Bonitas
Bonitas Krankenpflege GmbH is a private German nursing care provider operating 25+ ambulatory, residential, day-care, short-term, intensive, and specialized care facilities across East Westphalia-Lippe, Lower Saxony, and the Rhineland, serving elderly and care-dependent individuals via insurance-reimbursed services.
- Company typePrivate
- Founded1994
- HeadquartersHerford, Germany
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Bonitas does
Bonitas Krankenpflege GmbH is a private German nursing care provider headquartered in Herford, North Rhine-Westphalia, founded in 1994. The company operates a multi-modal care portfolio spanning ambulatory home nursing (Ambulante Alten- und Krankenpflege), small-scale residential shared-living communities (Wohngemeinschaften, typically 11-24 residents each), day care (Tagespflege), short-term care (Kurzzeitpflege at Haus Noah in Hiddenhausen), a 38-bed specialized stationary facility (Haus Käthe in Herford), palliative care, intensive care WGs (Belm), a specialized "young care" WG (Rahden, 22 residents), and Service-Wohnen assisted-living facilities in Bielefeld and Bad Salzuflen. The company runs 25+ facilities across East Westphalia-Lippe, Lower Saxony, and the Rhineland regions of Germany and is a member of the Deutsche Fachpflege network of specialized care providers.
The service model is built around homelike, small-capacity residential settings with consistent staffing teams, with the operating philosophy of preserving client independence and quality of life. Services are reimbursed primarily through German statutory health insurance (gesetzliche Krankenversicherung) and long-term care insurance (Pflegeversicherung), with private pay supplementing accommodation and uncovered services. Bonitas also operates an in-house nursing apprenticeship (Pflegeausbildung) program, offers free care consulting for family caregivers, and distributes through a mix of direct local facility presence, a multi-channel website (bonitas.de), and social media (Facebook, Instagram, YouTube, XING).
There is no proprietary technology platform; the only technology explicitly referenced is consumer-grade assistive voice-control for a single MS patient. The company has disclosed no M&A activity, no public funding rounds, and is privately held under a GmbH structure with two managing directors (Sören Hammermüller and Thomas Blankenhagen).
Bonitas firmographics
Firmographics- Name
- Bonitas
- Legal name
- Bonitas Krankenpflege GmbH
- Website
- https://bonitas.de
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bonitas Krankenpflege GmbH is a private German nursing care provider operating 25+ ambulatory, residential, day-care, short-term, intensive, and specialized care facilities across East Westphalia-Lippe, Lower Saxony, and the Rhineland, serving elderly and care-dependent individuals via insurance-reimbursed services.
- Ownership category
- akta.pro rank
Bonitas industry classification
Industry- Product category
- Elderly and Nursing Care Services
- NAICS
- Nursing and Residential Care Facilities (623), Home Health Care Services (621610), Other Residential Care Facilities (62399), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Skilled Nursing Care Facilities (8051)
- akta.pro primary industry
- Chronic Care & Complex Care Management (HSABAIAD)
- akta.pro secondary industries
- In-Home Hospice Nursing Visits (RN/LPN) (HSABAFAL), Non-Hospice Serious-Illness / Community-Based Palliative Care (In-Home) (HSABAFAF), In-Home Respite Care (Hourly/Short-Shift) (HSABAGAA), Caregiver Support & Respite Coordination (Assessment/Scheduling/Voucher Navigation) (HLADAKAJ)
Keywords
Where Bonitas is headquartered
LocationHeadquarters
- HQ city
- Herford
- HQ country
- Germany
- HQ region
- Europe
Offices25 records
Markets served
Bonitas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Ambulante Pflege (Ambulatory Nursing Care): Nursing care services provided in clients' own homes, covered by health insurance and private payments
- Stationäre und betreute Wohnformen (Residential Care): Revenue from residential care including Wohngemeinschaften, Tagespflege, Kurzzeitpflege, and service living facilities
- Fachpflegeeinrichtung (Specialized Care): Stationary care services at facilities like Haus Käthe for up to 38 residents
- Beratungsleistungen (Advisory Services): Free nursing advice services for family caregivers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Ambulatory nursing care services |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels7 records
Bonitas product offering
Product offeringCore offering
Bonitas Krankenpflege GmbH provides ambulatory elderly and nursing care services delivered in clients' homes, complemented by a network of residential care living communities (Pflege-Wohngemeinschaften), day care facilities, short-term care, palliative care, and a specialized stationary care facility. The company also offers free nursing advice for family caregivers and runs its own nursing training program. Services are delivered across East Westphalia-Lippe, Lower Saxony, and Rhineland regions of Germany.
Product overview
Bonitas is an ambulatory elderly and nursing care service provider operating a multi-facility network across eastern Westphalia-Lippe, Lower Saxony, and the Rhineland. The company offers a comprehensive portfolio of care services organized around a hub-and-spoke model: core ambulatory nursing care (Ambulante Alten- und Krankenpflege) serves as the primary offering, supported by approximately 40+ Pflege-Wohngemeinschaften (shared living communities) providing 24/7 care, Tagespflegen (day care facilities), specialized Kurzzeitpflege (short-term care at Haus Noah), Palliativpflege (palliative care), and a stationary Fachpflegeeinrichtung (Haus Käthe). Additional services include free Pflegeberatung (care consulting), Service-Wohnen (assisted living), specialized Intensivpflege (intensive care) WGs, and a young care WG for non-elderly adults. The organization also operates its own Pflegeausbildung (nursing training program) to develop qualified staff.
Differentiator
Problem solved
Functional benefit
Products and services
- Ambulante Alten- und Krankenpflege (Ambulatory Elderly and Nursing Care) Home-based nursing and elderly care services delivered in patients' own homes, providing medical and personal care assistance to enable clients to remain in familiar surroundings.
- Wohngemeinschaften (Pflege-WGs) Shared living communities offering 24/7 care by nursing staff, providing a home-like residential environment for seniors and care-dependent adults requiring ongoing support. Locations span across East Westphalia-Lippe, Lower Saxony, and Rhineland.
- Tagespflegen (Day Care)
- Kurzzeitpflege im Haus Noah (Short-term Care at Haus Noah) Short-term residential care providing temporary full-time care as a transition solution when continuous around-the-clock care is only temporarily needed, often used as respite for family caregivers.
- Palliativpflege (Palliative Care)
- Kostenlose Pflegeberatung (Free Nursing Advice)
- Fachpflegeeinrichtung Haus Käthe (Specialized Care Facility Haus Käthe)
- Service-Wohnen (Service Living)
- Intensivpflege-WG Belm (Intensive Care Living Community Belm)
- Junge Pflege WG Rahden (Young Care WG Rahden)
Quantifiable outcome
- Successful transition from intensive care to standard residential care through rehabilitation
- +2 more outcomes
Companies that use Bonitas
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Bonitas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bonitas partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Deutsche Fachpflege (German Special Care)coreBonitas is part of the Deutsche Fachpflege network, which encompasses various specialized care providers. The network provides shared resources, standards, and brand identity. Bonitas locations are referenced as part of this larger organization, and the network includes related care services such as intensive care (FmB) and specialized facilities like Titus for ventilator care.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Bonitas competitors and assessment
Company assessmentDirect peers
- Deutsche Fachpflege Group: Parent/affiliated network that Bonitas operates within. Deutsche Fachpflege aggregates specialized nursing care providers including intensive care (FmB) and ventilator care (Titus), sharing brand, compliance, and clinical standards with Bonitas.
- Convivo: German care operator focused on innovative residential and outpatient care concepts including Wohngemeinschaften-style communities. Closely comparable to Bonitas's small-scale, homely residential model.
- Pflegeplus: Regional German nursing care provider offering ambulatory and residential services. Comparable mid-sized regional operator with similar service mix to Bonitas.
Broad incumbents
- Korian Deutschland: One of Germany's largest nursing and assisted living operators with hundreds of facilities nationwide. Comparable in offering residential and ambulatory care, but at much greater scale and across all German states.
- Alloheim: Major German full-service care provider operating residential care facilities, ambulatory services, and day care. Directly comparable service portfolio with much broader geographic reach than Bonitas.
- Compassio: Large German operator of residential and nursing care facilities with national footprint. Comparable in providing full-time residential care for elderly residents including dementia care.
- Victor's Group: German care and residential group offering senior living, nursing care, and ambulatory services. Comparable multi-format care operator with regional and national presence.
- Caritas Pflege: Non-profit arm of Caritas Germany providing ambulatory, residential, and palliative nursing care nationwide. Comparable across all of Bonitas's service lines including caregiver support and respite.
- Diakonie Pflege: Non-profit Protestant care provider offering home nursing, residential care, and palliative services across Germany. Direct service portfolio overlap with Bonitas including palliative and respite care.
Emerging players
- Stiftung ICP München (private nursing alternatives): Smaller specialized German care operator focused on intensive and ventilator care WGs. Comparable to Bonitas's specialized Intensivpflege-WG Belm offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bonitas social profiles
Digital presenceBonitas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bonitas leadership team
Management profileNumber of profiles
Profiles7 records
Bonitas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bonitas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bonitas
What does Bonitas do?
Bonitas Krankenpflege GmbH provides ambulatory elderly and nursing care services delivered in clients' homes, complemented by a network of residential care living communities (Pflege-Wohngemeinschaften), day care facilities, short-term care, palliative care, and a specialized stationary care facility. The company also offers free nursing advice for family caregivers and runs its own nursing training program. Services are delivered across East Westphalia-Lippe, Lower Saxony, and Rhineland regions of Germany.
Is Bonitas a public or private company?
Bonitas is a private company. It is classified as unknown and is currently operating.
When was Bonitas founded?
Bonitas was founded in 1994. It employs 51 to 100 people.
Where is Bonitas based?
Bonitas is headquartered in Herford, Germany, in the Europe region.
How does Bonitas make money?
Four revenue lines are on record. Ambulante Pflege (Ambulatory Nursing Care) is the primary driver. The others are stationäre und betreute Wohnformen (Residential Care), fachpflegeeinrichtung (Specialized Care) and beratungsleistungen (Advisory Services).
Who are Bonitas's main competitors?
Direct peers on record are Deutsche Fachpflege Group, Convivo and Pflegeplus. Broad incumbents are Korian Deutschland, Alloheim, Compassio, Victor's Group, Caritas Pflege and Diakonie Pflege. Stiftung ICP München (private nursing alternatives) is listed as an emerging player.
Does Bonitas have an API?
No public API is recorded for Bonitas.
What industry is Bonitas in?
Bonitas's product category is Elderly and Nursing Care Services. Its primary akta.pro industry code is HSABAIAD, Chronic Care & Complex Care Management, with a secondary code of HSABAFAL, In-Home Hospice Nursing Visits (RN/LPN). Its NAICS code is 623 and its SIC code is 8050.