Dr. Fresh
Dr. Fresh is a designer and marketer of branded, licensed, and private-label oral care products, including toothbrushes, floss picks, travel kits, and orthodontic kits. Now owned by Perrigo Company plc, it distributes through Perrigo's B2B wholesale platform to retailers and pharmacies.
- Company typePrivate
- Founded1998
- HeadquartersBuena Park, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Dr. Fresh does
Dr. Fresh is a designer and marketer of branded, licensed, and private-label oral care and personal care products, founded in 1998 and headquartered in Buena Park, California. The company's product portfolio centers on value-tier oral care: manual toothbrushes (firm, soft, extra soft for kids, and disposable pre-pasted varieties), floss picks (waxed and mint flavors), travel kits combining toothbrush, toothpaste, and mouthwash in TSA-compliant formats, and specialized 9-piece orthodontic kits. Products are economically produced with functional design features such as end-rounded bristles and non-slip rubber grips, and the portfolio explicitly targets consumers across age groups and use cases (adults, children, orthodontic patients, and travelers).
The brand is currently owned by Perrigo Company plc, a global self-care products company, and operates as a brand within Perrigo's broader personal health portfolio alongside REACH, FIREFLY, Plackers, GoodSense, and other labels. Distribution is executed exclusively through Perrigo's B2B wholesale e-commerce platform at perrigodirect.com, where products are sold in case packs at unit prices ranging from roughly $29 to $209 per case depending on SKU, targeting retailers, pharmacies, and OTC healthcare distributors. Earlier in its lifecycle, the company received a growth investment and recapitalization from Moelis Capital Partners in June 2012 under CEO Doug Corbett, with stated objectives of supporting brand expansion and international presence, prior to or alongside its acquisition by Perrigo (the exact acquisition date is undisclosed).
Dr. Fresh firmographics
Firmographics- Name
- Dr. Fresh
- Legal name
- Dr. Fresh (Brand of Perrigo Company plc)
- Website
- https://drfresh.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Dr. Fresh is a designer and marketer of branded, licensed, and private-label oral care products, including toothbrushes, floss picks, travel kits, and orthodontic kits. Now owned by Perrigo Company plc, it distributes through Perrigo's B2B wholesale platform to retailers and pharmacies.
- Ownership category
- akta.pro rank
Dr. Fresh industry classification
Industry- Product category
- Consumer Oral Care
- NAICS
- Health and Personal Care Retailers (456)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)
- akta.pro secondary industries
- Children’s Oral Care (Kids Toothpaste/Brushes/Training) (CRABAFAJ), Dental Floss, Picks & Interdental Cleaners (CRABAFAE), Toothbrushes (Manual) (CRABAFAB)
Keywords
Where Dr. Fresh is headquartered
LocationHeadquarters
- HQ city
- Buena Park
- HQ country
- United States
- HQ region
- North America
Markets served
Dr. Fresh business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | B2B Wholesale Case Pack Pricing |
Distribution channels1 record
Marketing channels1 record
Dr. Fresh product offering
Product offeringCore offering
Dr. Fresh designs and markets a portfolio of affordable oral care and personal care products, including manual toothbrushes (firm, soft, extra soft kids, and disposable pre-pasted), waxed and mint floss picks, TSA-compliant travel kits, and a 9-piece orthodontic care kit. Products are sold in case-pack quantities through Perrigo Direct's B2B wholesale platform to retail, pharmacy and healthcare OTC distributors serving end consumers.
Product overview
Dr. Fresh® is a brand of personal care products focused on oral care, owned by Perrigo Company plc. The product portfolio includes toothbrushes (firm, soft, kids, and disposable pre-pasted varieties), floss picks (waxed and mint flavors), and travel kits combining toothbrushes with toothpaste and mouthwash. The brand also offers specialized orthodontic kits. Dr. Fresh positions itself in the value-oriented segment of the oral care market, serving both general consumers and those with specific needs such as orthodontic patients and travelers.
Differentiator
Problem solved
Functional benefit
Products and services
- Dr. Fresh® Travel Kit Soft Toothbrush with TSA Approved Bag TSA-compliant travel kit containing a soft-bristled toothbrush, toothpaste and resealable bag, designed for individual travelers needing airport-friendly oral care on the go.
- Dr. Fresh® Kool Floss Picks Waxed Waxed dental floss picks (60-count) designed to remove plaque, help prevent gum disease, and dislodge food particles, intended for individual consumers seeking convenient interdental cleaning.
- Dr. Fresh® Kool Floss Picks Waxed Mint 60-count mint-flavored waxed dental floss picks with an ergonomic grip, designed for individual consumers wanting flavored, easy-to-use interdental cleaning.
- Dr Fresh® Disposable Pre-Pasted Toothbrush Single-use, pre-pasted disposable toothbrush designed for individual consumers needing convenient on-the-go or single-use oral care without a separate toothpaste.
- Dr. Fresh® Firm Toothbrush Economically produced manual toothbrush with firm fine bristles that are end-rounded and polished for gum and teeth protection, featuring an ergonomic non-slip rubber grip handle, sold in a 6-count pack for value-oriented adult consumers.
- Dr. Fresh® Travel Kit Soft Toothbrush with Case, Toothpaste, Mouth Wash Three-piece travel oral care kit combining a soft toothbrush, toothpaste and mouthwash in a protective case, intended for individual travelers seeking an all-in-one hygiene set.
- Dr. Fresh® Extra Soft Kids Toothbrush Extra-soft bristled manual toothbrush packaged as a 5-count value pack, designed for children and intended for parents seeking gentle, kid-appropriate daily oral care.
- Dr Fresh® Orthodontic Kit in a Pencil Box Nine-piece orthodontic care kit containing floss, mirror, brushes, timer, interdental brush, wax and threaders, packaged in a portable pencil box for orthodontic patients (including school-age users).
Companies that use Dr. Fresh
Customer profileSegments1 record
Ideal customer profiles1 record
Dr. Fresh technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dr. Fresh partnerships and signals
Strategic signalScale indicators1 record
Recent moves2 records
Expansion highlights4 records
Dr. Fresh competitors and assessment
Company assessmentEmerging players
- Arm & Hammer Oral Care: Arm & Hammer's oral care line covers manual toothbrushes, toothpaste, and floss, frequently co-listed on Perrigo Direct alongside Dr. Fresh; comparable as a value-tier CPG oral care brand competing in the same aisle.
- DenTek: DenTek manufactures interdental brushes, floss picks, and small interproximal oral care tools, directly comparable to Dr. Fresh's Kool Floss Picks and the orthodontic/interdental SKUs within Dr. Fresh's portfolio.
- Quip: Quip is a DTC subscription electric toothbrush brand; comparable to Dr. Fresh as an oral care consumer brand pursuing affordability and accessibility, though operating primarily in the powered segment and direct-to-consumer channel.
- Hello Products: Hello Products is a direct-to-consumer brand offering toothbrushes and oral care with a value/natural positioning, comparable to Dr. Fresh as a value-tier toothbrush and oral care brand targeting younger consumers.
- Tom's of Maine (Colgate-Palmolive): Tom's of Maine offers natural oral care including manual toothbrushes and toothpaste, comparable as an adjacent natural/values-positioned brand that competes for the same value-conscious consumer dollar as Dr. Fresh.
Direct peers
- FIREFLY (Perrigo): FIREFLY is a children's flash toothbrush brand also owned by Perrigo and listed on Perrigo Direct, directly comparable to Dr. Fresh's Extra Soft Kids Toothbrush SKU in the same pediatric sub-segment.
- Plackers: Plackers is the leading US floss-pick brand and is also owned by Perrigo, sitting alongside Dr. Fresh's Kool Floss Picks offering; the two compete head-on in the same aisle at retailers and are co-listed on Perrigo Direct.
- REACH (Johnson & Johnson): REACH is a manual toothbrush brand, now owned by Perrigo itself alongside Dr. Fresh, making it the single most comparable SKU-for-SKU brand in the manual toothbrush category; both compete on retailer planograms and benefit from the same Perrigo Direct wholesale channel.
Broad incumbents
- Oral-B (Procter & Gamble): Oral-B is the dominant global manual and powered toothbrush brand within P&G's oral care portfolio, representing the principal incumbent that Dr. Fresh competes against on shelf; comparable as a broad incumbent operating across manual and electric toothbrushes with far larger marketing budget.
- Colgate-Palmolive (Colgate brand): Colgate is a top global oral care brand spanning toothpaste, toothbrushes, and rinses under Colgate-Palmolive; comparable as the historical category leader against which all value-tier manual toothbrush brands like Dr. Fresh differentiate on price.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Dr. Fresh social profiles
Digital presenceDr. Fresh financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dr. Fresh leadership team
Management profileNumber of profiles
Dr. Fresh funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dr. Fresh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dr. Fresh
What does Dr. Fresh do?
Dr. Fresh designs and markets a portfolio of affordable oral care and personal care products, including manual toothbrushes (firm, soft, extra soft kids, and disposable pre-pasted), waxed and mint floss picks, TSA-compliant travel kits, and a 9-piece orthodontic care kit. Products are sold in case-pack quantities through Perrigo Direct's B2B wholesale platform to retail, pharmacy and healthcare OTC distributors serving end consumers.
Is Dr. Fresh a public or private company?
Dr. Fresh is a private company. It is classified as corporate owned and is currently operating.
When was Dr. Fresh founded?
Dr. Fresh was founded in 1998. It employs 101 to 250 people.
Where is Dr. Fresh based?
Dr. Fresh is headquartered in Buena Park, United States, in the North America region.
Who are Dr. Fresh's main competitors?
Emerging players on record are Arm & Hammer Oral Care, DenTek, Quip, Hello Products and Tom's of Maine (Colgate-Palmolive). Direct peers are FIREFLY (Perrigo), Plackers and REACH (Johnson & Johnson). Broad incumbents are Oral-B (Procter & Gamble) and Colgate-Palmolive (Colgate brand).
Does Dr. Fresh have an API?
No public API is recorded for Dr. Fresh.
What industry is Dr. Fresh in?
Dr. Fresh's product category is Consumer Oral Care. Its primary akta.pro industry code is CRADAMAA, Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening), with a secondary code of CRABAFAJ, Children’s Oral Care (Kids Toothpaste/Brushes/Training). Its NAICS code is 456 and its SIC code is 2844.