What ForrestPerkins does

ForrestPerkins is a luxury hospitality and residential interior design studio operating as a distinct design studio within the global architecture and design firm Perkins Eastman. Founded in 1998 by Deborah Lloyd Forrest and architect Stephen Perkins, and headquartered in Dallas with a Washington DC studio, the firm provides comprehensive interior design services—from concept through construction administration—for hotels, resorts, spas, branded residences, condominiums, and multi-residential developments. Its work is anchored in historic renovation expertise and spans both heritage properties (e.g., The Hermitage Hotel, Tulsa Club Hotel, The Sinclair) and contemporary luxury builds (e.g., Lotte New York Palace suites, St. Regis Houston). The studio also provides architect of record services on select commissions.

The firm operates as a B2B professional services business with project-based fees negotiated per engagement, serving enterprise clients including luxury hotel brands and operators (Four Seasons, Lotte, St. Regis, Hilton Curio Collection, Marriott Autograph Collection, Fairmont, Sheraton) and high-end residential developers (Toll Brothers, Carr Properties, Milstein Properties). Revenue is generated through design commissions that scale with project size and complexity; pricing is not publicly disclosed. ForrestPerkins maintains no proprietary technology platform and delivers work through studio-based designer teams across its two U.S. offices.

ForrestPerkins has expanded its scope beyond traditional hospitality interiors into adjacent verticals including student housing, hospitality-driven commercial workplace repositioning, and upscale entertainment venues, while emphasizing sustainable and WELL-integrated design solutions. The studio has accumulated dozens of industry awards and listings (ranked #6 in Interior Design's Hospitality Giants 2024; multiple AAA, Forbes, Travel + Leisure, Condé Nast, and International Property Awards recognitions), with founder Deborah Lloyd Forrest having been honored as ASID Designer of Distinction and HD Platinum Circle lifetime achievement recipient. Since 2021, leadership has been held by Managing Principal Colletta Conner, who succeeded the founder.

Name

ForrestPerkins

Legal name

ForrestPerkins

Website

https://forrestperkins.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

ForrestPerkins is a Dallas- and Washington DC-based interior design studio specializing in luxury hospitality and high-end residential projects for enterprise clients including Four Seasons, Lotte, St. Regis, and Toll Brothers, operating as a distinct studio within Perkins Eastman.

Ownership category

akta.pro rank

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Interior Design Services: Professional interior design services for luxury hospitality and residential projects. Revenue is generated through project-based fees for design consulting, from concept through construction administration, across hotels, resorts, branded residences, and multi-residential developments.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ForrestPerkins is a private interior design studio specializing in luxury hospitality and high-end residential projects, including renovation, restoration, adaptive reuse, and new construction. The firm delivers design services to hotel brands, resort operators, real estate developers, and private clients from offices in Dallas, Texas and Washington, DC.

Product overview

ForrestPerkins is a luxury hospitality and residential interiors design studio operating as a distinct design studio of Perkins Eastman. The firm offers two primary service lines: luxury hospitality interior design (covering hotels, resorts, spas, restaurants, and entertainment venues) and luxury residential interior design (covering multi-residential properties, branded residences, condominiums, and senior living). For select projects, they also provide architect of record services. All services are delivered through collaborative studio teams working across multiple US locations, with a focus on historic renovations and contemporary new-build projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Hospitality Interior Design
• Luxury Residential Interior Design
• Architect of Record Services

Quantifiable outcome

• Hermitage Hotel achieved Mobil Five Star and Five Diamond rating in first year after 2006 restoration
• +1 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Pickard ChiltoncoreStrategic or Co-development PartnerArchitecture firm collaboration for The St. Regis Houston project, where Pickard Chilton served as architects alongside ForrestPerkins as interior designers, creating a seamless blend of refined interiors and iconic architecture for the 38-story tower.
• Kirksey ArchitectureminorStrategic or Co-development PartnerServed as architect of record for The St. Regis Houston project in collaboration with ForrestPerkins.
• Milstein PropertiescoreStrategic or Co-development PartnerDeveloper partner for T-Squared Social project, a 22,000 sf upscale sports entertainment destination in Manhattan backed by Justin Timberlake and Tiger Woods.
• Nexus LuxurycoreStrategic or Co-development PartnerDevelopment partner for T-Squared Social entertainment venue expansion across multiple locations.
• Carr PropertiescoreStrategic or Co-development PartnerProperty developer for 1875 K Street project where ForrestPerkins transformed a 190,000-square-foot office building into a premium workplace with hospitality-driven design approach.
• Perkins EastmancoreStrategic or Co-development PartnerArchitecture firm leading the building's architectural repositioning for 1875 K Street, while ForrestPerkins provided interior design services with a hospitality-driven approach.
• Toll BrotherscoreStrategic or Co-development PartnerNational home builder and developer partner for Union Place high-rise apartment community in Washington D.C., featuring distinctive design elements including a Tudor-inspired fireplace and two-story rock-climbing wall.
• Toll BrotherscoreStrategic or Co-development PartnerDeveloper partner for Kinetic student housing project in Midtown Atlanta, where ForrestPerkins crafted sophisticated interior design for amenity spaces and developed furniture and finish packages.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Hirsch Bedner Associates (HBA): HBA is widely regarded as the global leader in luxury hospitality interior design, serving the same Four Seasons, Marriott, Hilton, and Ritz-Carlton operator brands that ForrestPerkins serves; directly comparable in project scope, fee model, and brand-tier focus.
• Wilson Associates: Long-established luxury hospitality interior design firm (now part of Aj Capital) competing for the same Four Seasons, St. Regis, and Waldorf-style commissions; provides direct comparability on luxury hospitality interior design fees and project categories.
• Champalimaud Design: Boutique luxury hospitality and residential interior design studio with a similar premium-brand client list and historic-renovation capability; comparable to ForrestPerkins on project size and emotional/residential design differentiation.
• Yabu Pushelberg: Award-winning interior design firm with strong hospitality and residential practices serving luxury hotel brands and high-end residences; peer to ForrestPerkins in design recognition and international luxury hospitality commissions.
• Pierre-Yves Rochon (PYR): Paris-based luxury hospitality and restaurant interior design firm specializing in historic luxury hotel renovations and high-end palace hotels; directly comparable on heritage hotel conversion expertise and premium fee positioning.
• BAMO: San Francisco-based luxury hospitality interior design firm with a comparable boutique hotel, resort, and signature-suite project mix serving operators like Four Seasons; competes for the same West Coast and international luxury commissions as ForrestPerkins.
• Meyer Davis Studio: NYC-based luxury hospitality, residential, and retail interior design firm with overlapping client types in hotels, branded residences, and amenity spaces; comparable in creative positioning and boutique-scale fee structure.
• Gettys Group: Luxury hospitality design firm covering interior design, FF&E procurement, and branding for hotels, restaurants, and amenity spaces; competes for similar mid-to-large luxury hotel projects with a vertically integrated service model.

Broad incumbents

• WATG / Wimberly Interiors: Large global hospitality architecture and interior design firm offering integrated architecture, masterplanning, and interior design for luxury hotel brands; a broader incumbent that competes on full-stack hospitality projects where ForrestPerkins only provides interior design.

Emerging players

• AvroKO: Design firm with strong overlap in boutique luxury hospitality and restaurant/venue interiors, including hotel F&B concepts; comparable on signature restaurant and bar programming that intersects with ForrestPerkins' hospitality amenity design work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/forrestperkins
• Facebookfacebook.com/forrestperkins-188415831241654
• LinkedInlinkedin.com/company/55363

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ForrestPerkins