

Broad incumbents

• Ahlsell: Ahlsell is the largest Swedish technical distributor (MRO, installation, and facility supplies) with a similar B2B distribution model and broad assortment across trades and facility categories, overlapping with Tingstad's workwear, tools, and facility supplies.
• Staples Solutions: Staples Solutions is the European B2B arm of Staples, distributing office supplies, facility consumables, and workplace products — overlapping with Tingstad's office and facility supplies categories with comparable B2B distribution model.
• Solar Group: Solar Group is a Danish-headquartered European B2B distributor focused on electrical, heating, plumbing, and industrial supplies with strong Nordic presence — broad incumbent with overlapping B2B distribution model targeting professional trades.
• Dustin Group: Dustin is a Nordic B2B IT and workplace products distributor headquartered in Sweden — comparable in B2B online distribution scale and Nordic operating geographies, though IT-focused.
• Office Depot Europe / Viking (now RAJA Group): Viking (Office Depot Europe, now part of RAJA Group) is a European B2B office supplies and facility consumables distributor with operations in the Nordics — broadly comparable to Tingstad's office and facility consumables assortment and B2B model.

Regional players

• Intesa (Staples Norway / Staples Denmark): Intesa is a leading Nordic office and workplace supplies distributor (Norway, Sweden, Denmark, Finland) — closely comparable assortment and B2B focus, operating in the geographies Tingstad is targeting for expansion.
• Selga (Solar Sverige): Selga is the Swedish electrical wholesale arm of Solar Group, serving professional electricians and installers with a B2B distribution model comparable to Tingstad's workwear and tools offerings for the trades segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCSDlhDnjbHQWHxQoZOFZVGA
• Facebookfacebook.com/tingstad
• LinkedInlinkedin.com/company/tingstad-com
• Instagraminstagram.com/tingstad.se

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tingstad