What Goodby, Silverstein & Partners does

Goodby, Silverstein & Partners (GS&P) is a privately held, full-service creative advertising agency headquartered in San Francisco with a secondary office in New York. Founded in 1986 by Jeff Goodby and Rich Silverstein, the firm operates as a wholly-owned subsidiary of Omnicom Group (NYSE: OMC), a publicly traded global advertising holding company. GS&P develops integrated advertising campaigns across television, digital, social, experiential, and print media for Fortune 500 consumer brand clients. Named accounts include PepsiCo's Doritos and Cheetos, Comcast's Xfinity and Comcast Business, BMW, Campbell's-owned Rao's Homemade, Maruchan, Mountain Dew, Smithsonian, and The Dalí Museum. The agency is best known for culturally resonant work, including the 1995 'got milk?' campaign, recurring Super Bowl advertising (most recently Xfinity's first national Super Bowl spot reimagining Jurassic Park with director Taika Waititi), and campaigns parodied on Saturday Night Live.

The agency's core technology is creative production rather than software: campaign development, brand strategy, media planning, and execution across multiple platforms, with recent integration of generative AI into production workflows (e.g., a 100% AI-generated film for The Dalí Museum). GS&P earns revenue through professional services fees negotiated as project-based or retainer engagements with enterprise clients, operating as agency of record for multiple major brands. New business is sourced through direct enterprise relationships, with new client inquiries routed to Chief Growth Officer Cory Berger. Pricing is not publicly disclosed.

Beyond client work, GS&P operates The Academy at GS&P, a free, year-long advertising portfolio program that trains aspiring writers, designers, and art directors using the agency's own staff as instructors. The Academy is led by full-time Academy Director Dan Balser and functions as both a talent pipeline and a brand-building asset within the Omnicom network. The agency has been recognized across decades of industry awards, including Ad Age A-List (2018-2022), Campaign Magazine's 2020 Agency of the Year, Fast Company's 2021 Most Innovative Agency in the World, Fast Company Most Innovative Companies 2026, and consecutive Best of Show honors at the AAF American Advertising Awards.

Name

Goodby, Silverstein & Partners

Legal name

Goodby, Silverstein & Partners

Website

https://goodbysilverstein.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

251–500 employees

Short description

Goodby, Silverstein & Partners (GS&P) is a San Francisco-based, Omnicom-owned creative advertising agency founded in 1986 that develops integrated campaigns across TV, digital, social, and experiential media for Fortune 500 consumer brands including PepsiCo/Doritos, Comcast/Xfinity, BMW, and Campbell's/Rao's.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

B2B/ABM Creative Agencies (MPAAAAAI), Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ), Programmatic Media Buying & Trading Desks (DV360/TTD, RTB) (MPAAABAB)

Keywords

• Creative advertising services
• Brand strategy services
• Integrated marketing campaigns
• Commercial production services
• Advertising agency services

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: GS&P generates revenue through professional creative services rendered to brand clients. As an agency of record for multiple major brands including Doritos, Xfinity, Cheetos, BMW, Comcast Business, and Rao's, the agency earns fees for campaign development, creative production, media strategy, and brand consulting services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Goodby, Silverstein & Partners (GS&P) is a creative advertising agency that develops integrated marketing campaigns for major consumer brands across TV, digital, social, experiential, and print media. The agency operates as creative agency of record for clients including Doritos/PepsiCo, Xfinity/Comcast, BMW, Cheetos, Comcast Business, Mountain Dew, and Rao's Homemade, producing Super Bowl-caliber work and brand storytelling. Complementary offerings include brand strategy, research and analytics, design, and production services delivered through agency of record and project-based engagements.

Product overview

Goodby, Silverstein & Partners (GS&P) is an advertising agency that offers integrated advertising and creative services, including campaign development, brand strategy, digital and social marketing, and Super Bowl commercial production. The agency also operates The Academy at GS&P, a free year-long educational portfolio program for aspiring advertising creatives that provides mentorship and real-world training. The agency's creative work spans across multiple clients including Xfinity, Doritos, Cheetos, BMW, Comcast Business, and The Dalí Museum.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Campaign Development Full-service creative campaign development for major consumer brands across TV, digital, social, experiential, and print media, including Super Bowl commercial production.
• Brand Strategy Strategic brand consulting, positioning, and storytelling services for enterprise consumer brands seeking to become iconic in their category.
• Research and Analytics Market research, consumer insights, and analytics informing campaign development and brand strategy decisions.
• Design Services Design services supporting advertising campaigns and brand identity work as part of GS&P's integrated advertising offerings.
• Production Services End-to-end production services supporting campaign execution across film, digital, social, and experiential media, including partnerships with directors and post-production houses.

Quantifiable outcome

• Best of Show award at 2026 AAF American Advertising Awards for Doritos 'Telethon for Hawkins' campaign
• +1 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered primary.

• Rao's HomemadeprimaryGTM or Marketing Partner · 30 April 2026Rao's Homemade, a premium pasta sauce brand grown from an exclusive New York restaurant into a $1 billion brand, named GS&P as its creative agency of record. The partnership will support Rao's expanded presence across media, storytelling, and brand experiences. Rao's parent company Sovos Brands was acquired by Campbell's Company for $2.7 billion in 2024.
• MaruchanprimaryGTM or Marketing Partner · 13 February 2026GS&P created the Valentine's Day marketing campaign for Maruchan's launch of Saucy Noods Stir-Fry Style Noodles. The campaign spanned TikTok, dating app integrations, and Snapchat, supporting product launch across Amazon, TikTok Shop, and select retailers with nationwide retail expansion planned.
• Doritos/PepsiCoprimaryGTM or Marketing PartnerGS&P created the 'Telethon for Hawkins' campaign for Doritos/PepsiCo to promote the final season of Stranger Things. The campaign involved a meticulously recreated 1987-style telethon for the fictional town of Hawkins, Indiana, and won Best of Show at the 2026 AAF American Advertising Awards for the second consecutive year.
• Xfinity/ComcastprimaryGTM or Marketing PartnerGS&P created Xfinity's first-ever national Super Bowl campaign reimagining Jurassic Park, directed by filmmaker Taika Waititi. The campaign reunited original cast members Sam Neill, Laura Dern, and Jeff Goldblum alongside the T. rex, featuring visual effects by Industrial Light & Magic.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 72andSunny: An independent creative agency headquartered in Los Angeles with comparable scale and a reputation for bold, culturally resonant work. Competes with GS&P for major brand creative AOR engagements.
• BBDO Worldwide: Another Omnicom-owned full-service creative agency named alongside GS&P on Fast Company's Most Innovative Companies 2026. Directly comparable in scale, Fortune 500 client mix, and integrated creative capability, making them the closest sister-agency competitor.
• Wieden+Kennedy: An independent creative agency often cited alongside GS&P as one of the most awarded creative shops in the US. Compares on cultural-impact campaigns, brand strategy depth, and the ability to win work from the largest global advertisers.
• FCB (Foote, Cone & Belding): An Interpublic Group full-service creative agency also named to Fast Company's 2026 Most Innovative Companies list alongside GS&P. Comparable in serving large brand advertisers with integrated creative across media channels.
• The Martin Agency: An Omnicom-owned creative agency with a similar profile to GS&P — award-winning creative, Fortune 500 brand clients, and featured alongside GS&P on Fast Company's 2026 Most Innovative Companies list. Directly competitive for global AOR pitches within the Omnicom network.
• Anomaly: An independent creative agency with a similar mix of Fortune 500 brand clients and integrated campaign capabilities. Competitor for premium creative AOR pitches at the same enterprise brand level.
• Droga5 (Accenture Song): Now part of Accenture Song, Droga5 is a top-tier creative agency that competes directly with GS&P for premium AOR mandates. Comparable in producing culturally significant work for Fortune 500 brands.
• TBWA\Chiat\Day: A premier global creative network with deep experience in culturally resonant, integrated campaigns for major brands. Direct competitor for marquee AOR accounts and recognized for similar award-winning Super Bowl-caliber creative work.

Broad incumbents

• Droga5 / Accenture Song: Accenture Song is the broader experience and creative arm of Accenture, of which Droga5 is the lead creative agency. Provides cross-capability scale that competes for integrated marketing mandates GS&P would otherwise bundle through Omnicom.
• MullenLowe Group: A larger global creative and media network providing full-service advertising capabilities. Operates broadly across the same industry as GS&P with overlapping service offerings for large brand advertisers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GSP
• Facebookfacebook.com/goodbysilversteinandpartners
• Instagraminstagram.com/goodby_silverstein

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodby, Silverstein & Partners