Track Capital
Track Capital / Verta Property Group is a London-based property investment consultancy matching individual buy-to-let investors with UK and Dubai developments on a developer-funded commission model, serving a network of 31,000+ investors.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Track Capital does
Track Capital / Verta Property Group is a London-based property investment consultancy that matches individual buyers — predominantly buy-to-let investors — with UK and Dubai property developments on a commission basis. The firm acts as an intermediary rather than a principal: property developers pay Verta for access to its database of 31,000+ investors and for marketing services, while investors receive sourcing, advisory, legal support, mortgage guidance, tax planning, and property management at no direct fee. Its product set spans fully managed Buy-to-Let apartments in Manchester, Liverpool, Leeds, London, Birmingham and other UK cities, a Fixed Income / property development bond product paying up to 18% per annum, and HMO / Supported Housing properties targeted at 9-11% net rental yields. About half of buyers are reported to be international, with notable reach into Nigeria, Taiwan, Jordan, and the UAE, supported by WhatsApp, email, and phone-based advisory.
Operationally, the company runs a sales-led, content-driven GTM: SEO-optimized location and asset class guides, a YouTube preview channel, social accounts on Facebook, Instagram, and LinkedIn, and PR coverage in the Financial Times, The Guardian, The Telegraph, City A.M., and Mail Online. Lead conversion is handled by UK-based advisors via one-to-one consultations. The firm's competitive narrative rests on no-investor-fee economics, "below market value" and exclusive off-market opportunities, and aftersales support through an ecosystem of recommended solicitors, mortgage advisors, and property managers. There is no proprietary technology platform; service delivery is advisor-led and manually orchestrated, with regulatory memberships in the Property Redress Scheme, ICO registration, and HMRC Anti-Money Laundering compliance underpinning the offering.
The company is privately held (Verta Property Group Limited), headquartered at 128 City Road, London, with a 1-10 employee headcount per firmographic data and no disclosed funding history or revenue figures. Distribution is direct to investors with no third-party resellers, although an Agent Network and Referral Scheme extend reach through partner agents and existing investor referrals.
Track Capital firmographics
Firmographics- Name
- Track Capital
- Legal name
- Verta Property Group Limited
- Website
- https://trackcapital.co.uk
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Track Capital / Verta Property Group is a London-based property investment consultancy matching individual buy-to-let investors with UK and Dubai developments on a developer-funded commission model, serving a network of 31,000+ investors.
- Ownership category
- akta.pro rank
Track Capital industry classification
Industry- Product category
- Real Estate Investment Advisory
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Real Estate Advisory & Consulting (Strategy, Portfolio & Location) (FSAEAJAH)
Keywords
Where Track Capital is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Track Capital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Property Sourcing Commission: Verta Property Group charges property developers directly for marketing their investment opportunities to their network of 31,000+ investors. Investors pay no sourcing fees - the developers pay commissions to Verta for access to their investor database and marketing services.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Track Capital product offering
Product offeringCore offering
Track Capital is a property investment consultancy that helps clients identify and source property investments. The firm earns a commission upon the successful sale of a property it has helped introduce or facilitate, operating within the UK real estate investment advice segment of financial services.
Product overview
Verta Property Group is a UK property investment agency offering two core investment products: Buy-to-Let Property Investment (fully managed residential properties in key UK cities including Manchester, Liverpool, Leeds, London, and Birmingham) and Fixed Income Investment (structured investment bonds with guaranteed returns). The company also offers a portfolio of individual property projects across the UK and Dubai, including off-plan developments, conversions, and completed properties. Services include property sourcing, legal support, mortgage advice, tax planning, and property management, all provided at no cost to investors.
Differentiator
Problem solved
Functional benefit
Products and services
- Property investment consultancy (commission-based)
Quantifiable outcome
- Over 10% returns on high-yield properties
- +2 more outcomes
Companies that use Track Capital
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles1 record
Track Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Track Capital partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- Property DeveloperscoreProperty developers partner with Verta to access their network of 31,000+ investors. Developers pay Verta to market their investment opportunities to this investor base.
- Property Management CompaniescoreTrusted management companies recommended for each property to handle tenant relations and rental collection, enabling hands-off investment for clients.
- UK SolicitorscoreLegal representatives who verify purchase documentation and ensure proper contract completion during the property acquisition process.
- Mortgage AdvisorssupportingFinancial advisors providing mortgage guidance as part of the comprehensive purchase support services.
- Agent NetworksupportingNetwork of property agents working with Verta to facilitate investment property transactions.
- Property Redress SchemecoreVerta is a member of the Property Redress Scheme, which protects property investors via a third-party redress mechanism.
- Information Commissioner's Office (ICO)coreVerta is registered with the ICO, demonstrating compliance with data protection regulations.
- HMRC Anti-Money LaunderingcoreVerta is registered with HMRC for Anti-Money Laundering Compliance, conducting identity and due diligence verification.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Track Capital competitors and assessment
Company assessmentDirect peers
- Spot Blue International Property: UK-based international property investment agency matching overseas investors with new-build and off-plan property opportunities, using a very similar advisory-led, no-investor-fee model in the same buyer demographic.
- IP Global: International property investment consultancy serving cross-border investors seeking residential investment property, overlapping directly with Verta's international buyer base and UK-centric deal sourcing.
- Property Moose: UK property investment platform curating development opportunities for individual investors, with overlapping buyer personas (buy-to-let, small-portfolio investors) and a similar developer-funded distribution model.
- Get Ground: UK-based fractional buy-to-let investment platform serving individual landlords; targets a similar individual investor segment with a digital-first purchase journey.
- Bricklane: UK residential property investment platform offering individual investors exposure to portfolios of rental properties, directly competing for the same UK buy-to-let retail-investor wallet share.
Broad incumbents
- JLL (Jones Lang LaSalle): Global real estate services and investment advisory firm; covers capital markets advisory, residential investment advisory, and cross-border investor services that overlap with Verta's international buyer matching function.
- Knight Frank: Global real estate consultancy with a dedicated international residential investment desk serving cross-border buyers in UK property — an incumbent competitor to Verta's international investor sourcing.
- Savills: Global real estate advisor with UK residential investment advisory and international buyer services, operating across the same property markets (Manchester, Liverpool, London) Verta targets.
- CBRE: Largest global commercial real estate services firm with residential investment and capital markets advisory practices that overlap with Verta's developer-to-investor intermediation at the institutional end.
Emerging players
- Purplebricks: UK online estate agency with international property investment offerings; adjacent to Verta's UK property focus with overlap in retail-investor targeting and digital-first distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Track Capital social profiles
Digital presenceTrack Capital compliance and trust
Trust signalCompliance3 records
Track Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Track Capital leadership team
Management profileNumber of profiles
Track Capital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Track Capital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Track Capital
What does Track Capital do?
Track Capital is a property investment consultancy that helps clients identify and source property investments. The firm earns a commission upon the successful sale of a property it has helped introduce or facilitate, operating within the UK real estate investment advice segment of financial services.
Is Track Capital a public or private company?
Track Capital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Track Capital founded?
Track Capital was founded in 2019. It employs 1 to 10 people.
Where is Track Capital based?
Track Capital is headquartered in London, United Kingdom, in the Europe region.
How does Track Capital make money?
One revenue line is on record: property Sourcing Commission.
Who are Track Capital's main competitors?
Direct peers on record are Spot Blue International Property, IP Global, Property Moose, Get Ground and Bricklane. Broad incumbents are JLL (Jones Lang LaSalle), Knight Frank, Savills and CBRE. Purplebricks is listed as an emerging player.
Does Track Capital have an API?
No public API is recorded for Track Capital.
What industry is Track Capital in?
Track Capital's product category is Real Estate Investment Advisory. Its primary akta.pro industry code is FSAEAJAH, Real Estate Advisory & Consulting (Strategy, Portfolio & Location). Its NAICS code is 523940 and its SIC code is 6531.