keendoo

What keendoo does

Keendoo is a French enterprise-software publisher that has built a vertically specialized Product Lifecycle Management (PLM) platform for the agri-food industry. Founded in 2014 in Nantes by Bertrand Vignon and originally distributed under the VIF Group's 'Vif PLIM' white label, Keendoo became an independent direct-sales brand around 2018 and rejoined VIF Group in 2025 while retaining its identity and team. The platform centralizes product, formulation, packaging, regulatory, and environmental data for food and beverage manufacturers, with a core Product Data Repository (PDM) feeding modular capabilities: Formulation Recipes (with automated INCO, USDA, Nutri-Score, allergens, and nutritional labeling), Packaging (recyclability, Citeo TREE integration, eco-contribution declarations), Eco-design / Product Impact (PEF scoring and 16 LCA indicators), Graphics Chain / Visuel Pack, Product Project Management, and Data Transmission. A REST API distributes product data to internal ERP, CRM, and data-warehouse systems (SAP4HANA, Salesforce, 3PL) and to external data pools (GS1 GDSN, Equadis, 1WorldSync).

Keendoo sells through a sales-led enterprise and mid-market motion targeting food manufacturers in France and Europe, deploying business developers and pre-sales consultants to run demonstrations, scope needs, and manage the full sales cycle to contract signature. Revenue is generated via annual or multi-year PLM subscription licenses supplemented by implementation, configuration, deployment, and training services delivered by in-house IT-and-food experts. Pricing is quote-based, customized by modules deployed, number of users, and company size; no public pricing tiers are disclosed.

The company serves roughly 50 client companies — predominantly French and European food and beverage manufacturers — across dairy (Sodiaal, Eurial/Agrial, Materne by Bel, Labeyrie), prepared foods (Panzani), vegetables (Bonduelle), snacks, frozen foods (Sodebo, Thiriet), meat (Elivia), retail/cooperative (U Enseigne), egg products (Ajinomoto), and specialty categories (Fromacoeur, Altho, Biscuiterie de l'Abbaye). Disclosed metrics include approximately €2 million in annual revenue with ~20% year-over-year growth, ~4,000 end users, and a stated 97% user retention figure. Keendoo is led by CEO Antoine Vignon (son of founder Bertrand Vignon) and operates as a private company headquartered at 6 rue Rose Dieng-Kuntz in Nantes.

Name

keendoo

Legal name

Keendoo

Website

https://keendoo.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Keendoo is a French software publisher that provides a vertical PLM platform — including formulation, packaging, eco-design, and automated regulatory labeling — for roughly 50 European agri-food manufacturers, sold via direct subscription licenses plus implementation services.

Ownership category

akta.pro rank

Product category

Product Lifecycle Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

MDM Platforms (Customer/Product/Supplier/Location) (HDAEADAA)

akta.pro secondary industry

Data Modeling & Semantic Layer / Business Glossary (HDAEADAJ)

Keywords

• Product lifecycle management
• Food industry software
• Product data management
• Agri-food PLM
• Master data management

Headquarters

HQ city

Nantes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Revenue model

1. PLM Software Licenses/Subscriptions: Annual or multi-year subscription-based licensing of the Keendoo PLM software suite. The company sells to enterprise and mid-market agri-food companies with multi-year renewable contracts.
2. Professional Services: Implementation, configuration, deployment, and training services provided by Keendoo's team of IT and food industry experts to ensure smooth installation and adoption.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Keendoo provides an integrated PLM (Product Lifecycle Management) and MDM (Master Data Management) software suite specifically designed for the agri-food industry. The platform centralizes, structures, and secures product data throughout the product lifecycle, from raw materials to finished products, with modules for formulation, packaging, eco-design, regulatory compliance, and data distribution to ERP, GS1, and retailer systems.

Product overview

Keendoo offers a modular PLM (Product Lifecycle Management) software suite specifically designed for the agri-food industry. The platform consists of a core Product Data Repository (PDM) that serves as the foundational database shared by all modules. The suite includes complementary modules: Formulation Recipes for recipe creation and automated labeling calculations; Packaging (Emballages) for packaging data management and Citeo declarations; Product Impact/Eco-design for LCA and environmental impact assessment; Graphics Chain (Visuel Pack) for packaging graphic chain management; Product Project Management for development project tracking; and Data Transmission for automated data distribution to GS1 data pools and ERP systems. All modules share data through the central repository and interconnect via REST API to provide a unified product data management solution from concept to market.

Differentiator

Problem solved

Functional benefit

Products and services

• Keendoo PLM Suite Unified Product Lifecycle Management (PLM) platform for the agri-food industry that centralizes, manages, and secures product data from design to market withdrawal.
• Agri-Food Product Data Repository (PDM) Centralized product database serving as the foundation for all Keendoo PLM modules. Centralizes all product data throughout the product lifecycle, managing technical characteristics of products and components structured to meet specific food industry needs.
• Formulation Recipes Recipe creation and modification module for R&D departments. Facilitates formulation in a dynamic composition grid with automated calculations of labeling information (INCO, Nutri-score, allergens, nutritional values) and simulation capabilities for recipe variants.
• Packaging (Emballages) Packaging data management module for R&D, Quality, and Purchasing teams. Centralizes packaging information, facilitates recyclability calculations for Citeo TREE tool, prepares eco-contribution declarations, and simplifies responses to calls for tender.
• Product Impact / Eco-design Environmental impact assessment and eco-design module. Performs Life Cycle Analysis (LCA) and calculates PEF scores based on raw materials and packaging data, displays 16 LCA indicators, enables eco-design scenario comparison, and tracks product impact for CSR reporting.
• Graphics Chain (Visuel Pack) Packaging graphic chain management module that secures packaging creation stages from brief to proof. Facilitates collaboration between marketing, R&D, Quality, Purchasing and external stakeholders with version traceability and centralized document management.
• Product Project Management Project management module for marketing and R&D project managers to effectively manage product development. Creates project templates for innovation, renovation, and regulatory updates, provides dashboards and indicators, and manages project portfolios.
• Data Transmission Product data publication and distribution module. Centralizes product portfolio, generates product sheets in multiple formats, manages logistics clusters (UVC, parcel, pallet), and automates data distribution to internal (ERP) and external (GS1, websites) information systems via APIs.

Quantifiable outcome

• Reduce time to market by 30%
• +4 more outcomes

Named customers15 records

Segments6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability5 records

Feature9 records

Partnerships

Six partnerships are on record, tiered core and minor.

• VIF GroupcoreStrategic or Co-development PartnerKeendoo joined the VIF software group in 2025 while retaining its identity and team. The partnership provides corporate backing and shared distribution capabilities while Keendoo maintains its specialized focus on agri-food PLM.
• GS1 FrancecoreTechnology or IntegrationIntegration partnership enabling automated data distribution to GS1 GDSN catalogs for standardized product data exchange with distributors and retailers.
• CiteocoreTechnology or IntegrationIntegration with Citeo's TREE tool for recyclability calculations and Citeo eco-contribution declaration systems for packaging compliance.
• Food Innov GroupminorStrategic or Co-development PartnerAgri-food innovation network partner for industry collaboration and innovation ecosystem development.
• ValorialminorStrategic or Co-development PartnerCompetitive cluster for food industry innovation in Western France, supporting industry partnerships and innovation projects.
• AREA Pays de la LoireminorStrategic or Co-development PartnerRegional agri-food industry association supporting innovation and development in the Pays de la Loire region.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Trace One: French-headquartered PLM and product information management platform dedicated to retail, CPG and food manufacturers. Most direct competitor to Keendoo, targeting the same European agri-food and branded-goods customers with specification, recipe and regulatory compliance tooling.
• Lascom: France-based PLM software editor focused on CPG, food and beverage, cosmetics and specialty industries. Closely comparable to Keendoo in vertical specialization, customer profile and the modular PLM approach for product specification, formulation and packaging management.
• Centric Software: Provider of PLM, PIM and planning platforms for retail, fashion and consumer goods including food and beverage. Comparable to Keendoo in selling product-centric platforms to large CPG/food brands with end-to-end lifecycle, sourcing and quality management needs.

Emerging players

• Akeneo: Product Information Management (PIM) and product experience platform used by many of the same CPG, food and retail brands that Keendoo serves. Overlaps with Keendoo on the data-distribution, GS1/syndication and master-data use cases but lacks PLM/recipe/formulation depth.
• Specright: Specification management platform for CPG manufacturers to centralize raw material, packaging and finished product specs. Comparable on the spec-and-data-repository layer of Keendoo's PDM and on agri-food/CPG customers, but with less built-in regulatory calculation (Nutri-score, LCA).
• Salsify: Product experience management network for CPG and food brands, focused on distributing product content to retailers and data pools (GS1/1WorldSync). Overlaps with Keendoo's Data Transmission and GS1 syndication modules but is upstream of recipe/formulation PLM.

Broad incumbents

• Dassault Systèmes (ENOVIA): Global PLM leader whose ENOVIA brand serves CPG and food manufacturers with broad product lifecycle capabilities. Comparable as the incumbent alternative for enterprise food groups that may evaluate Keendoo, with a much wider scope but no agri-food-native compliance tooling.
• PTC (Windchill): Enterprise PLM provider (Windchill) selling into discrete manufacturing and an expanding CPG/food base. Competes for the same PLM budget at large enterprise food manufacturers with a horizontal, IT-centric platform rather than vertical agri-food specialization.
• SAP: Largest enterprise software suite with PLM/MDM components integrated into S/4HANA — referenced by Keendoo itself as a key integration target. Competes at the top of Keendoo's customer base with broad ERP-led product master data management.

Others

• Bizzdesign: Enterprise architecture and collaborative business design platform provider with capabilities adjacent to data modeling and master data governance. Relevant as an adjacent ecosystem player for the data modeling/semantic layer that sits underneath Keendoo's product data repository.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/keendoo
• Xx.com/keendosoft

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about keendoo