Augusta Care

What Augusta Care does

Augusta Care Limited is a privately held, Peterborough-headquartered adult and children's social care provider founded in 1998, delivering personalised supported-living services across Peterborough, Cambridgeshire, Norfolk and Northamptonshire (with out-of-county placements) for adults with learning disabilities, autism, physical disabilities, mental health needs and complex needs, as well as supported accommodation for 16–17 year olds transitioning to independent living. Service intensity ranges from weekly visits to 24-hour care, delivered through two care frameworks — Person Centred Enablement (reablement) and Outcome Focused Support Plans — supported by an in-house, Skills for Care-endorsed training function. The underlying technology is a digitalised, cloud-based care planning, quality and compliance system (with 3cx web conferencing and Microsoft Teams for remote training); no AI/ML capabilities are evidenced.

Revenue is generated almost entirely through service fees: local authority commissioning contracts (treated here as recurring) with Peterborough City Council, Cambridgeshire, Norfolk and Northamptonshire, and individual service users paying via personal budgets or direct payments. Public pricing signals (£12.25–£13.55/hour support workers; £28,974/year team leader salaries) reflect a pay-as-you-go unit-pricing model for front-line hours and annual salaried positions for management. The go-to-market is sales-led, direct to commissioners and self-funders, with no consumer-facing product marketing beyond website, blog and social channels. No external private equity, venture or public listing has been identified; ownership sits with long-standing directors (Julie Boardman, John Smith, Paul Kotowski) and the business shares operational ties with sister company Hereward Care Services.

Name

Augusta Care

Legal name

Augusta Care Limited

Website

https://augustacare.co.uk

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Augusta Care is a UK-supported living provider based in Peterborough delivering personalised adult and children's social care services (learning disabilities, autism, complex needs) commissioned by local authorities and self-funders across the East of England.

Ownership category

akta.pro rank

Product category

Adult Social Care (Supported Living Services)

NAICS

Residential Intellectual and Developmental Disability Facilities (623210), Services for the Elderly and Persons with Disabilities (62412), Child and Youth Services (62411)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)

akta.pro primary industry

Specialized Assisted Living for Developmental/Intellectual Disabilities (Adult) (HLADABAJ)

akta.pro secondary industries

Disability Services & Independent Living Support (BPAGAEAG), Housing Transition & Supported Living Navigation (EDAKANAK)

Keywords

• Supported living services
• Adult social care
• Learning disability support
• Home care services
• Reablement services

Headquarters

HQ city

Peterborough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Local Authority Commissioned Services: Contracted care services funded by local authorities including Peterborough City Council, Cambridgeshire, Norfolk, and Northamptonshire
2. Personal Budgets and Direct Payments: Individual service users with personal budgets or direct payments arrange and pay for their own care services

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Augusta Care delivers personalised supported living services for adults with learning disabilities, autism, physical disabilities, brain injuries, mental health needs, and complex needs, enabling them to live independently in their own homes with support ranging from weekly visits to 24-hour care. The company also operates children's supported accommodation for 16-17 year olds transitioning toward independent living, and delivers services through person-centred enablement and outcome-focused support plan approaches.

Product overview

Augusta Care operates as a social care provider offering a portfolio of supported living and care services. The core offering consists of Supported Living Services for Adults, which provides personalised flexible care ranging from occasional weekly visits to 24-hour support for individuals with learning disabilities, autism, physical disabilities, brain injuries, mental health needs, and complex needs. The company also operates Children's Supported Accommodation Services for 16-17 year olds transitioning to independent living. These services are delivered through two care approaches: Person Centred Enablement (reablement) and Outcome Focused Support Plans. The company works with local authorities across Peterborough, Cambridgeshire, Norfolk, Northamptonshire and out of county placements.

Differentiator

Problem solved

Functional benefit

Products and services

• Supported Living Services for Adults Personalised, flexible adult care services supporting individuals with learning disabilities, autism, physical disabilities, brain injuries, mental health needs, and complex needs to live independently in their own homes. Services range from weekly visits to 24-hour care.
• Children's Supported Accommodation Services Support services for Children and Young People aged 16-17 years in supported accommodation, bridging the gap between living in care and independent living, including life skills, positive risk taking, decision making, personal safety, relationships, budgeting, and accessing education and employment.
• Person Centred Enablement (Reablement) Services Person-centred enablement (also known as reablement or re-enablement) focuses on empowering individuals to learn or relearn activities that help them become more independent, shifting focus from what they cannot do to what they can do.
• Outcome Focused Support Plans Outcome-focused support plans that concentrate on results rather than problems, empowering individuals to achieve specific goals and desired outcomes.

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Peterborough City CouncilcoreStrategic or Co-development PartnerCommissioning relationship for adult social care services. Augusta Care underwent a periodic review from Peterborough City Council in March 2024, examining care plans, risk assessments, record keeping, training, staffing levels, recruitment practices and personnel records. The review was positive with all required standards met.
• Skills for CarecoreStrategic or Co-development PartnerSkills for Care endorsement is a quality mark for learning and development providers within adult social care. Augusta Care's training has received endorsement renewal, demonstrating that training delivered makes a significant difference to learners and people accessing care.
• National Autistic SocietyminorGTM or Marketing PartnerAugusta Care supports World Autism Acceptance Month/Week campaigns organised by the National Autistic Society. The partnership involves awareness raising and fundraising activities.
• Countryside Partnerships (Bovis Homes)minorGTM or Marketing PartnerSocial value partnership where Countryside Partnerships South East Midlands (Bovis Homes) provided sponsorship for Augusta Care's Picnic & Games event at Ferry Meadows, purchasing equipment for service user activities.
• Hereward Care ServicesminorStrategic or Co-development PartnerSister company within the same corporate group. Shared events and activities mentioned, such as the Picnic & Games event.
• Home OfficeminorOthersAugusta Care holds a Sponsorship License awarded in 2022, enabling them to offer Certificate of Sponsorship (CoS) to international applicants seeking employment or visa status changes.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Consensus Support Services: Mid-sized UK provider of supported living and domiciliary care for adults with learning disabilities, autism, and complex needs. Operates a comparable local-authority-commissioned regional model and overlaps with Augusta Care's service user profile and service intensity.
• Voyage Care: One of the largest UK providers of supported living and residential care for adults with learning disabilities, autism and complex needs. Directly comparable to Augusta Care in service model, customer base, and local authority commissioning model, but operating at significantly larger national scale.
• Dimensions UK: UK charity supporting people with learning disabilities and autism through personalised support, supported living, and community-based services. Directly comparable to Augusta Care in service user profile, values-led operating model, and local authority funding dependency.
• Hft (Home Farm Trust): National UK charity providing supported living, residential care, and personalisation services for people with learning disabilities. Highly comparable to Augusta Care in mission, customer segments, and CQC-regulated service delivery.
• United Response: National UK charity providing supported living, personal care, and community-based services for people with learning disabilities, autism, and mental health needs. Overlaps with Augusta Care across adult complex-needs supported living and personal budget service users.
• Hereward Care Services: Sister company to Augusta Care within the same corporate group, sharing directors and management. Directly comparable in service offering and operating geography, and represents the closest peer given shared ownership and operational model.
• Lifeways: UK provider of supported living and residential services for adults with learning disabilities, autism, and complex needs. Operates a similar local-authority-commissioned, person-centred model with regional service hubs comparable to Augusta Care's East of England footprint.

Broad incumbents

• Mencap: UK's leading learning disability charity, offering supported living, residential, and community services. Comparable in mission and customer segments to Augusta Care, but with much broader national reach and brand recognition.
• Community Integrated Care: One of the UK's largest health and social care charities, offering supported living, residential, and community services for adults with learning disabilities, autism, and complex needs. Broader portfolio and national footprint than Augusta Care, but directly overlapping in core adult supported living services.
• National Care Group: Provider of residential, supported living, and community-based services for adults with learning disabilities, autism, and complex needs across multiple UK regions. Larger and more acquisitive than Augusta Care but competing in the same tender markets.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/augustacare

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Augusta Care