Ticket Gretchen GmbH

What Ticket Gretchen GmbH does

Ticket Gretchen GmbH is a Vienna-based private limited company that operates a mobile-first cultural ticketing marketplace exclusively for the Austrian market. Founded in 2014, the company distributes tickets through native iOS and Android apps and does not maintain a web shop, positioning itself as a mobile-only channel. The platform aggregates cultural inventory across nine Austrian regions (Vienna, Tyrol, Vorarlberg, Burgenland, Salzburg, Styria, Upper Austria, Lower Austria, and Carinthia) spanning theatre, opera, concerts, musicals, ballet, dance and stand-up. The company is registered at Mariahilferstraße 109/20, 1060 Vienna, with Dr. Wolfgang Graf as Managing Director.

The core technology consists of a native mobile ticketing platform with interactive seating-plan booking, mobile ticket delivery to the app, Apple Wallet, or PDF, ticket forwarding, wish-list sharing, and an event recommendation engine. Under the easy-connect.io brand, Ticket Gretchen sells a B2B white-label version of the same platform to cultural institutions, with Josefstadt Theatre as a deployed reference customer. Payment processing is handled through Stripe, PayPal, Bluecode, Klarna (SOFORT), Apple Pay and Google Pay, with identity verification for youth discounts via AriadNEXT and infrastructure hosted on AWS in Frankfurt.

The revenue model is a transaction-based commission earned on ticket sales to cultural organizers; Ticket Gretchen acts as an authorized reseller and contracts are concluded between the user and the organizer, with no added fees passed to consumers. Go-to-market is product-led growth via app-store acquisition complemented by a culture newsletter and active Facebook and Instagram presence. The customer base is concentrated in publicly funded Austrian theatres and opera houses (Burgtheater, Wiener Staatsoper via NEST, Landestheater Linz, Tiroler Landestheater, Salzburger Landestheater, Salzburg Festival, Oper im Steinbruch), and a U27/U30 youth pricing program offering savings up to 90% is a core acquisition lever.

Name

Ticket Gretchen GmbH

Legal name

Ticket Gretchen GmbH

Website

https://ticketgretchen.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Ticket Gretchen GmbH is a Vienna-based mobile ticketing marketplace for cultural events in Austria, selling theatre, opera, concert and dance tickets at face value via iOS and Android apps, and offering white-label ticketing infrastructure to cultural venues under the easy-connect.io brand.

Ownership category

akta.pro rank

Product category

Cultural Event Ticketing Platform

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Theater & Performing Arts Ticketing (HSACALAC)

akta.pro secondary industries

Live Event Ticketing (Concerts, Festivals, Comedy) (HSACALAA), Ticketing Platforms & Primary Ticketing (MPAIAFAD), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Event Marketing, Ticketing & Registration Management (HSACAAAM)

Keywords

• Cultural event ticketing
• Mobile ticketing platform
• White-label ticketing
• Theatre and opera tickets
• Austrian cultural marketplace

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations

Revenue model

1. Ticket Sales Commission: Ticket Gretchen sells tickets on behalf of cultural organizers as an authorized reseller. The company acts as an intermediary, selling tickets in the name and for the account of the organizer. The purchase contract for tickets is concluded between the user and the organizer, while Ticket Gretchen earns commission on sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Ticket Gretchen GmbH operates a mobile-only cultural ticketing marketplace that aggregates theatre, opera, concert, musical, ballet, dance, and stand-up event inventory from cultural organizers across nine Austrian regions and resells tickets to consumers at face value with no added fees. The company also licenses a white-label app solution through easy-connect.io, enabling cultural institutions to operate their own branded ticketing apps built on Ticket Gretchen's underlying technology infrastructure.

Product overview

Ticket Gretchen is a mobile-first cultural ticketing marketplace consisting of two interconnected products: the Ticket Gretchen App (core B2C product) enables end-users to discover and purchase tickets for cultural events across Austrian venues, while the White-Label App Solution (B2B sub-product) provides cultural institutions with branded apps powered by the same underlying technology. The ecosystem spans 9 Austrian regions (Vienna, Tyrol, Vorarlberg, Burgenland, Salzburg, Styria, Upper Austria, Lower Austria, Carinthia) and covers multiple event genres including theatre, opera, concerts, musicals, ballet, dance, and stand-up comedy.

Differentiator

Problem solved

Functional benefit

Products and services

• Ticket Gretchen App Mobile ticketing application (iOS and Android) for individual consumers to discover cultural events — theatre, opera, concerts, musicals, ballet, dance, stand-up — across Austria and purchase tickets at original prices with no added fees. Includes interactive seating plan booking, mobile tickets delivered in-app/Apple Wallet/PDF, ticket forwarding to companions, shared wish lists, real-time push notifications, and youth (U27) discounted ticket program.
• White-Label App Solution (easy-connect.io) B2B white-label ticketing solution marketed under the easy-connect.io brand that allows cultural institutions (theatres, opera houses, concert halls, festivals) to launch and operate their own dedicated branded mobile ticketing apps powered by Ticket Gretchen's technology infrastructure. A single Ticket Gretchen user account works across all partner venue apps.

Quantifiable outcome

• Save up to 90% on tickets at famous venues
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Easy-Connect.iocoreOEM/ Whitelabel/ Licensing PartnerTicket Gretchen offers white-label app solutions to cultural institutions through the B2B brand easy-connect.io, enabling venues to have custom branded apps while using Ticket Gretchen's ticketing infrastructure.
• Josefstadt TheatrecoreChannel Partner/ Reseller/ DistributorJosefstadt Theatre uses Ticket Gretchen's white-label solution, offering tickets through its own branded app. The Ticket Gretchen account works across partner apps.
• StripecoreTechnology or IntegrationStripe is the primary payment service provider for card payments and SOFORT bank transfer. One of Europe's leading payment service providers with highest security standards for payment data transmission and storage.
• Ö1 (Austrian Radio)minorGTM or Marketing PartnerPartnership with ORF Ö1 intro club - users can save up to 50% with Ö1 intro card in the Ticket Gretchen app. Ö1 intro card can be added in the app to enjoy benefits at checkout.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ticketmaster: Global primary-ticketing incumbent with significant Austrian and DACH cultural-ticketing presence. Competes indirectly for the same end consumers and venue partnerships, though its strength is in arena/sport/concert rather than classical performing arts.
• Eventim: Europe's largest live-entertainment ticketing group with a broad portfolio spanning concerts, theatre and sport across dozens of countries. Overlaps with Ticket Gretchen in the cultural-ticketing category but at vastly greater scale and as part of a much wider offering.
• See Tickets: European ticketing platform with deep presence in performing arts, festivals and cultural events. Similar reseller role and cultural-institution client base, though at significantly larger scale and broader geographic footprint.

Direct peers

• oeticket: Austria's leading ticketing platform and the dominant primary-ticketing partner for many of the same cultural institutions (e.g., Wiener Staatsoper, Burgtheater, Salzburg Festival) that Ticket Gretchen resells for. Direct overlap in catalogue, target consumer and Austrian cultural market.
• Wien-Ticket: Vienna-based ticketing outlet covering cultural events across the city. Closest geographic and category peer, competing for the same Vienna cultural consumer and the same institutional venue partnerships.
• Reservix: German cultural and live-event ticketing platform serving theatres, concert halls and cultural festivals across Germany/Austria/DACH. Closely comparable technology stack (white-label solutions, venue SaaS) and target customer base.
• EasyTicket: DACH-region ticketing outlet for cultural and live events with a comparable authorised-reseller model. Overlaps in theatre, classical music and cultural event coverage targeting similar Austrian/German cultural consumers.

Emerging players

• TodayTix: Mobile-first theatre ticketing app focused on last-minute and discounted theatre tickets in major Western markets. Closely aligned with Ticket Gretchen on mobile-only product surface and youth/price-sensitive value proposition.

Others

• Stage Entertainment Ticketing: European musical-theatre producer with its own ticketing infrastructure for in-house productions. Comparable on theatrical ticketing mechanics but vertically integrated into productions rather than serving as an independent platform.

Regional players

• Cultuurconnect / UiTinVlaanderen: Belgian cultural-aggregator and ticketing infrastructure serving Flemish cultural institutions. Comparable role in cultural event discovery and ticketing, but operates in a different national market with limited direct competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ticketgretchen
• Instagraminstagram.com/ticketgretchen
• LinkedInlinkedin.com/company/ticket-gretchen-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ticket Gretchen GmbH