Amjad Watan
Amjad Watan is a Riyadh-based events and experiential marketing services company founded in 2017, serving Saudi government agencies and large enterprises with integrated exhibitions, internal communications, creative marketing, booth construction, and corporate gifts solutions.
- Company typePrivate
- Founded2017
- HeadquartersRiyadh, Saudi Arabia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Amjad Watan does
Amjad Watan (أمجاد وطن) is a Riyadh-based, privately held events and experiential marketing services company founded in 2017. The firm delivers integrated solutions across five core service lines: (1) organizing exhibitions and conferences; (2) designing internal communication plans and employee engagement initiatives; (3) creative marketing and campaign production including social media management, influencer marketing, and SEO; (4) booth design and physical construction for exhibitions; and (5) customized corporate products and gifts, which the company has begun to productize through a dedicated e-commerce storefront launched in late 2025.
The company serves Saudi Arabian government agencies — including the General Authority of Civil Aviation (GACA), the Ministry of Investment, the National Housing Company, the Healthcare Sector Transformation Program, and Al Soudah Development — alongside large enterprise clients, most notably multiple entities within the Saudi National Bank (SNB) group such as AlAhli Capital and AlAhli Finance, as well as SIMAH (the Saudi credit bureau) and Sada for Investment. Production is described as fully internally managed, and the company holds ISO 9001:2015 certification for project management.
Revenue is generated through professional services on a project-based, custom-quoted basis with multi-year contracts as the billing cadence. Pricing is not publicly disclosed and there are no standard tiers; each engagement is scoped to client requirements. Distribution is purely direct enterprise field sales within Saudi Arabia, with no channel partners, marketplace presence, or self-service motion. The company is bootstrapped, with no disclosed funding rounds, parent company, or M&A activity, and headcount sits in the 101-250 range. No technology platform or AI/ML capability is evident — the business is service- and labor-driven rather than software-driven.
Amjad Watan firmographics
Firmographics- Name
- Amjad Watan
- Legal name
- أمجاد وطن (Amjad Watan)
- Website
- https://amjadwatan.sa
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Amjad Watan is a Riyadh-based events and experiential marketing services company founded in 2017, serving Saudi government agencies and large enterprises with integrated exhibitions, internal communications, creative marketing, booth construction, and corporate gifts solutions.
- Ownership category
- akta.pro rank
Amjad Watan industry classification
Industry- Product category
- Event Management Services
- NAICS
- Convention and Trade Show Organizers (561920), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)
- akta.pro secondary industries
- Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC), Vendor Sourcing & Contract Management (HSACAAAE), Premium & Luxury Wrapping Services (HSACANAG)
Keywords
Where Amjad Watan is headquartered
LocationHeadquarters
- HQ city
- Riyadh
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices1 record
Markets served
Amjad Watan business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Event Management and Organization: Comprehensive event planning and execution services for exhibitions and conferences, including idea innovation, staffing, technical solutions, operational/logistical services, and media coverage management.
- Internal Communication Plans and Initiatives: Design of internal communication plans for organizations, launching internal initiatives and interactive campaigns, managing internal communication channels, and measuring communication impact.
- Creative Marketing and Campaigns: Building marketing strategies, creative content production, promotional campaign design, social media account management, influencer marketing, and SEO.
- Booth Design and Construction: Design and build exhibition booths compliant with visual identity, 3D planning, booth construction with various materials, aesthetic decoration, integrated technical systems, and complementary logistical services.
- Corporate Products and Gifts: Custom product design reflecting brand identity, luxury gifts for events and exhibitions, seasonal innovations, and elegant packaging design.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based custom pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Amjad Watan product offering
Product offeringCore offering
Amjad Watan is a Saudi-based event management and integrated marketing services provider offering five core service lines: (1) organization of exhibitions and conferences, (2) design and execution of internal communication plans and engagement initiatives, (3) creative marketing strategies and campaigns including social media and influencer marketing, (4) exhibition booth design and physical construction, and (5) customized corporate products and gifts such as luxury leather gift boxes, branded gift bags, and employee gift sets. The firm delivers projects end-to-end for government entities and major corporations in Saudi Arabia.
Product overview
Amjad Watan is an event management and marketing company founded in 2017 in Saudi Arabia, operating as a platform of interconnected services rather than a single unified product. The core offerings include five integrated service lines: (1) Organizing Exhibitions and Conferences — comprehensive event management from planning to execution; (2) Internal Communication Plans and Initiatives — strategic internal communications and engagement programs; (3) Creative Marketing and Campaigns — branding, content creation, social media management, and promotional campaigns; (4) Booth Design and Construction — 3D design and physical construction of exhibition booths; and (5) Corporate Products and Gifts — customized branded merchandise including gift boxes, bags, and employee gift sets available through their e-commerce store. These services are designed to work together, enabling the company to deliver complete experiential marketing solutions from concept to memorable execution.
Differentiator
Problem solved
Functional benefit
Products and services
- Organizing Exhibitions and Conferences (تنظيم المعارض والمؤتمرات)
- Internal Communication Plans and Initiatives (خطط التواصل الداخلي والمبادرات) Designing internal communication plans for organizations, launching internal initiatives and interactive campaigns, managing internal communication channels, and measuring the communication impact of plans and initiatives. Targeted at HR, communications, and employee engagement functions in government and enterprise.
- Creative Marketing and Campaigns (التسويق الإبداعي والحملات) Building marketing strategies, creative content production, designing promotional campaigns, managing social media accounts and digital communities, influencer marketing, and SEO marketing. Targeted at marketing teams in government entities and large corporations in Saudi Arabia.
- Booth Design and Construction (تصميم وتنفيذ البوثات) Designing visually compliant booths aligned with client visual identity, preparing 3D layouts, constructing booths with various materials, decorating spaces aesthetically, providing integrated technical systems, and offering integrated logistics services. Targeted at exhibitors and brands participating in trade shows and exhibitions.
- Corporate Products and Gifts (منتجات وهدايا الشركات) Designing customized products reflecting brand identity, providing luxury gifts for events and exhibitions, creating seasonal gifts, and producing elegant product packaging that reflects company identity. Targeted at corporate clients needing branded merchandise and event gifts.
- Luxury Leather Gift Box (صندوق هدايا جلدي فاخر) Luxury gift box made from high-quality natural leather, equipped with a distinctive set of premium office supplies. Customizable with company or recipient name engraving. Ideal gift for executives, partners at official events and project launches.
- Printed Gift Bag with Company Logo (حقيبة هدايا مطبوعة بشعار الشركة) High-quality fabric gift bag printed with company logo in vibrant colors, filled with a variety of premium promotional products. Ideal for exhibitions, events, and corporate occasions.
- Luxury Employee Gift Set (طقم هدايا الموظفين الفاخر) Luxury gift set specially designed to honor employees and partners at various occasions. Contains a collection of premium products with company logo printing and professional packaging.
Quantifiable outcome
- 100+ successful projects delivered
- +1 more outcomes
Companies that use Amjad Watan
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Amjad Watan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Amjad Watan partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights3 records
Amjad Watan competitors and assessment
Company assessmentBroad incumbents
- FP7 McCann MENA: Large regional advertising and brand activations network across the Middle East offering campaign creative, social, influencer, and event activations. Comparable on creative-marketing and campaign-execution services though operates as part of a broader global network.
- Serviceplan Group Middle East: International integrated agency group with Middle East operations delivering advertising, brand experience, events, and content. Overlaps Amjad Watan's integrated marketing and event services but at multi-region scale with broader media capabilities.
- MCI Group: Global association, events, and engagement marketing group operating across MENA with full-service event management and creative campaign capabilities for government and enterprise clients. Overlaps Amjad Watan's conference, internal-comms and experiential scope, but at much larger scale across multiple verticals.
- Leo Burnett MEA: Major MENA advertising and brand-experience agency delivering creative campaigns, activations, and event work for enterprise and public-sector clients. Overlaps with Amjad Watan's creative marketing and event services, primarily via global holding-group scale.
- J. Walter Thompson MENA: Long-established global advertising network with strong MENA footprint providing brand, creative, and activation services to regional enterprises and government entities. Comparable on creative campaign work though as a broader portfolio offering rather than a dedicated events specialist.
- Impact BBDO MENA: Pan-Arab creative advertising and marketing services network providing campaign design, content, social, and integrated activations. Comparable to Amjad Watan's creative marketing line within a larger global agency portfolio.
- Ogilvy MENA: Large multinational advertising and PR network with deep MENA operations covering brand strategy, creative campaigns, content, influencer, and experiential work. Competes with Amjad Watan for enterprise campaign mandates though as part of a comprehensive global agency offering.
- VMLY&R MENA: Global brand, experience and commerce agency operating in the Middle East with capabilities spanning campaigns, content, and experiential activations for enterprise clients. Mirrors Amjad Watan's integrated marketing/event positioning as part of a larger holding company.
Direct peers
- Sparks (Saatchi & Saatchi MENA affiliate): Creative marketing and event/experiential agency with strong presence in Saudi Arabia serving enterprise and government clients across activations, events, and campaigns. Mirrors Amjad Watan's campaign-led, integrated marketing-and-events model in the same Riyadh market.
- Pico International: Global brand-experience and exhibition-construction group with extensive MENA operations providing booth design and build, event organization and experiential marketing to governments and enterprises. Closely matches Amjad Watan's booth construction and exhibition service lines and competes for the same Saudi public-sector RFPs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Amjad Watan social profiles
Digital presenceAmjad Watan compliance and trust
Trust signalCompliance1 record
Amjad Watan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amjad Watan leadership team
Management profileNumber of profiles
Amjad Watan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amjad Watan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amjad Watan
What does Amjad Watan do?
Amjad Watan is a Saudi-based event management and integrated marketing services provider offering five core service lines: (1) organization of exhibitions and conferences, (2) design and execution of internal communication plans and engagement initiatives, (3) creative marketing strategies and campaigns including social media and influencer marketing, (4) exhibition booth design and physical construction, and (5) customized corporate products and gifts such as luxury leather gift boxes, branded gift bags, and employee gift sets. The firm delivers projects end-to-end for government entities and major corporations in Saudi Arabia.
Is Amjad Watan a public or private company?
Amjad Watan is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Amjad Watan founded?
Amjad Watan was founded in 2017. It employs 101 to 250 people.
Where is Amjad Watan based?
Amjad Watan is headquartered in Riyadh, Saudi Arabia, in the Middle East region.
How does Amjad Watan make money?
Five revenue lines are on record. Event Management and Organization is the primary driver. The others are internal Communication Plans and Initiatives, creative Marketing and Campaigns, booth Design and Construction and corporate Products and Gifts.
Who are Amjad Watan's main competitors?
Broad incumbents on record are FP7 McCann MENA, Serviceplan Group Middle East, MCI Group, Leo Burnett MEA, J. Walter Thompson MENA, Impact BBDO MENA, Ogilvy MENA and VMLY&R MENA. Direct peers are Sparks (Saatchi & Saatchi MENA affiliate) and Pico International.
Does Amjad Watan have an API?
No public API is recorded for Amjad Watan.
What industry is Amjad Watan in?
Amjad Watan's product category is Event Management Services. Its primary akta.pro industry code is MPAGAGAM, Conferences & Conventions Operations Services (Registration, AV, Logistics), with a secondary code of MPAAAGAC, Trade Show & Exhibition Marketing (Booth Design/Build). Its NAICS code is 561920 and its SIC code is 7310.