Le Bleu

What Le Bleu does

Le Bleu Corporation, founded in 1990 and headquartered in Advance, North Carolina, is a privately held manufacturer of purified bottled water. The company's core product, Le Bleu Ultra Pure Bottled Water, is produced using a proprietary Fractional Vapor Compression Steam Distillation process combined with ozonation in a five-step purification sequence that removes organic chemicals, pesticides, heavy metals, microorganisms, chlorine, fluoride, and inorganic minerals. Operations are conducted from a 130,000 square foot manufacturing facility capable of distilling more than 7,000 gallons per hour, with high-speed bottling lines reaching 650 small-package bottles per minute and 2,000 five-gallon bottles per hour.

The company distributes products through three primary channels: regional home and office delivery of 3- and 5-gallon bottles across North Carolina, South Carolina, Virginia, Western Tennessee, and the Caribbean Islands; shelf placement in grocery stores, gas stations, and supercenters via a store locator; and direct-to-consumer online ordering. Beyond bottled water, Le Bleu offers Vinetastic antioxidant beverage and Mighty Muscadine 100% juice (backed by US Patent No. 11,135,261 B2 for muscadine grape seed and skin extraction), a private-label bottling program marketed as the largest in North Carolina, and a $59 shower filtration hardware unit.

Le Bleu generates revenue through one-time case sales of small-package bottles, subscription-style recurring delivery contracts (with bottle deposits and cooler rentals), wholesale private-label licensing to business customers, and beverage/hardware unit sales. The customer base spans health-conscious individual consumers, SMB and mid-market offices, retail channel shoppers, and event-driven private label buyers across health clubs, medical facilities, schools, and weddings. CEO and founder Jerry W. Smith, a Certified Water Specialist-5 (CWS-5), leads the company with no disclosed institutional investors or parent company.

Name

Le Bleu

Legal name

Le Bleu Corporation

Website

https://lebleu.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Le Bleu Corporation is a privately held North Carolina-based manufacturer of purified bottled water produced via proprietary Fractional Vapor Compression Steam Distillation, selling home/office delivery, retail, private-label, and antioxidant beverage products across the Southeastern US and Caribbean.

Ownership category

akta.pro rank

Product category

Purified Bottled Water

NAICS

Bottled Water Manufacturing (312112), Beverage Manufacturing (3121)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Distilled Water Bottling (AFAFACAD)

akta.pro secondary industries

Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC), Private Label Bottled Water Manufacturing (AFAFACAI), Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF)

Keywords

• Bottled water
• Steam distillation
• Private label water
• Home office delivery
• Water purification

Headquarters

HQ city

Advance

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Bottled Water Sales: Sale of Le Bleu Ultra Pure Bottled Water in multiple formats: 3-gallon and 5-gallon bottles (delivered or deposit/rental), and small packages including 12oz, 20oz, 1L, and 1.5L bottles sold by the case. Water is sold as ultra pure steam distilled water (11% Hydrogen, 89% Oxygen).
2. Home and Office Delivery: Subscription-style recurring delivery service for 3 and 5 gallon water bottles to homes and offices. Customers can rent water coolers from Le Bleu or use their own. Delivery currently available in NC, SC, VA, Western TN, and Caribbean Islands.
3. Vinetastic and Mighty Muscadine Beverage Sales: Sale of Vinetastic Antioxidant Beverage ($30/case) and Mighty Muscadine 100% Juice ($29/case) through online store with direct shipping. Both products use Le Bleu ultra pure water as a base.
4. Private Label Program: Custom water labeling service where businesses can place their brand on 12oz or 20oz Le Bleu water bottles. Targets health clubs, spas, golf clubs, medical facilities, schools, banks, churches, political campaigns, trade shows, weddings, and events. Le Bleu designs labels for customers. Company claims to be largest private label water provider in North Carolina.
5. Water Filtration Products: Sale of Le Bleu Shower Filtration System at $59.00 per unit. The product filters tap water for chlorine-free showers and claims to save water, energy, and money.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Le Bleu manufactures, bottles, and distributes ultra-pure bottled water using a proprietary Fractional Vapor Compression Steam Distillation process combined with Ozonation. The company sells its water through small-format retail packages, 3- and 5-gallon cooler bottles, and regional home/office delivery, and extends into adjacent functional beverages (Vinetastic antioxidant beverage, Mighty Muscadine 100% juice) and a home shower filtration system. It also operates the largest private-label/contract bottling program in North Carolina for retailers and brands.

Product overview

Le Bleu is a bottled water company offering a portfolio of water and beverage products centered on its proprietary fractional vapor compression distillation process. The core offering is Le Bleu Ultra Pure Bottled Water, a steam-distilled product consisting of 11% hydrogen and 89% oxygen. The company extends its portfolio with Vinetastic, a zero-calorie antioxidant beverage combining ultra-pure water with muscadine grape extract, and Mighty Muscadine 100% Juice. Additional offerings include a shower filtration system and private-label bottle services for businesses. Products are distributed through regional home/office delivery, retail stores, and online ordering, primarily serving North Carolina, South Carolina, Virginia, Western Tennessee, and Caribbean Islands.

Differentiator

Problem solved

Functional benefit

Brands

• Vinetastic: Antioxidant beverage made with Le Bleu Ultra Pure Water infused with Mighty Muscadine Grape Seed and Skin Extract. Available in Blueberry-Cherry-Pomegranate and Pineapple-Mango flavors. Zero sugar, zero carbs, zero calories, no artificial sweeteners.
• Mighty Muscadine
• Le Bleu Shower Filtration System

Products and services

• Le Bleu Ultra-Pure Bottled Water Ultra-pure bottled water (ECO-PURE certified) sold in small-format retail cases and 3- and 5-gallon bottles for homes, offices, retailers, and private-label partners across the Southeastern U.S. and Caribbean.
• Vinetastic Antioxidant Beverage Antioxidant beverage using ultra-pure Le Bleu water as the base, targeted at health-conscious consumers seeking functional hydration beyond plain bottled water.
• Mighty Muscadine 100% Juice 100% muscadine juice positioned as a polyphenol/antioxidant-rich functional juice, leveraging Le Bleu's patented extraction technology to differentiate from commodity grape juices.
• Le Bleu Shower Filtration System At-home shower filtration system for households seeking reduced chlorine/chloramine and improved water quality during bathing, sold direct to consumers.
• Private-Label and Co-Packing Bottled Water Program Custom bottled water manufacturing under a customer or partner's own label, with regional distribution support across the Southeastern U.S. and Caribbean islands for retailers, distributors, and brands.
• Home and Office Water Delivery Service Recurring direct delivery of 3- and 5-gallon bottled water, with optional cooler/dispenser bundles, to households and offices across the Southeastern U.S. market region.

Quantifiable outcome

• Distillation kills 100% of bacteria, viruses, Coliform, E. coli, and cryptosporidium through boiling process
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Voss Water: Premium bottled water brand with strong presence in on-premise hospitality and retail. Comparable to Le Bleu in targeting premium, design-conscious, and hospitality customers with bottled water positioned as a higher-quality alternative to commodity bottled water.
• Crystal Geyser Water Company: Privately held bottled water manufacturer producing spring and purified water with multi-state distribution. Direct peer to Le Bleu as a privately held, regional-to-national purified/spring water producer selling into grocery, mass, and convenience channels.
• BlueTriton Home & Office Delivery: Direct-to-home and office water delivery arm of BlueTriton (formerly Nestlé Waters). Closely comparable to Le Bleu's regional delivery business in 3- and 5-gallon bottle format, cooler rental, and recurring subscription model, though serving a national footprint.

Broad incumbents

• FIJI Water (FIJI Water Company LLC): Premium bottled water brand sold nationally and internationally. Comparable as a premium-priced bottled water positioned on purity and source, but at significantly larger scale and broader geographic reach than Le Bleu.
• Nestlé Pure Life (Nestlé Waters): Large-scale purified bottled water brand sold globally. Comparable in product (purified bottled water) and broad retail/foodservice distribution, though vastly larger in scale and leveraging Nestlé's multinational reach.
• Dasani (The Coca-Cola Company): Coca-Cola's flagship purified bottled water brand. Directly comparable in product category (purified bottled water) and similar in selling into retail and foodservice, but Dasani benefits from Coca-Cola's national DSD network and is produced via reverse osmosis with added minerals.
• Poland Spring (BlueTriton Brands): One of the largest U.S. bottled water brands and a key regional Northeast player under BlueTriton. Comparable as a long-standing bottled water manufacturer selling through retail and home/office delivery, with multi-state regional distribution similar to Le Bleu's Southeast footprint.
• Smartwater (Glacéau / Coca-Cola): Premium purified bottled water with added electrolytes, owned by Coca-Cola. Comparable to Le Bleu/Vinetastic in the premium, enhanced-water category and retail channel distribution, though at far greater scale and marketing investment.
• Aquafina (PepsiCo): National purified bottled water brand owned by PepsiCo. Highly comparable as a large-scale purified water producer with national retail distribution, though it uses reverse osmosis rather than distillation and operates at far greater scale than Le Bleu.
• Deer Park (BlueTriton Brands): Spring and purified bottled water brand with strong Mid-Atlantic and Southeast U.S. presence. Highly comparable to Le Bleu in regional brand strength, retail distribution model, and delivery service orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DrinkLeBleu
• Instagraminstagram.com/lebleucorp
• YouTubeyoutube.com/channel/UC6doaQIO63OA
• LinkedInlinkedin.com/company/le-bleu-corporation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Bleu