Valley News Live

What Valley News Live does

Valley News Live is the local news brand for KVLY-TV, an NBC-affiliated broadcast television station licensed to Fargo, North Dakota and owned and operated by Gray Television, Inc. (NYSE: GTN). The station delivers hyper-local news, weather, and sports coverage to the Fargo-Moorhead DMA and the broader Red River Valley region straddling North Dakota and Minnesota, with on-air branding anchored by the First Alert StormTeam weather franchise and regional sports coverage spanning NDSU Bison, UND Fighting Hawks, FM Redhawks, and local high school athletics.

The product surface spans over-the-air broadcast, the valleynewslive.com website, 24/7 weather livestreaming, on-demand video, podcasts, and active social channels on TikTok, Facebook, Instagram, YouTube, and Twitch. Underlying technology is conventional broadcast infrastructure augmented by NextGen TV (ATSC 3.0) capability and a multi-platform content distribution stack hosted on Gray Television's gtv-cdn.com CDN, with no disclosed proprietary AI, ML, or data products.

Revenue is generated almost entirely through advertising across broadcast, digital (web and streaming), and sponsored content channels, sold via direct sales and through the VNL Ad Solutions and Gray Digital Media (gdmfargo.com) advertising platforms. Production, consulting, and digital management services are sold subject to Gray's Standard Terms and Conditions. Pricing is quote-based and not publicly disclosed. The customer base is a long tail of local and regional SMB advertisers seeking to reach the Red River Valley audience, alongside consumer-side viewership that monetizes implicitly through ad rates. There are no disclosed venture funding rounds, acquisitions, or station-level financial disclosures.

Name

Valley News Live

Legal name

Gray Television, Inc.

Website

https://valleynewslive.com

Company type

Public

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Valley News Live (KVLY-TV) is a Gray Television-owned NBC affiliate in Fargo, ND that delivers local news, weather, and sports coverage to the Red River Valley via broadcast, streaming, podcasts, and social media, monetized primarily through local and regional advertising.

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industries

Local News & Weather Stations (MPABACAJ), News OTT & Live News Streaming Channels (MPABAHAK)

Keywords

• Local broadcast news
• Weather forecasting
• Sports coverage
• Digital advertising
• Live streaming

Headquarters

HQ city

Fargo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Broadcast Television Advertising: Traditional TV advertising revenue from local and regional advertisers seeking to reach viewers in the Fargo-Moorhead DMA through broadcast commercials during news programs, weather updates, and sports coverage.
2. Digital Advertising: Online advertising solutions through valleynewslive.com and Gray Digital Media (gdmfargo.com), offering digital ad placements, sponsored content, and display advertising to local businesses.
3. Streaming/Podcast Content: Revenue generated through streaming content including podcasts, 24/7 weather streams, and on-demand video content, potentially through sponsored segments and pre-roll advertising.
4. Production and Consulting Services: All production services, consulting services, and digital management services sold or offered by Gray Local Media are subject to Gray's Standard Terms and Conditions.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Valley News Live (KVLY) is a local broadcast television station serving the Fargo-Moorhead DMA and Red River Valley region. It produces and distributes local news, weather forecasting (First Alert StormTeam), and regional sports coverage (NDSU Bison, UND Fighting Hawks, FM Redhawks) across over-the-air television, live streaming, podcasts, website, and social media platforms. The station monetizes its audience reach through advertising sales via VNL Ad Solutions and Gray Digital Media.

Product overview

Valley News Live (KVLY) is a Gray Television-owned local broadcast station serving Fargo, ND and the Red River Valley region. The station operates as a unified platform delivering local news, weather forecasting, and sports coverage through multiple channels including over-the-air television broadcasting, live streaming, podcasts, and digital content. Key products include the First Alert StormTeam Weather service with interactive radar and storm tracking, the VNL Sports Overtime sports program covering regional teams (NDSU Bison, UND Fighting Hawks, FM Redhawks), the Weather Kid youth engagement program, the Whistleblower investigative tip hotline, and original programming such as Valley Today and North Dakota Today. The station also offers NextGen TV broadcasting technology and around-the-clock weather livestreaming.

Differentiator

Problem solved

Functional benefit

Brands

• First Alert StormTeam Weather: The station's weather team providing weather forecasts, radar imagery, and storm alerts for the Red River Valley region.

Products and services

• Valley News Live (KVLY) Local News Broadcasting Local broadcast television news station (KVLY) delivering local news, weather, sports, and live video content to the Red River Valley region (Fargo, ND / Moorhead, MN) across television, website, mobile, and social media platforms. The product is consumed by viewers free of charge and monetized through advertising.
• First Alert StormTeam Weather Local weather forecasting service providing storm alerts, radar imagery, and meteorological coverage for the Red River Valley viewing area, including interactive radar, satellite imagery, 11-day forecasts, and severe weather warnings.
• VNL Ad Solutions / Gray Digital Media Advertising Advertising sales service offering broadcast TV commercials, digital ad placements, sponsored content, and display advertising to local and regional businesses seeking to reach the Fargo-Moorhead DMA audience. All production, consulting, and digital management services are subject to Gray Television's Standard Terms and Conditions.
• Livestreaming Service Live video streaming service providing real-time broadcasts of news, weather, and select programming, including 24/7 weather streams and live event coverage, accessible via the Valley News Live website and mobile platforms.
• Valley News Live Podcasts Audio-on-demand content featuring news analysis, interviews, and program recordings available for streaming and download through podcast platforms.
• NextGen TV Broadcasting Advanced television broadcasting technology offering enhanced over-the-air digital TV signals with improved picture quality and additional digital content for viewers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Gray Television Inc. / Gray Local MediacoreOthersValley News Live operates as KVLY, a Gray Television Inc. station under Gray Local Media. Gray Television is a major broadcast company that owns and operates multiple television stations across the United States. Valley News Live operates under Gray's branding, technology infrastructure, and corporate policies including their AI policy and standard terms and conditions.

Scale indicators3 records

Recent moves6 records

Direct peers

• WDAY-TV: ABC affiliate serving the Fargo-Moorhead market under Forum Communications. Direct local competitor within KVLY's same DMA, competing for the same news, weather, and sports audiences and regional advertisers.
• KVRR-TV: Fox-affiliated local station also serving the Fargo-Moorhead region. Competes head-to-head with Valley News Live for local news viewers and ad budgets in the same geographic DMA.

Broad incumbents

• Nexstar Media Group: Largest US owner of local TV stations (NASDAQ: NXST), operating network-affiliated and digital properties nationwide. Directly comparable as a parent-category station operator with overlapping NBC/CBS/Fox affiliate footprint.
• Sinclair Broadcast Group: Major US local broadcast station operator (NASDAQ: SBGI) with comparable portfolio of network-affiliated TV stations, regional sports networks, and digital media assets competing for the same national advertiser spend pool.
• E.W. Scripps Company: Diversified local media operator (NASDAQ: SSP) with broadcast TV stations and digital/news brands. Operates similar small/mid-market NBC and ABC affiliates facing identical broadcast-to-digital transition pressures.
• Tegna: Large US local broadcast station group (taken private in 2022 by Standard General). Comparable operator of network-affiliated stations with similar advertising-sales mechanics and digital expansion strategies.
• Hearst Television: Private broadcasting subsidiary of Hearst Communications operating network-affiliated TV stations. Closely mirrors Gray Television's portfolio model and is a direct comparable for parent-level valuation analysis.
• Local News Live: Gray Television-owned national streaming news network that runs continuous live coverage. Adjacent platform within the same parent company that both complements and competes with KVLY for streaming advertising inventory.

Others

• Forum Communications Company: Regional media company operating WDAY-TV, the Fargo Forum newspaper, and other local media in the Red River Valley. Competes with Valley News Live across TV, print, and digital for the same regional advertising market.

Emerging players

• Newsy: Streaming-first national news brand operating across connected TV and digital platforms. Represents the type of digital-native competitor pulling local and national ad budgets away from traditional local broadcasters.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/ValleyNewsLive
• Facebookfacebook.com/ValleyNewsLive
• Instagraminstagram.com/valleynewslive
• TikToktiktok.com/@vnl_news
• Xx.com/ValleyNewsLive
• LinkedInlinkedin.com/company/kvly-tv

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valley News Live