Peacock + Lewis

What Peacock + Lewis does

Peacock + Lewis is a privately held architecture and interior design firm founded in 1961 on the Island of Palm Beach, Florida, specializing exclusively in private clubs and hospitality venues. The firm delivers an integrated suite of professional services including master planning, architecture, MEP (mechanical, electrical, and plumbing) engineering, interior design, furniture/fixtures/accessories (FF&A) design, and procurement, operating as a single-vendor solution from concept through final installation. Peacock + Lewis's flagship branded program is 'Clubs of Distinction,' representing its portfolio of customized, award-winning private club projects.

The firm has completed more than 2,000 clubhouse and amenity projects and over 250 master plans, with a customer base concentrated in Florida and the Southeastern United States. Peacock + Lewis maintains two offices — a headquarters in North Palm Beach and a regional office in Naples — and operates as part of the ClubWorks Network of Excellence alongside affiliated entities including JBD JGA Design & Architecture, VS Studios (architectural visualization), and Clubworks Engineering. The firm engages in direct, sales-led enterprise relationships with private club boards, general managers, and committees, executing project-based, quote-driven engagements with custom fees tied to scope.

Revenue is generated entirely through professional services fees under a project-based pricing model, with no public pricing, subscription, or productized offerings. The firm holds multi-year executive partnerships with National Club Association, Florida Club Management Association of America (21 consecutive years as Platinum Partner), Directors Club of America, and ASGCA, which function as primary distribution channels into the private club decision-maker community. Leadership consists of CEO Brian Idle, AIA, NCARB, supported by President and COO John Lyberger, EVP Tony D'Errico, and Director of Club Consulting Kevin Carroll, with Managing Director Ken Hart leading the Naples office.

Name

Peacock + Lewis

Legal name

Peacock + Lewis Architects and Planners

Website

https://peacockandlewis.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

51–100 employees

Short description

Peacock + Lewis is a privately held architecture and design firm founded in 1961 that delivers master planning, architecture, MEP engineering, interior design, FF&A, and procurement services exclusively to private clubs and hospitality venues, primarily in Florida and the Southeastern United States.

Ownership category

akta.pro rank

Headquarters

HQ city

North Palm Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Design Services: Revenue is generated through professional fees for master planning, architecture, MEP engineering, interior design, furniture/fixtures/accessories design, and procurement services for private clubs and hospitality venues. Projects are typically custom engagements with quoted pricing based on scope.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Peacock + Lewis provides master planning, architecture, MEP engineering, interior design, furniture/fixtures/accessories (FF&A) design, and procurement services exclusively for private clubs and hospitality venues. Each engagement is custom-scoped, delivered by an in-house multidisciplinary team, and managed from concept through final installation under the firm's "Clubs of Distinction" branded program.

Product overview

Peacock + Lewis is a master planning, architecture, and interior design firm specializing exclusively in private clubs and hospitality venues. The company offers an integrated suite of services including Master Planning, Architecture, MEP Engineering, Interior Design, Furniture Fixtures & Accessories (FF&A) Design, and Procurement. The firm operates related companies including VS Studios for architectural visualization and JBD JGA Design & Architecture for hospitality design. Their work is branded under the 'Clubs of Distinction' program, representing their portfolio of customized, award-winning club solutions. Based in South Florida with offices in North Palm Beach and Naples since 1961, the firm serves the private club industry with tailored design solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Master Planning Long-term strategic planning services for private clubs that connect buildings, social settings, and surrounding environments into a roadmap guiding future growth and project development.
• Architecture Custom architectural design services for club renovations and new clubhouse construction, tailored to each project's unique requirements.
• MEP Engineering Comprehensive Mechanical, Electrical, and Plumbing engineering solutions tailored to the unique needs of private club amenities, delivered by Peacock + Lewis Engineering.
• Interior Design Interior design services combining project-specific criteria with planning, detailing, finishing, and furnishing expertise to deliver functional and aesthetically distinctive environments for private clubs.
• Furniture, Fixtures & Accessories (FF&A) Design Design services creating functional, visually appealing environments through furniture, fixtures, and accessories tailored for club gathering areas and member experiences.
• Procurement End-to-end procurement management including purchasing, receiving, inspection, and final installation of FF&A items, saving clients time by managing the entire process from beginning to end.

Quantifiable outcome

• More than 2,000 successful new and remodeled clubhouse and club amenities projects completed
• +2 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Florida Club Management Association of America (FLCMAA)coreStrategic or Co-development Partner · 5 February 2025Peacock + Lewis has maintained its Platinum Partnership with FLCMAA for 21 consecutive years. The partnership includes professional development initiatives, chapter event sponsorships, and exclusive opportunities for FLCMAA members to engage with Peacock + Lewis's award-winning team.
• National Club Association (NCA)coreStrategic or Co-development Partner · 6 January 2025Peacock + Lewis has renewed its Executive Partnership with NCA for the fifth consecutive year. The partnership supports NCA's educational initiatives and provides thought leadership in club planning and design. NCA represents private club interests in Washington D.C. and provides resources on industry trends and governance best practices.
• Directors Club of AmericacoreStrategic or Co-development PartnerPeacock + Lewis has renewed its partnership with The Directors Club of America, supporting excellence in design and operations of the racquets industry. The firm actively supports the organization in providing education and knowledge to its members.
• American Society of Golf Course Architects (ASGCA)coreStrategic or Co-development PartnerPeacock + Lewis has renewed its Merit Leadership Partnership with ASGCA. The firm supports ASGCA's mission to provide members with education, knowledge, and business information that leads to better design for golf facilities around the world.
• ClubWorks Network of ExcellencecoreStrategic or Co-development PartnerPeacock + Lewis is an integral part of the ClubWorks Network of Excellence, which provides a network of related design and engineering companies including JBD JGA Design & Architecture, VS Studios architectural visualization, and Clubworks Engineering.
• JBD JGA Design & ArchitectureminorStrategic or Co-development PartnerJBD JGA Design & Architecture is an award-winning hospitality design company delivering full-service solutions for clubhouse master planning, architecture, interior design, and procurement. Since 1983, JBD JGA has applied a unique and integrated approach to each project's distinctive personality and requirements.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• JBD JGA Design & Architecture: JBD JGA is a direct peer and affiliated ClubWorks partner providing clubhouse master planning, architecture, interior design, and procurement since 1983, serving overlapping private club clients in the same niche.
• ForrestPerkins: ForrestPerkins designs luxury hotels, resorts, and private clubs globally; comparable in interior design-led delivery for distinguished hospitality spaces.
• OBMI: OBMI is a hospitality architecture firm focused on luxury hotels, resorts, and private clubs; comparable to Peacock + Lewis in delivering tailored design for exclusive member-based venues.
• Celano Design Studio: Celano Design Studio provides interior design for private clubs, country clubs, and hospitality venues; a comparable boutique peer in the same niche.
• Anderson Design Group: Anderson Design Group is an interior design firm serving private clubs, country clubs, and luxury hospitality; a directly comparable boutique peer.

Broad incumbents

• Wimberly Allison Tong & Goo (WATG): WATG is a large global hospitality design firm covering hotels, resorts, and private clubs; broader in scale but overlapping in luxury hospitality and club design services.
• Hirsch Bedner Associates (HBA): HBA is one of the largest global hospitality interior design firms (primarily hotels), with adjacent club and resort work that overlaps with Peacock + Lewis's interior design practice.
• Gensler: Gensler is a global architecture and design giant with a hospitality practice that sometimes includes private club work; competes at the larger end of the same buyer set.
• HKS: HKS is a large architecture firm with hospitality and recreation expertise that occasionally competes for high-end club and resort projects.

Others

• ClubWorks Engineering: ClubWorks Engineering is an affiliated ClubWorks Network firm providing engineering services complementing Peacock + Lewis's design practice; not a direct competitor but an ecosystem partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/peacockandlewis
• LinkedInlinkedin.com/company/peacock-and-lewis
• Instagraminstagram.com/peacockandlewis

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peacock + Lewis