Dasani
Dasani is a U.S. purified bottled water brand owned by The Coca-Cola Company, sold nationwide in six sizes from 10 fl oz to 1.5 L and marketed to individual and household consumers through retail, convenience, and online channels.
- Company typePublic
- Founded1999
- HeadquartersSpringfield, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Dasani does
Dasani is a U.S. purified bottled water brand owned and operated by The Coca-Cola Company (NYSE: KO), launched in 1999. The single product is purified water enhanced with a proprietary mineral blend of Magnesium Sulfate and Potassium Chloride, packaged in 100% recycled plastic bottles (excluding label and cap) and sold in six size variants ranging from 10 fl oz to 1.5 L. The brand recently underwent a 2025 reformulation and rebrand emphasizing a "clean, crisp" taste alongside a refreshed package design, and maintains compliance with FDA Bottled Water Regulations Standards of Quality.
Revenue is generated almost entirely through unit sales of bottled water under a hardware-sales model, distributed nationwide via Coca-Cola's retail, convenience, gas station, and e-commerce networks. The customer base is broad-based individual and household consumers seeking convenient, consistent-tasting purified water; there is no enterprise or B2B anchor customer segment. Marketing is integrated with Coca-Cola's portfolio channels — social (X, Instagram, YouTube, Facebook), email newsletter, mobile app, and cocacolastore.com — and brand activity includes sports-tied promotions such as the FIFA World Cup 26 Dasani Watch Party Kit. Because Dasani is a product line within a publicly traded parent rather than an independent entity, no standalone revenue, headcount, or ownership disclosure is reported.
Dasani firmographics
Firmographics- Name
- Dasani
- Legal name
- The Coca-Cola Company
- Website
- https://dasani.com
- Company type
- Public
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Dasani is a U.S. purified bottled water brand owned by The Coca-Cola Company, sold nationwide in six sizes from 10 fl oz to 1.5 L and marketed to individual and household consumers through retail, convenience, and online channels.
- Ownership category
- akta.pro rank
Dasani industry classification
Industry- Product category
- Bottled Water
- NAICS
- Bottled Water Manufacturing (312112)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC)
- akta.pro secondary industry
- Purified/RO Bottled Water Production (AFAFACAC)
Keywords
Where Dasani is headquartered
LocationHeadquarters
- HQ city
- Springfield
- HQ country
- United States
- HQ region
- North America
Markets served
Dasani business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Others
Revenue model
- Bottled Water Sales: Dasani generates revenue through the sale of purified bottled water in various sizes (10 fl oz, 12 fl oz, 16.9 fl oz, 20 fl oz, 1 Liter, 1.5 Liters) through retail, convenience, and online channels.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Dasani product offering
Product offeringCore offering
Dasani produces and sells purified bottled drinking water enhanced with a proprietary blend of minerals (Magnesium Sulfate and Potassium Chloride) to deliver a clean, fresh taste. The product is packaged in 100% recycled plastic bottles (excluding label and cap) and is offered in six size variants ranging from 10 fl oz to 1.5 liters, meeting all FDA Bottled Water Regulations Standards of Quality.
Product overview
Dasani is a single-product brand offering purified drinking water. The product is purified and enhanced with minerals for taste, packaged in 100% recycled plastic bottles. Available in six size variants ranging from 10 fl oz to 1.5 liters.
Differentiator
Problem solved
Functional benefit
Products and services
- Dasani Purified Water
Companies that use Dasani
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
Dasani technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Dasani partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Dasani competitors and assessment
Company assessmentDirect peers
- Evian: Evian is a premium spring water owned by Danone, sold in the US through retail and premium hospitality/foodservice channels. Targets a similar daily-hydration consumer need but at a higher price point than Dasani.
- Deer Park: Deer Park is a BlueTriton-branded spring water product that competes with Dasani in the East Coast US market. Same product category, similar price points, and overlapping retail distribution.
- Smartwater: Smartwater is Coca-Cola's premium vapor-distilled bottled water brand (via Energy Brands) and effectively Dasani's sister brand. Same parent company, overlapping distribution, premium positioning — the most direct adjacent comparison and the principal upward trade-out risk for Dasani.
- FIJI Water: FIJI Water is a premium artesian bottled water brand (now under Roll International / FIJI Water LLC). While at a higher price tier, FIJI competes with Dasani for share of still-bottled-water occasions and consumer preference in US retail and foodservice.
- Voss Water: Voss is a premium Norwegian spring water positioned in design-led glass and plastic packaging and sold in US retail, hospitality, and premium foodservice. Competes with Dasani in the still-water category, particularly in foodservice and lifestyle-driven retail.
- Poland Spring: Poland Spring is a long-standing US bottled water brand owned by BlueTriton Brands (formerly Nestlé Waters NA), competing across multiple sizes and price tiers. It competes with Dasani in retail and convenience-store channels and is one of the three top-selling US bottled water brands.
- Crystal Geyser: Crystal Geyser is an independent US-based bottled water producer offering spring and purified waters across the same size portfolios as Dasani, sold in grocery and convenience at similar price points — a direct competitor with comparable target consumers.
- Perrier: Perrier is a BlueTriton/BlueTriton-affiliated naturally sparkling mineral water sold in US retail and foodservice. While sparkling rather than still, it competes with Dasani for hydration occasions at the point of purchase and in foodservice accounts.
- Aquafina: Aquafina is PepsiCo's flagship purified bottled water brand, the most direct head-to-head competitor to Dasani in US grocery, convenience, and foodservice. Both brands compete on the same shelf with purified (municipal-source) water positioning at comparable price points.
Emerging players
- Essentia Water: Essentia is a premium ionized alkaline bottled water brand that has rapidly gained distribution and consumer mindshare in the US. Targets the same health-conscious hydration occasion as Dasani and is a credible threat in the premium-priced segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Dasani social profiles
Digital presenceDasani compliance and trust
Trust signalCompliance1 record
Dasani financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dasani leadership team
Management profileNumber of profiles
Profiles1 record
Dasani funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dasani M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dasani
What does Dasani do?
Dasani produces and sells purified bottled drinking water enhanced with a proprietary blend of minerals (Magnesium Sulfate and Potassium Chloride) to deliver a clean, fresh taste. The product is packaged in 100% recycled plastic bottles (excluding label and cap) and is offered in six size variants ranging from 10 fl oz to 1.5 liters, meeting all FDA Bottled Water Regulations Standards of Quality.
Is Dasani a public or private company?
Dasani is a public company. It is classified as corporate owned and is currently operating.
When was Dasani founded?
Dasani was founded in 1999. It employs 101 to 250 people.
Where is Dasani based?
Dasani is headquartered in Springfield, United States, in the North America region.
How does Dasani make money?
One revenue line is on record: bottled Water Sales.
Who are Dasani's main competitors?
Direct peers on record are Evian, Deer Park, Smartwater, FIJI Water, Voss Water, Poland Spring, Crystal Geyser, Perrier and Aquafina. Essentia Water is listed as an emerging player.
Does Dasani have an API?
No public API is recorded for Dasani.
What industry is Dasani in?
Dasani's product category is Bottled Water. Its primary akta.pro industry code is CRADAHAC, Bottled Water (Still, Sparkling, Enhanced), with a secondary code of AFAFACAC, Purified/RO Bottled Water Production. Its NAICS code is 312112 and its SIC code is 2080.