Sorama
Sorama is a Dutch acoustic imaging company that builds microphone-array hardware and software to visualize, localize, classify, and quantify sound for industrial leak detection, mechanical condition monitoring, building diagnostics, urban noise enforcement, and live-venue fan engagement. It serves enterprise and government customers across Europe, North America, and Asia.
- Company typePrivate
- Founded2009
- HeadquartersEindhoven, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Sorama does
Sorama B.V. is a Dutch acoustic imaging technology company founded in 2009 by Rick Scholte in Eindhoven out of research at TU Eindhoven. The company builds microphone-array-based hardware and software that visualize sound in real time, enabling users to localize, map, classify, and quantify sound sources across both audible and ultrasonic frequencies. Its product portfolio includes portable acoustic cameras (CAM iV64, iV64s, iV64Ex, CAM1K, CAM64), fixed acoustic monitors (L642, L642Ex, XL642), the web-based Sorama Portal for post-processing and reporting, the Sorama FanSound crowd-engagement platform, and the Sorama LVD loud-vehicle detection system. The technology stack incorporates beamforming, Planar Near Field Acoustic Holography (PNAH), psychoacoustic analysis, and trained sound classification models to produce colored sound maps and standardized decibel/frequency metrics.
Sorama monetizes through hardware sales of cameras and monitors, subscription access to the Sorama Portal, managed services such as FanSound venue installations and LVD enforcement deployments, and professional services including inspection, training, and consultation. Pricing is quote-based with multi-year contracts. The company serves six primary verticals: hazardous environments (oil and gas, hydrogen, chemicals), industrial operations (food and beverage, automotive, datacenters, manufacturing), buildings and real estate, sports and live venues, smart cities and public safety, and product development and research. Named enterprise customers include Vergeer Holland, H2 Production (CCB Energy), Cooler Master, Heerema Marine Contractors, FHT Perslucht, NYC DEP, Newport RI, the City of Eindhoven, PSV Eindhoven, 3x3 Unites, ODIDO, MP Motorsport, and WhisperRoom, alongside technology partners such as ANYbotics, Boston Dynamics, Microwatt Controls, ASML, Philips, DAF, Bosch, and Eindhoven University of Technology.
The company operates from its Eindhoven headquarters with additional offices at the Philips Stadium (PSV Hub), Zeist (KNVB Hub), Lausanne (Olympic Capital), and two Texas locations (Frisco/DFW and Houston) supporting North American customers, with additional Asia operations established in 2023. Sorama holds ATEX/IECEx certifications that enable deployments in explosive atmospheres, a 2014 Guinness World Record for the largest microphone array, and a 2021 Top 250 fastest-growing companies in the Netherlands recognition. The company is privately held, founder-controlled, with no disclosed external funding rounds.
Sorama firmographics
Firmographics- Name
- Sorama
- Legal name
- Sorama B.V.
- Website
- https://sorama.eu
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sorama is a Dutch acoustic imaging company that builds microphone-array hardware and software to visualize, localize, classify, and quantify sound for industrial leak detection, mechanical condition monitoring, building diagnostics, urban noise enforcement, and live-venue fan engagement. It serves enterprise and government customers across Europe, North America, and Asia.
- Ownership category
- akta.pro rank
Sorama industry classification
Industry- Product category
- Acoustic Imaging Equipment
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Audio and Video Equipment Manufacturing (33431), Analytical Laboratory Instrument Manufacturing (334516)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Measuring & Controlling Devices, Nec (3829), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)
- akta.pro primary industry
- Active Leak Detection & Acoustic Surveying (Ground Mics, Correlators, Hydrophones) (EUANAKAA)
Keywords
Where Sorama is headquartered
LocationHeadquarters
- HQ city
- Eindhoven
- HQ country
- Netherlands
- HQ region
- Europe
Offices6 records
Markets served
Sorama business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Others
Revenue model
- Acoustic Camera Hardware Sales: Sale of portable acoustic cameras including Sorama CAM iV64, CAM iV64s, CAM iV64Ex, CAM1K, and CAM64 models for inspections and diagnostics.
- Acoustic Monitor Hardware Sales: Sale and deployment of fixed acoustic monitors including Sorama L642, L642Ex, and XL642 for continuous monitoring and trend analysis.
- Sorama Portal Software: Web-based platform for in-depth acoustic analysis, post-processing, visualization, and reporting. Subscription or license-based access for users.
- FanSound Platform: Fan engagement platform that turns live crowd noise into visible, interactive experiences. Revenue from venue installations, monitoring services, and activation partnerships.
- Loud Vehicle Detection (LVD) System: Sound-based system for cities and authorities to detect and document loud vehicles. Revenue from system deployment and monitoring services.
- Professional Services: Inspection services, training, and consultation for deploying acoustic imaging solutions in customer environments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Acoustic cameras and monitors available with consultation-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Sorama product offering
Product offeringCore offering
Sorama develops and sells acoustic cameras (CAM iV64, CAM iV64s, CAM iV64Ex, CAM1K, CAM64) and fixed acoustic monitors (L642, L642Ex, XL642) that localize, map, classify, and quantify sound sources for industrial inspection, leak detection, condition monitoring, and noise enforcement. The company also offers the Sorama Portal software platform for analysis and reporting, the FanSound crowd-engagement platform for stadiums, and the LVD system for municipal loud vehicle detection.
Differentiator
Problem solved
Functional benefit
Brands
- Sorama FanSound: Fan engagement platform that turns live crowd noise into visible, interactive experiences for stadiums and venues.
- Sorama LVD
- Sorama Portal
Products and services
- Sorama CAM iV64
- Sorama CAM iV64s
- Sorama CAM iV64Ex
- Sorama CAM1K
- Sorama CAM64
- Sorama L642
- Sorama L642Ex
- Sorama XL642
- Sorama Portal
- Sorama FanSound
- Sorama LVD (Loud Vehicle Detection)
Quantifiable outcome
- Reduce energy costs by 20-30% through compressed air and gas leak detection
- +2 more outcomes
Companies that use Sorama
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles5 records
Sorama technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability5 records
Feature8 records
Sorama partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, flagship and minor.
- Microwatt ControlscorePartnership announced in 2025 for deployment of Sorama acoustic imaging solutions with Microwatt Controls' advanced robotics platforms in explosive/hazardous environments. Sorama provides acoustic imaging capabilities for industrial diagnostics on robotic systems.
- ANYboticscoreANYbotics is a robotics company providing the ANYmal robotic platform used in hazardous environments. Sorama acoustic imaging integrates with these platforms for leak detection and industrial diagnostics.
- PSV EindhovenflagshipFlagship sports partnership with PSV Eindhoven football club. Sorama operates from Philips Stadium with dedicated hub for fan engagement solutions and venue acoustic monitoring.
- KNLTBcoreDutch tennis and padel association partnership for Dutch Padel Week event featuring Sorama FanSound technology for crowd engagement and sponsor activation.
- OdidocoreTitle sponsor partnership for FIBA 3x3 basketball events where Sorama FanSound is used for sponsor activations and brand visibility enhancement.
- 3x3 UnitescorePartnership with 3x3 Unites for urban basketball events including FIBA 3x3 World Tour Amsterdam, using Sorama FanSound for live crowd visualization and fan engagement.
- MP MotorsportcoreMotorsport partnership with MP Motorsport racing team, showcasing Sorama technology in elite motorsport environment for performance verification.
- Heuvelman Sound & Vision B.V.minorEvent technology integration partner for Dutch Padel Week, providing technical support for Sorama FanSound deployments.
- EYminorProfessional services partnership for Dutch Padel Week event collaboration, supporting event analytics and activation planning.
- ASMLminorTechnology company partnership with ASML, a major Dutch technology firm in the Brainport region, demonstrating regional technology ecosystem collaboration.
- PhilipsminorPartnership with Philips, leveraging the Philips Stadium hub for Sorama's PSV-related fan engagement operations.
- DAFminorPartnership with DAF Trucks, a major commercial vehicle manufacturer, for acoustic testing and validation applications.
- Eindhoven University of TechnologyminorAcademic partnership with TU Eindhoven, Sorama's founding institution, for research collaboration and talent development.
- Cooler MastercoreProduct development partnership where Cooler Master uses Sorama acoustic cameras for PC cooling product design and sound quality optimization.
- ActemiumminorIndustrial services channel partner under the Vinci Energies brand, potentially distributing or integrating Sorama solutions in industrial settings.
Scale indicators6 records
Recent moves10 records
Expansion highlights5 records
Sorama competitors and assessment
Company assessmentBroad incumbents
- Norsonic: Norwegian manufacturer of sound level meters, noise monitoring stations, and acoustic instrumentation. Comparable in environmental and industrial noise measurement, overlapping with Sorama's monitor and LVD deployments.
- HBK (Brüel & Kjær): Global leader in sound, vibration and acoustic measurement instrumentation. Overlaps with Sorama in industrial noise measurement, product acoustics, and environmental noise monitoring, with a much broader portfolio and installed base.
- Polytec: Germany-based provider of laser vibrometry and optical/acoustic measurement instrumentation. Comparable in serving product NVH and industrial condition-monitoring customers, with broader measurement modalities.
- Bosch: Global industrial and sensor technology incumbent with industrial acoustic and monitoring solutions as part of a broader portfolio. Disclosed Sorama partnership suggests adjacency rather than direct overlap, but flagged as an incumbent in the broader sensor/industrial-IA space.
- FLIR Systems (Teledyne FLIR): Major imaging and sensing incumbent with thermal and acoustic cameras for industrial inspection. Comparable in the visual-acoustic inspection sensor market and in serving industrial/government customers.
- Siemens Industrial Solutions: Diversified industrial technology incumbent with substantial condition-monitoring, building, and factory-automation portfolios. Relevant overlap with Sorama's industrial asset-condition-monitoring and smart-city use cases.
Direct peers
- gfai tech: Germany-based manufacturer of acoustic cameras using microphone arrays for sound source visualization. Closest direct competitor to Sorama across industrial leak detection, product noise analysis, and acoustic R&D use cases.
- HEAD Acoustics: German specialist in sound and vibration analysis, voice quality testing, and psychoacoustic measurement. Overlaps with Sorama's psychoacoustic analysis capabilities and product-acoustics customer base.
- DataPhysics Instruments: Manufacturer of acoustic and surface measurement instruments used in product NVH, building acoustics, and industrial diagnostics. Comparable mid-sized European competitor with similar product positioning.
- Microflown Technologies: Dutch acoustic measurement company commercializing microflown particle velocity probes for near-field acoustic measurement. Directly comparable to Sorama in core acoustic sensing IP and in serving academic/industrial R&D customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sorama social profiles
Digital presenceSorama financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sorama leadership team
Management profileNumber of profiles
Profiles1 record
Sorama subsidiaries and ownership
Company hierarchySubsidiaries2 records
Sorama funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sorama M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sorama
What does Sorama do?
Sorama develops and sells acoustic cameras (CAM iV64, CAM iV64s, CAM iV64Ex, CAM1K, CAM64) and fixed acoustic monitors (L642, L642Ex, XL642) that localize, map, classify, and quantify sound sources for industrial inspection, leak detection, condition monitoring, and noise enforcement. The company also offers the Sorama Portal software platform for analysis and reporting, the FanSound crowd-engagement platform for stadiums, and the LVD system for municipal loud vehicle detection.
Is Sorama a public or private company?
Sorama is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sorama founded?
Sorama was founded in 2009. It employs 11 to 50 people.
Where is Sorama based?
Sorama is headquartered in Eindhoven, Netherlands, in the Europe region.
How does Sorama make money?
Six revenue lines are on record. Acoustic Camera Hardware Sales are the primary driver. The others are acoustic Monitor Hardware Sales, sorama Portal Software, fanSound Platform, loud Vehicle Detection (LVD) System and professional Services.
Who are Sorama's main competitors?
Broad incumbents on record are Norsonic, HBK (Brüel & Kjær), Polytec, Bosch, FLIR Systems (Teledyne FLIR) and Siemens Industrial Solutions. Direct peers are gfai tech, HEAD Acoustics, DataPhysics Instruments and Microflown Technologies.
Does Sorama have an API?
Yes. Sorama devices support open API integration for connecting to IoT platforms, video management systems (VMS), robotic systems, dashboards, lighting systems, and venue management platforms. The API enables real-time data use, event-based alerts, and integration with ERP or maintenance management systems. The L642 and XL642 support API connectivity for monitoring, event detection, and data forwarding to third-party platforms.
What industry is Sorama in?
Sorama's product category is Acoustic Imaging Equipment. Its primary akta.pro industry code is EUANAKAA, Active Leak Detection & Acoustic Surveying (Ground Mics, Correlators, Hydrophones). Its NAICS code is 334511 and its SIC code is 3823.