Highmark

What Highmark does

Highmark (legal entity Highmark NY, LLC) is a privately held building-efficiency technology manufacturer-representative and HVAC service provider founded in 2013 and headquartered at 49 West 45th Street in midtown Manhattan. The company operates two interlocking businesses: (1) a manufacturer's-representative distribution arm that brings 27 global brands of high-efficiency HVAC, water-heating, air-distribution, dehumidification, water-management, and indoor-air-quality equipment into the New York City metro area on a regional rep basis, and (2) a 24/7/365 commercial HVAC service and maintenance operation staffed by Local Union 638 (Metal Trades Branch) certified technicians. Flagship brand relationships include Addison (DOAS and heat pumps in NY/NJ), Aermec (exclusive representation of Aermec's Italian-made chillers, fan coils, and heat pumps in North America), AirFixture (underfloor air distribution), RenewAire (energy recovery ventilation), Colmac (heat-pump water heaters), Petra (custom air handlers and DOAS), SHARC Energy (wastewater heat recovery), Industrial Flow Solutions (OverWatch/DIPCUT pumping), and PoolPak (natatorium dehumidification).

The technology portfolio spans commercial-scale heat pumps (3-300 tons air-to-water and water-to-water/geothermal), modular air-cooled chillers with free cooling (NYB and WWM series), DOAS systems from 3.5-140 tons, ERVs up to 4,950 CFM, fan coil units from 0.28 to 5.1 tons, UFAD diffusers (including the first fully wireless battery-powered Prestige diffuser), trench heaters, indoor pool dehumidification, and wastewater heat recovery. Several represented products embed patented technologies (FrostShield air-source heat pumps eliminating defrost cycles, Active Coil Exposure modulating 20-100% CFM, the DIPCUT impeller) and certifications (ETL, Eurovent, ISO 9001).

Highmark makes money through two streams: equipment sales/distribution margins on represented products sold to engineers, contractors, building owners, and operators in the NYC metro (NYC five boroughs, Long Island, Northern New Jersey, Westchester County), and recurring service/maintenance revenue from preventive maintenance contracts, emergency repair, system installation, and startup. Pricing is quote-based and not publicly disclosed. The go-to-market is enterprise field sales augmented by monthly invitation-based "Efficiency on Tap" educational events, annual presence at the New York Build Expo, blog/insights content on Local Law 97 compliance, and team-led LinkedIn outreach to MEP consulting engineers. The company has been described by management as having recorded double-digit annual growth since founding and is co-led by CEO Richard Gerbe and COO Anthony Sannazzaro with a full executive team spanning sales, service, finance, legal, and marketing.

Name

Highmark

Legal name

Highmark NY, LLC

Website

https://highmark.co

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Highmark (Highmark NY, LLC) is a NYC-based manufacturer's representative and HVAC service provider that distributes 27 global building-efficiency brands and provides 24/7 commercial HVAC service to engineers, contractors, owners, and operators across the NYC metro.

Ownership category

akta.pro rank

Product category

Commercial HVAC Distribution & Building-Efficiency Services

NAICS

Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Steam & Air-Conditioning Supply (4961)

akta.pro primary industry

HVAC Service, Maintenance & Repair (BPABACAA)

akta.pro secondary industries

HVAC Equipment (Heating, Cooling & Air Handling) (IMAHAKAB), HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ), Commercial HVAC/R Installation (Rooftop Units, Split Systems) (HSAOAGAH)

Keywords

• Commercial HVAC distribution
• Building-efficiency technologies
• HVAC service maintenance
• Heat pump solutions
• Manufacturer's representative

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. HVAC Equipment Sales: HIGHMARK represents manufacturers globally and distributes building-efficiency technologies (heat pumps, chillers, air handlers, etc.) to the NYC metro area. Revenue generated through product sales to engineers, contractors, building owners, and operators.
2. HVAC Service & Maintenance: Commercial HVAC service and maintenance operations including 24/7 emergency service, preventive maintenance, installation, and startup services. Certified technicians provide ongoing support for HVAC systems.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

HIGHMARK operates as a manufacturer's representative and distributor, bringing building-efficiency HVAC technologies from 27 global manufacturers to the NYC metro area (mechanical and plumbing equipment including heat pumps, chillers, DOAS, ERVs, fan coils, UFAD, heat-pump water heaters, wastewater heat recovery, and air purification). It complements product distribution with full-service engineering support, installation, startup, and 24/7 commercial HVAC service and maintenance delivered by certified technicians.

Product overview

HIGHMARK is a building-efficiency technology company founded in 2013 that represents manufacturers globally, providing cutting-edge HVAC and building-efficiency technologies. The company offers a comprehensive portfolio organized into mechanical technologies (chillers, heat pumps, air purifiers, DOAS, ERVs, fan coil units, UFAD systems, trench heaters, dehumidification) and plumbing technologies (water heaters, pumps, filtration, rainwater harvesting). Their product offerings include Addison DOAS systems, Aermec chillers and fan coils, Petra heat recovery systems, RenewAire energy recovery ventilators, Colmac heat-pump water heaters, SHARC wastewater heat recovery, Genesis Air PCO purifiers, AirFixture UFAD systems, and PoolPak pool dehumidification. Services include commercial HVAC installation, startup, service, and maintenance with 24/7 availability. HIGHMARK operates as representatives for 27 manufacturing partners in the New York City metro area.

Differentiator

Problem solved

Functional benefit

Products and services

• Addison DOAS (Dedicated Outdoor Air Systems) High-performance dedicated outdoor air system heat pumps including AK Series (10-90 tons), PR Series (3-140 tons), LC Series Linear Capacity Demand Controlled (10-45 tons), and MC/MA Series Split Systems (3.5-80 tons), with All-Digital Controls and BAS integration.
• Petra DOAS Heat Recovery Systems Heat recovery dedicated outdoor air systems with capacities from 7.5-50 tons and 3,000-20,000 CFM, delivering neutral air for ventilation year-round with cooling efficiency up to 19 EER and heating efficiency up to 6.5 COP.
• RenewAire DOAS and ERVs Energy recovery ventilators and dedicated outdoor air systems featuring fifth-generation static-plate enthalpy-core technology, available in DN Series (375-4,950 CFM) and RD Series (500-4,250 CFM) with optional integrated refrigeration.
• Aermec Fan Coil Units Italian-crafted commercial fan coil units (FCX, FCXI US, FCW, FCLI US, VED US series) with brushless inverter motors, quiet operation, capacities from 0.28 to 5.1 tons cooling, ETL and Eurovent certified, manufactured in an ISO 9001 plant.
• Aermec Heat Pumps Commercial heat pumps including air-to-water (3-300 tons), water-to-water/geothermal (3-300 tons), and air-to-air (3,000-10,000 CFM) systems for space heating, cooling, and domestic hot water applications.
• Colmac Heat Pump Water Heaters Commercial heat-pump water heaters that gather heat from air or water sources to heat domestic water to 140-185°F, achieving COPs of 4-6 (up to 600% efficiency over conventional systems).
• SHARC Wastewater Heat Recovery Industrial-sized wastewater heat recovery and filtration systems that capture thermal energy from sewage to provide sustainable heating, cooling, and conditioning for buildings.
• Geothermal Heat Pumps Geothermal heat pump systems (GHPs) that utilize the relatively constant temperature of the earth as the exchange medium for space heating and domestic hot water.
• Aermec Chillers (NYB, WWM) Air-cooled modular chillers including NYB series with free cooling (375-ton cooling plant capacity) and WWM modular chillers (30 tons per module), designed for tight NYC spaces with multiple configuration options.
• Genesis Air Photocatalytic Oxidation (PCO) Air Purifiers Commercial air purification systems that use photocatalytic oxidation to destroy airborne pathogens, VOCs, and odors (rather than just trapping them), safe for occupied spaces.
• AirFixture Underfloor Air Distribution (UFAD) Underfloor air distribution systems including Air Tower AHUs (up to 20% more efficient), Prestige Wireless VAV Diffusers (self-powered integral batteries), Linear Trough Technology, and underfloor air diffusers for office buildings.
• AirFixture Trench Heaters In-floor perimeter convective heating and cooling solutions including SoHo fan-boosted trench heaters (hydronic/electric configurations) that reduce energy costs by 10-20%.
• Commercial HVAC Service & Maintenance 24/7/365 certified technicians providing preventive maintenance, emergency repairs, system optimization, and installation services for all commercial HVAC systems, staffed by Metal Trades Branch Local Union 638 members.
• PoolPak Indoor Pool Dehumidification Refrigeration-based dehumidification systems for natatoriums with energy-efficient design featuring economizers, pool-water heat recovery (30% pool heating reduction), condensate recovery, and cold-wall condensation prevention; PoolPak systems deliver 40-60% energy savings over conventional options.

Quantifiable outcome

• Buildings can reduce HVAC energy costs by up to 40% with preventive maintenance
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

26 partnerships are on record, tiered flagship, core and supporting.

• Addison HVACflagshipTechnology or IntegrationAddison Products Company (founded 1949) is a leading designer and manufacturer of semi-custom commercial HVAC solutions including DOAS units, packaged systems, and specialized heat pumps. HIGHMARK is the official Addison representative in New York and New Jersey.
• AermecflagshipTechnology or IntegrationItalian manufacturer of commercial HVAC equipment including chillers, fan coil units, and heat pumps. HIGHMARK is the only provider of Aermec's Italian craftsmanship in North America.
• AirFixturecoreTechnology or IntegrationGlobal leader in Underfloor Air Distribution (UFAD) systems. HIGHMARK is the official AirFixture representative in New York City.
• RenewAirecoreTechnology or IntegrationPioneer in Energy Recovery Ventilation technologies for over 35 years, producing ERVs and DOAS units with fifth-generation static-plate enthalpy-core technology.
• ColmaccoreTechnology or IntegrationManufacturer of commercial and industrial heat-pump water heaters including the WaterHeat series capable of achieving water temperatures up to 185°F.
• PetracoreTechnology or IntegrationGlobal HVAC manufacturing leader (founded 1987) producing DOAS units, custom AHUs, CRAH/CRAC units, and custom chillers for worldwide clients.
• SHARC Energy SystemscoreTechnology or IntegrationInnovator in wastewater heat recovery technology that captures thermal energy from sewage to provide sustainable heating, cooling, and conditioning for buildings.
• Industrial Flow SolutionscoreTechnology or IntegrationGlobal leader in intelligent pumping solutions including OverWatch direct in-line pump technology for wastewater applications with patented DIPCUT impeller.
• PoolPakcoreTechnology or IntegrationManufacturer of indoor pool dehumidification systems including the PoolComPak series for dehumidification, air and pool-water heating, ventilation and air conditioning.
• Genesis AirsupportingTechnology or IntegrationProvider of Photocatalytic Oxidation (PCO) air purifiers that destroy airborne pathogens, VOCs, and odors rather than just trapping them.
• KelvionsupportingTechnology or IntegrationHeat exchanger manufacturer producing brazed plate, plate and frame, and shell and tube heat exchangers for HVAC applications.
• Xylem (VAF, Vortisand)supportingTechnology or IntegrationWater technology company providing filtration systems including VAF filtration systems and Vortisand filtration technology for HVAC applications.
• AIC Heat ExchangerssupportingTechnology or IntegrationManufacturer of heat exchangers for HVAC applications.
• FlamcosupportingTechnology or IntegrationProvider of hydronic solutions including expansion vessels, separators, and air vents for HVAC systems.
• GiacominisupportingTechnology or IntegrationManufacturer of hydronic components and systems for HVAC applications.
• HygromatiksupportingTechnology or IntegrationManufacturer of steam humidifiers and humidification systems for commercial HVAC applications.
• ClimateworxsupportingTechnology or IntegrationProvider of precision air conditioning and cooling solutions for data centers and commercial applications.
• Dry SolutionssupportingTechnology or IntegrationProvider of desiccant dehumidification solutions for commercial and industrial applications.
• American WheatleysupportingTechnology or IntegrationManufacturer of HVAC components and systems for commercial applications.
• Bulldog Heat PumpsupportingTechnology or IntegrationHeat pump manufacturer providing solutions for HVAC and domestic hot water applications.
• Aurora (Pentair)supportingTechnology or IntegrationProvider of water treatment and filtration solutions under the Pentair brand for HVAC applications.
• PoseidonPaksupportingTechnology or IntegrationProvider of water management solutions for commercial HVAC applications.
• Rainwater Management SolutionssupportingTechnology or IntegrationProvider of rainwater harvesting and stormwater management systems for commercial buildings.
• Premier FlowsupportingTechnology or IntegrationProvider of valve packages and flow control solutions for hydronic HVAC systems.
• Reliable Water (Petra)supportingTechnology or IntegrationWater heating solutions provider under the Petra brand for commercial applications.
• SysteconsupportingTechnology or IntegrationProvider of HVAC system monitoring and control solutions.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Watsco: Largest HVAC distributor in the United States with a national network of branch locations and proprietary brands. Watsco is the scale benchmark for HVAC distribution that HIGHMARK competes against in the equipment-sales leg of its business.
• Carrier: Global HVAC and refrigeration manufacturer with a substantial direct service and distribution network. Not a direct competitor to HIGHMARK's rep model, but overlaps on the product lines and competes for the same NYC commercial and high-rise residential specifications.
• Trane Technologies: Global commercial HVAC manufacturer and service provider. Several HIGHMARK executives are ex-Trane, and Trane both competes with and complements HIGHMARK's portfolio of represented chillers, DOAS, and heat-pump systems.
• EMCOR Group: Large national provider of mechanical and electrical services including HVAC installation, service, and maintenance. Comparable on the service-and-maintenance leg of HIGHMARK's business and on the installation side of complex NYC mechanical projects.
• Comfort Systems USA: National mechanical contracting firm specializing in HVAC, plumbing, and building automation for commercial and industrial customers. Directly comparable on the commercial HVAC service and installation side of HIGHMARK's business at much larger scale.
• Daikin Applied: North American commercial and industrial HVAC manufacturer (part of Daikin Group) producing chillers, air handlers, and building automation systems that overlap the brands HIGHMARK represents (e.g., Aermec, Petra, Addison).

Direct peers

• F.W. Webb Company: Major Northeast US wholesale distributor of plumbing, heating, and HVAC equipment with deep contractor and engineer relationships across the same Tri-State geography HIGHMARK serves. Closest regional peer on the wholesale-distribution leg.
• Johnstone Supply: HVAC-focused wholesale distribution cooperative with hundreds of independently owned branches across the US. Comparable to HIGHMARK as a contractor- and engineer-focused HVAC equipment distributor, though at materially greater scale.
• AC Pro: West Coast-based HVAC distributor with a growing commercial and residential product offering. Comparable go-to-market — multi-OEM equipment distribution plus technical support to contractors — though operating in a different geography.
• Gensco: HVAC distributor and manufacturer's rep in the Pacific Northwest with exclusive OEM relationships and technical field support. Closest direct analog to HIGHMARK's manufacturer-rep-plus-distribution model, though regional to the West Coast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/highmark-building-efficiency
• Instagraminstagram.com/highmark_co

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highmark