craftguide

What craftguide does

craftguide GmbH is a Munich-based B2B SaaS company, founded in 2018, that sells a process visualization and digital guidance platform targeting manufacturing, industrial, and compliance-driven enterprises. Its core proposition is capturing operational workflows exactly as performed by experienced employees and converting them into standardized, multilingual, step-by-step visual instructions that are delivered to frontline workers in real time at the moment of work, with the stated goal of 100% process standardization, compliance, and execution.

The product portfolio consists of the core Craftguide Platform (web application at web.craftguide.com), supplemented by Craftguide Editors for authoring multilingual step-by-step procedures, the Craftguide XR Editor for creating VR/AR process visualizations, craftguide Analytics for productivity and process-performance insights, and a 'Virtual Process' service that virtualizes customer video processes into interactive 3D/XR experiences. Underlying technology includes 1:1 process visualization, a 3D twin engine, multi-platform delivery across mobile, web, and VR/AR, and localization in 40+ languages, all gated by role-based access control. The platform is GDPR-compliant, and the company integrates with enterprise infrastructure via HubSpot for sales engagement.

The go-to-market is an enterprise field-sales motion with quote-based pricing, demo booking funneled through HubSpot, and a logo base of large industrial and institutional customers (Bosch, CNH Industrial, Flughafen München, UNIDO, Stiebel Eltron, EWE, Fischer, Pluggit, Krone, FraSec Security). The company appears to be bootstrapped and founder-led, with no disclosed external funding, no disclosed revenue, and headcount in the 11-50 range. Revenue mechanics are subscription-based, but pricing tiers and contract values are not publicly disclosed.

Name

craftguide

Legal name

craftguide GmbH

Website

https://craftguide.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

craftguide is a Munich-based B2B SaaS company that converts employee know-how into multilingual, step-by-step visual process instructions, delivered on mobile and VR/AR devices, to standardize operations for manufacturing, industrial, and compliance-focused enterprises.

Ownership category

akta.pro rank

Product category

Process Visualization & Digital Work Instruction Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

Keywords

• Process visualization software
• Workflow guidance platform
• XR training solutions
• Digital work instructions
• Process standardization tools

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Process Visualization Platform: B2B SaaS platform providing process visualization, guidance, and compliance assurance solutions. Appears to follow enterprise subscription model based on multi-platform delivery and role-based access control system.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

craftguide provides a B2B process visualization and digital guidance platform that captures employee workflows through 1:1 process visualization and converts them into multilingual, step-by-step visual instructions. The platform delivers real-time guided execution across mobile, desktop, and VR/AR devices, with supporting tools for content creation, immersive XR authoring, analytics, and video-to-3D virtualization. It targets manufacturing, industrial, and compliance-focused enterprises seeking process standardization and audit resilience.

Product overview

Craftguide is a unified process guidance and enablement platform that transforms experiential knowledge into standardized, compliant, and instantly executable process instructions. The product portfolio consists of the Craftguide Platform as the core system, supplemented by Craftguide Editors for content creation, the Craftguide XR Editor for immersive VR/AR visualization, craftguide Analytics for performance insights, and Virtual Process for video-to-3D transformation. These components work together to provide end-to-end process standardization, compliance assurance, and workforce empowerment across multiple devices and over 40 languages.

Differentiator

Problem solved

Functional benefit

Products and services

• Craftguide Platform A B2B SaaS process guidance and enablement platform that captures workflows from experienced workers and transforms them into multilingual, visually guided step-by-step process documentation accessible on any modern device, with real-time guided execution and compliance support for manufacturing and industrial enterprises.
• Craftguide Editors Authoring tools that enable employees to capture experiential knowledge and create multilingual, visually guided step-by-step process instructions within the Craftguide Platform, designed for use by process owners and trainers without specialist skills.
• Craftguide XR Editor An XR (VR/AR) authoring tool that enables employees to create their own immersive process visualizations, with outputs automatically accessible in VR and on all other devices via the Craftguide 3D Twin.
• craftguide Analytics An analytics module that provides insights into process performance, productivity metrics, and efficiency gains across guided workflows, supporting higher productivity and maximum efficiency for process owners and operations leaders.
• Virtual Process (Process Virtualization Service) A service that transforms recorded video processes into interactive XR/3D experiences, enabling organizations to deliver immersive, device-agnostic process visualizations without requiring in-house XR authoring expertise.

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Poka (Aptean): Canadian/European platform providing connected-worker tools and digital work instructions for manufacturers; directly competes with Craftguide in industrial process guidance and standard operating procedures.
• SwipeGuide: Mobile-first work instruction platform for shop floor operators; overlaps directly with Craftguide's step-by-step process guidance and multi-language delivery on industrial devices.
• Dozuki: Manufacturer of digital standard work and training documentation tools used by US industrial firms; comparable in target market (manufacturing frontline workforce) and product capability (visual, step-by-step instructions).
• Tulip Interfaces: Frontline operations and connected-worker platform for regulated manufacturing, combining MES-like workflows with guided procedures; serves shared buyer personas (operations excellence, training) as Craftguide.
• Augmentir: AI-driven connected worker platform for industrial training and support; competes with Craftguide in providing step-by-step digital guidance on the shop floor.

Emerging players

• VIRO (or related XR training vendors): Vendor of XR/VR-based industrial training and maintenance workflows; competes on Craftguide's XR-related capabilities while remaining narrower in vertical depth.

Broad incumbents

• SAP Enable Now: SAP's digital adoption and performance support suite bundled inside enterprise SAP estates; broader functionality and incumbency give it a bundle-positioning advantage versus Craftguide's specialist offering.
• Whatfix: Enterprise digital adoption platform that overlays step-by-step guidance onto enterprise software; broader portfolio than Craftguide but overlaps in just-in-time, in-workflow instruction delivery and multi-language support.
• Microsoft Dynamics 365 Guides: Microsoft's AR-based guided-workflow product integrated with Dynamics 365 and HoloLens; competes with Craftguide's XR capabilities especially in industrial accounts already standardized on Microsoft.
• PTC (Vuforia & ThingWorx): Industrial AR and IoT suite with step-by-step AR instructions for operators; broader product portfolio but tighter pricing/credibility in heavy-asset manufacturing accounts where Craftguide also sells.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about craftguide