Perfumarie, Inc

What Perfumarie, Inc does

Perfumarie, Inc is a New York-based sensory studio and boutique incubator founded in 2017 by Mindy Yang, operating across three integrated layers: a curated direct-to-consumer e-commerce storefront (perfumarie.com), a high-touch experiential offering anchored by the $1,500 Private Scent Masterclass & Perfume Creation Experience held in NYC and Hudson Valley, and an agency-as-service practice that delivers sensory design, product development, regulatory advisory, branding, and EDI logistics to beauty and hospitality clients worldwide. Its proprietary internal capabilities center on the Innovation Lab (concept-to-market sensory design backed by a global manufacturing partner network for on-demand prototyping) and Scent Branding / Olfactive Branding Design (scent tracks, diffusion hardware, and custom immunity-boosting arrival treats for hospitality); the company also lists an early Metaverse Scent Design workstream covering hardware and software to digitize immersive scent for VR headsets across healthcare, wellness, training, and entertainment. Supporting assets include a Technical Library archive of ingredients and aromas, the Scented Notes editorial blog, and a 70+ brand index spanning niche and artisan fragrance houses such as Creed, Zoologist, Elisire, Imaginary Authors, and Gallivant.

The business generates revenue through four streams: (1) one-time D2C retail of fragrances, candles, aromatherapy, and artisanal goods at $15 to $1,300+, (2) bespoke experiential sessions priced at $1,500 per booking, (3) professional-services agency engagements for beauty and hospitality clients covering design, sourcing, regulatory, technical advisory, PR, and brand management, and (4) Studio & Advisory retainers for sensory training, experience design, and mentorship. Pricing across the stack is premium-positioned, multi-tier, and predominantly project-based or one-time; a wholesale/trade channel exists for approved resellers, but no subscription model is in evidence. Operating geographies are stated as worldwide with a partner-driven supply model, and the company holds FDA permits for manufacturing certified housekeeping supplies and medical-grade sanitizers. The firm is privately held, founder-led, minority-owned (women and people of minority descent), with no disclosed venture or private-equity funding in the source materials.

Customer segments split between B2B (beauty and wellness brands seeking incubation and product development, hospitality groups requiring scent branding and amenities programs) and B2C (individuals purchasing curated niche fragrance, aromatherapy products, and bespoke experiences), supplemented by an advisory path for founders and creatives. Distribution is hybrid: own e-commerce site, by-appointment physical experiences in NYC and Hudson Valley, a wholesale/trade application channel, and a virtual concierge for reservations and design-brief intake.

Name

Perfumarie, Inc

Legal name

Perfumarie, Inc

Website

https://perfumarie.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Perfumarie is a New York-based sensory studio and boutique incubator founded in 2017 by Mindy Yang, offering curated fragrance retail, bespoke perfume experiences, sensory branding, and agency services for beauty, hospitality, and wellness brands worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Manhattan

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. E-commerce Retail Sales: Online sales of curated fragrances, aromatherapy products, candles, wellness items, and artisanal goods through perfumarie.com. Products sourced from global artisan brands and independent retailers.
2. Bespoke Perfume Experiences: Private Scent Masterclass & Perfume Creation Experience priced at $1,500 USD. Two-hour immersive sessions hosted by appointment in NYC or Hudson Valley farm estate.
3. Agency Services: Agency-as-service model supporting beauty and hospitality industry with design services, sourcing, regulatory, technical advisory, market research, training, PR, event production, brand management, and EDI logistics solutions.
4. Studio & Advisory: Multisensory design incubator offering brand development, product innovation, experience design, sensory training, research-backed creative strategy, and mentorship for founders and hospitality groups.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Perfumarie is a sensory studio and boutique incubator that sells a curated e-commerce assortment of niche fragrances, aromatherapy products, candles, and artisanal objects through perfumarie.com; delivers premium bespoke perfume creation experiences for individuals; and operates an agency-as-service practice for beauty brands and hospitality groups covering sensory/brand/product/experience design, regulatory advisory, sourcing, training, PR, and on-demand prototyping via a global manufacturing partner network.

Product overview

Perfumarie, Inc is a sensory studio and boutique incubator founded in 2017 by Mindy Yang, based in New York. The company operates a multi-faceted business combining curated retail products with professional services. Its core retail offering features the Perfumarie Curated Collection—a hand-selected assortment of fragrances, rituals, and artisanal objects. The flagship product experience is the Private Scent Masterclass & Perfume Creation Experience, a bespoke fragrance creation session with world-renowned 'Nose' Mindy Yang. The company also operates an Innovation Lab for concept-to-market sensory design, supporting beauty, hospitality, and wellness brands with prototyping and manufacturing. Professional services include Brand & Product Development, Experience Design, Sensory Training/Workshops, Mentorship & Advisory, and Research & Sensory Innovation—powered by collaboration with the World Taste & Smell Association. The company sells curated third-party products including aromatherapy supplies (Plant Therapy), niche perfumes (Elisire, Anima Vinci, Creed, A.N. OTHER), scented candles (Tatine), and home goods, alongside proprietary scent diffusion equipment like the Optima Scent Column. Educational content is provided through the Scented Notes blog and Technical Library resource.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Scent Masterclass & Perfume Creation Experience A two-hour, by-appointment immersive perfumery session led by founder Mindy Yang in New York City or Hudson Valley, where customers create a personalized fragrance from globally sourced raw materials, delivered as a 100mL EDT, 50mL EDP, 30mL Parfum Extrait, or 10mL Pure Perfume in Oil.
• Perfumarie Curated Collection Hand-selected retail assortment of fragrances, rituals, candles, aromatherapy products, and artisanal objects offered to consumers through the perfumarie.com storefront.
• Innovation Lab / Concept-to-Market Sensory Design B2B technical development studio providing concept-to-market sensory design, prototyping, on-demand manufacturing, and FDA-permitted production for beauty, hospitality, and wellness brands.
• Brand & Product Development Services Agency service for beauty, fragrance, wellness, flavor, and hospitality clients covering brand and product concept development, signature scent programs, hospitality amenities, and niche brand incubation.
• Experience Design Services B2B service designing immersive, multisensory-first environments and guest journeys, including spatial storytelling, emotional experience mapping, and multisensory launch activations for retail and hospitality operators.
• Sensory Training, Workshops & Events Hands-on education and experiential programs for teams and consumers, including flavor and fragrance literacy training, sensory team-building workshops, formulation classes, and multisensory activations.
• Mentorship & Advisory Services High-touch creative and strategic guidance for founders, innovators, and creative teams on roadmapping, refinement, scaling, and market insight.
• Research & Sensory Innovation Services Evidence-based research service for clients, including cross-modal sensory analysis, public-health-aligned insight with World Taste & Smell Association scientists, and research-informed product and experience development.
• Optima Scent Column Scent diffusion hardware with built-in fan for rapid aroma diffusion, adjustable settings, and coverage up to 5,000 square feet, used to support scent branding and olfactive design programs.
• Custom Hospitality Amenities and Arrival Treats B2B offering of private-label custom beverages, mocktails, CBD teas, chocolates, and branded functional amenities (shampoos, lotions, ambiance sprays, sleep products, candles, diffusers) for hotels, resorts, and private clubs.

Quantifiable outcome

• Global luxury fragrance market projected to reach $14.9 billion by 2027 with 5.6% CAGR (Euromonitor and Statista)

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• World Taste & Smell AssociationcoreStrategic or Co-development PartnerPerfumarie is a proud sponsor and Agency for the World Taste & Smell Association, a collaborative effort to elevate, advocate, and innovate the realm of taste and smell. Powered by cross-disciplinary collaboration with the WTSA, their approach merges artisan formulation, emotional design, and sensory science.
• World Taste & Smell AssociationcoreStrategic or Co-development PartnerPublic-health aligned insight with WTSA scientists informing research and sensory innovation services. Cross-modal sensory analysis and research-informed product development.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• diptyque: diptyque is a heritage luxury fragrance, candle, and home scent brand with global retail, olfactive identity, and hotel amenity partnerships (with retailers like Marriott). It is comparable to Perfumarie's curated home fragrance and hospitality scent strategy at scale.
• International Flavors & Fragrances (IFF): IFF is a global leader in flavors, fragrances, and cosmetic actives with deep sensory science capabilities via its Health & Biosciences division. It competes with Perfumarie's agency work for large brand briefs and dwarfs the boutique studio in R&D scale.
• Symrise: Symrise is a top-tier global fragrance and flavor house with significant scent and taste innovation platforms serving personal care, home care, and fine fragrance clients. It is a comparable incumbent alternative to Perfumarie's brand incubation and sensory training services.
• Givaudan: Givaudan is the world's largest fragrance and flavor manufacturer, supplying perfumery creation, sensory research, and ingredient innovation to global beauty and F&B brands. It represents the large incumbent alternative for any of Perfumarie's B2B clients seeking scale perfumery manufacturing.

Emerging players

• Scent Trunk: Scent Trunk is a smaller, emerging direct-to-consumer fragrance discovery platform offering curated sample sets and personalized recommendations. It represents the next-generation niche fragrance curation model that intersects with Perfumarie's discovery set and online concierge retail motion.

Direct peers

• Air Aroma: Air Aroma is a boutique scent branding and olfactive design agency specializing in signature scent programs for luxury hotels, retail, and experiential venues globally. It competes head-to-head with Perfumarie's Innovation Lab and hospitality scent branding services on creative development and custom diffusion.
• Twelve.29 (12.29): Twelve.29 is a luxury custom perfumery and scent design studio offering bespoke fragrance creation experiences with a resident perfumer, paralleling Perfumarie's Private Scent Masterclass format and high-touch bespoke positioning. Both compete for the same affluent experiential fragrance clientele.
• Scentair: Scentair is the largest dedicated scent marketing company, providing olfactive branding, scent diffusion systems, and signature scent programs to hotels, retail, and commercial spaces worldwide. It directly overlaps with Perfumarie's hospitality scent branding, Optima Scent Column hardware, and amenity design offerings.
• Le Labo: Le Labo is a cult luxury fragrance and candle brand built on artisanal positioning, customized labeling, and experiential retail. It overlaps with Perfumarie's curated luxury retail model and bespoke fragrance ethos for the same niche consumer segment.
• Byredo: Byredo is a luxury Swedish fragrance house known for minimalist positioning, niche distribution, and high-concept branding that mirrors Perfumarie's curated luxury positioning. While Byredo is a brand rather than a studio, it competes for the same affluent consumer attention and olfactory identity spending.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dearperfumarie
• Facebookfacebook.com/dearperfumarie
• LinkedInlinkedin.com/company/11240454
• Instagraminstagram.com/shopourworld

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perfumarie, Inc