Security Credit Union
Security Credit Union is a Michigan-based, member-owned financial cooperative founded in 1949, serving 50,000+ members across 15 branches in Michigan and Ohio with consumer and business banking, loans, mortgages, credit cards, and digital banking services.
- Company typePrivate
- Founded1949
- HeadquartersGrand Blanc, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Security Credit Union does
Security Credit Union is a member-owned, not-for-profit financial cooperative founded in 1949 (originally as Flint Buick Employees Federal Credit Union), headquartered in Grand Blanc, Michigan, and serving over 50,000 members across 15 branches throughout Michigan and 14 counties in Northwest Ohio. The institution offers a full-service retail and consumer banking platform including multiple checking account tiers (Premium, Bold, Security, Opportunity), savings products (share savings, money market, share certificates, IRAs, Christmas Club), and a comprehensive loan portfolio spanning vehicle loans (starting 4.99% APR), personal loans, home loans with HELOC options, and student loans through a Sallie Mae partnership. Business banking services include commercial real estate loans, SBA 7A/504 loans, equipment financing, business credit cards, and business checking. The technology platform comprises online banking, a native mobile app (iOS and Android), mobile check deposit, automated telephone banking, video teller machines (ITMs), and Zelle person-to-peer payments, with security features including multi-factor authentication, 128-bit SSL encryption, and continuous card fraud monitoring. The credit union is CDFI-certified by the U.S. Department of the Treasury, NCUA-insured up to $250,000, and holds NMLS# 434692 for mortgage lending.
Revenue is generated through interest income on the loan portfolio, interchange fees from Visa and MasterCard networks, monthly maintenance fees on premium checking accounts ($9.95-$12.95) and premium debit cards ($5.95-$14.95), overdraft/NSF fees ($5-$35), and credit card interest (8.9%-17.99% APR). As a cooperative, excess earnings are returned to members through better rates and lower fees rather than distributed to shareholders. Distribution relies on a multi-channel model combining physical branches, 150+ auto dealership financing partnerships across Michigan and Ohio, Select Employer Groups (SEGs), call center operations, and the digital platform. Ancillary revenue streams come from referral-based partnerships with TruStage (insurance), LPL Financial (retirement and investment services), and Sallie Mae (student lending). Strategic growth has been achieved through five completed mergers and acquisitions since 1984 and regulatory-driven field of membership expansions to statewide Michigan (2019) and Northwest Ohio (2021).
Security Credit Union firmographics
Firmographics- Name
- Security Credit Union
- Legal name
- Security Credit Union
- Website
- https://securitycu.org
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Security Credit Union is a Michigan-based, member-owned financial cooperative founded in 1949, serving 50,000+ members across 15 branches in Michigan and Ohio with consumer and business banking, loans, mortgages, credit cards, and digital banking services.
- Ownership category
- akta.pro rank
Security Credit Union industry classification
Industry- Product category
- Retail Banking
- NAICS
- Credit Unions (52213), Credit Card Issuing (52221)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)
- akta.pro secondary industries
- Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL), General Purpose Credit Cards (FSAKABAA)
Keywords
Where Security Credit Union is headquartered
LocationHeadquarters
- HQ city
- Grand Blanc
- HQ country
- United States
- HQ region
- North America
Offices16 records
Markets served
Security Credit Union business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
Revenue model
- Interest Income from Loans: Security Credit Union generates primary revenue through interest earned on various loan products including vehicle loans, personal loans, home loans, home equity loans/LOC, credit cards, and business loans. As a not-for-profit credit union, excess revenue is returned to members in the form of better rates and lower fees.
- Deposit Account Fees: Monthly maintenance fees on certain checking accounts (Premium Checking $12.95/month, Bold Checking $9.95/month), overdraft/NSF fees ($30-$35 depending on account type), and other service fees.
- Debit and Credit Card Interchange: Transaction fees earned from MasterCard debit and Visa credit card usage by members at merchants worldwide.
- Premium Debit Card Fees: Monthly fees for premium My Rewards Gold ($5.95/month) and Platinum ($14.95/month) debit cards with enhanced benefits and rewards.
- Credit Card Fees: Interest charges on outstanding credit card balances, annual percentage rates ranging from 8.9% to 17.99% depending on card type and creditworthiness.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Share Savings Account |
| Subscription | Monthly | Premium Checking |
| Subscription | Monthly | Bold Checking |
| Subscription | Monthly | Security Checking |
| Subscription | Monthly | Opportunity Checking |
| Unit Pricing | Monthly | Money Market Account |
| Subscription | Multi-year contract | Share Certificates (CDs) |
| Unit Pricing | Monthly | New Vehicle Loans |
| Unit Pricing | Monthly | Used Vehicle Loans |
| Unit Pricing | Monthly | Personal Loans |
| Unit Pricing | Monthly | Home Equity Loans |
| Unit Pricing | Monthly | Visa Credit Cards |
| Subscription | Monthly | My Rewards Gold Debit Card |
| Subscription | Monthly | My Rewards Platinum Debit Card |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels6 records
Security Credit Union product offering
Product offeringCore offering
Security Credit Union is a member-owned not-for-profit financial cooperative that provides personal and business banking products and services. Core offerings include checking, savings, money market, certificates, and retirement accounts; consumer loans (personal, vehicle, home, home equity, student); Visa and MasterCard debit and credit cards; business banking (checking, commercial real estate, equipment, SBA, lines of credit, business credit card); and insurance and investment services delivered through partner providers.
Product overview
Security Credit Union is a financial cooperative providing a comprehensive suite of banking and lending products across Michigan and Ohio. The core product is the member account system encompassing checking, savings, and money market accounts with Online Banking, Mobile Banking App, and Automated Telephone Banking as the primary service delivery channels. The product portfolio includes multiple checking tiers (Premium, Bold, Security, Opportunity Checking), savings products (Savings Account, Money Market/IDI, Share CDs, IRAs), Visa and MasterCard debit/credit cards including the Security Cash Back Visa and My Rewards Premium debit cards, and loan products spanning personal loans (including Summer Loan and Grand Loan), vehicle loans, home loans with HELOC options, and student loans through Sallie Mae partnership. Business services include commercial real estate loans, equipment loans, SBA loans, business credit cards, and business checking. Ancillary offerings comprise TruStage insurance products (auto, home, life, AD&D), Security Retirement & Investment Services through LPL Financial, loan protection coverage (GAP, Mechanical Repair, Debt Protection, Life Plus), Security Edge tiered membership benefits, and youth programs (Building Blocks, Secure Start, Amplified). Service delivery extends through 15 branches, ATMs, video teller machines, and 24/7 digital banking channels.
Differentiator
Problem solved
Functional benefit
Brands
- Security Foundation: The Foundation supports local initiatives that make a lasting impact on those the credit union serves.
- Security Edge
- My Rewards
Quantifiable outcome
- 50,000+ members served
- +3 more outcomes
Companies that use Security Credit Union
Customer profileNamed customers3 records
Segments3 records
Security Credit Union technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature5 records
Security Credit Union partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered legacy and core.
- UAW Local 599legacyOriginal founding partner - UAW Local 599 provided office space in their basement for the newly formed credit union in 1949 when it was known as Flint Buick Employees Federal Credit Union.
- Sallie MaecoreSecurity Credit Union partners with Sallie Mae to offer student loans for undergraduate, graduate, and career training programs. The partnership provides competitive variable and fixed interest rates, no origination fees, and multiple repayment options for students seeking higher education financing.
- TruStage InsurancecoreTruStage provides insurance products including Auto & Home Insurance, Life Insurance, and Accidental Death & Dismemberment (AD&D) insurance to Security Credit Union members. Products are backed by CMFG Life Insurance Company with 80+ years of credit union partnership experience.
- LPL FinancialcoreSecurity Retirement & Investment Services offered through LPL Financial, a registered investment advisor and broker-dealer. LPL provides securities and advisory services while Security Credit Union provides client referrals through the partnership.
- CO-OP NetworkcoreSurcharge-free ATM network providing members access to thousands of ATMs nationwide for cash withdrawals and deposits.
- MasterCardcoreMasterCard provides debit card network services including SecureCode authentication for secure online purchases and worldwide acceptance at merchants displaying the MasterCard logo.
- 150+ Automobile DealershipscorePartnership with 150+ automobile dealerships across Michigan and Ohio enabling in-dealership vehicle financing. Dealerships include major brands like Chevrolet, Ford, Toyota, Honda, Buick, GMC, Cadillac, and many others. Also includes RV, boat, and powersports dealerships.
- VisacoreVisa provides credit card network services for Security Credit Union's Visa Classic, Platinum, and Security Cash Back credit cards with worldwide acceptance and security features.
- ZellecoreZelle person-to-person payment service integration allowing members to send money quickly and securely to friends and family.
Scale indicators6 records
Recent moves11 records
Expansion highlights6 records
Security Credit Union competitors and assessment
Company assessmentEmerging players
- Alliant Credit Union: Digital-first credit union with nationwide membership and strong online/mobile platform. Competes for digitally-engaged consumers in Michigan and Ohio and represents the type of technology-led competitor pressuring regional credit unions.
Broad incumbents
- BECU (Boeing Employees Credit Union): One of the largest U.S. credit unions, with community charter serving Washington state and nationwide membership. Comparable as a large community-chartered credit union with consumer banking, lending, and digital services.
- Huntington National Bank: Major regional bank headquartered in Columbus, Ohio with significant presence across Michigan and Ohio. Competes for consumer deposits, mortgages, auto loans, and small business banking in the same geographies Security CU serves.
- Flagstar Bank: Michigan-headquartered regional bank with national mortgage operations, now part of New York Community Bancorp. Competes for Michigan deposits, mortgages, and small business banking; broader product set but overlapping geographic focus.
Regional players
- Numerica Credit Union: Community-chartered credit union based in Spokane, Washington with similar product portfolio (consumer, mortgage, business banking) and comparable mid-sized scale. Useful comparable for benchmarking operating metrics outside Michigan.
Direct peers
- Genisys Credit Union: Michigan-based community credit union serving members across the state with similar consumer and business banking, lending, and digital services. Directly competes for the same Michigan households and small businesses.
- Lake Michigan Credit Union: Michigan's largest credit union with $20B+ in assets and statewide membership. Directly comparable as a Michigan community-chartered credit union offering consumer and business banking, mortgages, and digital services to a similar target market.
- Michigan State University Federal Credit Union: East Lansing-based community-chartered credit union with statewide Michigan membership. Similar in scale and product breadth, competing for Michigan households with consumer and business banking, mortgage, and wealth services.
- Case Credit Union (formerly T&I Credit Union): Michigan-based community credit union with statewide membership offering similar consumer and business products, including auto lending. Closely comparable in scale, charter type, and operating geography.
- Consumers Credit Union: Michigan-headquartered credit union with statewide field of membership offering consumer and business banking, auto loans, mortgages, and investment services. Comparable in charter, product mix, and target market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Security Credit Union social profiles
Digital presenceSecurity Credit Union compliance and trust
Trust signalCompliance8 records
Security Credit Union financial estimates
Financial estimateRevenue estimate
Valuation estimate
Security Credit Union leadership team
Management profileNumber of profiles
Security Credit Union funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Security Credit Union M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Security Credit Union
What does Security Credit Union do?
Security Credit Union is a member-owned not-for-profit financial cooperative that provides personal and business banking products and services. Core offerings include checking, savings, money market, certificates, and retirement accounts; consumer loans (personal, vehicle, home, home equity, student); Visa and MasterCard debit and credit cards; business banking (checking, commercial real estate, equipment, SBA, lines of credit, business credit card); and insurance and investment services delivered through partner providers.
Is Security Credit Union a public or private company?
Security Credit Union is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Security Credit Union founded?
Security Credit Union was founded in 1949. It employs 101 to 250 people.
Where is Security Credit Union based?
Security Credit Union is headquartered in Grand Blanc, United States, in the North America region.
How does Security Credit Union make money?
Five revenue lines are on record. Interest Income from Loans are the primary driver. The others are deposit Account Fees, debit and Credit Card Interchange, premium Debit Card Fees and credit Card Fees.
Who are Security Credit Union's main competitors?
Alliant Credit Union is listed as an emerging player. Broad incumbents are BECU (Boeing Employees Credit Union), Huntington National Bank and Flagstar Bank. Numerica Credit Union is listed as a regional player. Direct peers are Genisys Credit Union, Lake Michigan Credit Union, Michigan State University Federal Credit Union, Case Credit Union (formerly T&I Credit Union) and Consumers Credit Union.
Does Security Credit Union have an API?
No public API is recorded for Security Credit Union.
What industry is Security Credit Union in?
Security Credit Union's product category is Retail Banking. Its primary akta.pro industry code is FSABAEAA, Community Credit Unions (Retail/Consumer Focus), with a secondary code of FSAKAAAL, Bank & Credit Union Personal Loans (Unsecured Installment). Its NAICS code is 52213 and its SIC code is 6141.