Avoira
Avoira is a UK-based business communication solutions integrator, delivering IT, unified communications, AV, two-way radio, and cyber security solutions to mid-market and enterprise customers via managed services, professional services, and direct hardware sales.
- Company typePrivate
- Founded1974
- HeadquartersBury, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Avoira does
Avoira is a UK-based business communication solutions provider headquartered in Bury, operating as a trading division of Nycomm Group. Originally founded in 1974 as Pennine Telecom, the company rebranded to Avoira in 2015 and currently employs 51-100 people. Avoira delivers integrated IT, communications, audio-visual, and radio technology solutions to mid-market and enterprise customers across the UK, organised across six product lines: Avoira IT (cloud, cyber security, network services, disaster recovery), Avoira Communications (unified communications and contact centre connectivity via Mitel and 8x8), Avoira Audio-Visual (video conferencing and workplace AV), Avoira Radio (Motorola MOTOTRBO two-way radio and body-worn video), Avoira Xperience (speech analytics for contact centre CX), and Avoira Devices (purpose-built hardware with a direct e-commerce storefront).
The company monetises through five primary revenue streams: managed services contracts (recurring), professional services (project-based), hardware and device sales (including e-commerce), radio hire (short-term rental), and support and maintenance. Pricing is bespoke and quote-based, typical of enterprise field sales engagements. Distribution is primarily through direct enterprise field sales supplemented by channel partnerships with Motorola, Mitel, Microsoft, 8x8, ESET, NEC, and others. The customer base spans at least eight verticals including healthcare, education, transportation, energy and utilities, construction, financial services, retail, and hospitality, with named logos including Bristol Airport, Harrogate & District NHS Foundation Trust, Sodexo, Amaro Group, Forestry England, Kadant, and others.
The underlying technology stack combines third-party platforms (Motorola MOTOTRBO with TRBOnet integration for radio, 8x8 cloud PBX for telephony, ESET plus BullWall for security, Microsoft 365 for IT) with Avoira's own integration, managed service wrapper, and consulting layer. Avoira Xperience introduces speech analytics capability for customer interaction analysis. The company holds Cyber Essentials Plus accreditation, supporting sales to NHS and public sector buyers.
Avoira firmographics
Firmographics- Name
- Avoira
- Legal name
- Avoira
- Website
- https://avoira.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Avoira is a UK-based business communication solutions integrator, delivering IT, unified communications, AV, two-way radio, and cyber security solutions to mid-market and enterprise customers via managed services, professional services, and direct hardware sales.
- Ownership category
- akta.pro rank
Avoira industry classification
Industry- Product category
- Business Communications Solutions
- NAICS
- Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Telephone Interconnect Systems (7385)
- akta.pro primary industry
- AV/Collaboration & Unified Communications Support (VoIP, Video, UCaaS) (BPAAACAJ)
Keywords
Where Avoira is headquartered
LocationHeadquarters
- HQ city
- Bury
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Avoira business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Managed Services: Flexible managed service contracts where Avoira manages customers' IT systems, hardware, networks, and radio services on an ongoing basis, providing recurring revenue.
- Professional Services: Project-based services for planning, building, and supporting technology systems including installation and configuration across the UK.
- Hardware and Device Sales: Sale of purpose-built communication hardware, radios, AV equipment, and related devices, with buyback services for existing equipment.
- Radio Hire Services: Scalable two-way radio hire for events, sites, or ongoing needs, with expert support and fast deployment, typically short-term rental contracts.
- Support and Maintenance Services: ICT support and maintenance services offering flexible IT support with fast response times, remote and on-site help, and expert engineers.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Avoira product offering
Product offeringCore offering
Avoira is a UK-based business communication solutions provider that delivers integrated IT, communications, audio-visual, and radio technology services to enterprise and mid-market organisations. The company supplies, installs, and supports solutions spanning cloud computing, cyber security, unified communications, contact centre platforms, video conferencing, two-way radios, body-worn video, speech analytics, and related purpose-built hardware. Alongside these product lines, Avoira delivers ongoing managed, professional, assessment, and support services wrapped around leading third-party technologies from Motorola, Mitel, Microsoft, 8x8, ESET, and others.
Product overview
Avoira is a business communication solutions provider offering a portfolio of six integrated product lines: Avoira IT (cloud computing, cyber security, network services, disaster recovery), Avoira Communications (unified communications, contact centre connectivity), Avoira Audio-Visual (video conferencing, AV technology), Avoira Radio (two-way radios, body worn video), Avoira Xperience (speech analytics, customer experience solutions), and Avoira Devices (hardware, buyback services). The company operates as a solution integrator, combining these products with managed, professional, assessment, and support services. Avoira Xperience specifically leverages speech analytics technology for customer interaction analysis, while the radio solutions utilize Motorola MOTOTRBO and Hytera platforms integrated via TRBOnet. Cybersecurity offerings incorporate ESET and BullWall tools. The company also provides 8×8 telephony solutions as part of its unified communications portfolio. Services span IT, AV, communications, radio, and speech analytics across industries including healthcare, education, finance, retail, construction, transportation, hospitality, and energy.
Differentiator
Problem solved
Functional benefit
Brands
- Avoira IT: IT and cyber security services including cloud computing and disaster recovery
- Avoira Audio-Visual
- Avoira Communications
- Avoira Radio
- Avoira Xperience
- Avoira Devices
Products and services
- Avoira IT
Quantifiable outcome
- Zero downtime and no missed calls during transition of 8x8 telephony across 8 sites for Harrogate & District NHS Foundation Trust's 200 children's service staff.
- +2 more outcomes
Companies that use Avoira
Customer profileNamed customers10 records
Segments8 records
Ideal customer profiles5 records
Avoira technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature6 records
Avoira partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- MitelcoreAvoira has a partnership with Mitel for unified communications and business phone systems. Mitel is referenced as a key technology partner and solution provider integrated into Avoira's communications portfolio.
- MotorolacoreAvoira provides Motorola digital two-way radio systems including MOTOTRBO, MOTOTRBO Capacity Plus, and Motorola DP4400 portable radios. Motorola is Avoira's primary radio hardware partner, referenced across multiple case studies.
- HyteracoreAvoira offers radio hire services featuring quality-tested models from leading brands including Hytera, alongside Motorola radios.
- ESETcoreAvoira uses ESET security solutions for real-time protection against malware, ransomware, and phishing threats. ESET is lightweight, runs silently in the background, and includes advanced detection engine and automatic updates.
- MimecastcoreMimecast is listed as a cyber security partner alongside ESET, providing email security services as part of Avoira's cyber security portfolio.
- MicrosoftcoreAvoira offers Microsoft Office 365 Security Solutions including role-based access, multi-factor authentication, and data loss prevention policies. Microsoft technology is referenced as part of Avoira's IT services stack.
- NECcoreAvoira provides NEC maintenance and support services as indicated by NEC Maintenance and Support Terms and Conditions documentation available on the Avoira website.
- 8x8coreAvoira implements 8x8's eXperience Communications Platform for cloud-hosted PBX, softphone, and unified communications solutions. 8x8 is referenced extensively in the Harrogate NHS case study.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Avoira competitors and assessment
Company assessmentDirect peers
- Olive Communications: UK-based unified communications, contact centre, and IT services integrator serving mid-market and enterprise customers. Directly comparable to Avoira in scope (UC, IT, contact centre) and UK focus.
- Trustmarque Solutions: UK IT solutions provider and systems integrator offering managed services, unified communications, and workplace technology to enterprise and public sector. Comparable business model and customer base to Avoira.
- Gamma Communications: UK-headquartered provider of UCaaS, telephony, and connectivity services through channel partners and direct. Avoira already partners with Gamma for Ethernet; Gamma is a comparable UK voice/UC peer.
- Daisy Corporate Services: UK provider of managed IT, cloud, and communications services to enterprise and public sector. Overlapping portfolio (UC, IT support, managed services) and similar UK mid-market focus.
- Trilogy Technologies: UK-based IT, communications, and managed services provider focused on mid-market and enterprise. Comparable in service breadth and UK geographic focus to Avoira.
Regional players
- M247: Manchester-headquartered managed connectivity, cloud, and hosting provider serving UK and European enterprise. Adjacent in managed-services model and UK North-West base.
- ProVu Communications: UK-based distributor and integrator of unified communications and SIP solutions, focused on the reseller channel. Comparable in the Mitel/UC distribution space where Avoira also operates.
Broad incumbents
- Computacenter: Major UK-listed IT systems integrator with enterprise-scale managed services, workplace, and networking capabilities. Competes with Avoira for larger enterprise and public-sector deals but at materially greater scale.
- BT Business: UK incumbent telco offering enterprise connectivity, UC, cloud, and managed services. Competes broadly with Avoira in unified communications and managed services for mid-market and enterprise customers.
- Vodafone Business UK: UK enterprise division of Vodafone providing connectivity, IoT, UC, and cloud services. Broad incumbent competitor for Avoira's enterprise communications and managed-services deals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Avoira social profiles
Digital presenceAvoira compliance and trust
Trust signalCompliance1 record
Avoira financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avoira leadership team
Management profileNumber of profiles
Avoira funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avoira M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avoira
What does Avoira do?
Avoira is a UK-based business communication solutions provider that delivers integrated IT, communications, audio-visual, and radio technology services to enterprise and mid-market organisations. The company supplies, installs, and supports solutions spanning cloud computing, cyber security, unified communications, contact centre platforms, video conferencing, two-way radios, body-worn video, speech analytics, and related purpose-built hardware. Alongside these product lines, Avoira delivers ongoing managed, professional, assessment, and support services wrapped around leading third-party technologies from Motorola, Mitel, Microsoft, 8x8, ESET, and others.
Is Avoira a public or private company?
Avoira is a private company. It is classified as corporate owned and is currently operating.
When was Avoira founded?
Avoira was founded in 1974. It employs 101 to 250 people.
Where is Avoira based?
Avoira is headquartered in Bury, United Kingdom, in the Europe region.
How does Avoira make money?
Five revenue lines are on record. Managed Services are the primary driver. The others are professional Services, hardware and Device Sales, radio Hire Services and support and Maintenance Services.
Who are Avoira's main competitors?
Direct peers on record are Olive Communications, Trustmarque Solutions, Gamma Communications, Daisy Corporate Services and Trilogy Technologies. Regional players are M247 and ProVu Communications. Broad incumbents are Computacenter, BT Business and Vodafone Business UK.
Does Avoira have an API?
No public API is recorded for Avoira.
What industry is Avoira in?
Avoira's product category is Business Communications Solutions. Its primary akta.pro industry code is BPAAACAJ, AV/Collaboration & Unified Communications Support (VoIP, Video, UCaaS). Its NAICS code is 541512 and its SIC code is 7373.