What Superior Tire & Rubber Corp does

Superior Tire & Rubber Corp is a privately held designer and manufacturer of polyurethane and rubber industrial components, founded in 1964 and headquartered in Warren, Pennsylvania. The company produces tires, press-on tires, load wheels, casters, track pads, and undercarriage components for material handling, construction, agricultural, industrial, and mining applications through four business units and proprietary product brands including Cushothane®, CUSHOTRAC®, CUSHOMATIC™, AgriTraxx®, Velocity™, STR Casters™, and AION™. Its technology base rests on in-house compound development, patented bonding methods (Mechanical Steel Tab Bonding™, Steel On Steel™), FEA-based thermal and mechanical analysis, in-house mold and prototype manufacturing, and a portfolio of 12 issued U.S. patents spanning 1999–2025.

The business manufactures in a five-building Warren, PA campus with 31+ CNC machining centers, 7 polyurethane molding lines, and 3 automated rubber transfer molding lines, operates under ISO 9001:2015 quality management (as the first American polyurethane tire and wheel manufacturer to achieve ISO 9001), and offers a 100% Work-Life Guarantee on CUSHOTRAC® track pads. Revenue is generated through direct sales-led go-to-market: regional sales managers (Eastern/Midwest, Western), inside sales teams dedicated to Material Handling, Construction, and Agriculture, an e-commerce storefront for SMB and replacement buyers, MHEDA-member aftermarket distributors, and a Penske Logistics partnership operating a secondary distribution facility in Carson, CA for western U.S. fulfillment. Pricing is quote-based with Net 30 terms and is not publicly disclosed.

The company has no disclosed parent, no outside funding history, and no institutional investors, operating as a self-funded private corporation across 60+ years. Its commercial reach includes North America plus limited documented exports (e.g., a Fulton Hogan, LTD. asphalt-milling assembly shipment to Auckland, New Zealand). Recent strategic posture, evidenced by two Q1 2025 patents, the launch of the Velocity™ and AirCore™ product lines, new senior leadership appointments, and 2025 PMA technical awards, points toward continued organic product and capability expansion rather than inorganic moves.

Name

Superior Tire & Rubber Corp

Legal name

Superior Tire & Rubber Corp.

Website

https://superiortire.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Industrial Tires and Wheels

NAICS

Tire Manufacturing (32621), Tire Manufacturing (except Retreading) (326211), Other Rubber Product Manufacturing (32629)

SIC

Tires & Inner Tubes (3011), Fabricated Rubber Products, Nec (3060)

akta.pro primary industry

Industrial/Solid & Specialty Tires (Forklift, Skid-Steer) Manufacturing (IMANAKAI)

akta.pro secondary industries

Off-the-Road (OTR) & Heavy Equipment Tires Manufacturing (IMANAKAD), Agricultural Tires Manufacturing (IMANAKAE), Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine) (TLAKADAJ)

Keywords

• Industrial rubber products
• Polyurethane tires wheels
• Material handling components
• Construction track pads
• Agricultural tire components

Headquarters

HQ city

Warren

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Component Sales: Direct sales of polyurethane and rubber tires, wheels, track pads, and casters to material handling, construction, agriculture, municipal, and mining industries. Products sold through direct sales force, inside sales, and e-commerce platform.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Superior Tire & Rubber Corp designs and manufactures polyurethane and rubber industrial components including tires, wheels, track pads, and casters for material handling, construction, agricultural, municipal, and mining applications. The company operates four product lines (Material Handling, Industrial, Construction, and Agriculture) and sells direct to OEMs, contractors, and aftermarket customers via regional sales managers, inside sales, an e-commerce website, and industry distribution networks.

Product overview

Superior Tire & Rubber Corp is a designer and manufacturer of industrial polyurethane and rubber components, founded in 1964 and headquartered in Warren, PA. The company operates as a single unified product line spanning four core categories: Material Handling (press-on tires, load wheels, casters for fork trucks and AGVs), Industrial (tires and wheels for sweepers, forgings, trommel screens), Construction (CUSHOTRAC® track pads for excavators, asphalt pavers/milling, skid steer CUSHOMATIC™ solid tires, crane boom pads), and Agriculture (AgriTraxx® gauge wheels and tracked undercarriage components). Products are offered primarily in proprietary polyurethane compounds (Cushothane®, CUSHOTRAC®, Cushomatic®) and premium rubber, with key differentiators including the 100% Work-Life Guarantee, ISO 9001:2015 manufacturing, and multiple patented technologies including the Velocity™ heat-dissipating load wheel, STR Casters™ with height adjustment, and AirCore™ hollow-core rotational molding.

Differentiator

Problem solved

Functional benefit

Brands

• CUSHOTRAC®: Track pad brand for construction equipment including excavator track pads, asphalt paver track pads, asphalt milling track pads, and crane/boom/crawler track pads.
• CUSHOMATIC™
• Cushothane®
• AgriTraxx®
• STR Casters™
• Velocity™
• AION™

Products and services

• Cushothane EZ Press-on tire for fork trucks in the Cushothane polyurethane tire line; designed for material handling equipment applications.
• Cushothane XL Press-on tire and load wheel for material handling equipment featuring extended-life polyurethane compound.
• Cushothane XL-AC Press-on tire variant with anti-chunking properties for demanding material handling applications.
• Cushothane ULTRA-ES Premium press-on tire designed for ultra-extreme service conditions in material handling.

Quantifiable outcome

• Increased wear-life up to 3-4 times
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered minor.

• Penske LogisticsminorOthersDistribution partnership for secondary fulfillment location. Penske Logistics Building #3 at 20642 S. Fordyce Ave. Carson, CA 90810 provides warehouse distribution services for western region customers.
• Warren County Economic DevelopmentminorOthersWarren County, PA economic development partner supporting manufacturing operations in Warren, PA.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Galaxy (Yokohama Off-Highway Tires): Galaxy, a brand within Yokohama Off-Highway Tires, produces specialty OTR, agricultural, and industrial tires including skid-steer and material handling sizes. Its product line competes with Superior Tire's CUSHOMATIC™ skid-steer solid tires and AgriTraxx® gauge wheels in the replacement and OEM channels.
• Setco Solid Tire & Rim: Setco manufactures solid press-on industrial tires, polyurethane tires, and pre-assembled tire/wheel/rim systems for forklifts and material handling. It is a US-based direct competitor to Superior Tire's Cushothane® press-on tire and load wheel lines.
• Dico Products (a Dayton company): Dico Products manufactures industrial press-on solid rubber and polyurethane forklift tires as well as industrial wheels and casters. It is a US-based direct competitor to Superior Tire's Cushothane® press-on tire and material handling caster lines for the North American aftermarket.
• BKT (Balkrishna Industries): BKT is one of the largest manufacturers of off-highway tires in the world, producing OTR, agricultural, industrial, and construction tires. Its specialty industrial and skid-steer tire lines overlap directly with Superior Tire's CUSHOMATIC™ solid skid-steer and CUSHOTRAC® track pad offerings.
• Mitas (Trelleborg Wheel Systems): Mitas, now part of Trelleborg's wheel systems business, manufactures agricultural, industrial, and OTR tires including pneumatic and solid construction equipment tires. Its portfolio overlaps with Superior Tire's AgriTraxx® agricultural undercarriage components and construction-side tire and wheel offerings.
• Trelleborg Wheel Systems: Trelleborg Wheel Systems is a global leader in industrial and specialty tires for material handling, construction, and agricultural equipment. It is the most direct competitor to Superior Tire's Cushothane® press-on tires, CUSHOTRAC® track pads, and AgriTraxx® agricultural undercarriage components, serving the same end customers with overlapping product portfolios.
• Continental Industrial Tires: Continental manufactures solid and pneumatic industrial tires for forklifts, AGVs, and material handling equipment. Its ContiSolid and press-on tire product lines compete head-to-head with Superior Tire's Cushothane® portfolio in OEM and aftermarket channels across North America and Europe.

Broad incumbents

• Michelin Industrial Tires (incl. Camso): Michelin's industrial tire portfolio, combined with the Camso acquisition (a leader in rubber tracks and track-based undercarriage systems), places it as a broad incumbent competing with Superior Tire across both material handling tires (Cushothane®) and construction/agriculture track pads (CUSHOTRAC®, AgriTraxx®).
• Bridgestone Industrial Tires: Bridgestone is one of the world's largest tire manufacturers with a dedicated industrial and OTR product line serving forklifts, construction, and agricultural equipment. As a global incumbent, it competes on scale, OEM relationships, and distribution breadth rather than on the specialized compound engineering that differentiates Superior Tire's niche products.

Emerging players

• McLaren (rubber track pad & undercarriage): McLaren is a US-based manufacturer of rubber tracks, track pads, and undercarriage components for construction and agricultural equipment. Its track pad product overlaps with Superior Tire's CUSHOTRAC® ReDDi™, CUSHOTRAC® HD™, and bolt-on/mold-on track pad portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/superiortireusa
• Facebookfacebook.com/superior-tire-rubber-corp-484636951560725
• LinkedInlinkedin.com/company/1141628
• Instagraminstagram.com/superiortirerubber

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superior Tire & Rubber Corp