Family Pet

What Family Pet does

Family Pet operates a charitable e-commerce platform anchored by The Animal Rescue Site and the broader GreaterGood brand, built on Shopify. The storefront sells pet supplies, themed apparel, bags, footwear, home goods, yard & garden, kitchen, and jewelry, with a portion of each purchase directed toward animal welfare, hunger relief, and environmental conservation causes. The platform targets pet owners and animal lovers in the United States and ships to over 40 countries worldwide, supported by an exclusive Paw Print sub-brand and themed collections such as "I ♥ Dogs & Cats." Leadership is led by co-founder and CEO Jared Katz (Jared Katz), with Greg Menz as Director of Purchasing, Justin Chale as Director of Social Media and E-Commerce, and Jeremy Senatore as Operations Manager.

The business model is standard direct-to-consumer merchandise sales on Shopify, with no publicly disclosed pricing tiers. Revenue mechanics rely on catalog breadth (best sellers, new arrivals, rotating sale tiers under $10/$25/$50/$100), repeat-purchase frequency, and a GreaterGood Guardians membership that offers free shipping and exclusive benefits. Supporting the storefront is a content-and-engagement flywheel — rescue stories, pet health articles, petitions, Click to Give, Trivia, Click for Paws, Freekibble, Free the Ocean, and Games That Give — designed to drive organic traffic and community stickiness. The platform claims to have raised over $90 million for charity since 1999, holds a 4.8-star average rating, and operates as a privately held for-profit entity headquartered (per firmographic data) in Nassau, with Jared Katz as co-founder/CEO and a workforce of 11–50.

Note: input firmographics list "Family Pet" as founded in 2012 in Nassau, while the detailed company record identifies the operating legal entity as GreaterGood, founded in 1999. The exact corporate relationship between "Family Pet" and GreaterGood/The Animal Rescue Site is not clarified in the source material, and the single documented funding event — a $2M Hard 8 Venture Capital round from October 2013 — is attributed to Family Pet specifically.

Name

Family Pet

Legal name

GreaterGood

Website

https://familypet.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Family Pet operates the GreaterGood / The Animal Rescue Site charitable e-commerce platform on Shopify, selling pet-themed and lifestyle merchandise globally and directing a portion of proceeds toward animal welfare and other causes.

Ownership category

akta.pro rank

Headquarters

HQ city

Nassau

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel, Others

Distribution channels1 record

Marketing channels3 records

Core offering

Family Pet operates an online retail storefront (The Animal Rescue Site, under the GreaterGood network) selling pet-themed merchandise and broader lifestyle goods such as clothing, bags, footwear, home, kitchen, yard and garden, and jewelry items. A portion of every purchase is directed to charitable causes chosen by the shopper, with pet rescue, animal welfare, hunger relief, and environmental conservation as the primary beneficiary missions.

Product overview

Family Pet operates through The Animal Rescue Site, a charitable e-commerce platform built on Shopify that sells unique quality products where a portion of each purchase funds animal rescue and welfare causes. The product portfolio centers on the Paw Print sub-brand featuring exclusive pet-loving designs, alongside general merchandise categories including clothing, bags, footwear, home, yard & garden, kitchen, and jewelry. The company positions itself as combining exceptional value with charitable impact, having raised over $90 million for charity since 1999.

Differentiator

Problem solved

Functional benefit

Brands

• The Animal Rescue Site: A charitable shopping platform focused on animal rescue and welfare causes
• GreaterGood
• Paw Print
• I ♥ Dogs & Cats

Products and services

• Pet Supplies Pet-themed merchandise and supplies including pet rescue items, dog-themed products, cat-themed products, and spoil-your-pet items, sold to individual pet owners and animal lovers shopping the charitable storefront.
• Paw Print Collection Exclusive pet-loving branded line featuring best sellers, new arrivals, clothing, footwear, socks, home items, bags, kitchen, and yard and garden products with paw print designs, sold to consumers seeking pet-themed lifestyle goods.
• Pet Rescue Merchandise Products themed around pet rescue, including the I (heart) Dogs & Cats merchandise line, intended to support animal rescue causes through consumer purchases.
• I (heart) Dogs & Cats Collection Pet-themed product collection featuring dog and cat themed products, rescue merchandise, and spoil-your-pet items, targeting animal lovers seeking cause-linked retail goods.
• GreaterGood Guardians Membership Membership program that provides enrolled shoppers with free shipping on their orders and exclusive benefits, designed to drive repeat purchases from the charitable storefront.
• Click to Give for Pets Free click-to-donate actions for pet-related causes including pet food and care, animal medical care, emergency pet flights, saving pets from war, and the People, Pets, Planet initiative.
• GreaterGood Donation Programs Direct donation offerings covering gifts to help animals, gifts to help the planet, gifts to help people, wildlife conservation efforts such as Save Elephants and Save Bees, and around-the-world crisis campaigns including Support Ukraine, Dogs in Greece, and Conservation in Argentina.

Quantifiable outcome

• Over $90 million raised for charity since 1999

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Chewy: Leading online retailer of pet food, supplies, and prescription medications. Directly competes with Family Pet/GreaterGood in the online pet supplies category, with vastly superior selection and logistics.

Broad incumbents

• PetSmart: Largest specialty pet retailer in North America with strong online presence. Competes in pet supplies retail and offers broader assortment and omnichannel convenience than Family Pet's online-only model.
• PETCO: Major pet specialty retailer combining physical stores, online sales, and veterinary services. Competes across pet supplies, grooming, and pet wellness categories where Family Pet has some overlap.
• Amazon: Dominant e-commerce platform selling pet supplies, clothing, home goods, jewelry, and kitchen items — directly overlapping with Family Pet's broad merchandise catalog. Competes on price, selection, and Prime delivery.
• Etsy: Online marketplace for handmade and unique goods across categories including pet supplies and home goods. Comparable as an online marketplace with mission-driven small seller base and broad merchandise assortment.

Emerging players

• BARK (BarkBox): Subscription-based DTC pet products company selling toys, treats, and chews. Comparable in online-first pet retail and use of community-driven brand building, though focused on subscription rather than cause-commerce.
• TOMS: Cause-commerce pioneer using one-for-one giving model to drive consumer purchases. Directly comparable business model and customer psychology, though Family Pet/GreaterGood's charitable model extends beyond a single cause.
• Worthy Cause: Cause-commerce marketplace connecting purchases to charitable giving. Directly comparable model to Family Pet/GreaterGood's The Animal Rescue Site, with similar donation-linked shopping mechanics.

Others

• Smile.amazon.com: Amazon's cause-commerce affiliate program that donates a portion of purchases to charity. Operates in the same cause-commerce space and represents both a model and a competitive threat to Family Pet's donation-linked shopping proposition.
• GreaterGood Charities: 501(c)(3) nonprofit organization that operates GreaterGood's charitable programs. Closely affiliated with Family Pet/GreaterGood's charitable giving engine, and indicative of the parent ecosystem within which the e-commerce business operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PetResources
• Facebookfacebook.com/familypet

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family Pet