What Kelp does

Kelp is an enterprise software platform that provides AI-enhanced workflow tools for private equity firms and alternative investment managers across the deal lifecycle. The platform, operated by Full Value Technologies Private Limited (India-incorporated, London-headquartered), serves investment and deal teams at PE firms with modules spanning target sourcing, deal execution, and portfolio value creation. Kelp aggregates data from paid, proprietary, and public sources to provide a harmonised single source of intelligence, with company claims of 6x more target companies uncovered, 80% reduction in research/analysis effort, and 50% more efficient portfolio management.

The product suite comprises four primary modules: Kelp Origin (AI-accelerated thematic deal origination and sourcing), Kelp Focus (deal pipeline management with AI-drafted memos and Microsoft 365 integration), Kelp Value (portfolio monitoring and proactive value creation), and Kelp Guru (managed services providing expert advisory and AI-equipped research). Kelp Pulse is referenced as an additional module. The platform applies generative AI for company one-pagers and thematic search, NLP for document analysis, knowledge retrieval across multi-source datasets, and anomaly detection for risk flagging. Infrastructure is ISO 27001 and SOC2 certified with private cloud hosting options, and deployment timelines range from 6-12 weeks.

Kelp generates revenue through enterprise software licensing on a multi-year subscription basis (not per-user), complemented by professional services for configuration, integration, and support, and managed services revenue from Kelp Guru. Pricing is not publicly disclosed but is modulated by data quality, modules selected, geographies, and license tenure. The go-to-market is sales-led, with direct enterprise field sales targeting PE firms globally and an 'Arrange a demo' primary call-to-action, supplemented by thought-leadership content marketing. The company is privately held with strategic backing from True North, a prominent Indian private equity firm whose CEO Vishal Nevatia serves as a Kelp investor.

Name

Kelp

Legal name

Full Value Technologies Private Limited

Website

https://kelpglobal.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Kelp is an AI-enhanced software platform serving private equity firms with modular tools for target sourcing, deal execution, portfolio monitoring, and managed services, aggregating paid, proprietary, and public data to streamline investment workflows.

Ownership category

akta.pro rank

Product category

Private Equity Investment Management Software

NAICS

Software Publishers (513210), Portfolio Management and Investment Advice (523940), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Investment Advice (6282)

akta.pro primary industry

BaaS Platforms & Sponsor Bank Enablement (FSAGALAA)

akta.pro secondary industry

Strategic Partnerships, Alliances & JVs Advisory (BPAHADAI)

Keywords

• Private equity software
• Deal sourcing platform
• Portfolio management software
• AI investment analytics
• Due diligence software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Platform Licensing: Enterprise licensing model where Kelp modules are licensed on an enterprise and not on a user basis. Modules include Kelp Origin (sourcing), Kelp Focus (deal execution), and Kelp Value (portfolio management). License tenure is configurable. Total cost depends on data quality/availability, modules selected, geographies of interest, and user base.
2. Professional Services: Service engagements including professional, configuration, integration, automation, reporting, or support services. Scope, deliverables, timelines and fees are mutually agreed between parties. Additional revisions beyond agreed scope may be chargeable separately.
3. Managed Services (Kelp Guru): Dedicated expert team services providing strategic consulting, transformation advisory, on-demand research and analysis, and technical support. Extended capabilities for AI-equipped research and analysis across the investment lifecycle.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Kelp is a modular, AI-enhanced software platform built for private equity firms that supports the full investment lifecycle from deal sourcing to exit. Its core products — Kelp Origin (target sourcing), Kelp Focus (deal execution), Kelp Value (portfolio monitoring), and Kelp Guru (managed expert services) — aggregate paid, proprietary, and public data to deliver sourcing intelligence, pipeline management, AI-drafted memos, and portfolio oversight. Customers license the modules on an enterprise basis and deploy them individually or as an integrated platform.

Product overview

Kelp is an end-to-end intelligent private equity platform built as a unified system with modular products. The platform consists of three core modules: Kelp Origin (precision target sourcing), Kelp Focus (disciplined deal execution), and Kelp Value (optimised value creation), all powered by AI-enhanced intelligence. Kelp Guru provides managed services and dedicated expert support as an add-on offering. All modules can be deployed end-to-end or individually, with the platform supporting deployment timelines of 6-12 weeks. Kelp Pulse is an additional module referenced in the terms of use.

Differentiator

Problem solved

Functional benefit

Brands

• Kelp Origin: Precision target sourcing product for AI-accelerated thematic deal origination
• Kelp Focus
• Kelp Value
• Kelp Guru
• Kelp Pulse

Products and services

• Kelp Origin AI-accelerated thematic deal origination module that surfaces hidden target opportunities from existing data sources for private equity investment and deal teams. Uncovers 6x more target companies and reduces resource effort by 70%.
• Kelp Focus Deal execution and pipeline management module for diligence and deal management, with AI-drafted investment memos and Microsoft 365 integration. Reduces research and analysis efforts by 80% for PE deal teams.
• Kelp Value Portfolio monitoring and value creation module that provides a single source of truth for financial and operational oversight, with automated monitoring, signalling alerts, and proactive intelligence for PortCos. Enables 50% more efficient portfolio management.
• Kelp Guru Managed services offering providing AI-equipped expert advisory, on-demand research and analysis, market hypothesis testing, visualisation, and technical support across the investment lifecycle for PE clients.
• Kelp Pulse Kelp Module product referenced in Kelp's Terms of Use as one of Kelp's offerings, delivered following acceptance of customer requests through the marketing platform.

Quantifiable outcome

• 6x more target companies uncovered with AI
• +3 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature6 records

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Preqin: Preqin is a leading alternative assets data and intelligence provider serving PE, VC, and infrastructure investors globally. It competes indirectly with Kelp's data aggregation capabilities and is increasingly embedding workflow tooling that overlaps with Kelp's modules.
• Carta: Carta is a private market data and cap-table management platform serving VCs, PE, and private companies. While primarily VC-focused, its expansion into private fund administration, secondary trading, and portfolio monitoring makes it a broad incumbent adjacent to Kelp Value for alternative asset managers.
• Datasite: Datasite is an established M&A deal management and due diligence platform used broadly across PE and corporate M&A. It competes with Kelp Focus around diligence workflow and document management, though its legacy positioning is more corporate-M&A focused than mid-market PE.
• PitchBook: PitchBook is the dominant data and research platform for PE, VC, and M&A professionals. While not a workflow platform, it underpins much of Kelp's data layer and competes indirectly with Kelp Origin as a foundational deal-sourcing and company-intelligence data source.

Direct peers

• DealCloud: DealCloud is a CRM and deal management platform purpose-built for private equity, capital markets, and alternative investment firms. It directly competes with Kelp Focus and Kelp Value modules, providing pipeline management, deal execution, and portfolio monitoring with configurable workflows for PE deal teams.
• DealRoom: DealRoom is a deal lifecycle management platform for M&A and PE transactions, offering due diligence workspaces, pipeline management, and integration with data sources. It is a direct competitor across Kelp's deal execution and value creation modules, serving the same PE customer base.
• Affinity: Affinity is a relationship intelligence and dealmaking platform for VCs, PE, and investment banks, using AI to surface warm intros and manage pipeline. It competes with Kelp Focus and parts of Kelp Origin across deal sourcing and pipeline management for alternative investors.
• Grata: Grata is an AI-powered company search and deal sourcing platform specifically built for private equity and investment banking. It is a direct competitor to Kelp Origin, focused on thematic sourcing and identifying private companies for PE deal teams.
• SourceScrub: SourceScrub is a B2B company sourcing and market intelligence platform purpose-built for M&A and PE deal origination. It directly competes with Kelp Origin by combining proprietary datasets with AI-driven search and outreach workflows for PE deal teams.

Emerging players

• Tegus: Tegus (acquired by AlphaSense) is an expert-call transcript and primary research platform increasingly used by PE investors for due diligence and market intelligence. It overlaps with Kelp's research and intelligence capabilities, particularly around expert-network-style insights, and serves a similar PE deal-team buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kelpglobal

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kelp