Easy Ticket Service
Easy Ticket Service is a regional online ticketing platform headquartered in Stuttgart, Germany, selling advance tickets for concerts, theater, comedy, sports, and cultural events across the Stuttgart and Baden-Württemberg region on behalf of local venues and national promoters.
- Company typePrivate
- Founded-
- HeadquartersStuttgart, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Easy Ticket Service does
Easy Ticket Service is a regional online ticketing platform headquartered in Stuttgart, Germany, operating as a non-independent business division (Geschäftsbereich) of in.Stuttgart Veranstaltungsgesellschaft mbH & Co. KG. Founded in 1992, the company sells advance tickets for live events across the Stuttgart and Baden-Württemberg region, serving B2C consumers (event attendees) and B2B clients (concert promoters, theater productions, sports organizers, and venue operators). Its core product is a web-based e-commerce platform at easyticket.de supported by native iOS and Android mobile applications, complemented by physical presale locations (Vorverkaufsstellen), a ticket hotline, and venue box offices; the platform supports interactive seat maps, print-at-home tickets, gift vouchers, and a range of payment methods including PayPal, credit cards, Apple Pay, Google Pay, and SEPA direct debit.
The business model is built on transaction fees: Easy Ticket Service earns commissions on ticket sales as an authorized retailer for partner venues and promoters, augmented by a transparent online booking fee capped at €1.50 per ticket and ancillary shipping/handling fees for physical delivery. The company's core technology is a standard web-based e-commerce platform with mobile applications, third-party integrations for analytics (Google Analytics), customer chat (3CX), email marketing (Cleverreach), and accessibility (Eye-Able), and it carries no patents, proprietary AI/ML systems, or external funding.
Customer segments split into two primary personas: individual consumers seeking tickets for concerts, theater, comedy, sports, classical music, and family entertainment, and B2B event organizers and venues requiring ticketing distribution. Key supply-side partners include Stuttgarter Philharmoniker, in.Stuttgart Veranstaltungsgesellschaft (parent), Porsche-Arena Stuttgart, Kultur- und Kongresszentrum Liederhalle Stuttgart, and national promoters such as Semmel Concerts, Music Circus, SBEntertainment, Limelight Live Entertainment, and S-Promotion. The platform additionally exposes value-added services including Ticket-Alarm email notifications, ticket insurance, premium seat upgrades, prize draws, and travel-transit links via VVS and Deutsche Bahn.
Easy Ticket Service firmographics
Firmographics- Name
- Easy Ticket Service
- Legal name
- in.Stuttgart Veranstaltungsgesellschaft mbH & Co. KG
- Website
- https://easyticket.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Easy Ticket Service is a regional online ticketing platform headquartered in Stuttgart, Germany, selling advance tickets for concerts, theater, comedy, sports, and cultural events across the Stuttgart and Baden-Württemberg region on behalf of local venues and national promoters.
- Ownership category
- akta.pro rank
Easy Ticket Service industry classification
Industry- Product category
- Event Ticketing Services
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)
- akta.pro secondary industries
- Event Discovery, Listings & Calendar Platforms (MPAGAJAL), Event Marketing, Ticketing & Registration Management (HSACAAAM)
Keywords
Where Easy Ticket Service is headquartered
LocationHeadquarters
- HQ city
- Stuttgart
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Easy Ticket Service business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Ticket Sales Commission: Easy Ticket Service acts as an authorized ticket retailer for events, earning commissions on tickets sold through their platform on behalf of event organizers and venues.
- Booking Fees: Online booking fee of max €1.50 per ticket is charged separately during the booking process. Additional shipping and handling fees apply for physical ticket delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Online booking fee per ticket |
| Unit Pricing | Pay-as-you-go | Ticket prices vary by event |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Easy Ticket Service product offering
Product offeringCore offering
Easy Ticket Service is a regional ticketing platform that sells tickets on behalf of event organizers and venues across the Stuttgart and Baden-Württemberg region. It offers online ticket purchase via web and mobile apps, physical presale locations, a ticket hotline, and print-at-home delivery for events spanning concerts, theater, musicals, comedy, classical music, ballet, sports, and family entertainment. The platform operates as a business division of in.Stuttgart Veranstaltungsgesellschaft mbH & Co. KG.
Product overview
Easy Ticket Service is an online event ticketing platform operated as a business division of in.Stuttgart Veranstaltungsgesellschaft mbH & Co. KG, headquartered in Stuttgart, Germany. The platform operates across two core channels: a web-based online ticket shop (easyticket.de) and native mobile apps for iOS and Android. The core offering centers on online ticket sales for live events across diverse categories including rock/pop/jazz concerts, comedy and shows, classical music and ballet, musical and theater, folk and volksmusik, exhibitions, and sports. Customers can purchase tickets via interactive seat maps, manage digital print@home tickets, pick up physical tickets at local venues, or use a hotline. The product portfolio is supplemented by value-added services including a Ticket-Alarm (email alerts for upcoming ticket releases), gift vouchers, premium seat upgrades, ticket insurance, a newsletter with topic-based preferences, periodic prize draws, travel service links (VVS transit directions, Deutsche Bahn route planning, hotel booking, rideshare matching), and a downloadable PDF event calendar. The platform also publishes a live events magazine (Live in.Stuttgart) and supports an event organizer directory (Veranstalter A–Z).
Differentiator
Problem solved
Functional benefit
Products and services
- Online-Ticketshop (easyticket.de) Primary web-based ticketing platform at easyticket.de where customers search and browse events, select seats via interactive hall/venue maps, purchase tickets, and manage digital tickets. Supports registered customer accounts and guest checkout, with payment via PayPal, MasterCard, Visa, Apple Pay, Google Pay, and SEPA direct debit.
- Mobile App (iOS & Android) Native mobile applications for iOS and Android that allow customers to browse events, purchase tickets, and manage tickets directly on mobile devices. Available via Apple App Store and Google Play.
- Ticketversicherung (Ticket Insurance) Insurance product that covers ticket holders in cases of event cancellation, postponement, or other covered circumstances, available for purchase alongside tickets.
- Gutscheine (Gift Vouchers) Gift vouchers available for purchase that can be redeemed for tickets to any event sold through the Easy Ticket Service platform.
- Vorverkaufsstellen (Presale Locations) Physical retail locations across the Stuttgart region where customers can purchase tickets in person or collect pre-purchased tickets, in addition to the central pickup location at Neckarwiesenstraße 5 and the venue box office at the Liederhalle.
- Ticket-Hotline Telephone-based ticket booking and customer service line available Monday–Friday 10–18h and Saturday 10–16h, handling ticket purchases, wheelchair bookings, and group orders.
Quantifiable outcome
- Approximately 650,000 annual visitors served at Kultur- und Kongresszentrum Liederhalle alone
Companies that use Easy Ticket Service
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Easy Ticket Service technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature2 records
Easy Ticket Service partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and minor.
- Stuttgarter PhilharmonikercoreEasy Ticket Service serves as the authorized ticket retailer for Stuttgarter Philharmoniker, offering advance tickets for their concert series including Philharmonic Pops, Große Reihe, Sinfonische Horizonte, and family concerts at Kultur- und Kongresszentrum Liederhalle.
- in.Stuttgart Veranstaltungsgesellschaft mbH & Co. KGcoreEasy Ticket Service is an unselbstständiger Geschäftsbereich (non-independent business division) of in.Stuttgart Veranstaltungsgesellschaft mbH & Co. KG. The parent company organizes major events including Holiday on Ice, German Masters equestrian tournament, and Landwirtschaftliches Hauptfest.
- Limelight Live Entertainment GmbHmajorAuthorized ticket retailer for Limelight Live productions including STORIES tap dance show, Viva La Vida (Frida Kahlo tribute), and STOMP performance.
- SBEntertainment GmbH & Co. KGmajorAuthorized ticket retailer for SBEntertainment events including Pumuckl theater productions, Conni Musical, Heavysaurus, and comedy shows.
- Music Circus GmbH & Co. KGmajorAuthorized ticket retailer for Music Circus productions including Dracula Musical, Fack Ju Göhte Musical, and Sebastian Fitzek's Die Einladung theater adaptation.
- Semmel Concerts GmbHmajorAuthorized ticket retailer for Semmel Concerts events including Beatrice Egli, Roland Kaiser, Disney in Concert, and Il Volo performances.
- S-Promotion Event GmbHmajorAuthorized ticket retailer for S-Promotion events including Dieter Nuhr, Monika Gruber, Martin Rütter, and Paul Panzer comedy shows.
- VVS (Verkehrs- und Tarifverbund Stuttgart)minorPartnership for public transit directions to event venues, enabling customers to plan their journey via VVS transportation network.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Easy Ticket Service competitors and assessment
Company assessmentDirect peers
- Brainticket: German primary ticketing platform offering an authorized-retailer model similar to ETS, distributing tickets for concert, theater, and event organizers across multiple regions.
- ADticket: German primary ticketing platform serving multiple regional markets with an authorized-retailer model similar to ETS. Competes for the same B2B promoter and venue distribution mandates.
- Reservix: Primary ticketing platform and authorized retailer network operating across Germany (now part of CTS Eventim). Directly competes with ETS for regional venue and promoter ticketing mandates and operates a comparable multi-channel retail model (online, app, physical Vorverkaufsstellen).
- ProTicket: German primary ticketing platform focused on classical music, theater, and cultural events. Closely comparable event-category mix to ETS's Klassik & Ballett, Musical & Theater, and Ausstellung & Vortrag verticals.
Regional players
- Köln Ticket: Regional ticketing provider for Cologne and the Rhineland, operating a comparable multi-channel retail model (online, app, presale locations). Directly comparable as a city-level primary ticketing division under a local venue/event operator.
- München Ticket: Regional primary ticketing provider for Munich and Bavaria, structurally analogous to ETS as a regional 'Zentraler Vorverkauf' for its city. Same authorized-retailer business model, serving comparable venue types (classical, theater, sports, family).
Broad incumbents
- Eventim: Germany's largest ticketing platform and live entertainment operator, operating CTS Eventim across primary ticketing, ticketing software, and live entertainment. Directly comparable primary ticketing business model, but with national scope, promoter ownership, and substantially larger scale than ETS's regional Stuttgart focus.
- Ticketmaster Germany: Global primary ticketing platform with a German footprint. Comparable primary-ticketing model and B2B distribution to venues/promoters, though operating at vastly larger scale and with broader event inventory than ETS.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Easy Ticket Service social profiles
Digital presenceEasy Ticket Service compliance and trust
Trust signalCompliance3 records
Easy Ticket Service financial estimates
Financial estimateRevenue estimate
Valuation estimate
Easy Ticket Service leadership team
Management profileNumber of profiles
Profiles2 records
Easy Ticket Service funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Easy Ticket Service M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Easy Ticket Service
What does Easy Ticket Service do?
Easy Ticket Service is a regional ticketing platform that sells tickets on behalf of event organizers and venues across the Stuttgart and Baden-Württemberg region. It offers online ticket purchase via web and mobile apps, physical presale locations, a ticket hotline, and print-at-home delivery for events spanning concerts, theater, musicals, comedy, classical music, ballet, sports, and family entertainment. The platform operates as a business division of in.Stuttgart Veranstaltungsgesellschaft mbH & Co. KG.
Is Easy Ticket Service a public or private company?
Easy Ticket Service is a private company. It is classified as corporate owned and is currently operating.
When was Easy Ticket Service founded?
Easy Ticket Service was founded in -1. It employs 1 to 10 people.
Where is Easy Ticket Service based?
Easy Ticket Service is headquartered in Stuttgart, Germany, in the Europe region.
How does Easy Ticket Service make money?
Two revenue lines are on record. Ticket Sales Commission is the primary driver. The others are booking Fees.
Who are Easy Ticket Service's main competitors?
Direct peers on record are Brainticket, ADticket, Reservix and ProTicket. Regional players are Köln Ticket and München Ticket. Broad incumbents are Eventim and Ticketmaster Germany.
Does Easy Ticket Service have an API?
No public API is recorded for Easy Ticket Service.
What industry is Easy Ticket Service in?
Easy Ticket Service's product category is Event Ticketing Services. Its primary akta.pro industry code is MPAGAJAA, Primary Ticketing Platforms & Box Office Systems, with a secondary code of MPAGAJAL, Event Discovery, Listings & Calendar Platforms. Its SIC code is 7900.