Air Aroma
- Company typePrivate
- Founded1998
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
Air Aroma firmographics
Firmographics- Name
- Air Aroma
- Legal name
- Air Aroma
- Website
- https://air-aroma.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Air Aroma industry classification
Industry- Product category
- Scent Marketing Services
- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers) (CRADAKAI)
- akta.pro secondary industries
- Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE), Flavors, Fragrances & Aroma Chemicals (IMAEABAE), Odor Eliminators & Neutralizers (Non-fragrance) (CRAJAEAF)
Keywords
Where Air Aroma is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
Air Aroma business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Signature Scent Design: Bespoke fragrance creation services for luxury brands, developing unique olfactory logos that capture brand identity. Collaborative process involving conceptualization, fragrance design, and production.
- Premium Diffuser Systems: Sale of proprietary diffuser products including Aroscent, Aromax, Ecoscent, and Aroslim. One-time hardware purchases with optional ongoing fragrance refills.
- Essential Oils and Fragrances: Retail sale of 100% pure essential oils and aroma oil fragrances. Includes therapeutic-grade blends, signature scents, and seasonal limited editions for diffusion.
- Private Label Products: Custom branded products including candles, room sprays, reed diffusers, amenities, and other scented products manufactured exclusively for client brands.
- Aropromo Point of Sale Solutions: Rental and sale of point-of-sale scent marketing devices and campaigns for retail and promotional activations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Amber Grand fragrance oil - 30ml to larger sizes |
| Unit Pricing | Pay-as-you-go | Holiday Tree fragrance oil - 30ml |
| One time/ perpetual license | Pay-as-you-go | Aromax scent diffuser - premium home unit |
| Unit Pricing | Pay-as-you-go | 30ml fragrance refills |
| Other | Pay-as-you-go | Standard shipping |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels17 records
Air Aroma product offering
Product offeringCore offering
Air Aroma is a scent marketing agency that designs and implements custom signature fragrances for luxury brands across hospitality, automotive, retail, and wellness sectors. The company manufactures and sells proprietary cold-air diffusion hardware systems (Aroscent, Aromax, Ecoscent, Aroslim, Aropromo), supplies a library of natural essential oils and aroma fragrances, and produces private label scented products including candles, room sprays, and reed diffusers. Service offerings include bespoke fragrance creation, ambient scenting strategy, and global multi-property deployment.
Product overview
Air Aroma is a scent marketing agency offering a comprehensive portfolio of ambient scenting solutions. The core product line centers on cold-air nebulizing diffusion technology, comprising the Aroscent (advanced commercial diffuser for large spaces up to 35,300 ft³), Aromax (premium tabletop/home diffuser), Aropromo (award-winning point-of-sale scent marketing device), Aroslim (slim-profile diffuser), and Ecoscent (whole-home diffusion system). These hardware products work in conjunction with an extensive fragrance library of aroma oils and 100% natural essential oils (including Cedar Mood, Fig Essence, Sandalwood Gold, Vetiver Rain, and over 35 other blends). The offering is augmented by signature scent design services for creating bespoke brand fragrances, private label manufacturing of candles/room sprays/reed diffusers for luxury clients, and full-service scent marketing agency support. The company serves diverse sectors including luxury hospitality (Capella Hotels, Fairmont, Ritz-Carlton), automotive (Jaguar Land Rover), retail, wellness/spas, and residential markets across 30+ country websites with 5 global offices and 70+ distributors.
Differentiator
Problem solved
Functional benefit
Brands
- Aropromo: Award-winning point of sale (POS) scent marketing solution that enables brands to create multi-sensory promotional campaigns, allowing customers to interact with products through scent at retail displays and billboards.
Products and services
- Aroscent Diffuser
Quantifiable outcome
- Scent memory retention at 65% accuracy after 1 year compared to visual memory at 50% after only a few months
- +1 more outcomes
Companies that use Air Aroma
Customer profileNamed customers39 records
Segments8 records
Ideal customer profiles4 records
Air Aroma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Air Aroma partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Air Aroma competitors and assessment
Company assessmentDirect peers
- ScentAir: ScentAir is the largest direct competitor in commercial ambient scenting, offering scent diffusion hardware and fragrance services to hotels, retail, casinos, and other commercial environments — directly comparable to Air Aroma's core scent marketing and diffuser business.
- Prolitec: Prolitec designs and deploys ambient scenting systems using its own aerosol-less diffusion technology for commercial spaces, overlapping directly with Air Aroma's Aroscent and Aropromo product lines and enterprise customer base.
- Scent Marketing Inc. Scent Marketing Inc. is a boutique scent marketing agency offering signature scent design and diffusion solutions to hotels, retail, and entertainment venues, mirroring Air Aroma's agency-plus-hardware model.
Broad incumbents
- Mood Media (ScentSational): Mood Media is a large experiential media company whose scent division serves global retail and hospitality brands with ambient scenting programs, offering overlapping capabilities as part of a broader in-store media portfolio.
- Givaudan: Givaudan is the world's largest fragrance and flavor house, supplying signature fragrance creation, private label manufacturing, and consumer products capabilities that overlap with Air Aroma's bespoke perfumery and private label offerings at much greater scale.
- International Flavors & Fragrances (IFF): IFF is a global leader in fragrances and taste, with a Scent division serving consumer brands, hospitality, and home care — comparable to Air Aroma's signature scent design and diffuser-supported fragrance programs but at a vastly larger scale.
- Firmenich: Firmenich is one of the largest privately held fragrance and flavor houses globally, offering perfumery, consumer goods fragrance design, and private label manufacturing capabilities that overlap with Air Aroma's signature scent and private label services.
- Symrise: Symrise is a major global fragrance and flavor manufacturer serving personal care, home care, and fine fragrance categories — comparable to Air Aroma in the perfumery and consumer fragrance ingredient space, though at much greater scale.
Emerging players
- Vitruvi: Vitruvi is a direct-to-consumer home fragrance and diffuser brand competing in the premium home scenting category, overlapping with Air Aroma's residential/home consumer channel and Ecoscent/Aromax retail product lines.
- Arylessence: Arylessence is a US-based fragrance house providing custom fragrance creation, aroma chemicals, and scent solutions for personal care, home care, and industrial clients — comparable to Air Aroma's perfumery and fragrance design capabilities, with overlap in private label manufacturing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Air Aroma social profiles
Digital presenceAir Aroma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Air Aroma leadership team
Management profileNumber of profiles
Profiles1 record
Air Aroma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Air Aroma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Air Aroma
What does Air Aroma do?
Air Aroma is a scent marketing agency that designs and implements custom signature fragrances for luxury brands across hospitality, automotive, retail, and wellness sectors. The company manufactures and sells proprietary cold-air diffusion hardware systems (Aroscent, Aromax, Ecoscent, Aroslim, Aropromo), supplies a library of natural essential oils and aroma fragrances, and produces private label scented products including candles, room sprays, and reed diffusers. Service offerings include bespoke fragrance creation, ambient scenting strategy, and global multi-property deployment.
Is Air Aroma a public or private company?
Air Aroma is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Air Aroma founded?
Air Aroma was founded in 1998. It employs 101 to 250 people.
Where is Air Aroma based?
Air Aroma is headquartered in New York, United States, in the North America region.
How does Air Aroma make money?
Five revenue lines are on record. Custom Signature Scent Design is the primary driver. The others are premium Diffuser Systems, essential Oils and Fragrances, private Label Products and aropromo Point of Sale Solutions.
Who are Air Aroma's main competitors?
Direct peers on record are ScentAir, Prolitec and Scent Marketing Inc.. Broad incumbents are Mood Media (ScentSational), Givaudan, International Flavors & Fragrances (IFF), Firmenich and Symrise. Emerging players are Vitruvi and Arylessence.
Does Air Aroma have an API?
No public API is recorded for Air Aroma.
What industry is Air Aroma in?
Air Aroma's product category is Scent Marketing Services. Its primary akta.pro industry code is CRADAKAI, Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers), with a secondary code of CRABADAE, Home Fragrance (Candles, Diffusers, Room Sprays). Its NAICS code is 32561 and its SIC code is 2840.