BERG
BERG Toys is a Dutch manufacturer, founded in 1985, of premium outdoor play equipment including pedal go-karts, trampolines, climbing frames, balance bikes, and scooters, serving European families via DTC e-commerce across 18+ countries plus B2B recreational operators such as holiday parks and campsites.
- Company typePrivate
- Founded1985
- HeadquartersEde, Netherlands
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What BERG does
BERG Toys B.V. is a Dutch manufacturer of premium outdoor play equipment founded in 1985 and headquartered in Ede, Netherlands. The company designs and produces pedal go-karts (ranging from toddler Buzzy models to adult XL/XXL versions with proprietary BFR — Brake, Freewheel, Reverse — drivetrain), trampolines (Favorit, Champion, Elite, Pro Bouncer, Pro Launcher tiers), the configurable PlayBase climbing frame system, balance bikes (Biky, MOOV), children's bicycles (Dash), scooters (Nexo, Proxus), toddler ride-on toys (GO²), and supporting sports equipment (AirTracks, SportsGoals, Infinity Pods). Products are tested in BERG's own facilities beyond standard safety requirements and carry extended warranty programs of 3-13 years upon product registration. Licensed collaborations with Jeep, John Deere, BMW, Case IH, Claas, Deutz Fahr, and Fendt produce premium branded pedal karts.
The business operates a hybrid go-to-market combining direct-to-consumer e-commerce across 18+ country-specific websites (covering most of Western, Northern, Southern, and parts of Central Europe plus the US) with an extensive dealer/retailer network accessible via an online store finder. A dedicated BERG Professional B2B division with regional sales managers across six European territories targets commercial customers such as holiday parks, campsites, hotels, and recreational venues with heavy-duty products including the Gran Tour four-person go-kart and Duo Coaster. Revenue is generated through one-time hardware sales, with marketing driven by the #MYBERG user-generated content community, content marketing (buying guides), product-registration-based warranty programs, and sponsorship of professional trampolining events (Masters of Bounce, Pro9 Project). The company is privately held with 101-250 employees and no disclosed parent company, funding history, or external institutional ownership.
BERG firmographics
Firmographics- Name
- BERG
- Legal name
- BERG Toys B.V.
- Website
- https://bergtoys.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- BERG Toys is a Dutch manufacturer, founded in 1985, of premium outdoor play equipment including pedal go-karts, trampolines, climbing frames, balance bikes, and scooters, serving European families via DTC e-commerce across 18+ countries plus B2B recreational operators such as holiday parks and campsites.
- Ownership category
- akta.pro rank
BERG industry classification
Industry- Product category
- Outdoor Play Equipment
- NAICS
- Doll, Toy, and Game Manufacturing (339930)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Outdoor & Ride-On Toys Retail (CRALAFAC)
- akta.pro secondary industries
- Early Childhood & Playground Equipment (Play Structures, Soft Play, Safety Surfacing) (EDAEAIAF), Kids’ & Family Bike Retail (Youth, Trailers, Seats) (CRAMAHAG)
Keywords
Where BERG is headquartered
LocationHeadquarters
- HQ city
- Ede
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
BERG business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Consumer Hardware Sales: Direct-to-consumer sales of premium outdoor play equipment through berg.com e-commerce platform, including trampolines, pedal go-karts, balance bikes, climbing frames (PlayBase), scooters, and sports equipment. One-time purchase model with extended warranty programs.
- B2B/Professional Sales: Sales to the recreational sector including holiday parks, campsites, and amusement venues. Products for commercial use include the BERG Gran Tour (4-person family go-kart), Duo Coaster, XL/XXL pedal karts, and Elite trampolines designed for public use.
- Licensed Brand Collaborations: Sale of pedal karts featuring licensed brand designs including Jeep, John Deere, BMW, Case IH, Claas, Deutz Fahr, and Fendt, creating premium product lines with brand differentiation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pedal karts range from entry-level to premium XL/XXL models |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
BERG product offering
Product offeringCore offering
BERG Toys B.V. designs, manufactures, and sells premium outdoor play equipment for children and families, including trampolines, pedal go-karts, balance bikes, children's bicycles, climbing frames, scooters, and sports accessories. Products are sold direct-to-consumer through 18+ country-specific websites, via a European dealer/retailer network, and through a dedicated B2B division serving the recreational sector. The company emphasizes in-house extreme-condition testing and extended warranty programs of 3-13 years.
Product overview
BERG is a manufacturer of premium outdoor play equipment offering a diversified product portfolio centered on active recreational products for children and families. The core offerings include trampolines (available in Favorit, Champion, Elite, Pro Bouncer, and Pro Launcher tiers), pedal karts ranging from toddler-sized Buzzy/Reppy/Buddy models to adult XL/XXL versions, and climbing frames through the configurable PlayBase system. Supporting product lines encompass balance bikes (Biky/MOOV series), children's bicycles (Dash), scooters (Nexo, Proxus), ride-on toys including the GO², sports equipment (AirTracks, SportsGoals, Infinity Pods), and associated accessories/spare parts. BERG also serves commercial customers (B2B) with heavy-duty models like the Gran Tour four-person go-kart and Duo Coaster. The company positions itself on quality, durability, and extended warranty programs spanning 3-13 years depending on product registration.
Differentiator
Problem solved
Functional benefit
Brands
- PlayBase: Climbing frames and playsets product line
- Masters of Bounce
- Pro9 Project
- BERG Professional
Products and services
- BERG Trampolines
Quantifiable outcome
- Products tested under extreme conditions in BERG's own test facilities
- +1 more outcomes
Companies that use BERG
Customer profileSegments2 records
Ideal customer profiles2 records
BERG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature3 records
BERG partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
BERG competitors and assessment
Company assessmentDirect peers
- Kettler: German manufacturer of outdoor play equipment, pedal go-karts, trampolines, and children's bicycles with a similarly broad European product portfolio. Kettler is one of BERG's closest direct competitors in pedal karts and garden play equipment, overlapping across B2C retail and B2B/hospitality channels.
- Dino Cars: German-based specialist in pedal go-karts (Dino Buggy, Dino Carrera, Dino Trike) targeting children and adults. Closely overlaps with BERG's core pedal kart franchise and shares a similar European specialty-retail and dealer-distribution model.
- Exit Toys: Dutch manufacturer of trampolines, outdoor play equipment, and sports gear. A direct competitor to BERG's trampoline and PlayBase lines, particularly strong in the Benelux and broader European markets.
- Salta Trampolines: Dutch-based trampoline specialist with both in-ground and above-ground models. Directly competes with BERG's Favorit, Champion, and Elite trampoline ranges across European retail channels.
- Hudora: German manufacturer of scooters, inline skates, and outdoor play equipment. Overlaps with BERG's scooter and ride-on product lines and shares a similar mid-market European specialty-retail GTM.
- Plum Products: UK-based outdoor play specialist offering trampolines, climbing frames, swings, and slides. Competes with BERG's PlayBase climbing frames and trampolines, particularly in UK and Irish retail channels where BERG has direct sales coverage.
- Berliner Seilfabrik: German manufacturer of playground equipment, rope-based climbing structures, and outdoor play installations. Overlaps with BERG's PlayBase climbing frame range and shares the same German-speaking European B2B and dealer channels for outdoor play products.
Broad incumbents
- Smoby Toys (Smoby / Simba Dickie Group): Large European toy manufacturer (part of Simba Dickie Group) producing ride-on toys, outdoor play kitchens, scooters, and broader children's toys. Overlaps with BERG's ride-on and scooter lines as part of a much wider toy portfolio, serving similar European mass-retail channels.
- Feber (Famosa): Spanish toy manufacturer with a strong ride-on and outdoor play range, distributed across Europe. Competes with BERG in pedal-powered ride-ons, balance bikes, and children's outdoor toys through mass-market retail.
Regional players
- Skywalker Trampolines: US-based trampoline manufacturer and retailer. Geographic overlap is limited (BERG's US presence is small), but it represents a comparable trampoline-brand model that BERG's US expansion effort would compete against.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
BERG social profiles
Digital presenceBERG financial estimates
Financial estimateRevenue estimate
Valuation estimate
BERG leadership team
Management profileNumber of profiles
BERG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BERG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BERG
What does BERG do?
BERG Toys B.V. designs, manufactures, and sells premium outdoor play equipment for children and families, including trampolines, pedal go-karts, balance bikes, children's bicycles, climbing frames, scooters, and sports accessories. Products are sold direct-to-consumer through 18+ country-specific websites, via a European dealer/retailer network, and through a dedicated B2B division serving the recreational sector. The company emphasizes in-house extreme-condition testing and extended warranty programs of 3-13 years.
When was BERG founded?
BERG was founded in 1985. It employs 101 to 250 people.
Where is BERG based?
BERG is headquartered in Ede, Netherlands, in the Europe region.
How does BERG make money?
Three revenue lines are on record. Consumer Hardware Sales are the primary driver. The others are B2B/Professional Sales and licensed Brand Collaborations.
Who are BERG's main competitors?
Direct peers on record are Kettler, Dino Cars, Exit Toys, Salta Trampolines, Hudora, Plum Products and Berliner Seilfabrik. Broad incumbents are Smoby Toys (Smoby / Simba Dickie Group) and Feber (Famosa). Skywalker Trampolines is listed as a regional player.
Does BERG have an API?
No public API is recorded for BERG.
What industry is BERG in?
BERG's product category is Outdoor Play Equipment. Its primary akta.pro industry code is CRALAFAC, Outdoor & Ride-On Toys Retail, with a secondary code of EDAEAIAF, Early Childhood & Playground Equipment (Play Structures, Soft Play, Safety Surfacing). Its NAICS code is 339930 and its SIC code is 3944.