QMS
QMS is a trans-Tasman Digital Out of Home advertising operator running street furniture networks across Australia and New Zealand, including City of Sydney and Auckland Transport, serving brands and agencies seeking unified cross-market DOOH campaigns through a programmatic platform.
- Company typePrivate
- Founded2009
- HeadquartersIncline Village, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What QMS does
QMS is a trans-Tasman outdoor advertising company operating street furniture advertising networks across Australia and New Zealand, including the City of Sydney network in Australia and the Auckland Transport network in New Zealand. Its core offering is Digital Out of Home (DOOH) advertising, delivered through a programmatic advertising platform that enables automated buying of digital out-of-home inventory across these networks. The company positions a unified Australia-NZ advertising platform targeting trans-Tasman advertisers and agencies that require consistent reach across both markets.
QMS monetizes advertising inventory on its street furniture assets, generating revenue through the sale of digital out-of-home ad placements to brands and media agencies. The go-to-market is enterprise field sales, with QMS NZ appointing a dedicated National Sales Director to lead the transition from the legacy MediaWorks Outdoor brand to the QMS brand and to commercialize the combined Australia-NZ inventory pool. Its technology stack centers on programmatic DOOH capabilities shared between the Australian and New Zealand operations, enabling cross-market campaign execution.
The company is actively investing in brand and ecosystem positioning, including a major sponsorship of the Beacon Awards advertising industry awards in New Zealand through a partnership with the Commercial Communications Council. No public ownership, funding, or financial details are disclosed; QMS appears to operate as a private company serving the trans-Tasman advertising market. Note: firmographic metadata also references a separate SAP consulting entity under the QMS name based in Incline Village, United States; the substantive analysis above is grounded in the detailed data set describing the trans-Tasman DOOH business, which constitutes the bulk of available evidence.
QMS firmographics
Firmographics- Name
- QMS
- Website
- https://qmsinc.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- QMS is a trans-Tasman Digital Out of Home advertising operator running street furniture networks across Australia and New Zealand, including City of Sydney and Auckland Transport, serving brands and agencies seeking unified cross-market DOOH campaigns through a programmatic platform.
- Ownership category
- akta.pro rank
QMS industry classification
Industry- Product category
- SAP Consulting Services
- NAICS
- Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Quality Engineering & Test Automation (QE/QA) (BPAEAFAJ)
Keywords
Where QMS is headquartered
LocationHeadquarters
- HQ city
- Incline Village
- HQ country
- United States
- HQ region
- North America
Markets served
QMS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Digital Out of Home Advertising: QMS generates revenue through programmatic DOOH advertising networks, operating digital out-of-home advertising displays across transportation and urban infrastructure networks.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
QMS product offering
Product offeringCore offering
QMS is a SAP consulting services provider focused on the manufacturing sector. The firm helps manufacturing companies implement, configure, and optimize SAP enterprise resource planning systems and related digital transformation initiatives, serving as a specialized vertical advisor rather than a generalist systems integrator.
Product overview
QMS is an outdoor advertising company offering Digital Out of Home (DOOH) advertising solutions through its street furniture network. The company operates a unified Australia-NZ advertising platform, combining programmatic DOOH capabilities with street furniture networks across Auckland Transport and City of Sydney. The product portfolio centers on Programmatic DOOH as the core advertising technology, delivered through the Street Furniture Network infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- SAP Consulting Services End-to-end SAP consulting engagements for manufacturing companies, covering ERP implementation, system configuration, optimization, and digital transformation initiatives. The offering is targeted at manufacturing firms that run or are adopting SAP-based enterprise systems and need a partner with both SAP platform depth and manufacturing-domain expertise.
Companies that use QMS
Customer profileSegments1 record
Ideal customer profiles1 record
QMS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
QMS partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Commercial Communications Council (Comms Council)coreQMS NZ has entered into a partnership with the Commercial Communications Council (Comms Council) to become the major sponsor of the Beacon Awards, an advertising industry awards program. As part of the arrangement, QMS NZ will also support the Comms Council's broader portfolio of industry events and initiatives including AXIS Speaks. The 2026 Beacon Awards in association with QMS will take place on July 2.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
QMS competitors and assessment
Company assessmentBroad incumbents
- Cognizant: Cognizant operates a dedicated SAP practice serving manufacturing and other regulated industries, competing with mid-size firms like QMS on digital transformation and cloud migration work.
- Deloitte: Operates one of the largest global SAP consulting practices under Deloitte Consulting, serving enterprise manufacturers with end-to-end transformation services. Competes with QMS for large SAP programs and sets market pricing benchmarks.
- Accenture: Accenture's SAP business group is one of the largest globally, with deep manufacturing-industry expertise and global delivery capability. Represents the dominant incumbent competitor for enterprise SAP transformation work.
- IBM Consulting: IBM Consulting has a substantial SAP practice with hybrid cloud focus and long-standing enterprise manufacturing relationships. Competes with QMS on large transformation deals and increasingly on cloud migrations.
- Capgemini: Capgemini runs a global SAP Center of Excellence and is a strategic SAP partner for digital transformation across manufacturing and other verticals. Direct competitor for cross-industry SAP modernization engagements.
- Tata Consultancy Services: TCS operates a large SAP practice with deep manufacturing vertical expertise and global delivery scale, often competing with mid-size US firms on price for large S/4HANA programs.
- Infosys: Infosys has an industry-aligned SAP consulting practice serving global manufacturers, with significant offshore leverage that enables aggressive pricing on large implementation engagements.
Direct peers
- Slalom: US-based consulting firm with a sizable SAP practice focused on regional and mid-market clients across multiple verticals including manufacturing. Closely comparable to QMS in size, US footprint, and mid-market SAP positioning.
Emerging players
- Lemongrass Consulting: Lemongrass specializes in SAP cloud migrations, particularly RISE with SAP and S/4HANA Cloud, with deep manufacturing exposure. Represents an emerging specialist that could compete for migration projects QMS targets.
- SNP Group: SNP provides specialized software and services for SAP data transformation and selective S/4HANA migrations. Its tooling-driven approach reduces services revenue opportunity for traditional consultants like QMS on standardized migration projects.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
QMS social profiles
Digital presenceQMS financial estimates
Financial estimateRevenue estimate
Valuation estimate
QMS leadership team
Management profileNumber of profiles
Profiles1 record
QMS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
QMS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about QMS
What does QMS do?
QMS is a SAP consulting services provider focused on the manufacturing sector. The firm helps manufacturing companies implement, configure, and optimize SAP enterprise resource planning systems and related digital transformation initiatives, serving as a specialized vertical advisor rather than a generalist systems integrator.
When was QMS founded?
QMS was founded in 2009. It employs 51 to 100 people.
Where is QMS based?
QMS is headquartered in Incline Village, United States, in the North America region.
How does QMS make money?
One revenue line is on record: digital Out of Home Advertising.
Who are QMS's main competitors?
Broad incumbents on record are Cognizant, Deloitte, Accenture, IBM Consulting, Capgemini, Tata Consultancy Services and Infosys. Slalom is listed as a direct peer. Emerging players are Lemongrass Consulting and SNP Group.
Does QMS have an API?
No public API is recorded for QMS.
What industry is QMS in?
QMS's product category is SAP Consulting Services. Its primary akta.pro industry code is BPAEAFAJ, Quality Engineering & Test Automation (QE/QA). Its NAICS code is 54161 and its SIC code is 8742.