What Bandits & Friends does

Bandits & Friends is an independent, minority-founded, female-founded creative advertising agency headquartered in a Manhattan penthouse office (30 W 21st Street, PH) and founded in 2023 by Courtney Berry (President), Danny Gonzalez and David Suarez (Co-Chief Creative Officers). The firm operates with 11-50 employees organized into three practice areas — Strategy (brand strategy, positioning, journey mapping, integrated campaign planning, content/social/influencer strategy), Creative (brand platforms, omni-channel and social/digital campaigns, activations, brand visual identity), and Production (360 campaigns, static and video, social content, stunts) — delivered through a "group run" collaboration model with an explicit entertainment-first creative philosophy. Notes the founders' 20-year partnership and prior senior roles launching Goodby Silverstein & Partners' NY office, leading Ragú and Little Caesars at Barton F Graf, and working at TBWA\Chiat\Day NY and J. Walter Thompson.

The agency's revenue is generated exclusively through B2B professional services engagements — quote-based creative and production work for enterprise brand clients, with no disclosed pricing. Its current client roster is enterprise-heavy and includes Liberty Mutual (creative AOR, displacing Goodby Silverstein & Partners), Angi, The Athletic, Schick Hydro Silk, Care, HS, VIBE Twisted Sips, Show-Me Organics and Rinse, with heritage relationships on the leadership's résumé spanning PayPal, Samsung, NFL/Nike, Cadbury, American Express, Credit Karma, P&G, L'Oréal, JetBlue, Little Caesars, Schwan's, Danone, and StubHub. The firm has no software product, no app, no API and no disclosed AI capabilities; competitive differentiation rests entirely on creative reputation, founder track record and trade-press capital (Ad Age A-List Newcomer Agency of the Year 2025; Adweek Creative 100, 2024).

Name

Bandits & Friends

Legal name

Bandits and Friends, LLC

Website

https://banditsandfriends.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Bandits & Friends is an independent, minority- and female-founded creative advertising agency founded in 2023 in New York, providing brand strategy, creative development and production services to enterprise clients across insurance, media, CPG and cannabis.

Ownership category

akta.pro rank

Product category

Creative Advertising Services

NAICS

Advertising Agencies (541810)

akta.pro primary industry

Guerrilla & Street Marketing (MPAAAGAH)

Keywords

• Creative advertising services
• Brand strategy
• Integrated marketing campaigns
• Content production
• Digital campaign creation

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Revenue generated from providing brand strategy, creative development, and production services to client brands. Services include integrated campaigns, brand platforms, social and digital campaigns, and content production.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Bandits & Friends is an independent creative advertising agency providing brand strategy, creative development, and content production services to enterprise clients. Its offerings span brand strategy and positioning, integrated omni-channel and social/digital campaigns, brand platforms, activations, brand visual identity, and 360 campaign production. The agency serves clients across insurance, home services, media, cannabis, and consumer goods industries, delivering attention-stealing creative work that supports brand differentiation and business results.

Product overview

Bandits & Friends is a full-service independent creative advertising agency that does not offer a discrete software product or platform. The agency's core offering is professional services organized into three practice areas: Strategy (Brand Strategy, Brand Positioning, Customer Journey Mapping, Integrated Campaign & Go-To Market Planning, Content & Social Strategy, Influencer Strategy, Campaign Optimization), Creative (Brand Platforms, Integrated & Omni-Channel Campaigns, Social & Digital Campaigns, Activations, Equity-Building Brand Assets, Brand Visual Identity), and Production (360 Campaigns, Lo & High Fidelity Static & Video, Social Content, Activations & Stunts). These service disciplines work together to deliver integrated advertising campaigns for brand clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TBWA\\Chiat\\Day New York: Global network agency part of Omnicom, where Bandits & Friends' founders previously worked. Represents the holding-company competitor Bandits & Friends is structurally positioned against.
• Wieden+Kennedy: Large independent creative agency behind iconic campaigns (Nike, Old Spice). Represents the indie-creative scale tier Bandits & Friends could aspire to via the same founder-pedigree model.
• Droga5 (Accenture Song): Acquired by Accenture Song, but remains a culturally influential independent-style creative shop with work comparable in style and ambition to Bandits & Friends.

Direct peers

• Barton F Graf: Independent creative agency where Gonzalez and Suarez previously ran Rag\u00fa and Little Caesars accounts. Same founder DNA and indie creative positioning as Bandits & Friends.
• GUT Agency: Independently-founded, culturally-led creative agency with NYC presence. Competes for the same kind of bold-attention-grabbing brand campaigns as Bandits & Friends.
• Mother NY: Independent creative agency known for breakthrough work on brands like Kraft, IKEA, and Target. Closely comparable boutique creative competitor pursuing similar enterprise brand clients.
• Goodby Silverstein & Partners: Independent creative agency founded by Jeff Goodby and Rich Silverstein. Bandits & Founders Gonzalez and Suarez built and ran its NY office before founding B&F, and B&F directly displaced Goodby on the Liberty Mutual account.
• Preacher: Austin/NYC indie creative agency cited alongside Bandits & Friends in Ad Age coverage about small agencies winning major accounts. Competes for the same enterprise brand-ladder engagements.
• Anomaly: Independently-held creative and media agency with offices in NYC. Direct competitor for digitally-led brand work and enterprise mandates comparable to B&F's positioning.

Emerging players

• nicefrank: Boutique creative shop cited in same Ad Age trend piece as Bandits & Friends for winning enterprise accounts. Smaller emerging indie peer with similar challenger positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bandits-friends

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bandits & Friends