The Maude Group

What The Maude Group does

The Maude Group, LLC is a privately held, US-based experience design and implementation firm founded in 1996 and headquartered in Chicago, Illinois. The company delivers integrated mixed-media experiences for enterprise and institutional clients spanning corporate, higher education, government, and cultural sectors, with named customers including Boeing, Ford, Nike, Target, Intel, Pfizer, the US Navy, and universities such as the University of Chicago, UC Berkeley, and Loyola University Chicago. The firm reports clients served in over 31 countries across at least 12 industry verticals and holds Service-Disabled Veteran-Owned business certification that supports US federal contracting access.

The firm operates a 14-line service stack covering the full project lifecycle: strategic planning and research, storyline development, visitor and exhibit design, branded and product demonstration design, interior and graphic design, interactive design, immersive AV design and integration, programming and engineering, project coordination, specialty fabrication, and on-site installation. The technical approach is differentiated by the integration of content development, interdisciplinary design, interactive technology, and in-house specialty fabrication under a single delivery team rather than via subcontracting, which allows the firm to control quality across physical, digital, and AV layers of an experiential build.

The business model is project-based professional services sold through consultative, direct enterprise sales: prospective clients contact the firm via a single inbound email ([email protected]) to request capability presentations, after which bespoke proposals are developed per engagement. Delivery is supported from three offices — Chicago (headquarters), San Francisco (West Coast), and Taipei City (Asia Pacific) — and the firm operates with 11–50 employees. Pricing is not publicly disclosed, and there are no disclosed retainers, subscription products, or recurring revenue lines, indicating revenue is generated on a per-project basis across corporate, higher education, and government clients.

Name

The Maude Group

Legal name

The Maude Group, LLC

Website

https://maudegroup.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

The Maude Group is a Chicago-based experience design and implementation firm founded in 1996 that delivers integrated mixed-media projects — combining content, design, interactive technology, and specialty fabrication — for enterprise, higher education, and government clients across more than 31 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Professional Services - Experience Design and Implementation: The company generates revenue through custom professional services engagements including strategic planning, visitor experience design, exhibit design, branded experience design, product demonstration design, interior design, graphic design, interactive design, immersive AV design and integration, programming and engineering, specialty fabrication, and installation services. These are project-based engagements typically involving multiple service components.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

The Maude Group is an experience design and implementation firm that delivers mixed-media, end-to-end experiential projects for corporate, higher education, and government clients. It integrates content development, interdisciplinary design, interactive technology, and specialty fabrication into visitor experiences, exhibits, branded environments, product demonstrations, and immersive AV installations, followed by on-site installation. Engagements are project-based and span strategic planning through final installation.

Product overview

The Maude Group is an award-winning experience design and implementation firm founded in 1996, offering over 30 years of expertise. The company provides a comprehensive suite of integrated services including strategic planning, storyline development, visitor experience design, exhibit design, branded experience design, product demonstration design, interior design, graphic design, interactive design, immersive AV design and integration, programming and engineering, project coordination, specialty fabrication, and installation. The company's unique value proposition lies in its combination of content development, interdisciplinary design, interactive technology, and specialty fabrication—all delivered as a unified offering to create mixed-media experiences that set clients apart.

Differentiator

Problem solved

Functional benefit

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• ESI Design: New York-based experience design firm designing immersive, narrative-driven environments for museums, cultural institutions, and corporate clients; directly comparable to Maude's exhibit and visitor experience design practice.
• Gallagher & Associates: Exhibit and experience design firm specializing in museums, visitor centers, and branded environments for institutions and corporations; competes head-to-head with Maude in the visitor/exhibit design segment.
• PGAV Destinations: Design firm focused on visitor experiences, museums, aquariums, and destination attractions; directly comparable to Maude's visitor experience and exhibit design offerings.
• BRC Imagination Arts: Experience design and production company creating branded attractions, museums, and immersive environments for global brands and institutions; mirrors Maude's end-to-end experience delivery model.
• Tellart: Design studio building interactive, narrative-driven experiences that blend physical and digital media for brands and cultural institutions; highly comparable to Maude's mixed-media experience stack.
• Smart Design: Design consultancy that combines brand, product, and experience design for global consumer and enterprise clients; overlaps with Maude's branded experience and product demonstration design services.

Broad incumbents

• IDEO: Global design and innovation firm operating across product, brand, and experience design; broader and larger than Maude but competes for similar enterprise experience design briefs.
• frog (Capgemini Invent): Global design and engineering consultancy delivering brand, product, and customer experience work for large enterprises; competes with Maude on integrated enterprise experience design engagements.
• Pentagram: Independent design consultancy covering identity, brand environments, and editorial design; broader portfolio but overlaps with Maude's branded environment and graphic design practice.
• Landor & Fitch: Global brand and experience design consultancy with deep corporate client relationships; competes for the same Fortune 500 brand and experience briefs as Maude at greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/maudegroup
• LinkedInlinkedin.com/company/the-maude-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Maude Group