HashPalette

What HashPalette does

HashPalette was a Japanese blockchain company founded in 2020, headquartered in Tokyo, that specialized in issuing, managing, and distributing digital content services — primarily NFTs — through its proprietary Layer 1 blockchain network called Palette Chain. The company offered a vertically integrated stack of products: the Palette Chain infrastructure, the PLT (Palette Token) used for staking and platform utilities, the ELF utility token with a recurring monthly buyback & burn mechanism, and THE LAND, a blockchain-based game featuring NFT virtual land and digital assets (including the Elf no Mori / Elf Forest feature). Its primary customer base consisted of blockchain gaming and NFT ecosystem users in Japan and the broader Asian market, accessed through community-driven and developer-relations channels with a self-serve / PLG distribution model.

Following Aptos Labs' acquisition of HashPalette announced on October 3, 2024, Palette Chain was migrated onto the Aptos Network, and PLT was exchanged for APT. HashPalette subsequently underwent corporate restructuring including a March 2024 capital reduction, a June 2025 trade name change to Aptos Japan株式会社 (Aptos Japan), and the outsourcing of THE LAND game development and operations in early 2026. As of mid-2025, HashPalette operates as the Japanese subsidiary of Aptos Labs, serving as Aptos Labs' regional hub for Japan operations, with 11-50 employees and registered capital of 370 million JPY (including capital reserves). The company is also subject to ongoing regulatory disclosures including monthly ELF token buyback/burn reports and, in 2025, a lawsuit that was filed against the company and subsequently settled by November 2025.

Name

HashPalette

Legal name

HashPalette

Website

https://hashpalette.com

Company type

Private

Founded year

2020

Operating status

Acquired

Headcount range

11–50 employees

Short description

HashPalette is a Japanese blockchain company that operated the Palette Chain Layer 1 network for NFT services and blockchain gaming (THE LAND), now functioning as Aptos Japan株式会社 — Aptos Labs' regional subsidiary serving the Japanese and broader Asian blockchain market.

Ownership category

akta.pro rank

Product category

Blockchain NFT Infrastructure

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro industry

PRIMARYFSAPAIAA

Permissioned Blockchain Platforms & Frameworks (Hyperledger, Corda, Quorum)

Financial & Insurance/Blockchain & Web3/Enterprise Blockchain & Tokenization (permissioned networks, RWA tokenization)

SECONDARYFSAPAFAJ

NFT Commerce, Ticketing & Utility Enablement (token-gated access, memberships, passes, ticketing rails)

Financial & Insurance/Blockchain & Web3/NFTs & Digital Collectibles Infrastructure (minting, marketplaces, royalties)

Keywords

• NFT infrastructure
• Blockchain gaming
• Digital asset tokenization
• Cryptocurrency exchange
• NFT marketplace services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Distribution channels1 record

Marketing channels1 record

Core offering

HashPalette is a Japanese blockchain company that operated the Palette Chain Layer-1 blockchain for NFT services, including NFT minting, trading, and marketplace functionality. It also operated the blockchain-based game THE LAND and issued native utility tokens (ELF Token and PLT Token) for staking and ecosystem participation. Following its acquisition by Aptos Labs, Palette Chain was migrated onto the Aptos Network and the entity was renamed Aptos Japan株式会社.

Product overview

HashPalette was a Japanese NFT service provider operating the Palette Chain blockchain network. The company offered NFT services and operated THE LAND blockchain game. Following Aptos Labs' acquisition, the Palette Chain was migrated to the Aptos Network. The ecosystem included ELF Token (with regular buyback and burn mechanisms) and PLT Token (Palette Token) for staking purposes. PLT was later exchanged for APT following the acquisition, and the Palette Consortium was dissolved as part of the integration into Aptos Labs.

Differentiator

Problem solved

Functional benefit

Brands

• Palette Chain: NFT service platform operated by HashPalette that was migrated to the Aptos Network following the acquisition.

Products and services

• Palette Chain
• ELF Token (エルフトークン)
• PLT Token (パレットトークン)
• THE LAND
• NFT Services

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Aptos LabscoreStrategic or Co-development Partner · 3 October 2024Aptos Labs acquired HashPalette in October 2024, migrating the Palette Chain onto the Aptos Network as part of Aptos Labs' strategic expansion into the Japanese and Asian blockchain markets. HashPalette's local business relationships and established NFT service infrastructure were key strategic assets for this acquisition.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Polygon Labs: Major Ethereum scaling and sidechain platform supporting a wide NFT and gaming ecosystem. Broad incumbent peer offering NFT-friendly infrastructure as part of a much wider portfolio, overlapping with HashPalette's NFT/gaming focus.
• OpenSea: Largest general-purpose NFT marketplace supporting multiple chains. Overlaps with HashPalette's NFT service provisioning through trading and marketplace functionality, though it is a marketplace rather than a chain operator.

Direct peers

• Enjin: Blockchain gaming and NFT platform with a token economy and SDK tooling for tokenized in-game assets. Directly comparable to HashPalette because both target blockchain-based NFT game infrastructure and developer tools.
• Immutable: Layer-2 blockchain gaming infrastructure focused on NFTs and Web3 games. Directly comparable to HashPalette/Palette Chain because both sell blockchain infrastructure purpose-built for NFT-based games and virtual assets.
• Decentraland: Decentralized virtual world built on Ethereum with NFT land and avatar economy. Directly comparable to HashPalette as a blockchain-based virtual-world platform monetizing through NFT asset issuance and a native utility token.
• doublejump.tokyo: Japanese blockchain gaming developer that created My Crypto Heroes and other NFT games. Directly comparable to HashPalette as a Japan-based NFT/blockchain game developer with a token-driven game economy.
• Dapper Labs (Flow): Creator of the Flow blockchain and consumer NFT applications such as NBA Top Shot. Directly comparable to HashPalette as a specialized L1 built around NFT and digital collectible use cases.
• Oasys: Japan-headquartered Layer-1 blockchain purpose-built for blockchain gaming, with strong Japanese gaming studio partnerships. Closest regional direct peer given overlapping Japan-based blockchain gaming positioning.
• The Sandbox: Blockchain-based virtual world with NFT LAND assets and a play-to-earn creator economy. Directly comparable to HashPalette's THE LAND product, as both sell NFT virtual land and run user-driven game economies on Layer-1 or Layer-2 infrastructure.
• Animoca Brands: Leading blockchain gaming and NFT investment company operating multiple NFT games and virtual-world ecosystems. Directly comparable to HashPalette as both operate NFT gaming platforms with proprietary tokens and tokenized virtual assets targeting consumer users.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hashpalette

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HashPalette