Tharwah

What Tharwah does

Tharwah is a Riyadh-headquartered human capital and organizational excellence consulting firm founded in 2012, operating across Saudi Arabia, the United Arab Emirates, and Egypt through five offices (Riyadh, Jeddah, Dammam, Dubai, and Cairo). The company serves government entities and large private sector organizations in 35+ industries, with a stated client base of 245+ government entities and 120+ private sector clients, and has delivered more than 100,000 consulting hours across 350+ projects. Tharwah was the first consulting firm to list on Saudi Arabia's Nomu Parallel Market.

The business is structured as an integrated platform of seven wholly owned subsidiaries covering the full human capital value chain: Tharwah Consulting (management consulting and human capital advisory), Tharwah Academy (training, executive coaching, and SHRM-certified learning), Nova (proprietary AI-powered psychometric assessment with Arabic language support and cheat resistance), Tharwah Technologies/SDRA.AI (AI readiness assessment and digital transformation advisory), Tharwah Assessments (assessment centers and 360-degree feedback), Tharwah Professional HR Services (executive search, HR outsourcing, and ISNAD temporary staffing licensed by the Saudi Ministry of Human Resources), and Amjad Watan (event management, recently the subject of a $10.6M full acquisition agreement in April 2025).

Revenue is generated primarily through professional services engagements: project-based consulting contracts, training program fees, SHRM certification delivery, HR outsourcing margins, and event management billings. Go-to-market is direct enterprise field sales through regional offices combined with website-driven consultation requests, supported by SHRM, HLB Global Network, and SDAIA strategic partnerships. Pricing is quote-based and not publicly disclosed, and the model is anchored to large institutional clients with alignment to Saudi Vision 2030 transformation priorities.

Name

Tharwah

Legal name

Tharwah Human Resources

Website

https://tharwah.net

Company type

Public

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Tharwah is a Riyadh-based human capital consulting firm founded in 2012, serving government entities and enterprises across Saudi Arabia, the UAE, and Egypt through an integrated platform spanning consulting, training, AI-enabled psychometric assessments, HR outsourcing, and event management.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

HR Technology (HRIS/HCM) Advisory & Implementation (BPAHAGAG)

akta.pro secondary industries

Performance Management & OKRs (BPACAPAF), Comprehensive HRO (Multi-Process HR Outsourcing) (BPACAKAA)

Keywords

• Human capital consulting
• Organizational transformation services
• Training and development
• Psychometric assessment tools
• Executive search services

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Management Consulting: Strategic consulting services for human capital advisory, quality and organizational excellence, and organizational transformation. Delivered through engagement-based projects with government and private sector clients.
2. Learning and Development: Training programs, custom training design, executive coaching, and digital learning solutions. Includes SHRM-certified programs, leadership development, and graduate development. Revenue from program fees and certification partnerships.
3. Professional HR Solutions: Executive search services, HR outsourcing, and temporary talent staffing (ISNAD). Licensed by Saudi Ministry of Human Resources for secondment and outsourcing services.
4. AI and Digital Solutions: AI readiness assessment, enterprise AI consulting, and digital transformation services through SDRA.AI. Includes LMS implementation and digital learning ecosystem development.
5. Event Management: Event organization and execution through subsidiary Amjad Watan, including concept development, hybrid/virtual event management, and technical/media support. Over 50,000 experiences delivered.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Tharwah is a Saudi-based human capital consulting group that delivers management consulting, organizational transformation, learning and development, psychometric assessments, AI advisory, HR outsourcing, executive search, and event management services to government entities and enterprise clients across the region. The group operates through multiple specialized business units including Tharwah Consulting, Tharwah Academy, Tharwah Assessments, Tharwah Professional HR Services, Nova (psychometric platform), SDRA.AI (AI advisory), and Amjad Watan (event management).

Product overview

Tharwah Group operates as an integrated platform of specialized companies providing human capital and organizational excellence services across Saudi Arabia, UAE, and Egypt. The portfolio comprises Tharwah Consulting (core management and human capital advisory), Tharwah Academy (learning and development), Nova (proprietary AI-powered psychometric assessments), Tharwah Technologies/SDRA.AI (AI solutions and digital transformation), Tharwah Assessments (talent assessment solutions), Tharwah Professional HR Services (HR outsourcing and executive search), and Amjad Watan (event management). These subsidiaries work in an integrated manner to address every facet of human capital and organizational excellence, from consulting and training to technology-enabled talent management and events.

Differentiator

Problem solved

Functional benefit

Brands

• Tharwah Consulting: Management consulting solutions including human capital advisory, quality and organizational excellence, and people growth and capability building.
• Tharwah Academy
• Nova
• Tharwah Technologies (SDRA.AI)
• Amjad Watan

Products and services

• Tharwah Consulting Management consulting offering covering organizational transformation, strategic planning, and advisory services for government and enterprise clients.
• Tharwah Academy

Quantifiable outcome

• 100,000+ consulting hours delivered across 350+ projects
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• HLB Global NetworkcoreStrategic or Co-development PartnerTharwah is a member of the HLB Global Network, a prestigious international consulting network. This partnership provides access to global knowledge, insights, and best practices while enabling Tharwah to deliver services with international standards and local understanding. The membership reinforces Tharwah's commitment to world-class consulting services.
• Amjad WatancoreStrategic or Co-development PartnerTharwah signed an agreement to fully acquire Amjad Watan for $10.6 million, pending regulatory approvals. This acquisition increases Tharwah's ownership stake and involves cash and share issuance contingent on financial performance. Amjad Watan specializes in event management and experiential services.
• SHRM (Society for Human Resource Management)flagshipStrategic or Co-development PartnerTharwah Academy delivers SHRM-certified programs including the Advanced Certificate in HR Management (ACHRM). Programs are funded by the Human Resources Development Fund (Hadaf). This partnership enables professional certification delivery across the Middle East.
• SDAIA (Saudi Data and AI Authority)coreStrategic or Co-development PartnerTharwah's AI solutions through SDRA.AI align with SDAIA frameworks and regulations for AI adoption in Saudi Arabia. Services include AI Readiness Assessment aligned with national AI strategy requirements.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key highlights7 records

Customer concentration

• Xx.com/Tharwah_Company
• Instagraminstagram.com/tharwahgroup
• LinkedInlinkedin.com/company/tharwah

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tharwah