Kettler Alu-Rad

What Kettler Alu-Rad does

Kettler Alu-Rad GmbH is a privately held German bicycle and e-bike manufacturer headquartered in Cologne (Longericher Straße 2) with manufacturing operations in Sankt Ingbert, Saarland. The company designs and assembles electric and conventional bicycles across trekking, city, e-all-terrain (E-ATB), gravel, speed pedelec, and cargo categories, marketed exclusively under the KETTLER brand with explicit 'Made in Germany' positioning. Its e-bike portfolio integrates third-party premium component technologies — Bosch Performance Line motors (CX, PX, and SX variants), Pinion E-Drive motor-gearbox units, Shimano drivetrains including Linkglide and CUES Di2 electronic shifting, Gates belt drives, Schwalbe tires, SR Suntour suspension, MonkeyLoad rack systems, and Bosch eBike ABS — together with Kettler-specific configurations such as the optional Bosch Performance Upgrade software and frame designs rated up to 180 kg total permissible weight.

The company operates a strict dealer-first go-to-market model with no direct online consumer sales, distributing through authorized Fachhändler across Germany, Austria, Switzerland, the Netherlands, Belgium, and France. Revenue is generated primarily through unit hardware sales of bicycles and e-bikes at manufacturer-suggested retail prices, supplemented by an employer-based bike leasing program (Fahrrad Leasing), accessories, and after-sales services such as frame-size consultation. Kettler supports dealers through structured demand-generation programs including the E-Bike Roadshow mobile test-event series, factory tours at the Sankt Ingbert plant, and a localized multi-country digital presence. The legal entity KETTLER Alu-Rad GmbH is managed by two Geschäftsführer, Michael D'Erme and Jan Begemann, with no external investors, parent company, or public funding rounds disclosed.

Name

Kettler Alu-Rad

Legal name

KETTLER Alu-Rad GmbH

Website

https://kettler-alu-rad.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Kettler Alu-Rad GmbH is a privately held German bicycle and e-bike manufacturer producing electric and conventional bikes across trekking, city, cargo, gravel, and speed-pedelec categories, sold through authorized specialized dealers in DACH, Benelux, and France with manufacturing in Sankt Ingbert.

Ownership category

akta.pro rank

Product category

Electric Bicycles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)

akta.pro secondary industries

E-Bike Retail (CRAMAHAE), E-Bikes & Electric Bicycles (CRACASAA)

Keywords

• Electric bicycles
• E-bike manufacturing
• Cargo bikes
• Trekking e-bikes
• Bicycle components

Headquarters

HQ city

Köln

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Bicycle and E-Bike Sales: Kettler Alu-Rad generates revenue primarily through the sale of bicycles and e-bikes, including cargo bikes, trekking, city, gravel, and speed pedelec models. The company sells through authorized dealer networks across DACH region and Benelux.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Kettler Alu-Rad is a German manufacturer of electric bicycles (e-bikes) and conventional bicycles, produced at one of Europe's most modern bicycle factories in Sankt Ingbert, Saarland. The product portfolio spans Trekking & City, E-ATB (all-terrain), Gravel, Speed Pedelec, and Cargo e-bike categories, integrating premium drivetrain and motor systems from Bosch, Pinion, Shimano, GATES, and Enviolo. Sales are conducted exclusively through an authorized network of specialized bicycle dealers (Fachhändler) across Germany, Austria, Switzerland, Netherlands, Belgium, and France.

Product overview

Kettler Alu-Rad is a German e-bike manufacturer producing a comprehensive portfolio of electric bicycles and conventional bikes. The product lineup centers on E-Bikes available in multiple categories: Trekking & City, E-ATB (all-terrain), Gravel, Speed Pedelecs, and Cargo E-Bikes. E-Bikes feature major technology partnerships including Bosch Performance Line motors (CX, PX, SX variants), Shimano Nexus hub gearing, Pinion E-Drive systems, Enviolo automatic transmissions, Gates belt drives, and Bosch ABS. Key 2026 models include the Pinniato FS Sport (with Pinion E-Drive and 1060 Wh battery), Quadriga Pro (with Bosch CX, Enviolo auto-transmission, and ABS), Town & Country CX11 DI2 (with electronic shifting), and various Comfort/PX models. The conventional Bike line includes Trekking & City and Gravel categories. The company also offers technology features (Bosch Performance Upgrade, Linkglide System), accessories, and services including frame consultation and bike leasing. Manufacturing takes place in Sankt Ingbert, Saarland, Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Bikes Electric bicycles featuring Bosch Performance Line motors (CX, PX, SX variants) across Trekking & City, E-ATB (all-terrain), Gravel, Speed Pedelec, and Cargo categories. Designed for individual consumers seeking motor-assisted cycling for commuting, leisure, touring, and cargo transport.
• Bikes (Non-Electric) Conventional non-electric bicycles available in Trekking & City and Gravel categories, designed for individual consumers for everyday use and adventure riding without motor assistance.
• Accessories Complementary products including spare parts, gear, and bike equipment supporting the e-bike and bicycle product lines for individual consumers and dealers.
• Bike Leasing Employer-based bicycle leasing service allowing employees to lease Kettler bikes through their employer with potential tax advantages, available across the DACH region.
• Frame Size Consultation Service Advisory service helping individual customers select appropriate frame geometry and frame sizes based on body dimensions and intended use, supporting correct bicycle fitting.
• Quadriga PX5 Trekking e-bike with Bosch Performance Line PX motor, Nexus 5-speed hub gearing, belt drive, 26-inch frame option, and 100mm suspension fork travel, intended for individual consumers seeking reliable urban and touring transportation.
• Quadriga CX10 Premium trekking e-bike featuring Bosch Performance Line CX motor with 85 Nm torque, PowerTube batteries (600 or 800 Wh options), and optimized frame geometry for riding comfort, targeted at individual consumers seeking high-spec touring capability.
• E-Comfort PX5 Comfort-oriented urban e-bike with low-step frame, Bosch Performance Line PX motor, Nexus 5-speed hub gearing, and low-maintenance belt drive, designed for individual consumers prioritizing easy mounting and urban use.
• E-Comfort P5 Urban comfort e-bike with low-step frame, Bosch Performance motor, Nexus 5-speed hub, 545 Wh removable battery, hydraulic disc brakes, and integrated rear light, designed for individual consumers seeking easy-access urban transportation.
• Town & Country PX5 Versatile trekking e-bike with integrated Bosch Performance Line PX motor, Nexus 5-speed hub, belt drive, Schwalbe Advancer tires, 100mm suspension fork, and up to 180 kg total permissible weight, targeting consumers seeking durable mixed-use capability.
• E-Traveller Gold PX5 Entry-level trekking e-bike equipped with Bosch Performance Line PX motor, 5-speed hub transmission, 600 Wh battery, designed for individual consumers seeking accessible everyday e-bike transportation.
• Town & Country CX11 DI2 High-specification trekking e-bike with Bosch Performance Line CX motor, 800 Wh battery, Shimano CUES Di2 electronic shifting, 180 kg load capacity, and matte gold frame design, targeting consumers seeking premium electronic shifting and high payload capability.
• Quadriga Pro Premium e-bike featuring Bosch Performance Line CX (85 Nm), Enviolo continuously variable automatic transmission, belt drive, Bosch ABS, 800 Wh battery, 80 mm suspension, and Schwalbe Marathon E-Plus tires, designed for consumers seeking top-tier automatic shifting and safety.
• Pinniato FS Sport Fully suspended e-mountain bike with Pinion E-Drive system (85 Nm motor, 12-speed gearbox), 1060 Wh Ultracore battery, 600% gear range, 120 mm/100 mm suspension travel, and FIT Comfort display, designed for off-road and adventure riders.
• 2026 Model Year Program Comprehensive 2026 e-bike lineup featuring new electronic shifting configurations, Bosch Performance Line PX motors, and fully integrated frame designs with powerful batteries for extended range, launched as the company's flagship model year program.

Quantifiable outcome

• Shimano Linkglide components last 3x longer than standard HYPERGLIDE components
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• BoschcoreTechnology or IntegrationKettler Alu-Rad uses Bosch Performance Line motors (CX, PX, SX variants) as the primary electric drive system across their e-bike range. The partnership includes access to Bosch's motor technology, battery systems, and associated software including the Bosch Performance Upgrade capability.
• PinioncoreTechnology or IntegrationPinion provides the innovative E-Drive system combining motor and 12-speed gearbox into a single unit, used in premium models like Pinniato FS Sport. This technology offers minimal maintenance requirements with only 10,000 km oil change intervals.
• ShimanocoreTechnology or IntegrationShimano provides drivetrain components including Linkglide technology (3x longer component life), Nexus internal hub gears, DEORE and DEORE XT components, and CUES Di2 electronic shifting systems across various models.
• GATEScoreTechnology or IntegrationGATES provides carbon belt drive systems used in combination with Shimano Nexus and Enviolo hub gears, offering maintenance-free drivetrains on select models.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cube Bikes: German bicycle and e-bike manufacturer headquartered in Waldershof with broad trekking, city, mountain, and cargo e-bike ranges sold through European dealer networks; most direct domestic peer to Kettler Alu-Rad in product breadth and dealer-first DACH distribution.
• Bosch eBike Systems: Drive-system supplier and growing OEM of complete e-bikes (powered by Bosch motors); competes with Kettler in the premium e-bike category while also being Kettler's primary motor partner, creating both partnership and competitive overlap in the European market.
• Kalkhoff Bikes (Pon.Bike): German bicycle brand owned by Pon.Bike offering broad e-trekking, e-city, and e-cargo ranges distributed through European dealer networks; direct competitor to Kettler in Bosch-powered trekking and family/cargo use cases.
• Riese & Müller: Premium German e-bike manufacturer based in Darmstadt, focused on high-end trekking, cargo, and urban e-bikes assembled in Germany; competes head-to-head with Kettler Alu-Rad in the premium DACH Fachhandel channel using similar component ecosystems (Bosch, Pinion, Rohloff, Gates).
• Gazelle (Royal Dutch Gazelle): Dutch heritage bicycle manufacturer with strong e-bike lineup (Gazelle Ultimate, Eclipse, Avignon) sold through Benelux and DACH dealer networks; relevant peer in markets where Kettler operates (Netherlands, Belgium) across city/trekking segments.
• Pegasus Bikes (ZEG): German volume bicycle and e-bike brand distributed via ZEG dealer cooperative; competes with Kettler in the mass-premium trekking/city segment using similar Bosch-powered platforms.
• Winora Group (Haibike, Winora, i:SY): German bicycle group owning Haibike (e-mountain/trekking), Winora, and i:SY (compact/city) brands distributed across DACH; a direct in-country competitor with overlapping Bosch-powered e-bike product lines.

Broad incumbents

• Giant Bicycles: World's largest bicycle manufacturer offering extensive e-bike ranges (Giant, Liv, Momentum) through European dealers; broad incumbent competing with Kettler in mid-to-premium trekking and city segments.
• Specialized Bicycle Components: US-based premium bicycle and e-bike maker with broad European distribution including the Specialized Turbo e-bike family; competes in premium trekking/road categories where Kettler competes.
• Trek Bicycle Corporation: Global bicycle and e-bike manufacturer with extensive Trek, Electra, and Diamant e-bike lines sold across Europe through dealer networks; a large incumbent that overlaps with Kettler on trekking and city e-bike segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/kettler_bike
• YouTubeyoutube.com/c/KETTLERALURAD
• Facebookfacebook.com/kettler.bike
• LinkedInlinkedin.com/company/kettler-alu-rad-gmbh
• Instagraminstagram.com/kettler_alurad/?hl=de

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kettler Alu-Rad