Pflegeplus

What Pflegeplus does

PflegePlus GmbH is a German for-profit ambulatory (home) nursing and care service provider, registered in Duisburg (Amtsgericht Duisburg HRB 33248) and operationally headquartered at Mühlenstraße 183, Mülheim an der Ruhr. The company was founded in 2020 and operates six branches across the Ruhr/North Rhine-Westphalia region covering Bochum, Duisburg, Krefeld, Mülheim an der Ruhr, Mönchengladbach, and Essen. PflegePlus delivers in-home care services including basic care (Grundpflege), medical treatment care (Behandlungspflege), respite care (Verhinderungspflege), daily and senior companionship, dementia care, household and shopping assistance, day care, and short-term care, plus advisory services for MD assessments, care diaries, and advance directives. The company has 101–250 employees and is led by Geschäftsführer Tomasz Lebiedzinski.

The business model is a professional services model built on regulated German long-term care insurance (Pflegekasse) reimbursement. As a licensed care service under §72 SGB XI (Institution Code 460558889), PflegePlus bills the Pflegekassen directly for services rendered to patients with recognized care grades (Pflegegrad 1–5), with rate ceilings set by SGB XI rather than market pricing. The go-to-market is sales-led and locally distributed: a free 0800 hotline, in-home consultations, six physical branches, a content-marketing website (pflegeplus.de) with an extensive Ratgeber, and presence on Facebook, Instagram, LinkedIn, and Xing. There is no proprietary technology platform, no mobile app, and no public API; the company uses standard SMB SaaS tooling (HubSpot CRM, Sendinblue, Hotjar, Google Analytics, Jotform, Microsoft Teams, Zoom) for operations and marketing. A referral partnership with PflegePlus24.com extends the offering into 24-hour care.

Name

Pflegeplus

Legal name

PflegePlus GmbH

Website

https://pflegeplus.de

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

PflegePlus GmbH is a German ambulatory home care provider (founded 2020) operating six branches across the Ruhr region, delivering nursing, dementia, respite, and senior care services to patients with Pflegegrad 1–5 and reimbursing directly through German long-term care insurers.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Home Health Care Services (62161)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Home Health Aide (HHA) Services (Medically Directed) (HSABACAB)

akta.pro secondary industry

Conversation, Cognitive Stimulation & Activity Facilitation (HSABAAAB)

Keywords

• Home nursing care
• Ambulatory care services
• Elderly home care
• Dementia care services
• Respite care

Headquarters

HQ city

Mülheim An Der Ruhr

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Ambulatory Care Services: Professional nursing and care services delivered at patients' homes, billed directly to German long-term care insurance (Pflegekasse) through established care benefit agreements (Pflegesachleistungen). Services include basic care (Grundpflege), treatment care (Behandlungspflege), respite care (Verhinderungspflege), dementia care, and household assistance.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

PflegePlus is a German ambulatory (home-based) nursing service provider delivering professional care to patients in their own homes across the Ruhr area. Its core offering is a portfolio of in-home care services including basic care (Grundpflege), medical treatment care (Behandlungspflege), respite care (Verhinderungspflege), dementia care (Demenzbetreuung), senior companionship, household help, shopping assistance, day care, and short-term care, billed to German long-term care insurance (Pflegekasse) under § 72 SGB XI.

Product overview

PflegePlus is an ambulatory (home care) nursing service provider offering a comprehensive portfolio of care services delivered in patients' own homes. The core offering consists of ambulatory nursing care (Ambulante Pflege) as a unified service platform, supported by specialized care modules including Basic Care (Grundpflege), Medical Treatment Care (Behandlungspflege), Respite Care (Verhinderungspflege), Daily and Senior Care (Alltags- und Seniorenbetreuung), and Dementia Care (Demenzbetreuung). Additional services include 24-Hour Care (24-Stunden-Betreuung), Household Help (Haushaltshilfe), Shopping Assistance (Einkaufshilfe), Day Care (Tagespflege), and Short-Term Care (Kurzzeitpflege). The company also provides advisory services including MD Assessment preparation (MD-Begutachtung), Care Diary guidance (Pflegetagebuch), and Advance Directive advice (Vorsorgevollmacht). The service model emphasizes individualized care plans combined with advisory support for families navigating the German healthcare system.

Differentiator

Problem solved

Functional benefit

Products and services

• Ambulante Pflege (Ambulatory / Home Nursing Care) Core professional nursing care delivered in the patient's own home, combining basic care (washing, dressing, eating, drinking, toileting), medical treatment care (wound care, medication administration, injections), and household help, reimbursed in part by German long-term care insurance.
• Verhinderungspflege (Respite Care) Substitute professional care for patients whose primary family caregiver is temporarily unavailable (e.g., vacation, illness, or rehabilitation), providing scheduled relief to family caregivers.
• Demenzbetreuung (Dementia Care) Specialized in-home care tailored to dementia patients, providing empathetic companionship, daily support, and cognitive assistance from caregivers trained to handle disorientation and dementia-related behaviors.
• 24-Stunden-Betreuung (24-Hour Care) Round-the-clock care delivered via the related site PflegePlus24.com, where caregivers either live with the care recipient or provide continuous in-home support around the clock.
• Tagespflege (Day Care) Daytime care services where patients spend the day in a care facility and return home in the afternoon, providing structured daytime support and social interaction.
• Kurzzeitpflege (Short-Term Care) Temporary residential or in-home care for a limited period, such as after a hospital stay when a patient is not yet able to live independently at home.
• Alltags- und Seniorenbetreuung (Daily Living and Senior Companionship) Companionship and daily support services for seniors, including conversations, reading aloud, leisure activities, accompaniment to doctor visits, errands, and events.
• Haushaltshilfe und Einkaufshilfe (Household and Shopping Assistance) Domestic help services including meal preparation, household cleaning, and shopping assistance to support seniors and families in their daily living needs.
• Pflegeberatung und Vorsorgevollmacht-Beratung (Care Advisory and Advance Directive Advisory) Advisory services that explain advance directives (Vorsorgevollmacht), care financing options under SGB XI, MD assessment preparation, and the use of a care diary (Pflegetagebuch) to support care degree determination.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

One partnership is on record.

• PflegePlus24.comminorOthersReferral and information partnership for 24-hour care services. The main PflegePlus website links to PflegePlus24.com for round-the-clock care offerings, indicating a complementary service relationship.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Arbeiter-Samariter-Bund (ASB): National aid organization offering ambulatory Pflegedienste across multiple German cities. Competes with PflegePlus in home-based nursing and care, particularly for insurance-billed SGB XI services.
• Malteser (Ambulante Pflegedienste): German aid organization providing ambulatory nursing, household help, and dementia care nationwide. Comparable service mix to PflegePlus but with much larger scale and diversified aid portfolio.
• Caritas (Ambulante Pflege): Largest German welfare organization operating ambulatory nursing services through regional Caritasverbände. Directly comparable care delivery model to PflegePlus with significant brand and infrastructure advantage.
• Johanniter-Unfall-Hilfe (Ambulante Pflege): Large German aid organization with nationwide ambulatory nursing services. Overlaps with PflegePlus in home-based care delivery but operates across a much broader portfolio including emergency services and hospital transport.

Direct peers

• Promedica Plus: Germany-focused provider of 24-hour care and ambulatory services in patients' homes. Direct overlap with PflegePlus on senior home care, particularly live-in and household help modules.
• Home Instead (Germany): Major international home care franchise operating in Germany, focused on companionship and personal care for seniors at home. Closely comparable service portfolio to PflegePlus' non-medical and personal care offerings, including dementia support.
• Bonitas (Bonitas Pflegegruppe): German private ambulatory care operator running multiple regional Pflegedienste. Comparable multi-location, multi-service ambulatory model to PflegePlus and a likely roll-up competitor in the Ruhr/NRW corridor.

Emerging players

• Careship: Digital-first platform connecting families with vetted home care providers across Germany. Adjacent model that could either partner with or disintermediate traditional services like PflegePlus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xfacebook.com/pflegeplus
• YouTubeyoutube.com/watch?v=pM2vAZs3GcE
• LinkedInlinkedin.com/company/pflegeplus-gmbh
• Instagraminstagram.com/pflegeplus
• Facebookfacebook.com/PflegePlusmitHerz

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pflegeplus