NIDO
- Company typePrivate
- Founded2018
- HeadquartersCattolica, Italy
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
NIDO firmographics
Firmographics- Name
- NIDO
- Legal name
- Nido S.r.l.
- Website
- https://nidopro.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
NIDO industry classification
Industry- Product category
- Precision Agriculture Equipment
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Agricultural Implement Manufacturing (33311)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822), Agricultural Services (700)
- akta.pro primary industry
- Variable Rate Technology (VRT) & Prescription/Tasking Platforms (AFAAAFAE)
- akta.pro secondary industries
- IoT Farm Sensors & Edge Devices (Soil, Weather, Crop, Water) (AFAAAFAC), Precision Irrigation & Water Optimization Services (Sensor-Based Scheduling, VRI Prescriptions) (AFACACAF), IoT/On-Farm Sensor Deployment & Monitoring Services (Weather Stations, Soil Moisture, Telemetry) (AFACACAJ)
Keywords
Where NIDO is headquartered
LocationHeadquarters
- HQ city
- Cattolica
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
NIDO business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Hardware Sales - NIDO ONE V2: One-time purchase of fertigation controller for small-to-medium greenhouses. Includes 1 Smart Plug, 2-year warranty. Targets hobbyists, small growers, and research facilities. Price point of EUR 1,490.
- Hardware Sales - NIDO INDUSTRIAL: One-time purchase of professional fertigation system for commercial greenhouses (1,000-100,000L tanks). Industrial-grade components, robust pumps, higher capacity. Price point of EUR 6,087.80.
- NIDO Lab Subscription: Annual subscription (EUR 59/year) or lifetime subscription (EUR 249) for web-based analytics platform. Includes unlimited history, period comparisons, Excel/PDF export, REST API access, advanced user management. Converts hardware customers into recurring revenue.
- Accessories and Spare Parts: Replacement sensors (pH, EC+TEMP, level probes), dosing pumps, maintenance kits, buffer solutions, smart plugs, NIDO GATE lighting controller, FELIX lamps, and other accessories. Consumables include electrodes, pumps, gaskets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | NIDO ONE V2 - Starter fertigation controller for small-to-medium greenhouses |
| One time/ perpetual license | Pay-as-you-go | NIDO INDUSTRIAL - Professional fertigation for large commercial operations |
| Subscription | Annual | NIDO Lab Annual Subscription |
| Subscription | Multi-year contract | NIDO Lab Lifetime Subscription |
| Unit Pricing | Pay-as-you-go | NIDO Plug - Smart device controller |
| Unit Pricing | Pay-as-you-go | NIDO GATE - Lighting controller |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
NIDO product offering
Product offeringCore offering
NIDO designs, manufactures, and sells IoT-connected smart fertigation controllers that automate pH and EC dosing, climate control, and irrigation management for greenhouses. The product line spans the NIDO ONE V2 for small-to-medium greenhouses (up to 3,000L) and NIDO INDUSTRIAL for commercial operations (1,000–100,000L), complemented by the NIDO App for real-time mobile monitoring and the subscription-based NIDO Lab analytics platform.
Product overview
NIDO PRO is a product portfolio of Nido S.r.l. (Italy), comprising two tiers of hardware controllers — NIDO ONE V2 for small-to-medium greenhouses (up to 3,000L) and NIDO INDUSTRIAL for professional operations (1,000–100,000L) — both automating fertigation (pH/EC dosing, irrigation), climate control, and device management. The ecosystem is extended by the NIDO GATE lighting controller (add-on to NIDO ONE V2) and NIDO Plug smart switch accessories. Software consists of the free NIDO App for real-time monitoring and mobile control, and the subscription NIDO Lab platform for advanced analytics, reporting, and third-party integrations via REST API. Together, the hardware and software form a unified precision agriculture system for hydroponics, aeroponics, drip irrigation, vertical farming, and professional greenhouses.
Differentiator
Problem solved
Functional benefit
Brands
- NIDO ONE V2: All-in-one digital fertigation controller for small-to-medium greenhouses (up to 3,000L). Automates pH, EC, climate, and devices with free mobile app.
- NIDO INDUSTRIAL
- NIDO GATE
- NIDO App
- NIDO Lab
- NIDO Plug
Products and services
- NIDO ONE V2 All-in-one digital fertigation controller for small-to-medium greenhouses, automating pH/EC dosing, climate control, and irrigation scheduling in a single compact unit with integrated mobile app monitoring.
- NIDO INDUSTRIAL Professional-grade fertigation system designed for large commercial greenhouses, automating pH/EC dosing and climate management for tanks from 1,000 to 100,000 liters with industrial dosing pumps.
- NIDO GATE Digital lighting controller that manages up to 500 lamps via 0-10V dimming with Sunrise/Sunset gradual transitions, designed to operate with the NIDO ONE V2 controller for precision indoor cultivation.
- NIDO Plug Smart switch accessory that connects greenhouse devices (extractors, humidifiers, dehumidifiers, heaters, grow lights, irrigation systems) to the NIDO ecosystem for automated control, supporting loads up to 2 kW per unit.
- NIDO App Free mobile application (iOS/Android) for real-time greenhouse monitoring and remote control of NIDO fertigation systems, displaying live pH, EC, temperature, humidity, and VPD with alert capabilities and 7-day history.
- NIDO Lab Web-based subscription analytics platform providing unlimited parameter history, period comparisons, data export, multi-user management, and a read-only REST API for integrating NIDO device data with third-party software.
Quantifiable outcome
- Up to 17% yield increase with stable pH management
- +4 more outcomes
Companies that use NIDO
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
NIDO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature7 records
NIDO partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
NIDO competitors and assessment
Company assessmentDirect peers
- Bluelab: New Zealand-based manufacturer of pH, EC, and temperature meters plus dosing controllers for hydroponics. Directly competes with NIDO on pH/EC monitoring and dosing for hobbyist and commercial growers, and is explicitly named by NIDO in comparison content.
- Hanna Instruments: Global manufacturer of pH/EC meters, controllers, and dosing systems used across hydroponics, greenhouses, and laboratories. Competes with NIDO on the same precision measurement and dosing use cases and is explicitly named by NIDO in comparison content.
- Autogrow: Provider of automated fertigation and environmental control hardware plus a multi-vendor cloud platform for greenhouses. Comparable to NIDO as a competing IoT fertigation controller vendor targeting hydroponic and greenhouse operators.
- TrolMaster: Manufacturer of multi-zone environmental controllers and dosing systems for indoor cultivation and greenhouses. Overlaps with NIDO on fertigation automation and plug-based device control (e.g., NIDO Plug-style smart switches).
Broad incumbents
- Priva: Dutch incumbent providing integrated climate, irrigation, and energy management for large commercial greenhouses. Competes with NIDO INDUSTRIAL at the high end of the commercial greenhouse automation market with a broader portfolio.
- Hoogendoorn Growth Management: Established Dutch provider of process automation and climate/fertigation control for large-scale greenhouses. Competes with NIDO INDUSTRIAL for multi-span commercial greenhouse operators with a longer track record in the segment.
- Argus Controls: Canadian supplier of climate and fertigation control systems for commercial greenhouses and research facilities. Comparable to NIDO INDUSTRIAL in the professional greenhouse and research-institution segments with deeper enterprise install base.
- Climate Control Systems Inc. US-based manufacturer of automated fertigation, irrigation, and environmental control for greenhouses and nurseries. Overlaps with NIDO on professional fertigation and dosing for horticulture, with a broader product portfolio.
Regional players
- Pylos: Italy-based precision agriculture technology provider serving European growers with IoT sensors and decision-support. Regionally comparable to NIDO as a domestic Italian precision-ag competitor with overlapping IoT and sensor offerings.
Emerging players
- Growlink: US-based IoT platform offering fertigation dosing, climate control, and farm analytics for indoor and greenhouse cultivation. Comparable to NIDO as an emerging cloud-connected fertigation and analytics competitor targeting similar SMB and mid-market growers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
NIDO social profiles
Digital presenceNIDO compliance and trust
Trust signalCompliance4 records
NIDO financial estimates
Financial estimateRevenue estimate
Valuation estimate
NIDO leadership team
Management profileNumber of profiles
Profiles1 record
NIDO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NIDO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NIDO
What does NIDO do?
NIDO designs, manufactures, and sells IoT-connected smart fertigation controllers that automate pH and EC dosing, climate control, and irrigation management for greenhouses. The product line spans the NIDO ONE V2 for small-to-medium greenhouses (up to 3,000L) and NIDO INDUSTRIAL for commercial operations (1,000–100,000L), complemented by the NIDO App for real-time mobile monitoring and the subscription-based NIDO Lab analytics platform.
Is NIDO a public or private company?
NIDO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NIDO founded?
NIDO was founded in 2018. It employs 1 to 10 people.
Where is NIDO based?
NIDO is headquartered in Cattolica, Italy, in the Europe region.
How does NIDO make money?
Four revenue lines are on record. Hardware Sales - NIDO ONE V2 is the primary driver. The others are hardware Sales - NIDO INDUSTRIAL, NIDO Lab Subscription and accessories and Spare Parts.
Who are NIDO's main competitors?
Direct peers on record are Bluelab, Hanna Instruments, Autogrow and TrolMaster. Broad incumbents are Priva, Hoogendoorn Growth Management, Argus Controls and Climate Control Systems Inc.. Pylos is listed as a regional player. Growlink is listed as an emerging player.
Does NIDO have an API?
Yes. NIDO Lab offers a read-only REST API included with the NIDO Lab subscription. The API allows users to export and analyze data from NIDO ONE V2 and NIDO INDUSTRIAL devices. It is used for integration with third-party software. API Keys are read-only and cannot modify device configurations. Available via https://doc.nidopro.com/. Developer documentation is at doc.nidopro.com.
What industry is NIDO in?
NIDO's product category is Precision Agriculture Equipment. Its primary akta.pro industry code is AFAAAFAE, Variable Rate Technology (VRT) & Prescription/Tasking Platforms, with a secondary code of AFAAAFAC, IoT Farm Sensors & Edge Devices (Soil, Weather, Crop, Water). Its NAICS code is 334512 and its SIC code is 3822.