Reliable Water Services

What Reliable Water Services does

Reliable Water Services is a privately held, B2B commercial water heating equipment rental and service company headquartered in Butler, Wisconsin, and operating since 1966. The company rents standard and high-efficiency commercial water heaters, boilers, water softeners, and rooftop units to commercial customers across Wisconsin, Indiana, and the Upper Midwest, with service hubs in Milwaukee, Madison, Indianapolis, and Lafayette. Its target verticals are hotels, restaurants, senior care facilities, apartments and multi-family properties, craft breweries, food manufacturers, commercial property managers, and salons and spas, where hot water is operationally critical and equipment failure directly causes lost revenue, health code violations, or service disruptions.

The core technology offering is rental-based commercial water heating infrastructure bundled with installation, preventive maintenance, and 24/7 emergency repair under a single monthly subscription. Differentiated technical capabilities include redundant water heater configurations (balanced and cascade systems) that prevent single-point hot water failure, sizing assessments for peak demand scenarios in food service, hospitality, and brewing, and guidance on the new DOE 95% minimum efficiency standard for commercial gas water heaters. The business is run on a sales-led go-to-market model combining a 24/7 phone line, website quote requests, on-site equipment sizing assessments, and content marketing through the Boiler Room Blog and vertical-specific SEO pages, with a recent addition of Twilio-powered SMS service updates.

Reliable Water Services generates revenue primarily through recurring monthly rental and service plans that cover equipment, installation, and replacements with no upfront capital cost, plus ancillary professional services revenue from installation work. Leadership consists of President Todd Dziwulski; the company is an LLC domiciled in Wisconsin, has not raised external funding, and operates with 11-50 employees across its regional footprint.

Name

Reliable Water Services

Legal name

Reliable Water Services LLC

Website

https://reliablewater247.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

Reliable Water Services is a privately held, B2B commercial water heater rental and service company, founded in 1966 and serving hotels, restaurants, senior care facilities, apartments, breweries, and food manufacturers across Wisconsin, Indiana, and the Upper Midwest on recurring monthly plans that bundle equipment, installation, and 24/7 emergency service.

Ownership category

akta.pro rank

Product category

Commercial Water Heater Equipment Rental & Service

NAICS

Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Commercial Water Heater & Boiler Service (HSAOACAJ)

akta.pro secondary industry

Tank Water Heater Installation & Replacement (HSAOACAA)

Keywords

• Commercial water heater rental
• Hot water service plans
• Water heater maintenance
• Boiler equipment rental
• Water softener service

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Rental Plans: Monthly rental payments for commercial water heating equipment including water heaters, boilers, water softeners, and rooftop units. Rental model eliminates upfront equipment costs and includes installation coverage.
2. Service and Maintenance Plans: Ongoing service plans providing 24/7 emergency repairs, replacements, and preventive maintenance for rented equipment. Predictable monthly payments eliminate unexpected repair costs.
3. Installation Services: Installation of rental equipment included in rental package - both company-provided plumbers and customer-provided plumbers accepted.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Reliable Water Services rents commercial water heating equipment, including standard and high-efficiency tank water heaters, boilers, water softeners, and rooftop units, to businesses across the Upper Midwest on all-inclusive monthly plans. The rental package covers 100% of equipment, installation, and 24/7 emergency repair/replacement, eliminating upfront capital costs for commercial customers.

Product overview

Reliable Water Services operates as a B2B commercial water heating equipment and service company offering a portfolio of rental plans and service options. The core offering is Commercial Water Heater Equipment Rental, which includes Standard Tank and High Efficiency Tank water heaters with 100% equipment and installation costs covered under rental plans. The company provides add-on equipment including Boilers, Water Softeners, and Rooftop Units (RTUs) that can be rented together with water heaters. Supporting services include 24/7 Emergency Water Heater Repair, Equipment Installation Service, Equipment Sizing Recommendations, and Worry-Free Service and Replacement Plans. The company serves commercial industries including restaurants, hotels, senior care facilities, apartments, craft breweries, and food manufacturing where hot water is business-critical.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Tank Water Heaters
• High Efficiency Tank Water Heaters
• Commercial Water Heater Equipment Rental Monthly rental program for commercial water heating equipment that covers 100% of equipment costs and 100% of installation, eliminating upfront capital expenditure for commercial customers.
• Commercial Boilers Commercial boiler equipment available for rental through Reliable Water Services to supplement hot water heating systems for commercial facilities.
• Water Softeners Water softening equipment rented through Reliable Water Services to address hard water issues and protect water heating equipment from mineral buildup.
• Rooftop Units (RTUs) Commercial rooftop heating and cooling units available for rental through Reliable Water Services.
• Worry-Free Service and Replacement Plans Service plans providing predictable monthly payments for rental and maintenance, covering emergency repair and replacement so commercial customers avoid unexpected equipment costs.
• 24/7 Emergency Water Heater Repair 24-hour, 7-day-a-week emergency water heater repair and replacement service for commercial customers with hot water failures, accessed via the company's 1-800-356-1444 line.
• Equipment Installation Service Professional installation of commercial water heaters and related equipment, with installation costs covered as part of the rental package. Reliable Water Services' own plumbers or the customer's plumbers are both accepted.
• Equipment Sizing Recommendations Professional on-site assessment and recommendations for properly sizing commercial water heaters and boilers based on facility peak demand, recovery rate, and redundancy requirements.

Quantifiable outcome

• Equipment 100% covered with no upfront costs
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Rheem Manufacturing Company: Rheem is one of the largest manufacturers of commercial and residential water heaters. While primarily an OEM, it sells through distributors and service partners that compete with Reliable Water Services in commercial water heating installations.
• Watsco, Inc. Watsco is the largest U.S. distributor of HVAC and refrigeration equipment, including commercial water heating products. Its distribution footprint and contractor network overlap with the markets Reliable Water Services serves.
• Trane Technologies: Trane provides commercial HVAC, building services, and energy solutions, including water heating integration. Its service contracts and large-enterprise focus compete for the same hotel, healthcare, and senior care accounts as Reliable Water Services.
• Ferguson Enterprises: Ferguson is the largest U.S. distributor of plumbing, HVAC, and water heating supplies. It competes indirectly by supplying commercial contractors that perform water heater installations and service work similar to Reliable Water Services.
• A. O. Smith Corporation: A. O. Smith is a leading global manufacturer of commercial and residential water heaters and boilers. Its commercial product line overlaps directly with Reliable Water Services' rental and service portfolio for hotels, restaurants, and industrial customers.
• Carrier Global Corporation: Carrier is a major HVAC incumbent offering commercial heating, cooling, and water heating solutions. Its broad commercial service contracts can include water heater programs that compete with Reliable Water Services' bundled rental offering.
• Bradford White Corporation: Bradford White is a major U.S. manufacturer of commercial water heating equipment. Its products are commonly specified for hotels, healthcare, and food service, the same verticals Reliable Water Services targets with its rental model.

Emerging players

• Rinnai America Corporation: Rinnai is a leading manufacturer of tankless and high-efficiency commercial water heaters. Its product line addresses the same efficiency-conscious commercial customers that Reliable Water Services targets with high-efficiency tank equipment.
• HomeServe USA: HomeServe partners with utilities and municipalities to offer water heater and plumbing protection plans to residential and small commercial customers. Its subscription-style service model is comparable to Reliable Water Services' rental-plus-service offering, though with a different customer mix.

Direct peers

• Service Logic: Service Logic is a national commercial HVAC, plumbing, and water heater service provider. It offers multi-market service agreements that overlap with Reliable Water Services' bundled equipment, installation, and 24/7 service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/ReliableWater
• Facebookfacebook.com/ReliableWaterServices

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reliable Water Services